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Lessons from a media leader turned tech consultant – strategyonline.ca

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By Alex Panousis

Change. It has almost become a cliché. But the fact is, we are living in the middle of mass reinvention. And it is probably one of the most exciting times to be in business.

I have been privileged to work in the advertising, marketing and media industries for several decades and embracing change has been a marker in my life. Not all of it was perfect, but it has opened many rewarding chapters – and I am ready for another.

While it is anything but simple, the opportunities for leaders – brand or otherwise – to lean into tech is critical. It’s essential for your business success, but also for your career. As I transition from media to technology, I speak from personal experience.

Like in most industries, the early adopters of digital and tech created a language, culture and exclusivity that wasn’t collaborative. It was filled with acronyms, unnecessary jargon, and it was siloed. This made it hard for the CMO, the CFO and the CTO to align. There were early lines in the sand between what was creative and what was media. Too much data and not enough emphasis on the “so what.” Experiments versus strategies. No wonder most digital transformation failed (with an estimated 70% failure rate). Luckily, this is changing.

Sometimes, the insights from failure can be your greatest source of competitive advantage. And over the last few years we have learned a lot (a masterclass of learning during the height of COVID). Now we have the experience that formed during cultural, economic and business turbulence, recognizing that scalable digital solutions enable better customer experiences. This was not just beneficial for growth; it was critical for survival.

The consulting firm BCG recently did a review (following the peak of the pandemic) and found that digital leaders gained five percentage points more market share and over five percent more market capitalization than their peers. The gap between the “haves” and “have nots” has widened. In a world where brands matter less, how one shows up in a modern omnichannel customer journey is the opportunity. Be a digital leader or die. Technology creates experiences that will help you pave the way.

Working with digital leaders, digital laggards and learning from my own failure, I have a few observations:

1. There is too much Ivory Tower strategy and not enough emphasis on delivery. We need to rebalance this. The what is important but the how gets you there.

2. There are too many pilots and not enough focus on scalable solutions. Start with the end goal in mind. A pilot can only be successful if you can scale. If not, it is a project not a business solution.

3. There is not enough upfront investment and alignment. Like with media, we are commoditizing tech. Not all solutions can cost $25 dollars offshore. Cheaper is not a strategy. Value creation has to be the starting point.

4. There are good intentions but bad advice. The industry has grown up. You need best-in-breed leaders to guide you.

5. Harness the power of your data. We need to do better here. There are massive areas of opportunity. Take control of this now. Generate real business insights from data.

6. Tech is an enabler and doesn’t replace some of the core marketing fundamentals. Science + discipline + art is required. Dream what is possible then build it. Don’t let legacy (or politics) hold you back.

7. Sometimes you have to tear everything down to build it back up. Short-term thinking and Band-Aid solutions will limit your potential (“It is harder to build electric cars in a plant that was built for analog”). Use this to build capabilities.

8. Being a digital leader starts at the top – in your organization and with your partners.

And, finally, tech enablement is also important to career growth and indeed career resilience. If you work in business today, then make your personal learning agenda a priority. We tend to get wrapped up in the day-to-day, missing the opportunity to focus on the future.

Learn to do what is important, versus just focusing on the urgent. Take that course, hire a tech whisperer, find someone who can coach you. Remember that all of this is ultimately about humans. Tech enablement is about how humans connect, share, shop, learn and be entertained. Don’t let it scare you.

The digital and physical worlds have collided. Technology enables our ability to reimagine what is possible and helps to reset value. Action it well. Change creates the future.

Alex-Panousis-CEOCaratCanada-e1581619618113Alex Panousis is SVP, global clients at Valtech, a business transformation company. She previously held exec leadership roles at the CBC, Publicis, Havas and, most recently, Dentsu.

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Newest council appointment resigns after controversial social media posts surface – CityNews Toronto

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  1. Newest council appointment resigns after controversial social media posts surface  CityNews Toronto
  2. Newly appointed Toronto councillor resigns after controversial social media posts resurfaced  CTV News Toronto
  3. Toronto politician accused of homophobic social media posts resigns from city council  blogTO
  4. Toronto’s newest councillor resigns hours after she was appointed  Global News
  5. View Full coverage on Google News



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Media Advisory: Ministers Stoodley and Davis to Attend Run for Women in Support of Stella's Circle – News Releases – Government of Newfoundland and Labrador

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On Sunday, June 26 the Honourable Sarah Stoodley, Minister of Digital Government and Service NL and the Honourable Bernard Davis, Minister of Environment and Climate Change, will attend the LOVE YOU’ by Shoppers Drug Mart Run for Women, in support of women’s mental health programs at Stella’s Circle.

The event is set to begin at 8:45 a.m. at Quidi Vidi Lake, 115 The Boulevard, St. John’s.

The Run for Women is held in 18 cities throughout Canada and focuses on Women’s Mental Health. Funds raised go to this year’s charity partner, Stella’s Circle, to specifically support programming at Naomi House and the Just Us Women’s Centre. The event also promotes physical movement as a means to creating better positive mental health outcomes.

-30-

Media contacts
Krista Dalton
Digital Government and Service NL
709-729-4748, 685-6492
kristadalton@gov.nl.ca

Lynn Robinson
Environment and Climate Change
709-729-5449, 691-9466
lynnrobinson@gov.nl.ca

2022 06 24
1:40 pm

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Newly appointed Toronto councillor resigns after controversial social media posts resurfaced – CTV News Toronto

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A newly installed Toronto councillor has resigned after her old social media posts, which appear to show homophobic content, were unearthed hours following her appointment.

Rosemarie Bryan was appointed by city council as the new councillor for Ward 1 – Etobicoke North during a special meeting on Friday, filling the vacancy left by Michael Ford, who ran in June’s provincial election and won.

After she was appointed, however, Bryan’s alleged past social media activities, which appears to show her sharing anti-LGBTQ content, were brought to light.

Friday was the start of the Pride Toronto’s Festival Weekend, which features the return of the Pride Parade to downtown streets on Sunday following a two-year hiatus.

Several councillors posted to social media that had they known about Bryan’s posts, they would not have voted for her to fill the seat.

“A majority of councillors would have never this (way) had this information been brought forward. We relied too heavily on the recommendation being made by former councillor,” Coun. Mike Layton tweeted.

“We need to reopen this debate.”

Of the 23 councillors who cast their ballots, 21 voted for Bryan, including Mayor John Tory.

Coun. Josh Matlow, one of the two councillors who did not vote for Bryan, called for her resignation, tweeting that he does not believe “anyone who supports hate and bigotry should be a Toronto city councillor, or hold any public office for that matter. This is disgraceful.”

On Friday night, Bryan released a statement announcing that she is resigning, saying it’s the best way to continue serving those who love and support her in Etobicoke North.

Bryan said she is devastated that her past online posts are being “thrown against my decades of commitment to the community.”

“I recognize councillors were not aware of those posts before today’s discussion and now that they are, I recognize many would not have cast their vote for me. I don’t want to hurt all those who supported me and I remain committed to helping my community in any and every way I can,” she said.

In a statement, Tory said while Bryan made a “strong case” to council for her appointment, her past social media posts are “not acceptable.”

“I totally disagree with any homophobic or transphobic views. I absolutely support our 2SLGBTQ+ residents. City Councillors are expected to set an example when it comes to consistency with our shared values,” Tory said.

“I would not have voted for this appointment had I been aware of these posts and I know that is the sentiment of the vast majority of council who also voted today.”

He said it was appropriate for Bryan to resign.

“The upset this has caused everyone involved is extremely unfortunate. This is especially unfortunate on the very weekend when we are celebrating the progress we have made together,” Tory said, adding that he has asked staff to review the overall appointment process.

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