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Magnify Ventures Looks To Tap “Massive” Care Economy With Debut $52 Million Fund – Forbes

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When Julie Wroblewski met Joanna Drake in the back of a car en route to the airport after the 2018 Equity Summit conference, it only took 20 minutes for them to become friends. They had a lot in common: Both are from the Midwest, both are VCs focused on making the industry more diverse, and both have experience with caregiving. So when Wroblewski wanted to turn her care economy investment thesis into a venture firm, she knew who to call.

Wroblewski got the idea for the firm in 2019 while she was running the venture investing arm at Melinda French Gates’ Pivotal Ventures. She kept coming across interesting companies trying to tackle problems in the care economy — so she started researching philanthropic work and advocacy around the category. Soon, Wroblewski says, she realized how big of an opportunity it was: “I started to see what I thought was a very compelling and growing category for investment in venture around the care economy and family technology,” she says. “I was seeing really incredible companies and entrepreneurs.”

Drake wasn’t immediately convinced — thinking the care economy was slightly niche and more of a lived experience than a category. But that didn’t last. “At first blush, what might seem specialized is diversified across every modern family,” Drake says. “It’s really diversified across the entire population in that regard. It’s a massive, massive market.”

The care economy is estimated to be $648 billion in size, according to a 2021 report, and impacts half the population, Wroblewski says. Nancy Folbre, an economist focused on the care economy and its relation to gender, tells Forbes that some people falsely assume the care economy is just related to healthcare but that it spans far beyond that. “It’s really really big, it’s way more than half of GDP that is currently measured,” Folbre says. “I think the pandemic dramatized that and I think it’s great that venture capital is identifying that.”

Wroblewski and Drake launched Magnify Ventures in 2020 and just closed on $52 million for its debut fund. The fund is anchored by Pivotal Ventures and will focus on early-stage companies, but will also invest further up the capital stack too. The fund will look at four main sectors: parenting and family life, future of work, household optimization, and aging and longevity. While many of the care economy’s issues existed before Covid-19, the pandemic put many of them into the forefront, which has inspired entrepreneurs to get involved and resulted in a robust pipeline of seed deals, Wroblewski says.

Magnify Ventures has invested in seven companies thus far — including Papa, a platform that connects seniors to people who can help with errands and provide companionship. The Miami-based company is currently valued at $1.4 billion. They’ve also backed early-stage companies including MiSalud, a platform that connects Spanish speakers with doctors that speak their language with the hope of achieving a better quality of care. Drake says the fund especially looks for companies that offer solutions at no cost for the consumer to utilize, a factor Folbre says is critical to improving the industry’s status quo.

The firm is finding opportunities on the B2B side too, as many large corporations look to implement care-based benefits to retain and attract employees. Magnify’s portfolio company Cocoon helps companies navigate the complex process behind employee leave, something 7% to 10% of employees will do, CEO Mahima Chawla tells Forbes. “This is becoming so top of mind for employers, we have seen all this demand,” she says. “Employers are really willing to make sure they are doing everything possible to be as supportive to their employees this year.”

Magnify looks to use its domain expertise to help companies like Cocoon grow – and also its partnerships with organizations such as AARP and The Holding Company, which can give feedback to companies and help introduce them to potential customers. “We are very excited to get out there and focus on investing now that we are done with fundraising,” Wroblewski says. “The number one priority is investing in great founders and building category leaders in this space.”

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Economy

B.C.’s debt and deficit forecast to rise as the provincial election nears

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VICTORIA – British Columbia is forecasting a record budget deficit and a rising debt of almost $129 billion less than two weeks before the start of a provincial election campaign where economic stability and future progress are expected to be major issues.

Finance Minister Katrine Conroy, who has announced her retirement and will not seek re-election in the Oct. 19 vote, said Tuesday her final budget update as minister predicts a deficit of $8.9 billion, up $1.1 billion from a forecast she made earlier this year.

Conroy said she acknowledges “challenges” facing B.C., including three consecutive deficit budgets, but expected improved economic growth where the province will start to “turn a corner.”

The $8.9 billion deficit forecast for 2024-2025 is followed by annual deficit projections of $6.7 billion and $6.1 billion in 2026-2027, Conroy said at a news conference outlining the government’s first quarterly financial update.

Conroy said lower corporate income tax and natural resource revenues and the increased cost of fighting wildfires have had some of the largest impacts on the budget.

“I want to acknowledge the economic uncertainties,” she said. “While global inflation is showing signs of easing and we’ve seen cuts to the Bank of Canada interest rates, we know that the challenges are not over.”

Conroy said wildfire response costs are expected to total $886 million this year, more than $650 million higher than originally forecast.

Corporate income tax revenue is forecast to be $638 million lower as a result of federal government updates and natural resource revenues are down $299 million due to lower prices for natural gas, lumber and electricity, she said.

Debt-servicing costs are also forecast to be $344 million higher due to the larger debt balance, the current interest rate and accelerated borrowing to ensure services and capital projects are maintained through the province’s election period, said Conroy.

B.C.’s economic growth is expected to strengthen over the next three years, but the timing of a return to a balanced budget will fall to another minister, said Conroy, who was addressing what likely would be her last news conference as Minister of Finance.

The election is expected to be called on Sept. 21, with the vote set for Oct. 19.

“While we are a strong province, people are facing challenges,” she said. “We have never shied away from taking those challenges head on, because we want to keep British Columbians secure and help them build good lives now and for the long term. With the investments we’re making and the actions we’re taking to support people and build a stronger economy, we’ve started to turn a corner.”

Premier David Eby said before the fiscal forecast was released Tuesday that the New Democrat government remains committed to providing services and supports for people in British Columbia and cuts are not on his agenda.

Eby said people have been hurt by high interest costs and the province is facing budget pressures connected to low resource prices, high wildfire costs and struggling global economies.

The premier said that now is not the time to reduce supports and services for people.

Last month’s year-end report for the 2023-2024 budget saw the province post a budget deficit of $5.035 billion, down from the previous forecast of $5.9 billion.

Eby said he expects government financial priorities to become a major issue during the upcoming election, with the NDP pledging to continue to fund services and the B.C. Conservatives looking to make cuts.

This report by The Canadian Press was first published Sept. 10, 2024.

Note to readers: This is a corrected story. A previous version said the debt would be going up to more than $129 billion. In fact, it will be almost $129 billion.

The Canadian Press. All rights reserved.

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Mark Carney mum on carbon-tax advice, future in politics at Liberal retreat

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NANAIMO, B.C. – Former Bank of Canada governor Mark Carney says he’ll be advising the Liberal party to flip some the challenges posed by an increasingly divided and dangerous world into an economic opportunity for Canada.

But he won’t say what his specific advice will be on economic issues that are politically divisive in Canada, like the carbon tax.

He presented his vision for the Liberals’ economic policy at the party’s caucus retreat in Nanaimo, B.C. today, after he agreed to help the party prepare for the next election as chair of a Liberal task force on economic growth.

Carney has been touted as a possible leadership contender to replace Justin Trudeau, who has said he has tried to coax Carney into politics for years.

Carney says if the prime minister asks him to do something he will do it to the best of his ability, but won’t elaborate on whether the new adviser role could lead to him adding his name to a ballot in the next election.

Finance Minister Chrystia Freeland says she has been taking advice from Carney for years, and that his new position won’t infringe on her role.

This report by The Canadian Press was first published Sept. 10, 2024.

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Nova Scotia bill would kick-start offshore wind industry without approval from Ottawa

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HALIFAX – The Nova Scotia government has introduced a bill that would kick-start the province’s offshore wind industry without federal approval.

Natural Resources Minister Tory Rushton says amendments within a new omnibus bill introduced today will help ensure Nova Scotia meets its goal of launching a first call for offshore wind bids next year.

The province wants to offer project licences by 2030 to develop a total of five gigawatts of power from offshore wind.

Rushton says normally the province would wait for the federal government to adopt legislation establishing a wind industry off Canada’s East Coast, but that process has been “progressing slowly.”

Federal legislation that would enable the development of offshore wind farms in Nova Scotia and Newfoundland and Labrador has passed through the first and second reading in the Senate, and is currently under consideration in committee.

Rushton says the Nova Scotia bill mirrors the federal legislation and would prevent the province’s offshore wind industry from being held up in Ottawa.

This report by The Canadian Press was first published Sept. 10, 2024.

The Canadian Press. All rights reserved.

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