Rapper Cardi B said she is scared but excited about hosting for her first time when she presides over the American Music Awards on Sunday.
The New York native said she knew the job would be a lot of work, but said she wanted to check it off her bucket list.
“I want to do everything. I want to be able to say, ‘I did this and I did that.’ … I like my face to be everywhere, like, ‘Yeah, I’m here,'” Cardi B said in an interview with Reuters TV.
Her biggest worry now is that the audience won’t get her humor.
“My biggest fear is people not laughing at my jokes. That’s my fear,” she said. “It’s going to be scary, but it’s going to be fun.”
In addition to jokes, she plans to create fashion moments during the show. At this point, she is planning for seven to eight outfit changes.
“We going to try to do as much as we can, we’re going to be running back and forth … ‘OK, guys, here we are back again,'” she said, laughing.
In September, Cardi B and her husband, rapper Offset, welcomed a second child. She said she’s still busy with work, but has clear goals.
“I want to put out my album so I could go touring in the summer. I have to perform in the summertime because that’s where my daughter is out of school. And I want to see my daughter to (go) touring with me,” she said.
The American Music Awards will air on the ABC television network on Sunday.
(Reporting by Alicia Powell; editing by Diane Craft and Jonathan Oatis)
GB News Weighs International Expansion With Media Partners – BNN
(Bloomberg) — Conservative-leaning British television startup GB News is mulling exporting its broadcasting model to other markets provided it can shore up its domestic product, according to people familiar with the matter.
GB News launched in June with a mission to offer an alternative to what its backers described as a liberal consensus at rivals like the British Broadcasting Corp. Its debut was beset with difficulties including poor broadcast quality and on-air gaffes. The station has tried to turn things around by re-vamping its schedule, hiring new faces like former U.K. Independence Party leader Nigel Farage, and recently launching a marketing campaign.
Executives led by former Sky News Australia boss Angelos Frangopoulos are now focused on building an audience to rival that of Comcast Corp.’s Sky News, said the people, who asked not to be named because the discussions are private. They must also contend with the launch next year of talkTV by Rupert Murdoch’s News Corp., which will include a show from controversial journalist Piers Morgan.
If they can overcome these issues down the line, parent company All Perspectives Ltd. is looking at how to push into countries including Germany, Italy, Spain and Poland, according to the people. That could be done with joint ventures melding its low-cost, cloud-based newsroom technology with presentation handled by local media groups, the people said. Possible partners discussed included German media conglomerate Axel Springer, they added.
Any expansion is not imminent, and a move abroad may not happen, said the people. Spokeswomen for GB News and Axel Springer declined to comment on the plans.
©2021 Bloomberg L.P.
Horizon Media, Madison Avenue’s Long-Time Independent Media Shop, Sells Minority Stake – Variety
Horizon Media, one of the largest advertising companies not owned by the big publicly-traded entities that dominate the industry, intends to sell off a minority stake to investment firms, ending its decades of pursuing a purely go-it-alone strategy.
Horizon, long controlled by entrepreneur Bill Koenigsberg, said it had sold a piece of the company to Temasek, a Singapore investment firm. LionTree Advisors, an investment firm led by Aryeh Bourkoff, will also become an investor as part of the transaction. Financial terms were not disclosed, but Koenigsberg is to remain “the long-term majority shareholder” of the agency. Horizon was founded in 1989, employs 2,500 people and manages media investments valued at more than $9.5 billion
“Horizon sees more opportunity than ever before to take advantage of gaps in the marketplace and continue our significant growth in driving positive business outcomes for our clients. In evaluating the next evolution of Horizon, I wanted a world class partner who is like-minded strategically, has the same appetite for growth, understands the media, marketing, and technology landscape, is global in scale, and culturally aligned,” Koenigsberg said in a statement. “I found that perfect combination in Temasek and LionTree.”
Horizon is one of a handful of large firms that help advertisers allocate and invest millions of dollars in advertising, serving all the while as influential go-betweens that deal with blue-chip marketers and the media outlets they need to get the word out about their products and services. Horizon has long worked for Berkshire Hathaway’s Geico, one of the nation’s biggest ad spenders, along with Anheuser-Busch InBev’s Corona beer and CBS. Horizon is also involved in the launch of the Hoop Dreams Classic, an event that is backed by actor Michael B. Jordan and WarnerMedia among others.
But the other media buying giants, like Magna, Omnicom Media Group and GroupM, are backed by Madison Avenue giants like Interpublic Group, Omnicom Group and WPP. Koenigsberg has, over the years, chosen to remain independent — and some clients have appreciated it.
In the past, Koenigsberg has seen his company’s independence as an advantage. “Being CEO for the company for the last 30 years and having a long-term vision is an enormous competitive advantage, because when I look at my competitors — and I don’t want to go back 30 years, let me go back 10 — there have probably been 100 different CEOs at my competitor agencies,” he told Ad Age in 2020. “When a new one comes in, they feel the need to shake things up and leave a mark,” he said, adding: “There’s an inconsistency in where they’re going. For me, I’ve had a much longer runway and an ability to drive the business forward with this long-term vision.”
Parents of the social media generation are not OK – CNN
(CNN Business)Last September, just a few weeks into the school year, Sabine Polak got a call from the guidance counselor. Her 14-year-old daughter was struggling with depression and had contemplated suicide.
A longtime concern that’s getting worse
Looking for answers
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