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Netflix price hike amid slowing customer growth has many wondering: Are we streamed out? – CBC News



Like many Canadians subject to COVID-19 related restrictions, Suzan Lorenz has spent a lot of time watching online streaming services during the pandemic.

Where once she made do with just Netflix, with three kids under one roof, she finds herself subscribing to more services than she originally anticipated when she cut her cable cord several years ago.

“You end up paying for more and more and more things,” she said in an interview. “It increases the spectrum of who you’re paying to access.”

Lorenz says she hasn’t done the math on what she’s paying for three streaming services every month or compared that to her old cable bill.

“I probably should,” she said. “And I’ll be shocked to realize that I should probably just pay the damn cable companies.

“We’re all being had a little bit.”

She’s not the only one starting to think so.

After more than a decade of double-digit growth, subscription additions at Netflix are slowing, the company revealed in its quarterly earnings this week.

The fourth quarter is typically the best one of the year for the company that basically invented online streaming. And while its total number of paying customers around the world grew from close to 214 million people in the third quarter to just shy of 222 million, that figure fell well short of analyst expectations.

Even worse, Netflix said it is on track to add just 2.5 million new customers in the next three months, far fewer than the four million it added in the same period a year ago.

Slowing growth was too much for investors, who sold the company’s shares heavily on Friday, pushing the price down by 20 per cent. For John Lynch, chief investment officer for Comerica Wealth Management, the reason for the sell-off is obvious: “If everybody already has Netflix, it’s hard to improve subscriber growth.” 

No wonder the company raised its prices in the U.S. and Canada again this week. Its costs for new content are going up, and it can’t pay for it simply by finding new customers.

WATCH | Need for content explains why Amazon is buying a movie studio: 

Amazon buys MGM in latest media merger

8 months ago

Duration 2:07

Amazon has bought MGM Studios, and its catalogue of movies including the James Bond franchise, as part of efforts to better compete with Netflix and Disney+. 2:07

Mature market

If free services and those based on user-generated content are included, there are hundreds of streaming services now available, Jon Giegengack with Hub Entertainment Research told CBC News in an interview. 

“People’s adoption was already expanding at a pretty rapid rate, and then, the pandemic struck and kept everybody locked up in their homes with a lot of time to kill,” he said.

Giegengack says the typical consumer now pays for video content from up to six different sources. As recently as 2018, it was half that.

“The number of sources per person has really risen dramatically since the pandemic started,” he said.

While the industry was growing swiftly before the pandemic and throughout it, it is showing signs of maturing. 

“The reality is that the streaming market has become saturated” wrote Mike Proulx, vice-president of research for Forrester. “This translates to more choice for consumers, who are growing concerned with the aggregate costs of their streaming subscriptions.”

For some consumers, keeping a lid on rising costs means being choosy about what to sign up for — and for how long. 

“Usually, we’ll have one at a time,” Andrew Hiscock of Mt. Pearl, N.L., said. “We have [Netflix] for a few months, watch what we’re gonna watch, maybe use Crave for a couple of months, then go get Amazon Prime, that sort of thing. We’re not usually paying for more than one at a time.”

Others say despite higher prices, streaming is still a good value.

Torontonian Syed Raza uses a half dozen streaming services, and even at roughly $50 a month, he says it’s still a better bang for his buck than cable.

“The biggest advantage of streaming is on-demand content, and that is something that always sucked about cable — that you had to watch something on the network’s schedule, and you couldn’t watch it as many times as you wanted,” he told CBC News in an email. 

“The price for watching everything was never gonna be $10 a month forever. I don’t know why consumers were gullible enough to believe that.”

More than just costs

While costs are becoming a deterrent, consumers also now face the problem of being overwhelmed by the number of options and a complicated system to figure out how to watch them.

Taylor Sheridan, left, is the executive producer of the popular show Yellowstone, starring Kevin Costner, right. The show airs on the Paramount Network on traditional TV but not on its streaming service, Paramount+. Figuring out which shows are available on which streaming service is half the battle for today’s viewers. (Mario Anzuoni/Reuters)

Giegengack says his favourite show, Yellowstone, is an excellent example of an increasingly common problem. The program about a ranching family is the most popular show on U.S. linear television right now, and the latest episodes air on the Paramount Network, which is owned by ViacomCBS.

“But Viacom sold the streaming rights to Peacock,” he says, referring to the streaming service owned by Comcast, which owns NBCUniversal. 

So in the U.S., the current season airs on a CBS-affiliated channel while the back catalog is on an NBC-affiliated service, “and you can’t watch it at all on Paramount+, which is Viacom’s streaming service,” he said.

To add to the confusion, all four seasons of the show air on Amazon Prime in Canada.

“Something has to happen to simplify this for people,” he said.

Giegengack says making a hit show used to be the hard part, but making it available for consumers is now becoming just as tricky. And conversely, despite having access to more quality content than ever, the biggest problem facing consumers today is finding a way to use streaming services “in such a way that they’re getting their money’s worth out of them all,” he said.

“That’s hard to do when … there’s still only 24 hours a day to watch them.”

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World's fastest passenger jet goes supersonic in tests – CNN



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YYJ delays: RCMP called to Victoria International Airport | CTV News – CTV News VI



Travellers who have a flight planned at Victoria International Airport (YYJ) on Tuesday are being warned of travel disruptions due to police activity.

Sidney/North Saanich RCMP say the airport was closed after a suspicious package was discovered around 1:30 p.m.

Cpl. Andres Sanchez of the Sidney/North Saanich RCMP says that the airport was closed to all incoming and outgoing flights “out of an abundance of caution.”

He said the airport will remain closed until police “can be sure it is safe for the public to travel.”


“The package was located at the departures/check-in [area], so it was brought in by a passenger,” said Sanchez Tuesday afternoon.

The package was flagged by Canadian Air Transport Security Authority (CATSA) staff who spotted what appeared to be an “incendiary device” within a bag, he said.

“CATSA employees performed the checks that you normally do at a departure situation at the airport,” he said.

“They scanned the bag and found there were items inside that could be of a dangerous nature and at that point police were called to the scene to investigate further,” he said.

Mounties say a specialized RCMP team has been called in from the mainland to remove the bag from the premises and to “ensure the package is dealt with in a safe manner.”


Sanchez says the individual who brought the bag is under investigation, but it’s unclear if any criminal charges will be recommended yet.

“Again, because we don’t know what’s in that bag we can’t speak further on that,” he said.

In the meantime, people are asked to avoid the airport for the next few hours, according to RCMP spokesperson Sgt. Chris Manseau.

Around 4:20 p.m., the airport said all scheduled commercial flights for the next two hours were cancelled.

The airport is working with airlines to keep them updated on the status of flights.

Police say they hope the airport will be able to reopen Tuesday night, but it’s uncertain how long the investigation at the property will take.

Travellers should check the YYJ website for the latest updates on their flights, according to the airport. 

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​Scotia hikes dividend, smashes Q2 profit estimates – BNN



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Bank of Nova Scotia opened earnings season for Canada’s Big Six on Wednesday with a beat and a dividend hike as profit climbed in all its major divisions other than capital markets.

Scotia said its net income in the fiscal second quarter, which ended April 30, rose to $2.75 billion from $2.46 billion a year earlier. On an adjusted basis, Scotia earned $2.18 per share; the average estimate among analysts tracked by Bloomberg was for $1.97 in adjusted per-share earnings.

The bank also announced its quarterly dividend will rise to $1.03 per share from $1.00, effective July 27.

“Continued loan growth of 13 per cent, an improving net interest margin, strong customer balance sheets, combined with prudent expense management, positions the Bank well to grow its earnings,” said Brian Porter, Scotia’s president and chief executive officer, in a release.

Profit in Scotia’s core Canadian banking division soared 27 per cent year-over-year to $1.18 billion in the latest quarter. Credit quality was a swing factor compared to a year earlier, as Scotia released $12 million from the unit’s provisions for loan losses in the most recent quarter; a year earlier, it booked $145 million in new provisions for loans that could go bad.

Scotia said it had an average of $271.8 billion in residential mortgages on its Canadian loan book during the fiscal second quarter, up almost three per cent from the prior quarter.

Growth in Scotia’s international division was even more pronounced, as net income surged 44 per cent year-over-year to $605 million as provisions for loan losses fell and revenue climbed.

Scotia’s Global Banking and Markets division was a profit drag, as net income slumped six per cent year-over-year to $488 million, which the bank attributed to higher non-interest expenses and lower non-interest income.

In a report to clients after the results were released, Barclays Analyst John Aiken said he doesn’t think Scotia will be an outlier with the profit slump in its capital markets business.

However, Aiken did flag that the drop in Scotia’s Common Equity Tier 1 capital ratio to 11.6 per cent from 12.0 per cent in the previous quarter might not sit well with investors.

“The only real knock on the results will likely be Scotia’s lower-than-peer regulatory ratio, which was drawn down again from share repurchases. While we believe that [Scotia] is heading towards a much more efficient capital level, the market does not like outliers, particularly where capital and an uncertain outlook is concerned.”

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