JCK Media & Design is looking forward to opening its doors in Uptown Saint John, even while its staff have already been hard at work throughout June.
Located in Brunswick Square, its nine-person team is split mainly across New Brunswick and Nova Scotia, with satellite offices in Toronto and San Francisco.
“I think the biggest attraction is the fact that working with us doesn’t mean you get one product,” said Creative Director Patricia Chareka. “Your website, your videography, your social media, we’re able to do it all; we provide you a one stop shop for all your needs.”
The company offers services from co-working spaces, copywriting and website design and development.
“We all love what we do, its reflective in our work so people appreciate that because we go above and beyond,” Chareka explained. “Because everyone used to have nine-to-fives, the majority of us anyway, we’ve all transitioned to being creatives to pursue our personal passions and I think that’s really reflected in the work.”
Chareka self-taught and honed her media design, development and videography skills while working as a creative executive assistant in Halifax and saw there was an audience for media and design services after shooting and editing her boss’s wedding.
She transitioned as a freelance digital media specialist in 2016 and began to pursue the idea of working with other creatives.
“I am always a fan of collaboration versus competition and I also believe that other creatives are able to help supplement skills that sometimes you may lack, and then you also have peers to help you review your work and to help you get better,” she said. “I thought that it would be great to include some other people as well.”
She added that Andrew Johnson and Greg Knudson, the “J” and “K” of JCK Media & Design, supported her pursuit of starting a business.
JCK Media’s past projects include CAA, Mitsubishi, Lexus, Toyota, a project with Olympian boxer Mandy Bujold in addition to assisting on some Netflix productions while locally are at work on a project with the Saint John Community Load Fund.
The agency was originally supposed to open in March but was postponed due to the COVID-19 pandemic. It instead had a soft opening on June 1, with the agency open by appointment and the team still working from home.
It was important to Chareka to open the main office here in Atlantic Canada. “I thought that I could help fill a gap in which we can provide top tier services, but for a cost that was reasonable, especially for a place like Saint John,” she said.
JCK Media operates as a social enterprise, developed from Chareka’s passion for design and desire to do more than collect a paycheck at the end of the day, encouraging businesses she says to succeed prioritizing people over profit first.
“For me the idea has always just been there were so many people that helped me and so many people who encouraged me with all of my crazy ambitious ideas that I really want to be able to give back,” she said. “I think it gives us a competitive edge.”
Like many small businesses, JCK Media felt the strain of COVID-19 but it motivated them to want to help even more because they could empathize as a fellow small business what situations other businesses were going through. In response, the agency is holding an online contest for people in New Brunswick to win $1000 in services and a $1000 cash prize.
“There’s a lot of people who’ve been struggling because of COVID, so we’re really hoping to push the contest because we want to be able to help in any way that we can,” said Chareka.
The contest deadline is July 15 and people can enter the contest by liking JCK Media’s Facebook page and comment on how one intends to use the funds.
The agency plans to provide financial assistance for those wishing to pursue post-secondary education and is in a partnership with Coverdale Centre for Women. Chareka had filmed the video for the centre’s submission for ICS Creative Agency’s Thanks To You contest, giving away more than $35,000 in free services and wanted to continue their relationship.
“I thought to myself, this is great that we have something like this and now that I had been made aware to it and all the awesome and wonderful people that work there that I definitely wanted to maintain communication with them,” she said.
Being able to do provide creative services to Saint John while also giving back to the community is the best of both worlds. “I think first and foremost is I like the idea of being able to do what I love on a consistent basis, while also making a positive social impact along the way,” she said.
Rogers Sports & Media Commits $10 Million in Free Advertising and Creative Services to Support Equity-Seeking Communities – GlobeNewswire
– Application process for All IN is open now through October 31 at www.AllInForEquity.ca –
– All IN complements Rogers’s commitment to building an inclusive culture for its team members, customers, and all communities across Canada –
TORONTO, Oct. 01, 2020 (GLOBE NEWSWIRE) — Rogers Sports & Media goes All IN on its inclusion and diversity plan, announcing today an action-focused program that includes giving a minimum of $10 million in free advertising and creative services over the next five years to charities and small businesses that support equity-seeking communities.
Over the past few months, Rogers Sports & Media has intently listened to and learned from Rogers team members and partners about a variety of systemic racial issues inherent in our society, and these learnings have acutely shaped the All IN plan. As part of the company’s all-encompassing inclusion and diversity strategy, Rogers is using its sports and media assets to help accelerate its progress and drive tangible actions focused on the diverse needs of all Canadians.
“All IN is dedicated to taking actions that will drive much-needed positive change as we address racial injustice and social unrest,” said Jordan Banks, President, Rogers Sports & Media. “Rogers Sports & Media recognizes its unique role and responsibility and we are using our media megaphone to amplify voices that have not always been heard with equal measure. We will continue to create and deliver the stories that accurately represent Canada’s diversity while our on-air personalities and employees are encouraged to continue using their platforms to express their views and opinions in support of anti-racism.”
Sharon Hinds, a passionate and influential advocate from within the Black community at Rogers Sports & Media, has been hired to lead All IN, which focuses on five pillars:
- Business: Give a minimum of $5 million over the next 5 years in free advertising and creative services to local businesses owned by BIPOC and equity-seeking communities
- Community: Give a minimum of $5 million over the next 5 years in free advertising and creative services to charities that support BIPOC and equity-seeking communities
- Content: Launch an internal Content Advisory Council to further increase diversity of thought and ensure editorial content accurately reflects the diversity of our communities
- Hiring & Career Advancement Practices: Introduce programs and recruitment strategies, in partnership with Rogers, to improve diversity at all levels of the organization including leadership
- Mentorship & Sponsorship: Establish a program to give young people from equity-seeking communities the tools, support, and resources to successfully enter and advance in the sports and media industry
Rogers Sports & Media is already working with two charities and two businesses to pilot All IN – Indspire, Big Brothers Big Sisters, How She Hustles, and Reelworld Film Festival.
About Rogers Sports & Media
Rogers Sports & Media is a diverse sports and content company that engages more than 30 million Canadians each week. The company’s multimedia offerings include 56 radio stations, 29 local TV stations, 23 conventional and specialty television stations, podcasts, digital and e-commerce websites, and sporting events. Rogers Sports & Media delivers unique storytelling through its range of powerful brands: Citytv, OMNI Television, FX, TSC, 680 NEWS, 98.1 CHFI, KiSS, Breakfast Television, Cityline, CityNews, Sportsnet – Canada’s #1 sports network, and the Blue Jays – Canada’s only Major League Baseball team. Rogers Sports & Media is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit RogersSportsandMedia.com.
Caitlin Decarie, Rogers Sports & Media, 647-299-6733
Andrea Goldstein, Rogers Sports & Media, 647-801-4394
Media Beat: October 1, 2020 | FYIMusicNews – FYI Music News
Never underestimate a sore loser
Tuesday night’s televised scrum pitted the incumbent bully against the lightweight contender. Trump, dressed in red, white and blue, scowled, barked, bullied and heaped contempt on his adversary whose own sartorial style was better suited to a funeral than a shoot-out at the OK Corral. With Trump figuratively circling his prey in the ring, Biden’s best counter-punch was to look exasperated.
Having the Supreme Court, the Justice Department, the US mail service and every gun-toting Dixie in his pocket, the Teflon president cut down his adversary like any bully will when faced with a wimp. You bust his balls and laugh in his face. In short, make him irrelevant.
The deniers will say that Biden put up a good fight and scored points with the electorate, but the electorate is so knotted with fake news that unless some cataclysmic event takes place, Trump can still steal the election.
Knowing in advance that the Tuesday’s debate was going to be a fist fight, it made sense to level the playing field with a set of rules that prevented the show from being hijacked by its swaggering big top fighter.
But that didn’t happen.
First off, moderator Chris Wallace was woefully ineffective as he continually let himself be pushed aside by Trump’s meandering invectives, and Wallace was also ineffectual in holding either contender to task in answering the questions that were put to them.
It’s an age-old game: the interviewer asks the politician a question and then politely takes it on both cheeks as the defendant side-steps answering and instead spews pre-scripted blather that chews up airtime and makes a mockery of the debate. Avoid, duck and shovel gibberish that’s dressed up to sound like policy where there is none.
It’s called obfuscation.
These are not times when one expects engaging debate orated by civilized politicians. This is a high political drama that costs billions of dollars to stage. Civility is an anachronism in today’s political war zone.
These highly choreographed dramas are relics from a bygone era and this showed in the first-round debate as these Party contenders were supposedly put up for scrutiny in the court of public opinion.
Wallace should have but didn’t hold them accountable by making it clear from the outset that bullying and grand-standing would result in the mute button being pushed. He should also have been vested with the power to hit the mute button if they ducked questions with blather.
He didn’t, perhaps because the rules tilt in favour of the contestants and this is what makes these charades more spectacle than informative.
Tough rules of gamesmanship need to be applied in this courtroom drama, and if the politicians can’t live up to them then let it be said publicly and call a sham a sham.
Racism, the economy, the environment, health care, foreign diplomacy and democracy itself were and are big tent issues that need concise, coherent responses. Biden’s fallback on the environment with a plan that would “create millions of jobs” sounded as realistic as a pitch coming from some midway barker hawking the next best thing.
Trump’s over-bearing rhetoric was just that, but in this farcical television show, candour and common sense, civility and statesmanship were sullied and stomped on.
It was bad theatre dressed up as a must-see event.
The incumbent has promised to clear the swamp and make America great again. The contender is proffering hope, a kinder, gentler future and a plan to give Main Street America a voice on The Hill. Either or, the central issues are complex and are in dire need of fixes.
Trump is in the game to win. That’s all he knows, and he loses his shirt if the outcome tilts any other way. Biden is in it because he’s been anointed and he is still playing Mr. Nice Guy, maybe because that’s all he knows – and he doesn’t have the muscle to score a knockout.
The next round had better use the rules of boxing to control the BS and the questions had better be the kind that kicks a hornet’s nest to see what flies beyond a shitstorm of stupefying bullshit.
Mainstream media need to stop playing by a rulebook that plays nice to politicians that don’t play nice, hide behind pretence and have every advantage to cast influence over voters that have little to no voice in a game of cards stacked in The House’s favour.
And anyone who thinks for a moment that the election is won doesn’t understand American politics, or America’s deep-rooted respect for a strong man. There’s also a vein of thought that Trumpites are more numerous than polls indicate, and then there’s the fact that Fortune 500 compaies have benefited enormously from the deregulation, isolationism and generous tax benefits that Team Trump has heaped on them.
Trump’s failure to pay his fare share of taxes made ominous headlines, but for many his ability to beat the system is seen as the mark of a good businessman.
Thirty days in politics leaves POTUS a lot of time to swing his bat.
What we see and hear in mainstream media doesn’t capture the simmering rage that fuels conspiracists and private militias in America today. The outcome of this election is anything but a slam dunk. As the headline says, ‘never underestimate a sore loser’. He’s weathered storms before and survived quite nicely. Had the Democrats elected a leader that was younger, more charismatic and visionary the game would be set. For now, however, it is in a state of flux.
At least, that’s my take.. – David Farrell
The Third Presidential Debate: Hillary Clinton And Donald Trump (October 2016)
Donald Trump interviewed by David M. Rubenstein at the Economic Club in Washington D.C. (December 2014)
And Tuesday night’s chaotic war or words in Cleveland
Why social media is a ‘missed opportunity’ as coronavirus spreads among young people – Global News
At the time, Dr. Theresa Tam and Health Minister Patty Hajdu discussed a forthcoming campaign that would target youth, educating them about the pandemic and their role in it. But so far, experts say there is little to show for it.
The “Healthy Canadians” YouTube page has two 16-second videos depicting the risks of going to a party, the corresponding Facebook page is spattered with infographics and links to federal press conferences, and the Instagram page uses word-focused graphics like “you are my bubble” and “scrub-a-dub-dub” to remind people of public health recommendations.
But are these reaching young people, who are now leading infection rates?
“I don’t think we’re doing a great job,” said Colin Furness, a professor at the University of Toronto’s Dalla Lana School of Public Health.
“Parents with young kids are getting the message. Older folks are getting the message. So what do you say to someone in their 20s who’s probably not going to get all that sick, whose summer has been dented, whose dating life has been wrecked? It’s a hard sell… It’s a nut we haven’t cracked.”
New study suggests social media feeds source of COVID-19 fake news
Health tips at fingertips
Social media education and appeals are a “missed opportunity” to get that message across, said Shana MacDonald, a communications professor at the University of Waterloo.
“It’s the quickest and easiest way to disseminate the information because that’s where their attention is going,” she said. “We’re vying for their attention in a world where it’s constantly being distracted and taken in many different directions.”
During an Aug. 21 press conference, Hadju acknowledged that using digital tools to engage young people is a “complex area… because we know youth are usually on the cutting edge of cultural changes.”
She said young people are involved in the work the government is doing to attract their peers online and that focus groups have been held on a variety of different concepts.
In a statement Wednesday, a spokesperson from Health Canada told Global News the agency is “finalizing creative concepts using visuals and media platforms that best resonate with youth.”
“This includes using testimonials of youth who have contracted COVID-19 and promoting the videos on popular platforms that have a high number of users in the targeted demographic, including Snapchat, YouTube, Twitter, Instagram and Pinterest,” the statement read.
The spokesperson said the Health Canada hopes to have a strategic marketing campaign planned for later this fall.
But Furness worries a national campaign, at this stage in the pandemic, won’t be laser-focused enough.
“We have to be saying different things. The characteristics, the demographics, what young people are specifically getting up to… it all matters,” he said.
“Let’s talk about how you behave on the ferries in B.C., and let’s talk about bars in Montreal.”
Should we be using social media to fight the surge of COVID-19 in younger people?
All eyes on TikTok
Dr. Naheed Dosani can’t understand why social media hasn’t been a priority in messaging.
The palliative care physician and health justice activist saw potential in the digital world from the onset of the pandemic. He turned to TikTok — the fastest-growing social media app on the market.
Using quintessential TikTok trends music and trends, Dosani made a video reminding people to wash their hands, avoid touching their face and stay home if sick. The video was viewed more than 100,000 times.
“I’m able to reach a typically younger generation with short, concise messages that really hit,” he told Global News.
“We need to remember that the main way messages are being delivered is during afternoon press conferences. Most of the young people I know don’t watch the press conferences.”
His latest TikTok makes that exact point — that public health messaging should be on TikTok and Instagram during COVID-19.
“We need to modernize our approach to communication when we think about this demographic,” he said.
“These platforms work because you feel a connection… So long as that message is scientific, evidence-based and up to date, we have the opportunity to educate people on the virus and prevention strategies, but also nuanced aspects about what COVID-19 is doing to our society so that people feel a collective responsibility to care.”
The content itself can be tricky. Dosani capitalizes on popular songs, text boxes, and some dry humour to get his point across.
That might be the magic touch, said MacDonald.
“If you look directly at what circulates on these platforms within a youth demographic, it is humour,” she said, adding that memes even have the ability to get complex types of information across.
“Certainly there are people in the government who are young enough to be able to produce content that won’t be rejected by a younger group.”
TikTok is also a low-cost option to spread the word, MacDonald added, which cash-strapped governments might be able to capitalize on more easily. She said the app itself has been “proactive” about coronavirus-related content, adding a banner to the bottom of videos about the virus that takes users to a page of videos from official sources like the World Health Organization, Oxfam and the World Economic Forum.
“This extends beyond the pandemic. It’s something we want to look at going forward,” she said.
Youth messaging is “not just a Canadian problem,” said Furness, but “finger-wagging” from politicians and public health figures in response hasn’t helped.
He recognized that unmonitored parties and large indoor gatherings, often involving young people, have contributed to climbing cases, but choosing the shaming route won’t reach them.
“We’ve said explicitly that you can go to a bar with your friends and party with close contact and no masks. We’ve said that. But then we say, ‘But don’t do it in your living room,’” Furness said.
“It’s not a sustainable message, it’s not coherent. We need to find a way to make it clear.”
To resonate, the message needs to not only be consistent, but engaging, positive and “present on the platforms that people use and love,” said Dasani.
“Rather than reinventing the wheel, why not have clinicians, health workers who are on these platforms get the information out there to turn the tide of this pandemic among youth,” he said.
© 2020 Global News, a division of Corus Entertainment Inc.
Super Smash Bros. Ultimate DLC fighter reveal: Start time, how to watch and our predictions – CNET
Ontario home-care providers push for expanded services to fight pandemic – CTV Toronto
Well Hello there – country94.ca
Silver investment demand jumped 12% in 2019
Iran anticipates renewed protests amid social media shutdown
Richmond BBQ spot speaks out about coronavirus rumours Vancouver Is Awesome
- Tech24 hours ago
Facebook launches cross-platform messaging on Instagram and Messenger – The Verge
- Sports24 hours ago
Eugenie Bouchard advances at French Open after three-set win over Daria Gavrilova – TSN
- Sports19 hours ago
NFL postpones Titans-Steelers game due to COVID-19 outbreak – Sportsnet.ca
- Tech13 hours ago
How to get a free pair of Bose QC 35 II with your Pixel 5 or 4a 5G – Android Authority
- Tech17 hours ago
Google announces new Chromecast with Google TV for $50 – GSMArena.com news – GSMArena.com
- News21 hours ago
Canada's GDP grew by 3% in July as more sectors reopened – CBC.ca
- Investment23 hours ago
Prosus Ventures leads $13 million investment in Pakistan’s ride-hailing giant Bykea – TechCrunch
- News12 hours ago
Canada adds 1,796 new coronavirus cases, highest total yet for second wave