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Mobile World Congress 2023: The Show Is Back with a Shift Towards B2B

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The Barcelona fair has just closed its doors. Our journalist Andrea Nepori was at the show. He observed a notable transformation from a consumer-centric approach to an increasingly industry-oriented one. Since the pandemic, Mobile World Congress has been transitioning towards B2B, catering more to the industry rather than the general public.

From February 27th to March 2nd, around 88,500 attendees from all over the globe visited the stands of the Mobile World Congress 2023 at Fira Barcelona, where more than 2400 exhibitors, sponsors, and partners were eager to show their latest products and innovations in telecommunications and adjacent fields. The latest edition of the global event attracted the largest crowd since the last pre-pandemic edition of the show. Regarding measurable success, it was the best edition of the show after 2019, a record year in its own right.

MWC is Back in Full Force

As an attendee, walking through the exhibition floors during the busy three days of the event already confirmed what the final attendance numbers would show: the MWC was back in full force. Brushing shoulders with strangers on crowded booths to check out products and demos, shaking hands, and meeting business contacts and old friends in person—the show delivered everything one would expect from the leading global telecommunications event of the year.

According to John Hoffman, CEO of GSMA, the industry association behind the MWC, everything exceeded the best hopes. As the company explained in a press release, exhibitors and partners reported that their expectations have been surpassed as well. For some, the result in terms of deals and leads was even better than the record-setting 2019 edition.

Yet the show was different from what it was before the pandemic, not for what it represents for the telco industry, but for the players it now tends to attract. My chats with journalists, analysts, and fellow media colleagues during the show confirmed the feeling of a strong shift towards B2B applications and products, with less and less space left for consumer brands to show their new devices or host launches and dedicated events.

A Strong Shift Towards B2B

Nicole Scott, Show Producer for the Bloomberg TV show Beyond Innovation says that the show felt like it bounced back fully from the pandemic lows. Still, she also confirmed the impression of a more business-focused event than in previous years:

“I was at the canceled MWC in 2020 and visited last year as well: I can say that this year’s conference is definitely back to normal. It feels fully engaged, It was busy, and everyone was excited to do business. So much so that I noticed some over-excitement about news that was not so exciting, just for the sake of being back. MWC also seems to be shifting towards a more B2B approach, although I think there is still a place for B2C media, especially with brands picking the event to show off their concept products. If companies want to maintain broad market awareness, B2C is still the way to go. To an extent, smartphone launches will also remain important, especially for Chinese brands that need the MWC stage to reach global relevance”. 

Asked about the perceived shift in target, GSMA’s PR Director Nick Miles explained that MWC Barcelona has always been an important event for leaders across industries to connect, do deals, and drive positive impact across their business:

“MWC creates a unique platform that allows amplification of thought leadership and industry announcements, the content of which is up to the individual organization making an announcement. It is the largest global gathering of policymakers who enable the digital economy and delivers the key decision-makers necessary to make deals. We create a mix of inspiration and deal delivery, and that’s why organizations count on this event”. 

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Different Market Perspective

In simpler words, GSMA envisions the MWC as a platform for the telco industry to come together and make things happen, to discuss and present ideas, and to push the industry forward. Consequently, MWC is a neutral stage that follows the general focus of the telecommunications industry. What’s really changed from previous editions and pre-pandemic times is that consumer-oriented products like smartphones are not centerstage anymore for vendors and solutions providers. Moreover, the role of mobile devices as innovation drivers for the telecommunications industry has faded due to growing commoditization and market saturation.

Carolina Milanesi, Principal Analyst at Creative Strategies, confirms that MWC has not necessarily “shifted” but reflects a different market and industry than what we might remember from before the pandemic.

“The reality is that telcos generate very little revenue from consumers. While they do earn revenue from providing connectivity for phones, PCs, wearables, and XR devices, the majority of their business comes from B2B. I believe this trend will continue in the future. Therefore, carriers or component vendors do not need consumer buzz at trade shows to grow their business. Historically, compared to CES, MWC has always been more business-focused. However, this year it was even more evident. This might also be because the consumer part of the automotive and connected mobility market is not as exciting as it used to be for the mobile market. In other words, it is not the show that has shifted, but the market’s perspective and where the money comes from”. 

Back to Physical Events

What has stayed the same is the trade show’s human aspect and the importance of meeting in person. Milanesi says that this year’s edition proves that, even after the pandemic, trade shows have a chance to stay relevant in a digital-first world.

“The impression you will take away from this show is that there is still a place for an event like the Mobile World Congress. I honestly believe that the value of attending this event is about building personal relationships. Meeting people I have worked with for the past three years for the first time in person is invaluable. Once that personal connection has been established, work can also continue to happen on a virtual level”.

Scott shares this view and believes that relations-building and meeting in person are still valuable assets for companies like GSMA that can make events like MWC happen.

“The primary reason I attended the conference was for networking. While in Barcelona, I met old contacts I hadn’t seen in ages and had the chance to chat, listen to their presentations to visitors, or visit other booths with them. The serendipitous moments around in-person networking were the true joy of attending the conference. Giving you the time and space for this kind of interaction is the number one benefit of attending MWC.”

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Here is how to prepare your online accounts for when you die

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LONDON (AP) — Most people have accumulated a pile of data — selfies, emails, videos and more — on their social media and digital accounts over their lifetimes. What happens to it when we die?

It’s wise to draft a will spelling out who inherits your physical assets after you’re gone, but don’t forget to take care of your digital estate too. Friends and family might treasure files and posts you’ve left behind, but they could get lost in digital purgatory after you pass away unless you take some simple steps.

Here’s how you can prepare your digital life for your survivors:

Apple

The iPhone maker lets you nominate a “ legacy contact ” who can access your Apple account’s data after you die. The company says it’s a secure way to give trusted people access to photos, files and messages. To set it up you’ll need an Apple device with a fairly recent operating system — iPhones and iPads need iOS or iPadOS 15.2 and MacBooks needs macOS Monterey 12.1.

For iPhones, go to settings, tap Sign-in & Security and then Legacy Contact. You can name one or more people, and they don’t need an Apple ID or device.

You’ll have to share an access key with your contact. It can be a digital version sent electronically, or you can print a copy or save it as a screenshot or PDF.

Take note that there are some types of files you won’t be able to pass on — including digital rights-protected music, movies and passwords stored in Apple’s password manager. Legacy contacts can only access a deceased user’s account for three years before Apple deletes the account.

Google

Google takes a different approach with its Inactive Account Manager, which allows you to share your data with someone if it notices that you’ve stopped using your account.

When setting it up, you need to decide how long Google should wait — from three to 18 months — before considering your account inactive. Once that time is up, Google can notify up to 10 people.

You can write a message informing them you’ve stopped using the account, and, optionally, include a link to download your data. You can choose what types of data they can access — including emails, photos, calendar entries and YouTube videos.

There’s also an option to automatically delete your account after three months of inactivity, so your contacts will have to download any data before that deadline.

Facebook and Instagram

Some social media platforms can preserve accounts for people who have died so that friends and family can honor their memories.

When users of Facebook or Instagram die, parent company Meta says it can memorialize the account if it gets a “valid request” from a friend or family member. Requests can be submitted through an online form.

The social media company strongly recommends Facebook users add a legacy contact to look after their memorial accounts. Legacy contacts can do things like respond to new friend requests and update pinned posts, but they can’t read private messages or remove or alter previous posts. You can only choose one person, who also has to have a Facebook account.

You can also ask Facebook or Instagram to delete a deceased user’s account if you’re a close family member or an executor. You’ll need to send in documents like a death certificate.

TikTok

The video-sharing platform says that if a user has died, people can submit a request to memorialize the account through the settings menu. Go to the Report a Problem section, then Account and profile, then Manage account, where you can report a deceased user.

Once an account has been memorialized, it will be labeled “Remembering.” No one will be able to log into the account, which prevents anyone from editing the profile or using the account to post new content or send messages.

X

It’s not possible to nominate a legacy contact on Elon Musk’s social media site. But family members or an authorized person can submit a request to deactivate a deceased user’s account.

Passwords

Besides the major online services, you’ll probably have dozens if not hundreds of other digital accounts that your survivors might need to access. You could just write all your login credentials down in a notebook and put it somewhere safe. But making a physical copy presents its own vulnerabilities. What if you lose track of it? What if someone finds it?

Instead, consider a password manager that has an emergency access feature. Password managers are digital vaults that you can use to store all your credentials. Some, like Keeper,Bitwarden and NordPass, allow users to nominate one or more trusted contacts who can access their keys in case of an emergency such as a death.

But there are a few catches: Those contacts also need to use the same password manager and you might have to pay for the service.

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Is there a tech challenge you need help figuring out? Write to us at onetechtip@ap.org with your questions.

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Google’s partnership with AI startup Anthropic faces a UK competition investigation

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LONDON (AP) — Britain’s competition watchdog said Thursday it’s opening a formal investigation into Google’s partnership with artificial intelligence startup Anthropic.

The Competition and Markets Authority said it has “sufficient information” to launch an initial probe after it sought input earlier this year on whether the deal would stifle competition.

The CMA has until Dec. 19 to decide whether to approve the deal or escalate its investigation.

“Google is committed to building the most open and innovative AI ecosystem in the world,” the company said. “Anthropic is free to use multiple cloud providers and does, and we don’t demand exclusive tech rights.”

San Francisco-based Anthropic was founded in 2021 by siblings Dario and Daniela Amodei, who previously worked at ChatGPT maker OpenAI. The company has focused on increasing the safety and reliability of AI models. Google reportedly agreed last year to make a multibillion-dollar investment in Anthropic, which has a popular chatbot named Claude.

Anthropic said it’s cooperating with the regulator and will provide “the complete picture about Google’s investment and our commercial collaboration.”

“We are an independent company and none of our strategic partnerships or investor relationships diminish the independence of our corporate governance or our freedom to partner with others,” it said in a statement.

The U.K. regulator has been scrutinizing a raft of AI deals as investment money floods into the industry to capitalize on the artificial intelligence boom. Last month it cleared Anthropic’s $4 billion deal with Amazon and it has also signed off on Microsoft’s deals with two other AI startups, Inflection and Mistral.

The Canadian Press. All rights reserved.

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Kuwait bans ‘Call of Duty: Black Ops 6’ video game, likely over it featuring Saddam Hussein in 1990s

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DUBAI, United Arab Emirates (AP) — The tiny Mideast nation of Kuwait has banned the release of the video game “Call of Duty: Black Ops 6,” which features the late Iraqi dictator Saddam Hussein and is set in part in the 1990s Gulf War.

Kuwait has not publicly acknowledged banning the game, which is a tentpole product for the Microsoft-owned developer Activision and is set to be released on Friday worldwide. However, it comes as Kuwait still wrestles with the aftermath of the invasion and as video game makers more broadly deal with addressing historical and cultural issues in their work.

The video game, a first-person shooter, follows CIA operators fighting at times in the United States and also in the Middle East. Game-play trailers for the game show burning oilfields, a painful reminder for Kuwaitis who saw Iraqis set fire to the fields, causing vast ecological and economic damage. Iraqi troops damaged or set fire to over 700 wells.

There also are images of Saddam and Iraq’s old three-star flag in the footage released by developers ahead of the game’s launch. The game’s multiplayer section, a popular feature of the series, includes what appears to be a desert shootout in Kuwait called Scud after the Soviet missiles Saddam fired in the war. Another is called Babylon, after the ancient city in Iraq.

Activision acknowledged in a statement that the game “has not been approved for release in Kuwait,” but did not elaborate.

“All pre-orders in Kuwait will be cancelled and refunded to the original point of purchase,” the company said. “We remain hopeful that local authorities will reconsider, and allow players in Kuwait to enjoy this all-new experience in the Black Ops series.”

Kuwait’s Media Ministry did not respond to requests for comment from The Associated Press over the decision.

“Call of Duty,” which first began in 2003 as a first-person shooter set in World War II, has expanded into an empire worth billions of dollars now owned by Microsoft. But it also has been controversial as its gameplay entered the realm of geopolitics. China and Russia both banned chapters in the franchise. In 2009, an entry in the gaming franchise allowed players to take part in a militant attack at a Russian airport, killing civilians.

But there have been other games recently that won praise for their handling of the Mideast. Ubisoft’s “Assassin’s Creed: Mirage” published last year won praise for its portrayal of Baghdad during the Islamic Golden Age in the 9th century.

The Canadian Press. All rights reserved.

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