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MEDIA ADVISORY: Actions Across Ontario to Tell Premier Ford that the priority of Ontarians is to fix the long-term care crisis, not to privatize home care – GlobeNewswire



TORONTO, June 30, 2020 (GLOBE NEWSWIRE) — Media events will include updates on the Ford government’s failure to respond to the crisis in long-term care, on their attempt to push through Bill 175 the new law that privatizes and removes oversight for home and community care, and on Bill 161 the new law to make it harder to launch class action lawsuits against private companies, including for-profit long-term care homes where so many have died.

Events across Ontario – on Thursday July 2 (unless otherwise noted):

Hamilton – Hamilton Health Coalition rally at noon outside MPP Donna Skelly’s office, 2000 Garth St. We will follow physical distancing guidelines. Masks will be available for those who need them. Contact: Janina Lebon at 905-545-5514 or

Niagara – Niagara Health Coalition press conference 9:30 a.m. Friday July 3 outside Garden City Manor, 168 Scott St., St. Catharines. All supporters welcome to come out with face masks, following physical distancing guidelines. Contact: Sue Hotte at 905-932-1646 or

Peterborough – Peterborough Health Coalition media conference at 11 a.m. King Edward Park, George St. S. All supporters welcome. People will meet in the shade and follow physical distancing guidelines please wear masks. Contact Roy Brady at 705-745-2446 or

Sudbury – Sudbury Health Coalition will hold a rally at noon in two locations: 1) On the public sidewalk on each side of the main entrance doors to the Rainbow Centre Mall 40 Elm Street Sudbury Ontario (NE LHIN office is on the 2nd floor) Participants will bring rally signs, wear face mask and maintain 2-meter social distancing, and; 2) On the public sidewalk on the corner of Barrydowne road and Gemmill Street (same side of the road as Starbucks). Those with mobility issues will drive by the rallies with signs in their windshields indicating their support, waving and honking. Contact: Dot Klein at 705-566-9072 or

Toronto — The Ontario Health Coalition will hold a press conference outside Queen’s Park (Main Legislative Building) on Thursday, July 2 at 10 a.m. Our members and supporters will join, with safe physical distancing, face masks, and signs that highlight the key issues. Contact: Natalie Mehra at 416-230-6402 or

Waterloo – Waterloo Region Health Coalition will hold a sidewalk protest at noon near MPP Amy Fee’s office at 4281 King St. E. (Sportsworld) Kitchener. Safe physical distancing and face masks are required, participants will bring signs to highlight the key issues. Contact: Jim Stewart at 519-588-5841 or

Woodstock – Oxford Coalition for Social Justice will hold a rally at noon outside MPP Ernie Hardeman’s office at 12 Perry Street, Woodstock. Contact: Bryan Smith at 226-228-8309 or

For more information: Natalie Mehra, executive director: 416-230-6402.

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Rogers Sports & Media Commits $10 Million in Free Advertising and Creative Services to Support Equity-Seeking Communities – GlobeNewswire



Application process for All IN is open now through October 31 at
 All IN complements Rogers’s commitment to building an inclusive culture for its team members, customers, and all communities across Canada

TORONTO, Oct. 01, 2020 (GLOBE NEWSWIRE) — Rogers Sports & Media goes All IN on its inclusion and diversity plan, announcing today an action-focused program that includes giving a minimum of $10 million in free advertising and creative services over the next five years to charities and small businesses that support equity-seeking communities.

Over the past few months, Rogers Sports & Media has intently listened to and learned from Rogers team members and partners about a variety of systemic racial issues inherent in our society, and these learnings have acutely shaped the All IN plan.  As part of the company’s all-encompassing inclusion and diversity strategy, Rogers is using its sports and media assets to help accelerate its progress and drive tangible actions focused on the diverse needs of all Canadians.

“All IN is dedicated to taking actions that will drive much-needed positive change as we address racial injustice and social unrest,” said Jordan Banks, President, Rogers Sports & Media.  “Rogers Sports & Media recognizes its unique role and responsibility and we are using our media megaphone to amplify voices that have not always been heard with equal measure.  We will continue to create and deliver the stories that accurately represent Canada’s diversity while our on-air personalities and employees are encouraged to continue using their platforms to express their views and opinions in support of anti-racism.”

Sharon Hinds, a passionate and influential advocate from within the Black community at Rogers Sports & Media, has been hired to lead All IN, which focuses on five pillars:  

  • Business: Give a minimum of $5 million over the next 5 years in free advertising and creative services to local businesses owned by BIPOC and equity-seeking communities
  • Community: Give a minimum of $5 million over the next 5 years in free advertising and creative services to charities that support BIPOC and equity-seeking communities
  • Content: Launch an internal Content Advisory Council to further increase diversity of thought and ensure editorial content accurately reflects the diversity of our communities
  • Hiring & Career Advancement Practices: Introduce programs and recruitment strategies, in partnership with Rogers, to improve diversity at all levels of the organization including leadership
  • Mentorship & Sponsorship: Establish a program to give young people from equity-seeking communities the tools, support, and resources to successfully enter and advance in the sports and media industry

Rogers Sports & Media is already working with two charities and two businesses to pilot All IN – Indspire, Big Brothers Big Sisters, How She Hustles, and Reelworld Film Festival.

With a new submission process annually, charities and small businesses can apply starting today through to October 31 for this year. Learn more at

About Rogers Sports & Media
Rogers Sports & Media is a diverse sports and content company that engages more than 30 million Canadians each week. The company’s multimedia offerings include 56 radio stations, 29 local TV stations, 23 conventional and specialty television stations, podcasts, digital and e-commerce websites, and sporting events. Rogers Sports & Media delivers unique storytelling through its range of powerful brands: Citytv, OMNI Television, FX, TSC, 680 NEWS, 98.1 CHFI, KiSS, Breakfast Television, Cityline, CityNews, Sportsnet – Canada’s #1 sports network, and the Blue Jays – Canada’s only Major League Baseball team. Rogers Sports & Media is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit

Media Contacts
Caitlin Decarie, Rogers Sports & Media, 647-299-6733
Andrea Goldstein, Rogers Sports & Media, 647-801-4394

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Media Beat: October 1, 2020 | FYIMusicNews – FYI Music News



Never underestimate a sore loser

Tuesday night’s televised scrum pitted the incumbent bully against the lightweight contender. Trump, dressed in red, white and blue, scowled, barked, bullied and heaped contempt on his adversary whose own sartorial style was better suited to a funeral than a shoot-out at the OK Corral. With Trump figuratively circling his prey in the ring, Biden’s best counter-punch was to look exasperated.

Having the Supreme Court, the Justice Department, the US mail service and every gun-toting Dixie in his pocket, the Teflon president cut down his adversary like any bully will when faced with a wimp. You bust his balls and laugh in his face. In short, make him irrelevant.

The deniers will say that Biden put up a good fight and scored points with the electorate, but the electorate is so knotted with fake news that unless some cataclysmic event takes place, Trump can still steal the election.

Knowing in advance that the Tuesday’s debate was going to be a fist fight, it made sense to level the playing field with a set of rules that prevented the show from being hijacked by its swaggering big top fighter.

But that didn’t happen.

First off, moderator Chris Wallace was woefully ineffective as he continually let himself be pushed aside by Trump’s meandering invectives, and Wallace was also ineffectual in holding either contender to task in answering the questions that were put to them.

It’s an age-old game: the interviewer asks the politician a question and then politely takes it on both cheeks as the defendant side-steps answering and instead spews pre-scripted blather that chews up airtime and makes a mockery of the debate. Avoid, duck and shovel gibberish that’s dressed up to sound like policy where there is none.

It’s called obfuscation.

These are not times when one expects engaging debate orated by civilized politicians. This is a high political drama that costs billions of dollars to stage. Civility is an anachronism in today’s political war zone. 

These highly choreographed dramas are relics from a bygone era and this showed in the first-round debate as these Party contenders were supposedly put up for scrutiny in the court of public opinion.

Wallace should have but didn’t hold them accountable by making it clear from the outset that bullying and grand-standing would result in the mute button being pushed. He should also have been vested with the power to hit the mute button if they ducked questions with blather.

He didn’t, perhaps because the rules tilt in favour of the contestants and this is what makes these charades more spectacle than informative.

Tough rules of gamesmanship need to be applied in this courtroom drama, and if the politicians can’t live up to them then let it be said publicly and call a sham a sham.

Racism, the economy, the environment, health care, foreign diplomacy and democracy itself were and are big tent issues that need concise, coherent responses. Biden’s fallback on the environment with a plan that would “create millions of jobs” sounded as realistic as a pitch coming from some midway barker hawking the next best thing.

Trump’s over-bearing rhetoric was just that, but in this farcical television show, candour and common sense, civility and statesmanship were sullied and stomped on.

It was bad theatre dressed up as a must-see event.

The incumbent has promised to clear the swamp and make America great again. The contender is proffering hope, a kinder, gentler future and a plan to give Main Street America a voice on The Hill. Either or, the central issues are complex and are in dire need of fixes.

Trump is in the game to win. That’s all he knows, and he loses his shirt if the outcome tilts any other way. Biden is in it because he’s been anointed and he is still playing Mr. Nice Guy, maybe because that’s all he knows – and he doesn’t have the muscle to score a knockout.

The next round had better use the rules of boxing to control the BS and the questions had better be the kind that kicks a hornet’s nest to see what flies beyond a shitstorm of stupefying bullshit.

Mainstream media need to stop playing by a rulebook that plays nice to politicians that don’t play nice, hide behind pretence and have every advantage to cast influence over voters that have little to no voice in a game of cards stacked in The House’s favour.

And anyone who thinks for a moment that the election is won doesn’t understand American politics, or America’s deep-rooted respect for a strong man. There’s also a vein of thought that Trumpites are more numerous than polls indicate, and then there’s the fact that Fortune 500 compaies have benefited enormously from the deregulation, isolationism and generous tax benefits that Team Trump has heaped on them.

Trump’s failure to pay his fare share of taxes made ominous headlines, but for many his ability to beat the system is seen as the mark of a good businessman.

Thirty days in politics leaves POTUS a lot of time to swing his bat.

What we see and hear in mainstream media doesn’t capture the simmering rage that fuels conspiracists and private militias in America today. The outcome of this election is anything but a slam dunk. As the headline says, ‘never underestimate a sore loser’. He’s weathered storms before and survived quite nicely. Had the Democrats elected a leader that was younger, more charismatic and visionary the game would be set. For now, however, it is in a state of flux.

At least, that’s my take.. – David Farrell

The Third Presidential Debate: Hillary Clinton And Donald Trump (October 2016)

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Donald Trump interviewed by David M. Rubenstein at the Economic Club in Washington D.C. (December 2014)

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And Tuesday night’s chaotic war or words in Cleveland

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Why social media is a ‘missed opportunity’ as coronavirus spreads among young people – Global News



It was more than one month ago that Canada’s top doctor (somewhat jokingly) said she would be “game” to use TikTok to appeal to young people about the coronavirus.

At the time, Dr. Theresa Tam and Health Minister Patty Hajdu discussed a forthcoming campaign that would target youth, educating them about the pandemic and their role in it. But so far, experts say there is little to show for it.

Read more:
Social media users more likely to believe false coronavirus information, study shows

The “Healthy Canadians” YouTube page has two 16-second videos depicting the risks of going to a party, the corresponding Facebook page is spattered with infographics and links to federal press conferences, and the Instagram page uses word-focused graphics like “you are my bubble” and “scrub-a-dub-dub” to remind people of public health recommendations.

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But are these reaching young people, who are now leading infection rates?

“I don’t think we’re doing a great job,” said Colin Furness, a professor at the University of Toronto’s Dalla Lana School of Public Health.

“Parents with young kids are getting the message. Older folks are getting the message. So what do you say to someone in their 20s who’s probably not going to get all that sick, whose summer has been dented, whose dating life has been wrecked? It’s a hard sell… It’s a nut we haven’t cracked.”

New study suggests social media feeds source of COVID-19 fake news

New study suggests social media feeds source of COVID-19 fake news

Health tips at fingertips

Social media education and appeals are a “missed opportunity” to get that message across, said Shana MacDonald, a communications professor at the University of Waterloo.

“It’s the quickest and easiest way to disseminate the information because that’s where their attention is going,” she said. “We’re vying for their attention in a world where it’s constantly being distracted and taken in many different directions.”

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During an Aug. 21 press conference, Hadju acknowledged that using digital tools to engage young people is a “complex area… because we know youth are usually on the cutting edge of cultural changes.”

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She said young people are involved in the work the government is doing to attract their peers online and that focus groups have been held on a variety of different concepts.

Read more:
Introducing social media to children during the COVID-19 crisis

In a statement Wednesday, a spokesperson from Health Canada told Global News the agency is “finalizing creative concepts using visuals and media platforms that best resonate with youth.”

“This includes using testimonials of youth who have contracted COVID-19 and promoting the videos on popular platforms that have a high number of users in the targeted demographic, including Snapchat, YouTube, Twitter, Instagram and Pinterest,” the statement read.

The spokesperson said the Health Canada hopes to have a strategic marketing campaign planned for later this fall.

But Furness worries a national campaign, at this stage in the pandemic, won’t be laser-focused enough.

“We have to be saying different things. The characteristics, the demographics, what young people are specifically getting up to… it all matters,” he said.

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“Let’s talk about how you behave on the ferries in B.C., and let’s talk about bars in Montreal.”

Click to play video 'Should we be using social media to fight the surge of COVID-19 in younger people?'

Should we be using social media to fight the surge of COVID-19 in younger people?

Should we be using social media to fight the surge of COVID-19 in younger people?

All eyes on TikTok

Dr. Naheed Dosani can’t understand why social media hasn’t been a priority in messaging.

The palliative care physician and health justice activist saw potential in the digital world from the onset of the pandemic. He turned to TikTok — the fastest-growing social media app on the market.

Using quintessential TikTok trends music and trends, Dosani made a video reminding people to wash their hands, avoid touching their face and stay home if sick. The video was viewed more than 100,000 times.

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“I’m able to reach a typically younger generation with short, concise messages that really hit,” he told Global News.

“We need to remember that the main way messages are being delivered is during afternoon press conferences. Most of the young people I know don’t watch the press conferences.”

His latest TikTok makes that exact point — that public health messaging should be on TikTok and Instagram during COVID-19.

“We need to modernize our approach to communication when we think about this demographic,” he said.

“These platforms work because you feel a connection… So long as that message is scientific, evidence-based and up to date, we have the opportunity to educate people on the virus and prevention strategies, but also nuanced aspects about what COVID-19 is doing to our society so that people feel a collective responsibility to care.”

@dr.naheeddMinimize the number of people you interact with. Wear a mask. Physically distance. Stay safe y’all! ❤️ ##publichealth ##edutok ##tiktokdoc ##fyp♬ New Soul (Remix) #2 – Various Artists

The content itself can be tricky. Dosani capitalizes on popular songs, text boxes, and some dry humour to get his point across.

That might be the magic touch, said MacDonald.

“If you look directly at what circulates on these platforms within a youth demographic, it is humour,” she said, adding that memes even have the ability to get complex types of information across.

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“Certainly there are people in the government who are young enough to be able to produce content that won’t be rejected by a younger group.”

TikTok is also a low-cost option to spread the word, MacDonald added, which cash-strapped governments might be able to capitalize on more easily. She said the app itself has been “proactive” about coronavirus-related content, adding a banner to the bottom of videos about the virus that takes users to a page of videos from official sources like the World Health Organization, Oxfam and the World Economic Forum.

“This extends beyond the pandemic. It’s something we want to look at going forward,” she said.

Read more:
Coronavirus misinformation is spreading — what is Canada doing about it?

Consistent messaging

Youth messaging is “not just a Canadian problem,” said Furness, but “finger-wagging” from politicians and public health figures in response hasn’t helped.

He recognized that unmonitored parties and large indoor gatherings, often involving young people, have contributed to climbing cases, but choosing the shaming route won’t reach them.

“We’ve said explicitly that you can go to a bar with your friends and party with close contact and no masks. We’ve said that. But then we say, ‘But don’t do it in your living room,’” Furness said.

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“It’s not a sustainable message, it’s not coherent. We need to find a way to make it clear.”

To resonate, the message needs to not only be consistent, but engaging, positive and “present on the platforms that people use and love,” said Dasani.

“Rather than reinventing the wheel, why not have clinicians, health workers who are on these platforms get the information out there to turn the tide of this pandemic among youth,” he said.

© 2020 Global News, a division of Corus Entertainment Inc.

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