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iOS 14: Apple Is Building A Fundamentally Different Future For Software – Forbes

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iOS 14 is not neutral.

It will privilege certain kinds of apps, de-prioritize others, and therefore impact what kinds of apps will be successful and which are more likely to fail. At least, according to the former head of Google’s iOS app.

If you’ve seen The Social Dilemma on Netflix, the iOS 14 imperative will ring a bell. Because in its new mobile operating system Apple is building a fundamentally different future for software that will result in attention-focused developers failing, and service-oriented developers winning, Nick Hobbs told me on a recent episode of the TechFirst podcast.

Hobbs is the former head of Google’s iOS app and current CEO of Broadsheet, which makes the subscription news service Brief.

“When you look at iOS 14, you can see that Apple is not neutral on the question of where technology goes in the future,” Hobbs says. “Littered throughout the OS are lots of changes that make it very clear they don’t want their products and platforms to be tools for attention merchants … I think the iOS 14 update is in both ways big and small, a really strong statement that Apple wants to be building a future of services and not one of this monetization of attention.”

Watch the full interview with Nick Hobbs:

To dive into how iOS 14 changes the paradigm of what mobile computing means, we have to look at how apps worked in previous versions.

For more than a decade, mobile app publishers have fought hard to get their apps installed. Getting installed meant they now owned a small amount of real estate on the “three-foot device,” the most personal computer ever invented that is rarely more than three feet from your body. From that privileged position, they could badger you for attention: throwing push notifications to your phone, adding little red numbers to the top corner of their app icons to let you know that you were missing something. The continual goal: get you to open the app, spend some time, engage with some content, and (maybe) watch a few ads.

iOS 14 thinks different.

For starters, home screen real estate is much harder to achieve.

“By default, all the apps get put in what they call the ‘Library,’ which is kind of a side space, and you can search for them,” Hobbs says. “You can still find them, you can go into the library and drag them onto your home screen. But as a developer, you have to earn that spot on the home screen.”

Even more important, however, is that Apple has created and prioritized widgets.

Widgets provide snippets of an app’s functionality and information without the bother of actually launching the app. They have the opportunity to vastly increase how much you use an app, or vastly decrease that time.

Listen to the interview behind this story on the TechFirst podcast:

One example is Photos, an Apple app I rarely used to use. If I needed a picture, it was usually a recent one, and generally available from the Camera app without the bother of going into the full Photos experience. Now, I’m using the Photos widget, which is showing top featured photos from more than a decade’s worth of pictures. That’s immediately useful and interesting right on the home screen, and it sometimes impels me to tap into the full Photos app and see more.

Another example is Activity, another Apple app that displays how much exercise you’ve gotten in a day. The widget shows everything I need on the home screen; I don’t need to tap into the app to see more.

Hobbs says that’s going to be true for many more apps, including ones that are currently big winners.

“People who provide real utility every single day, like those are the winners in iOS 14,” Hobbs says. “And the people who are trying to distract you and then monetize that attention by selling it to somebody else, that’s not a future that Apple wants to build.”

It doesn’t take a genius to understand just who an operating system that de-prioritizes attention merchants might be aimed at. But it’s also not like iOS 14 is just aimed at Apple’s frenemies and coopetitors like Facebook. Google, for instance, is another frenemy and coopetitor, but widgets are likely to be positive for Google. I almost never touch the standalone Google app currently, but with the Google widget on my home screen, traditional Google text search, Google Lens for visual search, and voice search are all just one tap away.

That’s powerful.

And that will prioritize subscription services, Hobbs thinks. Because subscription services don’t need to clamor for your attention every second. They don’t need to accumulate page views or time in app so they can show you more and more ads. They just need to provide value, no matter how or where they deliver it to you.

In other words, widgets are an attempt to disrupt a certain type of mobile software.

“That maps very well to subscription-oriented businesses,” Hobbs says, talking about widgets. “What it works very poorly for are things like freemium services, where like the idea is we kind of lure you in because it’s very easy to use, it’s easy to get started, and then over time you use it more and more. You like it more and more, and then eventually, because it’s this freemium service, we’ll start charging you by in-app purchases or something like that.”

Apple invented and launched the first modern mobile App Store eight years ago, and when it launched, apps were largely paid. There were some free apps — weather, news — but it was common for apps to be $0.99, or $1.99. Fast-forward a few years into the evolution of apps, and the scales tilted heavily towards free.

Two kinds of free, actually.

One kind of free was the attention merchants of surveillance capitalism, if you will. The Facebooks and Reddits and YouTubes of the world. The other kind of free was freemium, like the vast majority of highly successful games: free to install, free to play, but costly if you want to get good and you want to get good fast. As Hobbs puts it … the kinds of games that you pay for out of frustration.

The reality is that seemingly small changes to the iPhone operating system can have major impacts.

Hobbs was the product manager for Google’s iPhone app during the shift from iOS 6 to iOS 7. And that Apple software change had a major financial impact on Google.

“The most drastic impact that we ever saw was actually just a change in the user experience where they redesigned Safari,” he says. “At Google, we just basically took it on faith that more searches is better, right? Like, people searching more, that is a happy user is the person … and when they redesigned iOS 7 and introduced a new look for Safari, traffic fell off a cliff … it looked like a Great Depression graph.”

So it’s going to be interesting to see what iOS 14 does to the future of apps: which apps win, and which apps fail.

All apps still have the opportunity to compete and to convince people that they are worth their time, but Apple’s changes will benefit different types of apps unequally.

For Hobbs, moving apps off the home screen and adding widgets — plus the myriad new privacy-focused changes to iOS 14 — means fewer ad-monetized services.

“I think by putting in this layer … that says we’re not going to let you directly plug into a user’s brain … we’re not going to let you put the app icon on the home screen and badge it red and get them to come in.”

That’s good for Hobb’s new startup, which is subscription based, and he says he thinks it’s also good for him personally, as an iPhone owner. As a CEO, he’s trying hard to ensure his company succeeds. As a human being, he’s trying hard to live his life without being unduly influenced by what’s blowing up on social media, by the political outrage machines surrounding us in digital environments, and by the general negativity and stress that can come from consuming too much digital content.

“It’s hard for me on my own to fight every engineer at Facebook, right? There are lots of them, they’re very smart people, they’re very good at what they do, and a lot of them, their job is to get me to spend more time on Facebook,” Hobbs told me.

“And the only way that … you have a fighting chance in winning that battle is if more software companies try to help you live the life that you want to live. And I think Apple is one of those companies that’s trying to say: ‘we know that there is more to life than scrolling through Facebook.’”

New Apple mobile operating systems tend to get adopted very quickly. It will be interesting to see if Hobbs’ predictions are true and if, indeed, Apple’s new operating system will save us from ourselves.

Or save us from Facebook and Twitter and YouTube and TikTok.

It is worth mentioning, of course, that Apple doesn’t make money on services that monetize via advertising, like Facebook, or Twitter, or Instagram. Apple does make money on subscription services. At least, when they obey the App Store guidelines and use Apple’s payment services.

See the full transcript of my conversation with Nick Hobbs.

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Here is how to prepare your online accounts for when you die

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LONDON (AP) — Most people have accumulated a pile of data — selfies, emails, videos and more — on their social media and digital accounts over their lifetimes. What happens to it when we die?

It’s wise to draft a will spelling out who inherits your physical assets after you’re gone, but don’t forget to take care of your digital estate too. Friends and family might treasure files and posts you’ve left behind, but they could get lost in digital purgatory after you pass away unless you take some simple steps.

Here’s how you can prepare your digital life for your survivors:

Apple

The iPhone maker lets you nominate a “ legacy contact ” who can access your Apple account’s data after you die. The company says it’s a secure way to give trusted people access to photos, files and messages. To set it up you’ll need an Apple device with a fairly recent operating system — iPhones and iPads need iOS or iPadOS 15.2 and MacBooks needs macOS Monterey 12.1.

For iPhones, go to settings, tap Sign-in & Security and then Legacy Contact. You can name one or more people, and they don’t need an Apple ID or device.

You’ll have to share an access key with your contact. It can be a digital version sent electronically, or you can print a copy or save it as a screenshot or PDF.

Take note that there are some types of files you won’t be able to pass on — including digital rights-protected music, movies and passwords stored in Apple’s password manager. Legacy contacts can only access a deceased user’s account for three years before Apple deletes the account.

Google

Google takes a different approach with its Inactive Account Manager, which allows you to share your data with someone if it notices that you’ve stopped using your account.

When setting it up, you need to decide how long Google should wait — from three to 18 months — before considering your account inactive. Once that time is up, Google can notify up to 10 people.

You can write a message informing them you’ve stopped using the account, and, optionally, include a link to download your data. You can choose what types of data they can access — including emails, photos, calendar entries and YouTube videos.

There’s also an option to automatically delete your account after three months of inactivity, so your contacts will have to download any data before that deadline.

Facebook and Instagram

Some social media platforms can preserve accounts for people who have died so that friends and family can honor their memories.

When users of Facebook or Instagram die, parent company Meta says it can memorialize the account if it gets a “valid request” from a friend or family member. Requests can be submitted through an online form.

The social media company strongly recommends Facebook users add a legacy contact to look after their memorial accounts. Legacy contacts can do things like respond to new friend requests and update pinned posts, but they can’t read private messages or remove or alter previous posts. You can only choose one person, who also has to have a Facebook account.

You can also ask Facebook or Instagram to delete a deceased user’s account if you’re a close family member or an executor. You’ll need to send in documents like a death certificate.

TikTok

The video-sharing platform says that if a user has died, people can submit a request to memorialize the account through the settings menu. Go to the Report a Problem section, then Account and profile, then Manage account, where you can report a deceased user.

Once an account has been memorialized, it will be labeled “Remembering.” No one will be able to log into the account, which prevents anyone from editing the profile or using the account to post new content or send messages.

X

It’s not possible to nominate a legacy contact on Elon Musk’s social media site. But family members or an authorized person can submit a request to deactivate a deceased user’s account.

Passwords

Besides the major online services, you’ll probably have dozens if not hundreds of other digital accounts that your survivors might need to access. You could just write all your login credentials down in a notebook and put it somewhere safe. But making a physical copy presents its own vulnerabilities. What if you lose track of it? What if someone finds it?

Instead, consider a password manager that has an emergency access feature. Password managers are digital vaults that you can use to store all your credentials. Some, like Keeper,Bitwarden and NordPass, allow users to nominate one or more trusted contacts who can access their keys in case of an emergency such as a death.

But there are a few catches: Those contacts also need to use the same password manager and you might have to pay for the service.

___

Is there a tech challenge you need help figuring out? Write to us at onetechtip@ap.org with your questions.

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Google’s partnership with AI startup Anthropic faces a UK competition investigation

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LONDON (AP) — Britain’s competition watchdog said Thursday it’s opening a formal investigation into Google’s partnership with artificial intelligence startup Anthropic.

The Competition and Markets Authority said it has “sufficient information” to launch an initial probe after it sought input earlier this year on whether the deal would stifle competition.

The CMA has until Dec. 19 to decide whether to approve the deal or escalate its investigation.

“Google is committed to building the most open and innovative AI ecosystem in the world,” the company said. “Anthropic is free to use multiple cloud providers and does, and we don’t demand exclusive tech rights.”

San Francisco-based Anthropic was founded in 2021 by siblings Dario and Daniela Amodei, who previously worked at ChatGPT maker OpenAI. The company has focused on increasing the safety and reliability of AI models. Google reportedly agreed last year to make a multibillion-dollar investment in Anthropic, which has a popular chatbot named Claude.

Anthropic said it’s cooperating with the regulator and will provide “the complete picture about Google’s investment and our commercial collaboration.”

“We are an independent company and none of our strategic partnerships or investor relationships diminish the independence of our corporate governance or our freedom to partner with others,” it said in a statement.

The U.K. regulator has been scrutinizing a raft of AI deals as investment money floods into the industry to capitalize on the artificial intelligence boom. Last month it cleared Anthropic’s $4 billion deal with Amazon and it has also signed off on Microsoft’s deals with two other AI startups, Inflection and Mistral.

The Canadian Press. All rights reserved.

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Kuwait bans ‘Call of Duty: Black Ops 6’ video game, likely over it featuring Saddam Hussein in 1990s

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DUBAI, United Arab Emirates (AP) — The tiny Mideast nation of Kuwait has banned the release of the video game “Call of Duty: Black Ops 6,” which features the late Iraqi dictator Saddam Hussein and is set in part in the 1990s Gulf War.

Kuwait has not publicly acknowledged banning the game, which is a tentpole product for the Microsoft-owned developer Activision and is set to be released on Friday worldwide. However, it comes as Kuwait still wrestles with the aftermath of the invasion and as video game makers more broadly deal with addressing historical and cultural issues in their work.

The video game, a first-person shooter, follows CIA operators fighting at times in the United States and also in the Middle East. Game-play trailers for the game show burning oilfields, a painful reminder for Kuwaitis who saw Iraqis set fire to the fields, causing vast ecological and economic damage. Iraqi troops damaged or set fire to over 700 wells.

There also are images of Saddam and Iraq’s old three-star flag in the footage released by developers ahead of the game’s launch. The game’s multiplayer section, a popular feature of the series, includes what appears to be a desert shootout in Kuwait called Scud after the Soviet missiles Saddam fired in the war. Another is called Babylon, after the ancient city in Iraq.

Activision acknowledged in a statement that the game “has not been approved for release in Kuwait,” but did not elaborate.

“All pre-orders in Kuwait will be cancelled and refunded to the original point of purchase,” the company said. “We remain hopeful that local authorities will reconsider, and allow players in Kuwait to enjoy this all-new experience in the Black Ops series.”

Kuwait’s Media Ministry did not respond to requests for comment from The Associated Press over the decision.

“Call of Duty,” which first began in 2003 as a first-person shooter set in World War II, has expanded into an empire worth billions of dollars now owned by Microsoft. But it also has been controversial as its gameplay entered the realm of geopolitics. China and Russia both banned chapters in the franchise. In 2009, an entry in the gaming franchise allowed players to take part in a militant attack at a Russian airport, killing civilians.

But there have been other games recently that won praise for their handling of the Mideast. Ubisoft’s “Assassin’s Creed: Mirage” published last year won praise for its portrayal of Baghdad during the Islamic Golden Age in the 9th century.

The Canadian Press. All rights reserved.

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