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iPhone 14 with A15 Bionic chip? At the end of the day, it's all about marketing – 9to5Mac

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Every year, Apple announces a new generation iPhone. Sometimes it comes with a brand new design, sometimes not. But the only thing we know for sure is that the new iPhone will feature a new chip – at least that was the case until now. Recent rumors suggest that some iPhone 14 models will keep the A15 Bionic chip from this year’s models. But why would Apple do that?

What the rumors are saying

The well-known analyst Ming-Chi Kuo reported this month that only the high-end iPhone 14 Pro and iPhone 14 Pro Max models will have the new “A16” chip, while the mid-range iPhone 14 and iPhone 14 Max models (the mini model is expected to be replaced by a new 6.7-inch phone) will be equipped with the A15 Bionic chip.

9to5Mac corroborated Kuo’s report with independent sources, which also suggest that two of this year’s four new iPhone models will be powered by the A15 Bionic chip, while the other two will have the next generation Apple Silicon chip. Both Kuo and 9to5Mac’s sources also suggest that all new iPhones will have 6GB of RAM, while currently the cheapest models come with 4GB of RAM.

So this is what the iPhone 14 lineup will look like:

  • 6.1-inch iPhone 14 with A15 chip
  • 6.7-inch iPhone 14 Max with A15 chip
  • 6.1-inch iPhone 14 Pro with A16 chip
  • 6.7-inch iPhone 14 Pro with A16 chip

But would Apple release a new flagship device with an old chip? It turns out that the company has done this before, and it’s all about marketing.

The strategy behind Apple’s chip names

Since the iPhone 4 was introduced in 2010 with the first Apple-custom chip called “A4,” the new chips that came after have always followed the same nomenclature. We have had A5, A6, A7, and the list goes on.

However, in 2012, Apple had to create an even more powerful chip for the new third-generation iPad, which was the first to have a high-resolution Retina display. This chip was based entirely on the A5 chip from the iPhone 4s and iPad 2, but the new version had a quad-core GPU while the original had a dual-core GPU.

To differentiate the new chip and make it sound like something more powerful, Apple named it A5X. Since then, all new chips created specifically for the iPad have had the “X” in their name as a way to indicate that they are faster due to the more powerful GPU and more RAM. This strategy was used until 2018, when Apple released the third generation iPad Pro with the A12X chip.

In 2020, instead of creating a more powerful version of the A13 chip for the new iPad Pro, Apple simply reused the same A12X chip from the 2018 iPad Pro, but this time with an extra GPU core enabled. That change was enough for Apple to rebrand the chip as “A12Z Bionic.”

The M1 and a new era for Apple Silicon

When Apple finally decided to migrate Macs from Intel processors to their own silicon, they once again needed a strong name to emphasize that these chips are even more powerful and different from anything the company has done before – so they came up with the M1 chip.

However, on the inside, M1 is basically what Apple would name A14X in the past, as the chip found inside the latest iMac and MacBook Air is essentially the iPhone 12’s A14 chip with more CPU and GPU cores. Apple then created more powerful M1 Pro, M1 Max, and M1 Ultra variants, all based on the same A14 chip.

The “M1” name has become extremely appealing, or don’t you think that having an iPad Air with the M1 chip sounds more amazing than something with an A14X chip? My point is, Apple uses marketing in its favor to make even the smallest changes into something bigger, and it can easily do that with iPhone chips.

Which chip will be in the iPhone 14?

As I recently noted in another article, Apple currently has two different versions of the A15 Bionic chip, although they don’t advertise them using different names. The regular A15 Bionic chip used in the iPhone 13 and iPad mini 6 models has a six-core CPU and a five-core GPU with 4GB of RAM. However, iPhone 13 Pro models have an enhanced A15 Bionic chip with a six-core GPU and 6GB of RAM.

This extra GPU core gives the iPhone 13 Pro about 34% more graphics power when compared to the iPhone 13, while the 6GB of RAM ensures that more apps can remain in the background for longer.

We don’t know why Apple would use the A15 chip in the next generation iPhone. This could be related to component shortages or the company simply realized that most average consumers would not even notice the difference between a brand new A16 chip and the current A15.

However, when we say that some models of the iPhone 14 will have the A15 chip, it doesn’t mean that it will have the same A15 chip as the iPhone 13. Apple might use the high-end version of its chip with a better GPU and 6GB of RAM and call it A15X, just like it did with the A12Z chip in the 2020 iPad Pro.

Apple could even call it the A16 chip and create a new chip with a different architecture named A16 Pro, as it has been doing with Mac chips. The Apple Watch Series 7 has the same CPU as the Apple Watch Series 6, but the chips are named “Apple S6” and “Apple S7” due to minor internal changes that have been made to the SoC.

Whatever the chip inside the iPhone 14 is, Apple’s marketing team certainly has something in mind to make it sound like a brand new thing.

Check out 9to5Mac on YouTube for more Apple news:

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Here is how to prepare your online accounts for when you die

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LONDON (AP) — Most people have accumulated a pile of data — selfies, emails, videos and more — on their social media and digital accounts over their lifetimes. What happens to it when we die?

It’s wise to draft a will spelling out who inherits your physical assets after you’re gone, but don’t forget to take care of your digital estate too. Friends and family might treasure files and posts you’ve left behind, but they could get lost in digital purgatory after you pass away unless you take some simple steps.

Here’s how you can prepare your digital life for your survivors:

Apple

The iPhone maker lets you nominate a “ legacy contact ” who can access your Apple account’s data after you die. The company says it’s a secure way to give trusted people access to photos, files and messages. To set it up you’ll need an Apple device with a fairly recent operating system — iPhones and iPads need iOS or iPadOS 15.2 and MacBooks needs macOS Monterey 12.1.

For iPhones, go to settings, tap Sign-in & Security and then Legacy Contact. You can name one or more people, and they don’t need an Apple ID or device.

You’ll have to share an access key with your contact. It can be a digital version sent electronically, or you can print a copy or save it as a screenshot or PDF.

Take note that there are some types of files you won’t be able to pass on — including digital rights-protected music, movies and passwords stored in Apple’s password manager. Legacy contacts can only access a deceased user’s account for three years before Apple deletes the account.

Google

Google takes a different approach with its Inactive Account Manager, which allows you to share your data with someone if it notices that you’ve stopped using your account.

When setting it up, you need to decide how long Google should wait — from three to 18 months — before considering your account inactive. Once that time is up, Google can notify up to 10 people.

You can write a message informing them you’ve stopped using the account, and, optionally, include a link to download your data. You can choose what types of data they can access — including emails, photos, calendar entries and YouTube videos.

There’s also an option to automatically delete your account after three months of inactivity, so your contacts will have to download any data before that deadline.

Facebook and Instagram

Some social media platforms can preserve accounts for people who have died so that friends and family can honor their memories.

When users of Facebook or Instagram die, parent company Meta says it can memorialize the account if it gets a “valid request” from a friend or family member. Requests can be submitted through an online form.

The social media company strongly recommends Facebook users add a legacy contact to look after their memorial accounts. Legacy contacts can do things like respond to new friend requests and update pinned posts, but they can’t read private messages or remove or alter previous posts. You can only choose one person, who also has to have a Facebook account.

You can also ask Facebook or Instagram to delete a deceased user’s account if you’re a close family member or an executor. You’ll need to send in documents like a death certificate.

TikTok

The video-sharing platform says that if a user has died, people can submit a request to memorialize the account through the settings menu. Go to the Report a Problem section, then Account and profile, then Manage account, where you can report a deceased user.

Once an account has been memorialized, it will be labeled “Remembering.” No one will be able to log into the account, which prevents anyone from editing the profile or using the account to post new content or send messages.

X

It’s not possible to nominate a legacy contact on Elon Musk’s social media site. But family members or an authorized person can submit a request to deactivate a deceased user’s account.

Passwords

Besides the major online services, you’ll probably have dozens if not hundreds of other digital accounts that your survivors might need to access. You could just write all your login credentials down in a notebook and put it somewhere safe. But making a physical copy presents its own vulnerabilities. What if you lose track of it? What if someone finds it?

Instead, consider a password manager that has an emergency access feature. Password managers are digital vaults that you can use to store all your credentials. Some, like Keeper,Bitwarden and NordPass, allow users to nominate one or more trusted contacts who can access their keys in case of an emergency such as a death.

But there are a few catches: Those contacts also need to use the same password manager and you might have to pay for the service.

___

Is there a tech challenge you need help figuring out? Write to us at onetechtip@ap.org with your questions.

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Google’s partnership with AI startup Anthropic faces a UK competition investigation

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LONDON (AP) — Britain’s competition watchdog said Thursday it’s opening a formal investigation into Google’s partnership with artificial intelligence startup Anthropic.

The Competition and Markets Authority said it has “sufficient information” to launch an initial probe after it sought input earlier this year on whether the deal would stifle competition.

The CMA has until Dec. 19 to decide whether to approve the deal or escalate its investigation.

“Google is committed to building the most open and innovative AI ecosystem in the world,” the company said. “Anthropic is free to use multiple cloud providers and does, and we don’t demand exclusive tech rights.”

San Francisco-based Anthropic was founded in 2021 by siblings Dario and Daniela Amodei, who previously worked at ChatGPT maker OpenAI. The company has focused on increasing the safety and reliability of AI models. Google reportedly agreed last year to make a multibillion-dollar investment in Anthropic, which has a popular chatbot named Claude.

Anthropic said it’s cooperating with the regulator and will provide “the complete picture about Google’s investment and our commercial collaboration.”

“We are an independent company and none of our strategic partnerships or investor relationships diminish the independence of our corporate governance or our freedom to partner with others,” it said in a statement.

The U.K. regulator has been scrutinizing a raft of AI deals as investment money floods into the industry to capitalize on the artificial intelligence boom. Last month it cleared Anthropic’s $4 billion deal with Amazon and it has also signed off on Microsoft’s deals with two other AI startups, Inflection and Mistral.

The Canadian Press. All rights reserved.

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Kuwait bans ‘Call of Duty: Black Ops 6’ video game, likely over it featuring Saddam Hussein in 1990s

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DUBAI, United Arab Emirates (AP) — The tiny Mideast nation of Kuwait has banned the release of the video game “Call of Duty: Black Ops 6,” which features the late Iraqi dictator Saddam Hussein and is set in part in the 1990s Gulf War.

Kuwait has not publicly acknowledged banning the game, which is a tentpole product for the Microsoft-owned developer Activision and is set to be released on Friday worldwide. However, it comes as Kuwait still wrestles with the aftermath of the invasion and as video game makers more broadly deal with addressing historical and cultural issues in their work.

The video game, a first-person shooter, follows CIA operators fighting at times in the United States and also in the Middle East. Game-play trailers for the game show burning oilfields, a painful reminder for Kuwaitis who saw Iraqis set fire to the fields, causing vast ecological and economic damage. Iraqi troops damaged or set fire to over 700 wells.

There also are images of Saddam and Iraq’s old three-star flag in the footage released by developers ahead of the game’s launch. The game’s multiplayer section, a popular feature of the series, includes what appears to be a desert shootout in Kuwait called Scud after the Soviet missiles Saddam fired in the war. Another is called Babylon, after the ancient city in Iraq.

Activision acknowledged in a statement that the game “has not been approved for release in Kuwait,” but did not elaborate.

“All pre-orders in Kuwait will be cancelled and refunded to the original point of purchase,” the company said. “We remain hopeful that local authorities will reconsider, and allow players in Kuwait to enjoy this all-new experience in the Black Ops series.”

Kuwait’s Media Ministry did not respond to requests for comment from The Associated Press over the decision.

“Call of Duty,” which first began in 2003 as a first-person shooter set in World War II, has expanded into an empire worth billions of dollars now owned by Microsoft. But it also has been controversial as its gameplay entered the realm of geopolitics. China and Russia both banned chapters in the franchise. In 2009, an entry in the gaming franchise allowed players to take part in a militant attack at a Russian airport, killing civilians.

But there have been other games recently that won praise for their handling of the Mideast. Ubisoft’s “Assassin’s Creed: Mirage” published last year won praise for its portrayal of Baghdad during the Islamic Golden Age in the 9th century.

The Canadian Press. All rights reserved.

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