It's not as world-famous as ramen or sushi. But the humble onigiri is soul food in Japan | Canada News Media
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It’s not as world-famous as ramen or sushi. But the humble onigiri is soul food in Japan

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TOKYO (AP) — The word “onigiri” became part of the Oxford English Dictionary this year, proof that the humble sticky-rice ball and mainstay of Japanese food has entered the global lexicon.

The rice balls are stuffed with a variety of fillings and typically wrapped in seaweed. It’s an everyday dish that epitomizes “washoku” — the traditional Japanese cuisine that was designated a UNESCO Intangible Cultural Heritage a decade ago.

Onigiri is “fast food, slow food and soul food,” says Yusuke Nakamura, who heads the Onigiri Society, a trade group in Tokyo.

Fast because you can find it even at convenience stores. Slow because it uses ingredients from the sea and mountains, he said. And soul food because it’s often made and consumed among family and friends. No tools are needed, just gently cupped hands.

“It’s also mobile, food on the move,” he said.

Onigiri in its earliest form is believed to go back at least as far as the early 11th Century; it’s mentioned in Murasaki Shikibu’s “The Tale of Genji.” It appears in Akira Kurosawa’s classic 1954 film “Seven Samurai” as the ultimate gift of gratitude from the farmers.

What exactly goes into onigiri?

The sticky characteristic of Japanese rice is key.

What’s placed inside is called “gu,” or filling. A perennial favorite is umeboshi, or salted plum. Or perhaps mentaiko, which is hot, spicy roe. But in principle, anything can be placed inside onigiri, even sausages or cheese.

Then the ball is wrapped with seaweed. Even one nice big onigiri would make a meal, although many people would eat more.

Some stand by the classic onigiri

Yosuke Miura runs Onigiri Asakusa Yadoroku, a restaurant founded in 1954 by his grandmother. Yadoroku, which roughly translates to “good-for-nothing,” is named for her husband, Miura’s grandfather. It claims to be the oldest onigiri restaurant in Tokyo.

There are just two tables. The counter has eight chairs. Takeout is an option, but you still have to stand in line.

“Nobody dislikes onigiri,” said Miura, smiling behind a wooden counter. In a display case before him are bowls of gu, including salmon, shrimp and miso-flavored ginger. “It’s nothing special basically. Every Japanese has 100% eaten it.”

Also a classical flautist, Miura sees onigiri as a score handed down from his grandmother, one which he will reproduce faithfully.

“In classical music, you play what’s written on the music sheet. Onigiri is the same,” he says. “You don’t try to do something new.”

Yadoruku is tucked away in the quaint old part of Tokyo called Asakusa. It opens at 11:30 a.m. and closes when it runs out of rice, usually within the hour. Then it opens again for dinner. The most expensive onigiri costs 770 yen ($4.90), with salmon roe, while the cheapest is 319 yen ($2). That includes miso soup. No reservations are taken.

Although onigiri can be round or square, animal or star-shaped, Miura’s standard is the triangular ones. He makes them to order, right before your eyes, taking just 30 seconds for each.

He places the hot rice in triangular molds that look like cookie cutters, rubs salt on his hands and then cups the rice — three times to gently firm the sides. The crisp nori, or seaweed, is wrapped like a kerchief around the rice, with one end up so it stays crunchy.

The first bite is just nori and rice. The gu comes with your second bite.

“The Yadoroku onigiri will not change until the end of Earth,” Miura said with a grin.

Others want to experiment

Miyuki Kawarada runs Taro Tokyo Onigiri, which has four outlets in Japan. She is eyeing Los Angeles, too, and then Paris. Her vision: to make onigiri “the world’s fast food.”

The name Taro was chosen because it’s common, the Japanese equivalent of John or Michael. Onigiri, she says, has mass appeal because it’s simple to make, is gluten-free and is versatile.

And other Japanese foods like ramen and sushi have found worldwide popularity, she notes.

At her cheerful, modern shop, workers wearing khaki-colored company T-shirts busily prepare the gu and rice balls in a kitchen visible behind the cash register. The shop only serves takeout.

Kawarada’s onigiri has lots of gu on top, for colorful toppings, instead of inside. Each one comes with a separately wrapped piece of nori to be placed around it right before you eat.

Her gu gets adventurous. Cream cheese is mixed with a pungent Japanese pickle called “iburigakko,” for instance, and each onigiri costs 250 yen ($1.60). Spam and egg onigiri costs 300 yen ($1.90); the one adorned with several types of “kombu,” or edible kelp, called “Dashi Punch X3,” costs 280 yen ($1.80).

“Onigiri is the infinite universe. We don’t get tied down in tradition,” said Kawarada.

The customers

Asami Hirano, who stopped in while walking her dog, took a long time choosing her meal at Taro Tokyo Onigiri on a recent day.

“I’ve always loved onigiri since I was a kid. My mother made them,” she said.

Nicolas Foo Cheung, a Frenchman who works nearby as an intern, had been to Taro Tokyo Onigiri a few times before and thinks it’s a good deal. “It’s simple food,” he said.

Miki Yamada, a food promoter, intentionally calls onigiri “omusubi,” the other common word for rice balls, because the latter more clearly refers to the idea of connections. She says her life’s mission is to bring people together, especially since the triple earthquake, tsunami and nuclear disasters hit her family’s rice farm in Fukushima, northeastern Japan, in 2011.

“By facing up to omusubi, I have encountered a spirituality, a basic Japanese-ness of sorts,” she said.

There is nothing better, she said, than plain Aizu rice omusubi with a pinch of salt and utterly nothing inside.

“It energizes you. It’s that ultimate comfort food,” she said.

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Looking for the next mystery bestseller? This crime bookstore can solve the case

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WINNIPEG – Some 250 coloured tacks pepper a large-scale world map among bookshelves at Whodunit Mystery Bookstore.

Estonia, Finland, Japan and even Fenwick, Ont., have pins representing places outside Winnipeg where someone has ordered a page-turner from the independent bookstore that specializes in mystery and crime fiction novels.

For 30 years, the store has been offering fans of Agatha Christie’s Hercule Poirot or Arthur Conan Doyle’s Sherlock Holmes a place to get lost in whodunits both old and new.

Jack and Wendy Bumsted bought the shop in the Crescentwood neighbourhood in 2007 from another pair of mystery lovers.

The married couple had been longtime customers of the store. Wendy Bumsted grew up reading Perry Mason novels while her husband was a historian with vast knowledge of the crime fiction genre.

At the time, Jack Bumsted was retiring from teaching at the University of Manitoba when he was looking for his next venture.

“The bookstore came up and we bought it, I think, within a week,” Wendy Bumsted said in an interview.

“It never didn’t seem like a good idea.”

In the years since the Bumsteds took ownership, the family has witnessed the decline in mail-order books, the introduction of online retailers, a relocation to a new space next to the original, a pandemic and the death of beloved co-owner Jack Bumsted in 2020.

But with all the changes that come with owning a small business, customers continue to trust their next mystery fix will come from one of the shelves at Whodunit.

Many still request to be called about books from specific authors, or want to be notified if a new book follows their favourite format. Some arrive at the shop like clockwork each week hoping to get suggestions from Wendy Bumsted or her son on the next big hit.

“She has really excellent instincts on what we should be getting and what we should be promoting,” Micheal Bumsted said of his mother.

Wendy Bumsted suggested the store stock “Thursday Murder Club,” the debut novel from British television host Richard Osman, before it became a bestseller. They ordered more copies than other bookstores in Canada knowing it had the potential to be a hit, said Michael Bumsted.

The store houses more than 18,000 new and used novels. That’s not including the boxes of books that sit in Wendy Bumsted’s tiny office, or the packages that take up space on some of the only available seating there, waiting to be added to the inventory.

Just as the genre has evolved, so has the Bumsteds’ willingness to welcome other subjects on their shelves — despite some pushback from loyal customers and initially the Bumsted patriarch.

For years, Jack Bumsted refused to sell anything outside the crime fiction genre, including his own published books. Instead, he would send potential buyers to another store, but would offer to sign the books if they came back with them.

Wendy Bumsted said that eventually changed in his later years.

Now, about 15 per cent of the store’s stock is of other genres, such as romance or children’s books.

The COVID-19 pandemic forced them to look at expanding their selection, as some customers turned to buying books through the store’s website, which is set up to allow purchasers to get anything from the publishers the Bumsteds have contracts with.

In 2019, the store sold fewer than 100 books online. That number jumped to more than 3,000 in 2020, as retailers had to deal with pandemic lockdowns.

After years of running a successful mail-order business, the store was able to quickly adapt when it had to temporarily shut its doors, said Michael Bumsted.

“We were not a store…that had to figure out how to get books to people when they weren’t here.”

He added being a community bookstore with a niche has helped the family stay in business when other retailers have struggled. Part of that has included building lasting relationships.

“Some people have put it in their wills that their books will come to us,” said Wendy Bumsted.

Some of those collections have included tips on traveling through Asia in the early 2000s or the history of Australian cricket.

Micheal Bumsted said they’ve had to learn to be patient with selling some of these more obscure titles, but eventually the time comes for them to find a new home.

“One of the great things about physical books is that they can be there for you when you are ready for them.”

This report by The Canadian Press was first published on Sept. 15, 2024.



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Labour Minister praises Air Canada, pilots union for avoiding disruptive strike

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MONTREAL – Canada’s labour minister is praising both Air Canada and the union representing about 5,200 of its pilots for averting a work stoppage that would have disrupted travel for hundreds of thousands of passengers.

Steven MacKinnon’s comments came in a statement shared to social media shortly after Canada’s largest air carrier announced it had reached a tentative labour deal with the Air Line Pilots Association.

MacKinnon thanked both sides and federal mediators, saying the airline and its pilots approached negotiations with “seriousness and a resolve to get a deal.”

The tentative agreement averts a strike or lockout that could have begun as early as Wednesday for Air Canada and Air Canada Rouge, with flight cancellations expected before then.

The airline now says flights will continue as normal while union members vote on the tentative four-year contract.

Air Canada had called on the federal government to intervene in the dispute, but Prime Minister Justin Trudeau said Friday that would only happen if it became clear no negotiated agreement was possible.

This report from The Canadian Press was first published Sept. 15, 2024.

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The Canadian Press. All rights reserved.



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As plant-based milk becomes more popular, brands look for new ways to compete

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When it comes to plant-based alternatives, Canadians have never had so many options — and nowhere is that choice more abundantly clear than in the milk section of the dairy aisle.

To meet growing demand, companies are investing in new products and technology to keep up with consumer tastes and differentiate themselves from all the other players on the shelf.

“The product mix has just expanded so fast,” said Liza Amlani, co-founder of the Retail Strategy Group.

She said younger generations in particular are driving growth in the plant-based market as they are consuming less dairy and meat.

Commercial sales of dairy milk have been weakening for years, according to research firm Mintel, likely in part because of the rise of plant-based alternatives — even though many Canadians still drink dairy.

The No. 1 reason people opt for plant-based milk is because they see it as healthier than dairy, said Joel Gregoire, Mintel’s associate director for food and drink.

“Plant-based milk, the one thing about it — it’s not new. It’s been around for quite some time. It’s pretty established,” said Gregoire.

Because of that, it serves as an “entry point” for many consumers interested in plant-based alternatives to animal products, he said.

Plant-based milk consumption is expected to continue growing in the coming years, according to Mintel research, with more options available than ever and more consumers opting for a diet that includes both dairy and non-dairy milk.

A 2023 report by Ernst & Young for Protein Industries Canada projected that the plant-based dairy market will reach US$51.3 billion in 2035, at a compound annual growth rate of 9.5 per cent.

Because of this growth opportunity, even well-established dairy or plant-based companies are stepping up their game.

It’s been more than three decades since Saint-Hyacinthe, Que.-based Natura first launched a line of soy beverages. Over the years, the company has rolled out new products to meet rising demand, and earlier this year launched a line of oat beverages that it says are the only ones with a stamp of approval from Celiac Canada.

Competition is tough, said owner and founder Nick Feldman — especially from large American brands, which have the money to ensure their products hit shelves across the country.

Natura has kept growing, though, with a focus on using organic ingredients and localized production from raw materials.

“We’re maybe not appealing to the mass market, but we’re appealing to the natural consumer, to the organic consumer,” Feldman said.

Amlani said brands are increasingly advertising the simplicity of their ingredient lists. She’s also noticing more companies offering different kinds of products, such as coffee creamers.

Companies are also looking to stand out through eye-catching packaging and marketing, added Amlani, and by competing on price.

Besides all the companies competing for shelf space, there are many different kinds of plant-based milk consumers can choose from, such as almond, soy, oat, rice, hazelnut, macadamia, pea, coconut and hemp.

However, one alternative in particular has enjoyed a recent, rapid ascendance in popularity.

“I would say oat is the big up-and-coming product,” said Feldman.

Mintel’s report found the share of Canadians who say they buy oat milk has quadrupled between 2019 and 2023 (though almond is still the most popular).

“There seems to be a very nice marriage of coffee and oat milk,” said Feldman. “The flavour combination is excellent, better than any other non-dairy alternative.”

The beverage’s surge in popularity in cafés is a big part of why it’s ascending so quickly, said Gregoire — its texture and ability to froth makes it a good alternative for lattes and cappuccinos.

It’s also a good example of companies making a strong “use case” for yet another new entrant in a competitive market, he said.

Amid the long-standing brands and new entrants, there’s another — perhaps unexpected — group of players that has been increasingly investing in plant-based milk alternatives: dairy companies.

For example, Danone has owned the Silk and So Delicious brands since an acquisition in 2014, and long-standing U.S. dairy company HP Hood LLC launched Planet Oat in 2018.

Lactalis Canada also recently converted its facility in Sudbury, Ont., to manufacture its new plant-based Enjoy! brand, with beverages made from oats, almonds and hazelnuts.

“As an organization, we obviously follow consumer trends, and have seen the amount of interest in plant-based products, particularly fluid beverages,” said Mark Taylor, president and CEO of Lactalis Canada, whose parent company Lactalis is the largest dairy products company in the world.

The facility was a milk processing plant for six decades, until Lactalis Canada began renovating it in 2022. It now manufactures not only the new brand, but also the company’s existing Sensational Soy brand, and is the company’s first dedicated plant-based facility.

“We’re predominantly a dairy company, and we’ll always predominantly be a dairy company, but we see these products as complementary,” said Taylor.

It makes sense that major dairy companies want to get in on plant-based milk, said Gregoire. The dairy business is large — a “cash cow,” if you will — but not really growing, while plant-based products are seeing a boom.

“If I’m looking for avenues of growth, I don’t want to be left behind,” he said.

Gregoire said there’s a potential for consumers to get confused with so many options, which is why it’s so important for brands to find a way to differentiate themselves, whether it’s with taste, health, or how well the drink froths for a latte.

Competition in a more crowded market is challenging, but Taylor believes it results in better products for consumers.

“It keeps you sharp, and it forces you to be really good at what you’re doing. It drives innovation,” he said.

This report by The Canadian Press was first published Sept. 15, 2024.



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