As the Conservative leader showed this week, what sells online is salacious fiction delivered with a side of snark. The new laws of digital politics are a disgrace, but they’re effective.
According to the old laws of politics, when an opponent is beating himself, you step out of the way and watch him go to town. Why, then, does Pierre Poilievre watch Justin Trudeau repeatedly self-harm, then choose to dump his own mess on the floor?
Exhibit A: In the House of Commons this week, Poilievre was asking Trudeau about the cost of living — the most-pressing issue for Canadians — when he made his oft-repeated jibe about Trudeau being a “drama teacher.” Trudeau jabbed back, saying he was a teacher before becoming a politician but couldn’t remember what Poilievre did before politics (answer: nothing). Then he enumerated the actions his government is taking to alleviate costs.
So far, so old-laws. Trudeau got dinged and zinged back. House banter at its usual bog standard. But then Poilievre, smart-aleck grin firmly affixed, shot back that Trudeau was indeed a teacher but then “left right in the middle of the semester and I’m having trouble remembering why.”
Welcome to the new, digital laws of politics, which says that boring questions about substantive issues don’t travel or draw engagement online. What sells online is salacious rumour delivered with a side of snark, or full-frontal attack delivered full-force. In the online world, traffic trumps truth.
At first, the Tory benches were slow to catch their leader’s reference. You can bet the ordinary Canadian was, too. But the “semester” comment wasn’t meant for the ordinary Canadian. It was meant for the online fringe, an entirely different beast. And they loved it. Twitter lit up with appreciative “semester” comments from right-wing outlets. The Tory benches eventually came to life too as they realized what their leader had done. Then their smart-aleck grins appeared and their applause began. All except Michael Chong, Mr. “Old Laws,” who remained frozen in shame.
For the uninitiated, Poilievre’s semester comment was a call-back to the 2019 election, when a website called the Buffalo Chronicle (spoiler alert: it isn’t a recognized media outlet in Buffalo, or anywhere) published a “report” citing unnamed “sources” claiming Trudeau had left his school in British Columbia because of some supposed sex scandal. The website claimed the Globe and Mail had spiked a story about it, and later claimed that Facebook had been pressured into censoring the Chronicle.
Except none of this was true. Not that it stopped the story from gaining traction; it was one hell of a salacious rumour. But it wasn’t factual, something outlets as far away as Britain’s BBC took pains to point out. Again, how “old laws.” In our new digital hell, even a civic duty such as fact-checking does little but amplify (and, in most cases, reinforce) the original claim. It’s a win for Team Tory.
Exhibit A on that front: Here I am, a columnist in a mainstream title, writing about the mechanics of Poilievre’s semester jibe and re-hashing a disproven salacious claim. I am obeying the old laws and fuelling the new. That I’m doing it with a purpose doesn’t matter. The internet won’t draw that distinction.
What makes this such a shame is that Poilievre has all of the legitimate material in the world with which to batter Trudeau — but chooses instead to traffic in nonsensical teacher tattle.
Take Chinese interference. The reason Michael Chong isn’t smiling much these days is that his family has — and is — being targeted by agents of the Chinese state. Former Tory leader Erin O’Toole rose in the House this week to give a brilliant speech about his experience with Chinese interference. O’Toole’s speech was dignified, impassioned, substantive and powered by CSIS briefings. It was everything you’d want from a parliamentarian; it soared as high as Poilievre went low. And yet, crickets.
Sadly, until we reformat the online information economy, we will continue to be “semestered” by politicians who play to the algorithm instead of the more analog rhythms of the offline world. The new laws of digital politics are a disgrace, but they’re a very effective disgrace.
Andrew MacDougall is a London-based communications consultant and ex-director of communications to former prime minister Stephen Harper.
FREDERICTON – A look at David Coon, leader of the Green Party of New Brunswick:
Born: Oct. 28, 1956.
Early years: Born in Toronto and raised in Montreal, he spent about three decades as an environmental advocate.
Education: A trained biologist, he graduated with a bachelor of science from McGill University in Montreal in 1978.
Family: He and his wife Janice Harvey have two daughters, Caroline and Laura.
Before politics: Worked as an environmental educator, organizer, activist and manager for 33 years, mainly with the Conservation Council of New Brunswick.
Politics: Joined the Green Party of Canada in May 2006 and was elected leader of the New Brunswick Green Party in September 2012. Won a seat in the legislature in 2014 — a first for the province’s Greens.
Quote: “It was despicable. He’s clearly decided to take the low road in this campaign, to adopt some Trump-lite fearmongering.” — David Coon on Sept. 12, 2024, reacting to Blaine Higgs’s claim that the federal government had decided to send 4,600 asylum seekers to New Brunswick.
This report by The Canadian Press was first published Sept. 19, 2024.
The Canadian Press. All rights reserved.
FREDERICTON – A look at Blaine Higgs, leader of the Progressive Conservative Party of New Brunswick.
Born: March 1, 1954.
Early years: The son of a customs officer, he grew up in Forest City, N.B., near the Canada-U.S. border.
Education: Graduated from the University of New Brunswick with a degree in mechanical engineering in 1977.
Family: Married his high-school sweetheart, Marcia, and settled in Saint John, N.B., where they had four daughters: Lindsey, Laura, Sarah and Rachel.
Before politics: Hired by Irving Oil a week after he graduated from university and was eventually promoted to director of distribution. Worked for 33 years at the company.
Politics: Elected to the legislature in 2010 and later served as finance minister under former Progressive Conservative Premier David Alward. Elected Tory leader in 2016 and has been premier since 2018.
Quote: “I’ve always felt parents should play the main role in raising children. No one is denying gender diversity is real. But we need to figure out how to manage it.” — Blaine Higgs in a year-end interview in 2023, explaining changes to school policies about gender identity.
This report by The Canadian Press was first published Sept. 19, 2024.
The Canadian Press. All rights reserved.
OTTAWA – The pressing issues of climate change and food security join more familiar ones like violent extremism and espionage on a new list of Canada’s intelligence priorities.
The federal government says publishing the list of priorities for the first time is an important step toward greater transparency.
The government revises the priorities every two years, based on recommendations from the national security adviser and the intelligence community.
Once the priorities are reviewed and approved by the federal cabinet, key ministers issue directives to federal agencies that produce intelligence.
Among the priorities are the security of global health, food, water and biodiversity, as well as the issues of climate change and global sustainability.
The new list also includes foreign interference and malign influence, cyberthreats, infrastructure security, Arctic sovereignty, border integrity and transnational organized crime.
This report by The Canadian Press was first published Sept. 19, 2024.
The Canadian Press. All rights reserved.
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