Connect with us

Media

Media Beat: March 29, 2021 | FYIMusicNews – FYI Music News

Published

 on


Canadian political cartoonist joins Washington Post

Michael de Adder began his career working for several Halifax newspapers. Last week it was announced that he will be contributing political cartoons to the online and print editions of The Washington Post.

The time is right for Ottawa to fix Canada’s disgraceful telecom system

The Rogers-Shaw lobbyists are putting a full-court press on Ottawa to approve their merger, which isn’t set to close until next year.

They argue that only enterprises of the greatest size can finance the needed upgrading of the Canadian telecom system to fifth-generation networks (5G).

Yet somehow the Big 3 managed to reap a collective profit of $5.4 billion last year while comfortably financing their multiyear investment in 5G upgrading.

And it’s just counterintuitive that a Rogers facing a huge capital outlay for 5G would load its balance sheet with more debt to buy Shaw. Unless, of course, 5G as a rationale for the merger is a canard. – David Olive, The Star

Who are the 10 biggest pandemic profiteers?

There are 43 newly minted billionaires since the beginning of the pandemic, when there were 614. A number of new billionaires joined the list after initial public offerings (IPOs) of stock in companies such as Airbnb, DoorDash, and Snowflake.

The increase in the combined wealth of the 15 billionaires with the greatest growth in absolute wealth was $563 billion or 82 percent. The wealth growth of just these 15 represents over 40 percent of the wealth growth among all billionaires. Topping the list are Elon Musk ($137.5 billion richer, 559 percent), Jeff Bezos ($65 billion, 58 percent) and Mark Zuckerberg ($47 billion, 86 percent). – Chuck Collins, Inequality

US retail ad spend almost $2B in Jan./Feb.

According to MediaRadar’s latest analysis, the retail industry spent $1.8 billion on advertising during January and February 2021, a 24 percent decline from the same period last year.

Between 2017 and 2020, ad spend decreased an average of 34 percent each year, a post-holiday phenomenon that marketers have come to expect. MediaRadar forecasts Q1 2021 retail ad spend will reach $2.73 billion, which represents a 33 percent dip in ad spend between Q4 2020 and Q1 2021. – Nina Aghadianian, The AList

The ‘truthiness’ of words coined by celebrities

Famous folks can start all kinds of trends, from hairstyles to clothing to, yes, even words. We’re still trying to make “fetch” happen, but here is a batch of celebrity-coined words such as “smize” that have actually caught on with the public. – Word Genius

Nearly 1B connected in China

China will have 983.7 million internet users this year, thanks to an unexpected 8.6% boost in 2020, the fastest expansion its online population has seen since 2012. We previously forecast that it would take several more years for China’s internet users to hit the magical 1-billion mark, but we now project this unprecedented milestone will come by the end of next year.

Growth will decelerate to 3.6% this year, but that will still be enough for 70.4% of the population to qualify as internet users, a threshold China has never reached before. For comparison, in India only 45.0% of the population will be online this year. In the most advanced countries, penetration is usually in the mid-80% range. China is getting close to that status. – Ethan Cramer-Flood, eMarketer

Harry earns a paycheque

You may now address Prince Harry by a new title: chief impact officer.

That’s the job the Duke of Sussex has taken at BetterUp, a San Francisco-based startup focused on coaching and mental health. – Steven Musil, CNET

Let’s block ads! (Why?)



Source link

Continue Reading

Media

Media Advisory: Premier Furey, Minister Coady and Minister Haggie to Announce Mandatory Vaccination Policy – News Releases – Government of Newfoundland and Labrador

Published

 on


The Honourable Andrew Furey, Premier of Newfoundland and Labrador, the Honourable Siobhan Coady, Deputy Premier and President of Treasury Board, and the Honourable John Haggie, Minister of Health and Community Services, will announce the province’s mandatory vaccination policy today (Friday, October 15) at 1:00 p.m. at the Media Centre, East Block, Confederation Building.

The event will be live-streamed on the Government of Newfoundland and Labrador’s Facebook and YouTube accounts. Media covering the announcement will have the opportunity to join in person in the media centre or by teleconference. Media planning to attend this event should register with Jillian Hood (jillianhood@gov.nl.ca) by 11:00 a.m.

Technical Briefing

Prior to the event, a technical briefing for media will be held at 12:00 p.m.

Media attending the briefing will have the opportunity to join in person in the media centre or by teleconference. Media who wish to participate in the technical briefing should RSVP to Jillian Hood (jillianhood@gov.nl.ca), who will provide the details and the required information.

Media must join the teleconference at 11:45 a.m. (NST) to be included on the call. For sound quality purposes, registered media are asked to use a land line if at all possible.

-30-

Media contacts
Meghan McCabe
Office of the Premier
709-729-3960
meghanmccabe@gov.nl.ca

Victoria Barbour
Treasury Board Secretariat
709-729-4087
victoriabarbour@gov.nl.ca

Lesley Clarke
Health and Community Services
709-729-6986, 699-2910
lesleyclarke@gov.nl.ca

2021 10 15
9:11 am

Adblock test (Why?)



Source link

Continue Reading

Media

In 2022 Mobile Will Replace Direct Mail As The Top Local Media Advertising Platform – Forbes

Published

 on


In yet another sign that marketers are allocating more of the ad budget to digital media. In 2022, BIA projects for the first time, in the local marketplace, more ad dollars will be allocated to mobile than any other medium including direct mail.

As the ad marketplace continues to recover post-pandemic, BIA forecasts local media ad spend to total $161.5 billion, a year-over-year increase of 10.1%. In 2022, BIA still expects more ad dollars will be spent on traditional media ($84.6billion) than will digital media ($76.8 billion). Although BIA forecasts local digital ad spend to exceed local traditional media in 2023. The digital duopoly of Google ($26.8 billion) and Facebook ($14.3 billion) is projected to account for slightly over half of all digital ad dollars spent locally next year. In addition, with mid-term elections set for November 2022, BIA expects $7.5 billion in total political ad spend. 

Next year local ad spend for mobile is expected to reach $34.0 billion, accounting for 21% of all ad dollars. Direct Mail, which had been the leader in local ad spend for many years, is expected to total $33.4 billion (20.7%) in ad spend. BIA ad spend forecast for PC/laptop is forecast at $27.5 billion (17.1%). Local advertisers are projected to allocate $21.0 billion in 2022 (13.0%) for television. Rounding out the top five will be local radio at $12.7 billion (7.9%).

When local television ad spend is broken out, BIA projects terrestrial TV to garner $19.3 billion in ad dollars next year and an additional $1.7 billion being allocated toward digital. Overall, local television ad revenue will have a strong year-over-year increase of 26.5%. Helping to drive the growth for local TV will be the political dollars. BIA estimates that local broadcast TV will total $3.4 billion next year in political ad dollars, making it the largest product category for the medium.

Similarly, for local radio, a large majority of ad dollars are expected to be allocated to over-the-air ($11.0 billion) with $1.7 billion going to digital. Radio, which doesn’t get the political ad dollars that television receives, will still benefit as more employees commute to and from work.

In a press release Rick Ducey, managing director of BIA Advisory Services, points to four reasons why mobile has surpassed direct mail and is expected to be the top advertising medium in 2022 and beyond:

·       COVID’s impact on consumer’s increased time spent with mobile and other digital media making digital the place to find and target consumers.

·       Digital’s overall momentum in winning more revenue share of media time from traditional media.

·       The rise of virtual consumer channels like delivery, curbside pickup and e-commerce in top categories like retail, restaurants, CPG where physical channels like retail store visits decline.

·       Greater consumer acceptance and use of virtual and e-commerce channels.

The growth in mobile ad spend has been driven by the change in media habits begun during the pandemic. eMarketer recently released a report that said mobile now accounts for one-third of all screen time every day. In 2021 daily time spent with mobile (non-voice) is expected to average 4 hours and 23 minutes, compared to 3 hours and 45 minutes in 2019. eMarketer expects mobile usage to increase by six minutes in both 2022 and 2023. In addition, time spent with mobile will account for over half (54.8%) of the nearly eight hours U.S. adults spend daily with digital media.

Within mobile, smartphone usage is the largest. The daily time spent with smartphones is expected to reach three hours and ten minutes in 2021, compared to 2 hours and 34 minutes in 2019. Smart phones usage now accounts for nearly one-quarter of total media time spent. Among the reasons cited for the leap in smartphone usage has been social media consumption led by TikTok, podcasting, gaming and shopping.

Among the results from Mary Meeker’s latest annual Internet Trends report is that mobile has become the first screen. Meeker also noted that nowadays three-quarters of web users regularly shop online with younger age groups more likely to use a mobile device for e-commerce.

Additionally, with the roll-out of the high-speed 5G, viewing to streaming video on mobile devices is expected to increase.

BIA expects mobile will continue to generate the most local ad dollars of any platform in the upcoming years.

Adblock test (Why?)



Source link

Continue Reading

Media

FSJ RCMP responds to social media post | Energeticcity.ca – Local news from Northeast BC – Energeticcity.ca

Published

 on


Constable Chad Neustaeter, Media Relations Officer for Fort St. John RCMP, says it would be appropriate to describe what was actually occurring. He says this same individual has been arrested for Mischief, Loss of Enjoyment to Property after the property owner reported the individual for busking, panhandling and making customers feel uncomfortable in late September.

The business owner knew the man had a court condition not to attend the property, and knowing the individual was breaching conditions of his release, called police.

“In this instance, a new frontline police officer to Fort St John was given the opportunity to work through the investigation process and was conducting police checks to determine if there were in fact conditions and what those conditions were in order to make an educated decision that was in everyone’s best interest,” said Neustaeter.

The author of the social media post asked the question ‘what are we paying them for?’ Neustaeter says officers were conducting a full investigation on behalf of the complainant.

“During the investigation, the man was apologetic to police. The lead investigating officer exercised discretion and released the man who said he would leave. The business was updated accordingly and were satisfied with the actions of police.”

Neustaeter says there is often more than meets the eye of the public when it comes to policing.

“In this case, the public also did not get a chance to see the conclusion when the man walked away and the business owner was satisfied.”

Adblock test (Why?)



Source link

Continue Reading

Trending