The AuraWand and AuraWave Technologies (the company behind the AuraWand, founded by Schultz) has received more than $250,000 in funding from investors and non-dilutive grants from a variety of large companies such as Dolby, Apple, Google, Microsoft and many audio creators involved in making or mixing spatial audio.
Schultz said the idea for the device evolved from recognizing a lack of specialized technology for digital creation. The AuraWand was made to allow the user to conduct with space. It leverages a musician’s natural desire to physically engage with sound production.
The AuraWand was created to make the process of mixing and composing in spatial audio environments technically transparent. The device places the audio engineer’s emphasis more on listening, nuanced trajectory creation and on human interaction with the sonic environment, as opposed to technical engineering.
Dr. Dena McMartin, vice-president of research said, “ULethbridge is home to some of the world’s brightest minds and most accomplished researchers, and their work is innovative and impactful.”
She continued, “It’s exciting to help our researchers convert their incredible ideas into commercial products that can really advance the sectors within which they are working. Dr. Schultz’s technology has the potential to make a huge difference in how people approach and create with digital audio technology.”
AuraWave’s purpose is to bring digital audio research from the most innovative labs in the world to an industrial level so it can be utilized by creators and sound artists.
