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iPhone 12: Apple finally set the date for its latest iPhone’s debut

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Angela Lang/CNET

This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

 

Apple has set the date for its latest iPhone’s debut. The new device, rumored to be called the iPhone 12, is expected to include super-fast 5G wireless connectivity and a new, iPad-inspired design, and it will be unveiled on Oct. 13 at 10 a.m. PT. Like Apple’s Worldwide Developers Conference, and its September Apple Watch and iPad announcements, the iPhone event will be held entirely online. The event will be streamed via Apple’s website.

Apple’s fall product launch this year is expected to touch off a wave of upgrade purchases, analysts say, with fans eyeing the iPhone’s rumored new 5G capabilities and boxier look, similar to that of the iPad Pro. A “staggering” 53% of respondents plan to buy this year’s iPhone, according to a survey by electronics reseller Decluttr. Flashier rivals — such as Samsung’s Galaxy Z Flip 2 5G, with its foldable display, or Microsoft’s Surface Duo, with two screens sandwiched together — offer new spins on the standard metal-and-glass smartphone construction. But most consumers will likely be gravitating toward what they know.

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And even if the new iPhone only offers a few new bells and whistles beyond a different outer design, it’ll draw the lion’s share of attention.

Apple’s invite, which often has some clues, this time has an Apple logo inside circles with different colored hues of blue, orange and red. And there’s this pun: “Hi, Speed.”

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Look at Apple making a pun about 5G

 


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That didn’t stop people from speculating about what other mysteries could be hidden in the invite’s meaning. Apple’s also expected to announce new over-ear headphones during the event, driving some people to wonder whether the circles have to do with audio sounds. (Apple has removed competing headphones from its store ahead of the event).

Apple also included an augmented reality trick on its website, as it had for last month’s event, with circles on the invite turning into floating orbs that reveal the Oct. 13 date.

The star of Apple’s show, however, is expected to be its new iPhones, replacing the $799 iPhone 11, the $999 iPhone 11 Pro and the iPhone 11 Pro Max, which started at $1,099 when it launched in 2019. The prices are expected to largely remain the same, but Apple’s expected to upgrade the devices’ features, including better cameras, faster chips and the company’s newest software, iOS 14. There are also rumors Apple may offer an iPhone 12 Mini, possibly as a reaction to some people complaining smartphones are increasingly not pocket-friendly.

When Apple jumps into the 5G market, it’s expected to immediately be a huge player. This year, Apple likely will ship 50 million 5G iPhones, according to Strategy Analytics, which would make it the second biggest 5G vendor in 2020 — and that would be in less than three months of sales. By comparison, Samsung shipped more than 6.7 million Galaxy 5G smartphones last year, after its first 5G phones hit the market in May.

Next year, Apple is expected to be the world’s biggest 5G phone vendor, Strategy Analytics said

A different iPhone launch

Apple holding its event over the internet isn’t the only thing that sets its iPhone announcement apart from those of previous years. The device is also arriving later in the year than it typically does, with analysts expecting either a late October or early November launch for Apple’s newest handsets. That’s about a month later than typical iPhone launches, something Apple warned about in July when it acknowledged the new smartphones would arrive “a few weeks” later than normal.

Apple’s announcements will also overlap with Amazon’s rescheduled Prime Day shopping event, scheduled for Oct. 13 and 14. Typically, that entirely made-up holiday taken place in July, but this year it was pushed back due to the coronavirus pandemic.

Apple still held its annual September event, though, using it to announce new iPads, a new Apple Watch and its new Apple One subscription service. The service combines its $4.99-a-month Apple TV Plus, $9.99-a-month Apple Music, $9.99-a-month Apple News Plus and $4.99-a-month Apple Arcade gaming efforts.


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Apple silicon-powered Macs: What to expect

 

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Aside from its new iPhones, Apple’s event may be the first time the company shows off its newest computer, powered by chips the company calls Apple Silicon.

Apple hasn’t shared many details about its newest chips, which will replace the Intel processors Apple’s relied on for 14 years with processors similar to the ones powering its iPhones, iPads and Apple TVs. Apple said it’ll continue to sell Intel-powered computers for now, but the company said the performance improvements, battery life and easier connections with the iPhone and iPad are driving the change.

“Hardware and software is fundamental to everything we do,” Apple’s CEO Tim Cook said when announcing the effort this summer. “It will take Mac to the next level.”

Still, people will likely be most interested in the iPhone, and with good reason. Analysts have been increasingly saying they expect this year’s upgrade, with its new design and 5G wireless technology, will lead to much higher demand.

“Taking a step back we believe iPhone 12 represents the most significant product cycle for Cook & Co. since iPhone 6 in 2014 and will be another defining chapter in the Apple growth story looking ahead despite a softer consumer spending environment,” Wedbush analyst Daniel Ives wrote in a note to investors shortly after Apple’s announcement went out. Ives said he expects the iPhone 12’s launch to be a “once in a decade” event, with or without the coronavirus.

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Ask Andy: How can you tell whether a startup is a good place to work? When is it safe to disclose a mental-health challenge to coworkers?

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As a software developer who would like to work for a startup, what should I look for in a company so that I know it’s legit? If I am putting a lot of work into a product, I want to know that at minimum it’s for a legitimate company and founder—not just another person with an overdone app idea that knows nothing about the tech world. Sarah C.

If you’re learning the startup game, the best bet here is to go later-stage. Focus on a pre-IPO company that is growing quickly, has raised money from blue-chip investors, and is getting positive buzz in the market that it will go public within the next two years.

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Then, don’t believe any of it.

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Network your way into three of the company’s team members on LinkedIn or through your network. Have three virtual or IRL coffees. Have them tell you about the culture: If they’re learning; if the company’s really growing; and most importantly, whether or not they respect and, ideally, admire the leadership.

Keep looking until you find this vetted opportunity.

That’s a systematic, rational approach. But that’s not the only way to go. You could throw it all out the window.

Find a company where you believe in the mission. One where you fall in love with the product or service. You might already be a high LTV customer or a power user. Check your credit card statement and your app home screen to source ideas. Your passion for the mission will make it work for you for some time, even if the company doesn’t work in the long run.

However you get there, once you’re inside for a year or two, you’ll be learning.

You may have to switch horses. That’s okay.

When you do, you’ll know more people, you’ll have more insight, and the path on what to pick next will be clearer. Heck, you might even notice an inflection point and meet a cofounder that leads to you starting a company yourself.

It’s like dating.

You probably won’t marry your first love—but you might. If you don’t, your judgment will iteratively improve. And the good news is unlike a marriage, you can change out your partner every few years. (What I’ve found, though, is that the most successful people professionally, and those who generate the most wealth, have more like 5- to 10-year runs.)

Trust your intuition. Follow your heart on the mission or product. Then, don’t trust yourself.  Study the market. Use the product.  And do at least three off-list references outside of who you interview with. Read every single Glassdoor entry.

And then jump!

You’ll be fine.

Do you think you could have shared your mental health conditions publicly BEFORE you were professionally successful, and still have been successful? Or was the fact that you had already achieved professional success what allowed you to be open? Zack

No, I don’t think I could have shared before we succeeded. I wouldn’t have had the courage to, and I feared it might be career-limiting.

Then again, it was almost seven years ago that I had my I-can’t-deny-this-any-longer moment with my Bonobos colleagues and investors. As of today, I think it’s becoming more possible to be candid about mental health. I hope we can move to a world where I could have been more open, sooner, at least selectively with my leadership team and board.

Some entrepreneurs ask me when to tell their VCs about the mental-health challenge or mental-health diagnosis they wrestle with. I always say the same thing: at a breakfast meeting, four months after you’ve closed the round and hit your numbers. Nobody cares about your neurodivergence if you’re performing—and most VCs actually know enough to know that most founders have more going on than meets the eye.

With your team, I think it’s doable, even now. Perhaps especially now. The truth is, they know. They know you deal with stuff because they’re around you. And the vulnerability you share in disclosing will multiply their respect for you. More importantly, it’ll give those team members the space to reciprocally share their stuff with their colleagues, and potentially you as well, and bring their full selves to work.

Wouldn’t that be cool?

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Take-Two Buys Gearbox And Its New ‘Borderlands’ Game From Embracer

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If you’re a game developer owned by Embracer Group at this point, you are nervous about layoffs, shutdowns or game cancellations after the last few years. But now, there is a somewhat happy ending for one of them, Gearbox.

It’s just been announced that Take-Two, which owns GTA developer Rockstar, will purchase Gearbox for $460 million. This also includes the properties Gearbox owns, the Borderlands and Tiny Tina’s Wonderlands franchises, Homeworld, Risk of Rain, Brothers in Arms and Duke Nukem. The report says Gearbox has six games in development, five sequels, including a new Borderlands game, the not-announced-but-definitely-happening Borderlands 4. Here’s Strauss Zelnick:

“Our acquisition of Gearbox is an exciting moment for Take-Two and will strengthen our industry-leading creative talent and portfolio of owned intellectual property, including the iconic Borderlands franchise,” said Zelnick, Chairman and CEO of Take-Two. “This combination enhances the financial profile of our existing projects with Gearbox and unlocks the opportunity for us to drive increased long-term growth by leveraging the full resources of Take-Two across all of Gearbox’s exciting initiatives.”

Gearbox has been working with 2K and Take-Two for decades, so it was a logical place for them to land. This is, of course, not a great look for Embracer, who only purchased Gearbox three years ago. The price tag back then was “worth up to $1.3 billion” but there were a lot of strings attached to that where it’s not necessarily the case that selling for $$460 million netted them a ~$900 million loss.

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As for what this means for gamers, it would seem something like the Borderlands franchise is now on more stable ground, as it was hard to believe any project at Embracer is fully safe these days. Last year, Embracer quietly cancelled 29 different unannounced games and shut down seven studios in a six month period including Volition and Free Radical Design. That came with around 1,400 layoffs. More recently, Embracer laid off 97 people at Eidos in Janaury and cancelled a Deus Ex game.

Sufficed to say, those at Gearbox probably feel pretty good about this. And as for Take-Two, Borderlands is still a valuable IP, and Tiny Tina’s Wonderland was a surprise hit. There’s a new Homeworld game coming as well. In an era for multi-billion dollar acquisition, Gearbox for $460 million doesn’t seem that bad. That’s probably a third of what GTA 6 will sell on day one next year.

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What's Brewing in the iPhone 16 Rumor Mill? AI, Action Buttons and More – CNET

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As the iPhone 15 settles into the market, the tech community is buzzing with anticipation for Apple’s next-generation handset, which is expected to be named “iPhone 16.” 

We’ve heard whispers about the iPhone 16’s features, which are said to span from a new power-efficient display to larger screens, better zoom lenses, an action button and, perhaps not surprisingly, a suite of new gen-AI powered features.

Read more: Best iPhone of 2024

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However, the iPhone 16 is still presumably six months away and nothing will be confirmed until Apple’s iPhone event in the fall. Still, these rumors could give us an idea of what to expect from the next iPhone.

Here are the most credible rumors for the iPhone 16.

Will the iPhone 16 fold?

Probably not. The newest rumors suggest Apple has been working on iPhone Flip models in two different sizes, though there have been difficulties in making the devices to Apple’s standards. The company may also be working on a folding tablet with a screen around the size of an iPad Mini. Even though virtually every major phone-maker — from Google to Oppo to OnePlus and Samsung — have launched their own bendable handsets, Apple has been characteristically quiet about whether there will ever be an iPhone Flip or an iPhone Fold.

Prior rumors said Apple may not launch its own flexible screen device until 2025. Samsung hasn’t let phone fans forget it — by releasing an app that will let Apple phone owners experience a Z Fold-esque experience by placing two iPhones side-by-side.

iPhone 16 Pro models to get bigger screens?

Apple has maintained the two screen sizes for iPhone Pro models since 2020 when it launched the 6.1-inch iPhone 12 Pro and the 6.7-inch iPhone 12 Pro Max. However, that’s rumored to change with the iPhone 16 Pro models, which might get bigger screens.

Display analyst Ross Young suggested earlier this year that the iPhone 16 Pro models will have larger screens, putting the sizes at 6.3 inches for the iPhone 16 Pro and 6.9 inches for the iPhone 16 Pro Max. That rumor was later corroborated by Bloomberg’s Mark Gurman, who said the iPhone 16 Pro models could grow by “a couple tenths of an inch diagonally.”

The iPhone 16 and iPhone 16 Plus models are believed to be sticking with the current 6.1-inch and 6.7-inch sizes. If the size increase is accurate, it would be yet another move from Apple to distinguish its Pro iPhone models from its regular ones.

iPhone 15 screen sizes

  • iPhone 15: 6.1 inches.
  • iPhone 15 Plus: 6.7 inches.
  • iPhone 15 Pro: 6.1 inches.
  • iPhone 15 Pro Max: 6.7 inches.

Rumored iPhone 16 screen sizes

  • iPhone 16: 6.1 inches.
  • iPhone 16 Plus: 6.7 inches.
  • iPhone 16 Pro: 6.3 inches.
  • iPhone 16 Pro Max: 6.9 inches.

iPhone 16 gets more AI tricks

One of the most salient selling points of Samsung’s Galaxy S24 series and Google’s Pixel 8 lineup were each of their souped-up AI tips and tricks, and it wouldn’t be a major shock if Apple went in the same direction. Apple CEO Tim Cook has gone on the record this year confirming Apple sees “a huge opportunity for Apple with gen AI and AI.”

According to Gurman’s Power On newsletter, iOS 18 will feature generative AI technology that “should improve how both Siri and the Messages app can field questions and auto-complete sentences.”

A September report from the Information says Apple plans to use large language models, a crucial part of generative AI, to make Siri smarter. The report said this feature is expected to be released with an iPhone software update next year. 

Read More: iPhone iOS 18: A Possible Big Leap In AI

iPhone 16 design: New action button?

In March, AppleInsider published a collection of photographs purportedly displaying 3D-printed dummy models of the rumored iPhone 16 and iPhone 16 Pro. The images revealed that the iPhone 16 may have a vertical camera stack as opposed to a diagonal one and an action button, similar the one on last year’s iPhone 15 Pro.

iPhone 16 gets more power-efficient display?

Another change that could make its way to iPhone 16 displays is greater power efficiency. Samsung Display is apparently developing a new material set, dubbed M14, specifically for Apple, according to a TheElec report, which says the new technology should arrive on iPhones launching next year. M14 will replace the blue fluorescent technology that’s used now with blue phosphorescence technology, creating an even more power-efficient screen than the current LTPO ones used on Pro models, the report says.

Andrew Lanxon/CNET

iPhone 16 gets better zoom?

Both the iPhone 16 Pro and the iPhone 16 Pro Max could both have 5x telephoto lenses next year. According to Apple analyst Ming Chi Kuo, a tetraprism lens will make its way to both Pro models next year, as opposed to just the Pro Max model. Apple equipped the iPhone 15 Pro with a 12-megapixel 3x optical zoom, while the iPhone 15 Pro Max has a 12-megapixel 5x optical zoom camera, which is the equivalent of 120mm lens on a full-frame camera.

If this rumor is true, it could mark a breakthrough in design. When Apple launched the 15 Pro Max with its 5x telephoto lens, it cited the phone’s bigger body as to why the Pro Max had it, but the Pro didn’t.

iPhone 16 processors: A18 chip for all models?

In a break with the past two years, all four iPhone 16 models will apparently get a next-generation Apple chipset, which will all receive A18 branding. According to a MacRumors report citing Jeff Pu, an executive analyst for Haitong International Securities, all four models will have an A18 series chip with Pro iPhone models getting an A18 Bionic Pro and base models getting a regular A18.

The iPhone 15 and 15 Plus currently have an A16 Bionic, which debuted on the 2022 iPhone 14 Pro and 14 Pro Max, while the 15 Pro and 15 Pro Max run on the A17 Pro processor. Pu says the A18 chip will be manufactured with TSMC’s cutting-edge 3 nanometer process.

Read more: Apple iPhone SE 4 Rumors: iPhone 14 Design, Face ID and More



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