Montreal Entrepreneurs Aim To Simplify Real Estate Pricing With Artificial Intelligence Tool - Forbes | Canada News Media
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Montreal Entrepreneurs Aim To Simplify Real Estate Pricing With Artificial Intelligence Tool – Forbes

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For some businesses, the Covid-19 pandemic has delt a devastating blow. For others, it has been an opportunity for immense growth and innovation. It’s clear which category Jordan Owen and his three co-founders—who have launched not one, but two businesses in the past nine months—fall into.

After founding a Montreal-based reusable mask company at the onset of the pandemic, Jordan Owen, his brother Mark, and their two collaborators Sean Tasse and Benoit Thibault, decided to pivot toward a completely new project. Squarefeet.ai, their latest business endeavour, is an artificial intelligence driven residential real estate pricing solution. 

Part of the rationale behind starting an entirely new venture only a few months after they had launched Bien Aller was a desire to focus on the co-founders’ area of expertise: real estate and computer science. With Bien Aller the four co-founders felt that they had to act fast to fulfil a need within their community. With their latest project they can invest their time and energy in a field they are passionate and knowledgeable about. 

The industry knowledge that they bring to the project is key to its success. Three of the co-founders are real estate professionals and their fourth partner has a background in computer science. Their interdisciplinary collaboration is the secret ingredient behind their successful product.

“Developing tech solutions requires a lot of professional experience and the marriage of tech and business founders is key to the success of a new product” Jordan mused.

Jordan and his brother, Mark had been dreaming about starting a business in their industry for years, but they could never find the money or the time to fully commit themselves to the project. The stars aligned in this unusual year: Jordan has deferred his education at MIT and the team has access to revenue from Bien Aller to fund this latest business.

To price residential real estate units, Squarefeet.ai first collects data, including public census data, public listings, and images. The AI then gets to work on quantifying the different location and design attributes that a unit might have. Design attributes include terrace size, unit dead space, and view quality, while location attributes include proximity to transit, grocery stores, and income distribution. In total, the pricing accounts for 200 different attributes, all of which have a price tag and affect the pricing of the unit. 

Finally, the platform monitors unit sales in real time and adjusts the pricing according to which clusters of attributes are selling the fastest. If units with a specific view are selling faster for example, the AI will increase the price of all units with the same view. 

Jordan and his co-founders were inspired by the pricing mechanisms in the airline and hospitality industry. Airlines and hotels around the world use machine learning to manage their rates depending on demand and optimize their revenue in the process. In the real estate industry, a large number of developers and other industry professionals track sales velocity through a spreadsheet with limited systematization or optimization. The originality of Squarefeet.ai has been a significant advantage for the young entrepreneurs.

“There hasn’t been much change in the real estate world and people are looking for increased efficiency,” Jordan said. “They’re hungry for it.”

The user experience of Squarefeet.ai’s products is designed to be as accessible as possible. The co-founders decided to create a software that emulates the appearance of Microsoft’s spreadsheet tool to make their clients comfortable with their new tool as soon as they started using it. They also integrated standard visualization methods like stacking plans.

“It’s designed to be user-friendly to give the developer ease of use,” Jordan said.

Squarefeet.ai’s simplicity has earned them clients across Canada, although many are concentrated in Montreal and the other East Coast hubs in Toronto and Ottawa. However, Jordan is confident that the offering could easily be extended to markets outside of Canada.

“What’s beautiful about our product is that it’s powerful in any market because we create a closed environment for individual projects, modeling the supply and demand curves for specific units, facades, or clusters of similar units,” Jordan said. 

One thing is for sure, Jordan and his collaborators aren’t ready to let their ingenious business idea go just yet. The young co-founders received a deluge of attention from investors after a local media outlet covered their business, but they intend to take advantage of their youth to push forward themselves for as long as possible.

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Greater Toronto home sales jump in October after Bank of Canada rate cuts: board

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TORONTO – The Toronto Regional Real Estate Board says home sales in October surged as buyers continued moving off the sidelines amid lower interest rates.

The board said 6,658 homes changed hands last month in the Greater Toronto Area, up 44.4 per cent compared with 4,611 in the same month last year. Sales were up 14 per cent from September on a seasonally adjusted basis.

The average selling price was up 1.1 per cent compared with a year earlier at $1,135,215. The composite benchmark price, meant to represent the typical home, was down 3.3 per cent year-over-year.

“While we are still early in the Bank of Canada’s rate cutting cycle, it definitely does appear that an increasing number of buyers moved off the sidelines and back into the marketplace in October,” said TRREB president Jennifer Pearce in a news release.

“The positive affordability picture brought about by lower borrowing costs and relatively flat home prices prompted this improvement in market activity.”

The Bank of Canada has slashed its key interest rate four times since June, including a half-percentage point cut on Oct. 23. The rate now stands at 3.75 per cent, down from the high of five per cent that deterred many would-be buyers from the housing market.

New listings last month totalled 15,328, up 4.3 per cent from a year earlier.

In the City of Toronto, there were 2,509 sales last month, a 37.6 per cent jump from October 2023. Throughout the rest of the GTA, home sales rose 48.9 per cent to 4,149.

The sales uptick is encouraging, said Cameron Forbes, general manager and broker for Re/Max Realtron Realty Inc., who added the figures for October were stronger than he anticipated.

“I thought they’d be up for sure, but not necessarily that much,” said Forbes.

“Obviously, the 50 basis points was certainly a great move in the right direction. I just thought it would take more to get things going.”

He said it shows confidence in the market is returning faster than expected, especially among existing homeowners looking for a new property.

“The average consumer who’s employed and may have been able to get some increases in their wages over the last little bit to make up some ground with inflation, I think they’re confident, so they’re looking in the market.

“The conditions are nice because you’ve got a little more time, you’ve got more choice, you’ve got fewer other buyers to compete against.”

All property types saw more sales in October compared with a year ago throughout the GTA.

Townhouses led the surge with 56.8 per cent more sales, followed by detached homes at 46.6 per cent and semi-detached homes at 44 per cent. There were 33.4 per cent more condos that changed hands year-over-year.

“Market conditions did tighten in October, but there is still a lot of inventory and therefore choice for homebuyers,” said TRREB chief market analyst Jason Mercer.

“This choice will keep home price growth moderate over the next few months. However, as inventory is absorbed and home construction continues to lag population growth, selling price growth will accelerate, likely as we move through the spring of 2025.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Homelessness: Tiny home village to open next week in Halifax suburb

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HALIFAX – A village of tiny homes is set to open next month in a Halifax suburb, the latest project by the provincial government to address homelessness.

Located in Lower Sackville, N.S., the tiny home community will house up to 34 people when the first 26 units open Nov. 4.

Another 35 people are scheduled to move in when construction on another 29 units should be complete in December, under a partnership between the province, the Halifax Regional Municipality, United Way Halifax, The Shaw Group and Dexter Construction.

The province invested $9.4 million to build the village and will contribute $935,000 annually for operating costs.

Residents have been chosen from a list of people experiencing homelessness maintained by the Affordable Housing Association of Nova Scotia.

They will pay rent that is tied to their income for a unit that is fully furnished with a private bathroom, shower and a kitchen equipped with a cooktop, small fridge and microwave.

The Atlantic Community Shelters Society will also provide support to residents, ranging from counselling and mental health supports to employment and educational services.

This report by The Canadian Press was first published Oct. 24, 2024.

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Here are some facts about British Columbia’s housing market

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Housing affordability is a key issue in the provincial election campaign in British Columbia, particularly in major centres.

Here are some statistics about housing in B.C. from the Canada Mortgage and Housing Corporation’s 2024 Rental Market Report, issued in January, and the B.C. Real Estate Association’s August 2024 report.

Average residential home price in B.C.: $938,500

Average price in greater Vancouver (2024 year to date): $1,304,438

Average price in greater Victoria (2024 year to date): $979,103

Average price in the Okanagan (2024 year to date): $748,015

Average two-bedroom purpose-built rental in Vancouver: $2,181

Average two-bedroom purpose-built rental in Victoria: $1,839

Average two-bedroom purpose-built rental in Canada: $1,359

Rental vacancy rate in Vancouver: 0.9 per cent

How much more do new renters in Vancouver pay compared with renters who have occupied their home for at least a year: 27 per cent

This report by The Canadian Press was first published Oct. 17, 2024.

The Canadian Press. All rights reserved.

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