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Lack of Black voices in local media ‘inexcusable,’ says journalism prof

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Black man in grey collared shirt sits at a desk writing a note with a laptop open on a stack of books

Brian Daly keeps a world map on the wall of his office to remind him of the map on that was laid out on a table in the study room in his family home where he grew up, and where his father still resides. Among other decorations and mementos in Daly’s office are two retro analog tape recorders, one of them the same model he and his younger brother used as children to interview their parents.

After nearly three decades in news media as a journalist and television producer, Daly teaches journalism at the University of King’s College in Halifax.

Daly and I recently took part in a virtual panel discussion about diversity in the media hosted by the Black Market Series, which was part of the Halifax Black Film Festival.

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In a recent interview with the Examiner, Daly talked about the Black community in Nova Scotia and its lack of representation in media.

[In Nova Scotia] the vast majority of the Black community can trace their roots to pre-Confederation, and that does make a difference because African Nova Scotians have a very strong sense of their Canadian identity. It’s a Black Canadian identity.”

I’m disappointed at the lack of representation of African Nova Scotians in mainstream media, and that’s inexcusable. It’s inexcusable that we haven’t seen, for example, some sort of program in the radio or television stations that should have been in place from … the outset of television broadcasting in the 60s.

Originally from Montreal, Daly moved to Halifax in 2018 when he accepted a position with CBC Nova Scotia as the main producer for the late-night Atlantic news broadcast, and as the main backup producer of the supper hour news broadcast.

“It was the first time actually in my career that I had my own show where I called all the shots,” he said.

Daly grew up in the same neighbourhood as his father, a Black community known as Little Burgundy in Montreal — a community known for its Black Canadian jazz culture, and where Daly said piano lessons in school were mandatory.

His late mother is from Saint Vincent and the Grenadines in the Caribbean.

So then you have the intersection of the two important groups of Blacks in Canada, Canadian-born Black, which is my Dad, and West Indian. Because my Mom was part of the first wave of legal Black immigration, because Black immigration was illegal until 1953.

Daly told the history of how, under pressure from its allies, Canada “begrudgingly” allowed limited immigration of Black people after it had been officially banned by the Prime Minister’s office for most of the 20th Century. He said the change was done under what was called ‘The West Indian Domestic Scheme.

So they basically said, ‘OK, you can send your women over as long as they work as maids for a year in our country and prove that they’re worthy of being Canadian. After a year, we might give them permanent residency.’

Daly said that Canada advertised the program in some of the British colonies. He said his mother and two of her friends answered one of the ads in their local newspaper.

And they came up in the middle of the winter to Montreal in 1957, put in their year, got their PR [permanent residency], and my mom then sponsored like six [of her] siblings.

Despite having a teaching certificate from Saint Vincent, he said his mother wasn’t allowed to teach in Canada and had to go back to school to get Canadian certification. He said she also registered at McGill University.

To pay her way through school she had to work in the computer lab. What did my dad do to make extra money while he was at McGill? Work in the computer lab. Dad walked in one day, saw a beautiful woman sitting there at the desk, and that’s where it started.

Breaking into news media

In 1992, at the age of 19, Daly enrolled at Ryerson University in Toronto to study journalism.

I’m in Toronto living it up because I’m reunited with my cousins who I drifted away from when I was a teenager. Now I got to be in Toronto, the media capital.

Toward the end of his second year, one of his instructors, Kevin Newman, who, at the time, was also a host of CBC Midday, encouraged his class to drop off resumes at CBC in Toronto.

“And I’ll make sure your resume gets on the desk of the right person, and who knows you might get a job,” he recalls Newman telling the class.

That summer, Daly landed his first job as an editorial assistant where he said he didn’t get to do much but was able to learn a lot.

I was there! I was working at CBC, right in the belly of it. Knowlton Nash, Peter Mansbridge, Alison Smith, Wendy Mesley, these people were all there — [Ian] Hanomansing, they were all right there in my face, it was unbelievable.

The news director at Global Halifax, Rhonda Brown, she was just before me as an EA. … Pamela Walling got hired away from CTV when I was there, to co-host the big show with Mansbridge.

Daly said a critical moment for his career happened when he was talking to fellow Montrealer, Ron Charles, who was filling in as weekend host for The National. Charles, along with Scott Laurie, was one of the only two Black national Canadian reporters in that era.

After telling Charles about his career aspirations, he said Charles encouraged him to get outside of Toronto and said he’d put in a good word for him at CBC in Montreal. Later that year when he went home for Christmas, Daly said he went to the CBC building where a man named Colin Cooper offered him a job upon graduation from Ryerson.

He said, ‘Just make sure you graduate,’ and I said, ‘Don’t worry about it I’ll graduate.’

Something new

By 2018 Daly had worked for CBC, The Canadian Press, CTV Montreal, radio station CAJB, French media company Quebecor, and Global News. However, feeling as though he had hit a ceiling in the Montreal news media market, he sent out “a barrage of applications” across the country.

Daly said CBC Nova Scotia in Halifax was the only non-Quebec news agency to respond. He said he initially interviewed for a position that he didn’t end up getting, but was given a heads-up about a possible future position.

Six months later he interviewed for the position of lead producer of CBC Atlantic Tonight and main backup producer for CBC News, Nova Scotia at 6. He was hired immediately and was told he was needed in three days.

With a wife and three children then ages eight, nine, and 14 in Montreal, Daly got on a plane, flew to Halifax, and lived at the Best Western Chocolate Lake while working in his new position at CBC Nova Scotia.

I wasn’t with my family, it was very very very difficult. I definitely started going back to church. It was tough. … Eight months without them.

His wife and children moved to Halifax on Canada Day in 2018.

Black man in grey collared shirt types at a laptop with a world map blurred in the background on the wall

Brian Daly. Photo: Matthew Byard.

“Teach it, but also tweak it”: a new focus

In his final year at Ryerson University, the top Black Canadian Journalists held meetings on the campus and founded the Canadian Association of Black Journalists (CABJ), a networking and advocacy organization for Black journalists in the country.

Daly had been a member throughout the years. Not long after he moved to Halifax, Daly said he learned CABJ’s executive director, Nadia Stewart, wanted to expand the organization to the east coast. Daly was offered, and accepted, the position of the CABJ’s first-ever Atlantic director.

One of the initiatives put on by the CABJ is J-School Noire, a media training and mentorship program geared towards Black Canadian youth.

Well, through J-School Noire is where I understood that I didn’t just like teaching, I loved it.

Teach it, but also tweak it. This job gives me an opportunity to do that. When you’re in the newsroom you can’t really change anything. You’re just producing content.

That’s not particular to the CBC, I’m speaking [generally]. But I feel like my role, now, is more suited to my skill set and where I’m at right now in my life. So that’s why I’m here.

In 2020, Daly organized and lead J-School Noire’s first workshop for Black youth on the east coast at NSCC in Halifax. Not only was this the catalyst that eventually led Daly onto his new career path at King’s, but he said that the workshop also sparked an interest in journalism for one of the students, Micah Mendes. He said Mendes has since been accepted into King’s and will begin studies this coming fall.

Diversity in the media

Before leaving CBC, Daly left his position as producer for the evening and late-night news and was the producer for the short-lived African Nova Scotian Content Unit.

For the three or four months that unit was around it gave us a glimpse of what’s possible. The programming that Keke Beats, Gbenga Akintokun, and Kyah Sparks created was outstanding, and it’s there on the internet for anyone to see.

The unit’s two-part series on Halifax Prep was picked up by The National in its entirety.

Daly gives credit to the other members of the unit, saying his job as the producer was simply “to just put the pieces in place and let the talent flow.”

Daly said in an ideal world, he feels a unit such as the African Nova Scotian Content Unit would be a permanent fixture.

We have the Newfoundlanders, who have their stranglehold on comedy ever since I was a kid with Air Farce, and now This Hour Has 22 minutes. It isn’t like we don’t have the recognition of unique and distinct people in this part of the country.

So, now it’s going to be up to the community to use the technology that’s available … to take our bull by the horns and start up your own thing.

Black man in grey collared shirt smiles for the camera with world map blurred in the background on the wall

Brian Daly. Photo: Matthew Byard.

 

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Social Media Tips for Event Profs – BizBash

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Social media changes rapidly—and what worked last year might not work in 2024. (Just look at X’s, or Twitter’s, dramatic revenue loss after many major platforms have stopped posting or advertising on the platform.) So what does work on social media right now, particularly for event professionals?

“We don’t just want our audience to understand what we do—we want them to know who we are,” says Zoe Haynes, the sales and marketing coordinator for PlatinumXP who oversees the event planning agency’s digital marketing. “Social media has evolved into a space for cultivating relationships and building trust. We utilize various platforms to tell stories—the story of an event transformation, behind the scenes with our production crew, or maybe even some fun office shenanigans with our CEO.”

Haynes’ focus on maintaining a consistent, authentic brand presence was a common theme among event professionals we spoke to about how they’re using social media right now. It’s all about “fostering an ongoing connection with our followers,” agrees Elias Contessotto, social media manager for event production company 15|40.

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But remember: Not every platform is created equal. Contessotto stresses the importance of tailoring your approach with each platform—but also not being afraid to experiment a bit to ensure you’re staying ahead of trends and maximizing audience engagement. “By creatively testing new tactics, we gauge audience response and efficacy, gradually integrating successful approaches into our channels,” he explains. “This iterative process empowers us to refine our content strategy continuously, adapting to evolving trends and audience preferences.”

In short, “It’s all about meeting your audience where they’re at,” says Taylor Elliot, vice president of marketing and brand strategy for Shepard Exposition Services. “Social media is such a great tool to amplify your brand voice. I always say as marketers we need to create a system that works for our brand even when we are sleeping, and social media is one of the tools to help achieve this.”

LINKEDIN & INSTAGRAM

From our conversations, LinkedIn and Instagram quickly emerged as the two top platforms in the event industry. “Instagram is our go-to for showcasing stunning event photos—however, LinkedIn holds equal if not greater importance in our strategy,” explains Haynes. “While Instagram captures attention with its visual allure, LinkedIn allows us to dive deeper into industry conversations and build relationships with our peers.”

Contessotto likes to target a B2B audience with 15|40’s LinkedIn presence, posting content that focuses on industry insights, professional networking, and collaborations with studios. “We often share static posts similar to those on Instagram, tagging relevant studios to expand our reach,” he says, noting that LinkedIn posts are often reshared by team leaders and executives. “LinkedIn [also] serves as a prime platform for spotlighting press coverage, award nominations, and industry highlights.”

On Instagram, meanwhile, Contessotto expands 15|40’s content to cater to both B2B and B2C audiences. “We share visually engaging posts that highlight our expertise, industry leadership, and collaborations, appealing to a wider range of followers,” he says. “Instagram will have ‘POV’ content, which is much more personal and requires less high-quality tools to tell our story. I came to 15|40 from an influencer background, and from experience, I notice that more amateur content does better on that platform, like using an iPhone for reels rather than a DSLR camera.”

Heather Rouffe, director of sales at Atlas Event Rental, also appreciates the more personal touch that can come with Instagram. “Through that platform, we strive to educate the industry, create brand awareness, and most importantly to us, show the personal side to our company, brand, and rentals,” she explains. “With so much of the human side of things lost in a digital age, being personable and showing the people behind the brand is very important to us. We find the clients really appreciate the behind-the-scenes content and becoming familiar with the Atlas crew.”

On the flip side, though, that doesn’t mean LinkedIn can’t get a little personal. Al Mercuro, senior account director at trade show display company Genesis Exhibits, prioritizes LinkedIn due to the connections he’s been able to make with marketing directors and event directors at companies he’d like to do business with.

“I try to not promote my company as much as my brand by sharing information that will help them in their jobs—I find I get many referrals this way,” Mercuro notes. “I believe it is also a living resume; before I meet with someone, they will often check out my LinkedIn page to learn more about me. The more you can build up your profile and the number of connections you have adds to your value and makes it attractive to have them want to work with you.”

Jonathan Kazarian, the founder and CEO of Accelevents, also uses LinkedIn to build up his personal thought leadership—and therefore, build awareness of his event management software company. “Ninety-nine percent of what I share on LinkedIn is professional,” he says. “I’ll share something about my personal life to build connection, but that’s not my focus with LinkedIn.” 

FACEBOOK, TWITTER (X), TIKTOK, & MORE

In a sign of changing times, most of the event professionals we spoke with are not investing much in Facebook or Twitter (now known as X)—though many are still updating them. 

“We push out all of our Instagram content to our Facebook, to ensure our followers and intended audiences on both platforms are receiving similar content,” says Contessotto. “We also maintain our Twitter, or X, channel to share some of our event photos, as well as retweet content that clients we work with post that are captured at our events.”

Mercuro finds that Facebook is still an effective way to reach older generations—but for younger generations, he’s found some success marketing events on TikTok. “I am a board member of a nonprofit concert venue, and we needed to attract a younger audience,” he remembers. “I suggested we work with a local university and their marketing classes to take on a project like our organization to give them real-life experience. They chose to use TikTok to reach the younger demographics in our area, and it has been extremely successful.”

Contessotto agrees that TikTok is naturally very Gen Z-oriented, so content should be tailored accordingly. “We’ve noticed that we typically receive high engagement when our content is celebrity-focused,” he says. “Our team is constantly working to balance out our TikTok pages to include viral content, as well as videos that highlight our diverse portfolio of work to attract the right kind of audience.”

Haynes says she’s still exploring TikTok’s potential for Platinum XP. “I’ve noticed its popularity as a discovery platform,” she says. “It’s a great tool for driving awareness, but we should also consider whether our target audience is active on TikTok.” One tool that Haynes does invest time in? Pinterest. “It’s a powerful tool for SEO purposes. Its visual nature allows us to drive awareness to our website through captivating photos. By sparking curiosity, we encourage users to click through and explore further.”

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North Korea conducts test on new ‘super-large warhead’: State media – Al Jazeera English

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Pyongyang says new warhead designed for cruise missiles, adding that a new anti-aircraft rocket was also tested.

North Korea has conducted a test on a “super-large warhead” designed for a strategic cruise missile, state media reports, adding that it also launched a new type of anti-aircraft missile.

“The DPRK Missile Administration has conducted a power test of a super-large warhead designed for ‘Hwasal-1 Ra-3’ strategic cruise missile”, KCNA news agency reported on Saturday, referring to North Korea by an abbreviation for its official name – Democratic People’s Republic of Korea.

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North Korea also carried out a test launch on Friday afternoon of a “Pyoljji-1-2”, which state media said was a “new-type anti-aircraft missile”.

KCNA added that “a certain goal was attained” through the test without providing further details.

The weapons tests were part of the “regular activities of the administration and its affiliated defence science institutes”, KCNA reported, referencing the operation of “new-type weapon systems”.

The tests “had nothing to do with the surrounding situation”, KCNA added, but did not give any further information.

In early April, North Korea said it had tested a new medium-to-long-range solid-fuel hypersonic missile, with state media sharing a video of it being launched as leader Kim Jong Un looked on.

Cruise missiles are among a growing collection of North Korean weapons designed to overwhelm regional missile defences. They supplement the North’s vast arsenal of ballistic missiles, including intercontinental variants, which are said to be aimed at the continental United States.

Analysts say anti-aircraft missile technology is an area where North Korea could benefit from its deepening military cooperation with Russia, as the two countries align in the face of their separate, intensifying confrontations with the US.

The US and South Korea have accused the North of providing artillery shells and other equipment to Russia to help extend its warfighting ability in Ukraine.

Since its second nuclear test in 2009, Pyongyang has been under heavy international sanctions, but the development of its nuclear and weapons programmes has continued unabated.

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Lawmakers pan Ben Gvir for ‘unforgivable’ tweet on alleged Israeli strike on Iran – The Times of Israel

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Italian FM says Israel gave US ‘last minute’ warning about drone attack on Iran

CAPRI, Italy (AP) — The United States told the Group of Seven foreign ministers that it received “last minute” information from Israel about a drone action in Iran early this morning, Italy’s foreign minister says.

Italian Foreign Minister Antonio Tajani, who chaired the meeting of ministers of industrialized countries, says the United States provided the information at session this morning that was changed at the last minute to address the suspected attack.

Tajani says the US informed the G7 ministers that it had been “informed at the last minute” by Israel about the drones. “But there was no sharing of the attack by the US. It was a mere information.”

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Early Friday, Iran fired air defenses at a major air base and a nuclear site near the central city of Isfahan after spotting drones, part of an apparent Israeli attack in retaliation for Tehran’s unprecedented drone-and-missile assault on the country last weekend.

In a communique following the three-day meeting, the ministers urged the parties “to prevent further escalation.”

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