Art
Just what is phygital art, and why is Dubai going big on it?
“Phygital art” may not be the most elegant phrase in the English language, but it is generating a buzz in certain circles.
“Phygital” is a portmanteau of physical and digital – describing artworks that bring together the best of both worlds to create something entirely new.
Interest in digital art has grown since NFTs exploded into the mainstream in 2021, making headlines when artist Beeple sold one for $69 million at auction. But since then, enthusiasm for NFTs has cooled. Some see phygital as a way to ground digital works in more trusted, traditional forms, while others see them as a way of familiarizing the public with the idea of digital art.
Phygital works have started appearing at forward-looking galleries around the world, and with an exciting spate of recent initiatives, Dubai is seemingly determined to put this artform on the map.
The Art Dubai international fair has a digital component exploring new media and technology trends, including phygital works. In 2021 the Firetti Contemporary gallery held an exhibition called “NFT/ IRL” (in real life), displaying physical artworks next to their digital counterparts; The Mondoir Gallery recently opened in downtown Dubai, specializing in NFTs and embracing phygital, while the Theatre of Digital Art features phygital in its high-tech multisensory exhibitions.
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CNN asked some of Dubai’s most progressive art institutions why the city is among the vanguard of this innovative format, and whether phygital is a significant new movement in art, or just an unwelcome addition to our vocabulary.
The following responses have been edited for length and clarity.
How would you describe phygital art?
Mara Firetti, founder and managing partner, Firetti Contemporary: Phygital art aims to bridge the gap between the digital and physical world, often blurring the boundaries between them. It can take various forms, including interactive sculptures, mixed-media installations, digital paintings, and performances that combine live elements with digital projections or effects.
Pablo del Val, artistic director, Art Dubai: Phygital has elements that we consider traditional, such as an architectural space, a three-dimensional structure (like a sculpture) or a physical structure that you can touch, combined with digital elements such as 3D-printing technology, blockchain technology, augmented reality (AR), virtual reality (VR) … and/or artificial intelligence (AI) elements.
Could you give an example?
Pablo del Val: One famous example would be Beeple’s “Human One.” The work is sort of a kinetic video sculpture – four video screens, polished aluminum metal, mahogany wood frame, dual media servers, endless video with a corresponding dynamic NFT. It shows an astronaut walking in a universe of waste and leftovers. Well-known artists such as Jeff Koons and Frank Stella have also produced phygital works where their collectors can 3D-print their sculptures.
How does phygital art differ from NFTs? Is there overlap between the two?
Pablo del Val: Phygital works of art can also be NFTs, but a phygital work of art doesn’t necessarily need to be an NFT.
Amir “Mondoir” Soleymani, founder, Mondoir Art Gallery: Technically, all assets held on the blockchain are NFTs. Digital art stored on the blockchain as a non-fungible token can be experienced physically through digital displays that allow viewers to observe or interact with the digital creations in the case of installations. Phygital is a method of connecting the digital and physical dimensions. This can be used for off-chain NFTs or assets.
Where does AI art fit into this?
Pablo del Val: AI is one of the elements that allow a work of art to be described as phygital. Artists working with artificial intelligence programs, neural networks, code, and algorithms are creating bodies of work that take the viewer to a level of reality that mixes what is true and what is not. Images, situations, actions and characters can be manipulated, creating situations and actions that never existed … Artists who have pioneered this approach include Refik Anadol, who launched a new project at Art Dubai in March.
Why is phygital art important to you?
Amir “Mondoir” Soleymani: As we move toward digitally created and stored artworks, we must bridge the two realms in order to create the experience for viewers in the real world. Phygitals alleviate the burden of comprehension for those who are not yet immersed in the digital world by providing them with a tangible object that corresponds to a digital asset. They will be crucial in promoting the adoption of digital art.
Mara Firetti: Phygital art offers new opportunities for audience engagement and participation. Viewers can often interact with the artwork through touch, movement, or even through their smartphones or other devices. This interactive and immersive nature of phygital art can create unique and dynamic experiences, blurring the boundaries between the observer and the artwork itself.
What barriers are there to phygital art becoming more mainstream?
Pablo del Val: The speed at which technology is advancing means the devices you need to visualize it become obsolete very quickly. Updating the device, and the costs of doing this, has been one of the main barriers to more mainstream adoption.
Mara Firetti: Physical art holds a unique and enduring place in human culture and will continue to be cherished for its tangible qualities and the emotional connection it can evoke, while phygital art may require a level of familiarity and comfort with technology. Not all viewers may be accustomed to interacting with digital elements or understand the underlying concepts, which can affect their engagement and appreciation of phygital art.
Do you think phygital is the future of art?
Amir “Mondoir” Soleymani: No. Phygital is here to create an experience. It makes it easier to understand and interact. The future is digital art.
Mara Firetti: The rise of technology and the development of sophisticated methods in phygital art will undoubtedly expand the horizons of artistic expression and create new possibilities for artists and audiences alike but it will never replace physical art entirely.
Pablo del Val: Personally, I’m quite old school – and my view is that nothing will substitute what humans create with their hands … but we can’t deny that technology is advancing so fast that sooner or later it will become the main tool for artists. As long as it comes from the mind and the soul of humanity, anything is possible and we should not be closed to it.
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The Courtauld Gallery at Somerset House has reopened its doors to the public after a fire swept through the historic building in central London. While the gallery has resumed operations, the rest of the iconic site remains closed “until further notice.”
On Saturday, approximately 125 firefighters were called to the scene to battle the blaze, which sent smoke billowing across the city. Fortunately, the fire occurred in a part of the building not housing valuable artworks, and no injuries were reported. Authorities are still investigating the cause of the fire.
Despite the disruption, art lovers queued outside the gallery before it reopened at 10:00 BST on Sunday. One visitor expressed his relief, saying, “I was sad to see the fire, but I’m relieved the art is safe.”
The Clark family, visiting London from Washington state, USA, had a unique perspective on the incident. While sightseeing on the London Eye, they watched as firefighters tackled the flames. Paul Clark, accompanied by his wife Jiorgia and their four children, shared their concern for the safety of the artwork inside Somerset House. “It was sad to see,” Mr. Clark told the BBC. As a fan of Vincent Van Gogh, he was particularly relieved to learn that the painter’s famous Self-Portrait with Bandaged Ear had not been affected by the fire.
Blaze in the West Wing
The fire broke out around midday on Saturday in the west wing of Somerset House, a section of the building primarily used for offices and storage. Jonathan Reekie, director of Somerset House Trust, assured the public that “no valuable artefacts or artworks” were located in that part of the building. By Sunday, fire engines were still stationed outside as investigations into the fire’s origin continued.
About Somerset House
Located on the Strand in central London, Somerset House is a prominent arts venue with a rich history dating back to the Georgian era. Built on the site of a former Tudor palace, the complex is known for its iconic courtyard and is home to the Courtauld Gallery. The gallery houses a prestigious collection from the Samuel Courtauld Trust, showcasing masterpieces from the Middle Ages to the 20th century. Among the notable works are pieces by impressionist legends such as Edouard Manet, Claude Monet, Paul Cézanne, and Vincent Van Gogh.
Somerset House regularly hosts cultural exhibitions and public events, including its popular winter ice skating sessions in the courtyard. However, for now, the venue remains partially closed as authorities ensure the safety of the site following the fire.
Art lovers and the Somerset House community can take solace in knowing that the invaluable collection remains unharmed, and the Courtauld Gallery continues to welcome visitors, offering a reprieve amid the disruption.
Sudbury’s annual art and music festival is marking a significant milestone this year, celebrating its long-standing impact on the local cultural scene. The festival, which has grown from a small community event to a major celebration of creativity, brings together artists, musicians, and visitors from across the region for a weekend of vibrant performances and exhibitions.
The event features a diverse range of activities, from live music performances to art installations, workshops, and interactive exhibits that highlight both emerging and established talent. This year’s milestone celebration will also honor the festival’s history by showcasing some of the artists and performers who have contributed to its success over the years.
Organizers are excited to see how the festival has evolved, becoming a cornerstone of Sudbury’s cultural landscape. “This festival is a celebration of creativity, community, and the incredible talent we have here in Sudbury,” said one of the event’s coordinators. “It’s amazing to see how it has grown and the impact it continues to have on the arts community.”
With this year’s milestone celebration, the festival promises to be bigger and better than ever, with a full lineup of exciting events, workshops, and performances that will inspire and engage attendees of all ages.
The festival’s milestone is not just a reflection of its past success but a celebration of the continued vibrancy of Sudbury’s arts scene.
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