adplus-dvertising
Connect with us

Business

Netflix price hike amid slowing customer growth has many wondering: Are we streamed out? – CBC News

Published

 on


Like many Canadians subject to COVID-19 related restrictions, Suzan Lorenz has spent a lot of time watching online streaming services during the pandemic.

Where once she made do with just Netflix, with three kids under one roof, she finds herself subscribing to more services than she originally anticipated when she cut her cable cord several years ago.

“You end up paying for more and more and more things,” she said in an interview. “It increases the spectrum of who you’re paying to access.”

300x250x1

Lorenz says she hasn’t done the math on what she’s paying for three streaming services every month or compared that to her old cable bill.

“I probably should,” she said. “And I’ll be shocked to realize that I should probably just pay the damn cable companies.

“We’re all being had a little bit.”

She’s not the only one starting to think so.

After more than a decade of double-digit growth, subscription additions at Netflix are slowing, the company revealed in its quarterly earnings this week.

The fourth quarter is typically the best one of the year for the company that basically invented online streaming. And while its total number of paying customers around the world grew from close to 214 million people in the third quarter to just shy of 222 million, that figure fell well short of analyst expectations.

Even worse, Netflix said it is on track to add just 2.5 million new customers in the next three months, far fewer than the four million it added in the same period a year ago.

Slowing growth was too much for investors, who sold the company’s shares heavily on Friday, pushing the price down by 20 per cent. For John Lynch, chief investment officer for Comerica Wealth Management, the reason for the sell-off is obvious: “If everybody already has Netflix, it’s hard to improve subscriber growth.” 

No wonder the company raised its prices in the U.S. and Canada again this week. Its costs for new content are going up, and it can’t pay for it simply by finding new customers.

WATCH | Need for content explains why Amazon is buying a movie studio: 

Amazon buys MGM in latest media merger

8 months ago

Duration 2:07

Amazon has bought MGM Studios, and its catalogue of movies including the James Bond franchise, as part of efforts to better compete with Netflix and Disney+. 2:07

Mature market

If free services and those based on user-generated content are included, there are hundreds of streaming services now available, Jon Giegengack with Hub Entertainment Research told CBC News in an interview. 

“People’s adoption was already expanding at a pretty rapid rate, and then, the pandemic struck and kept everybody locked up in their homes with a lot of time to kill,” he said.

Giegengack says the typical consumer now pays for video content from up to six different sources. As recently as 2018, it was half that.

“The number of sources per person has really risen dramatically since the pandemic started,” he said.

While the industry was growing swiftly before the pandemic and throughout it, it is showing signs of maturing. 

“The reality is that the streaming market has become saturated” wrote Mike Proulx, vice-president of research for Forrester. “This translates to more choice for consumers, who are growing concerned with the aggregate costs of their streaming subscriptions.”

For some consumers, keeping a lid on rising costs means being choosy about what to sign up for — and for how long. 

“Usually, we’ll have one at a time,” Andrew Hiscock of Mt. Pearl, N.L., said. “We have [Netflix] for a few months, watch what we’re gonna watch, maybe use Crave for a couple of months, then go get Amazon Prime, that sort of thing. We’re not usually paying for more than one at a time.”

Others say despite higher prices, streaming is still a good value.

Torontonian Syed Raza uses a half dozen streaming services, and even at roughly $50 a month, he says it’s still a better bang for his buck than cable.

“The biggest advantage of streaming is on-demand content, and that is something that always sucked about cable — that you had to watch something on the network’s schedule, and you couldn’t watch it as many times as you wanted,” he told CBC News in an email. 

“The price for watching everything was never gonna be $10 a month forever. I don’t know why consumers were gullible enough to believe that.”

More than just costs

While costs are becoming a deterrent, consumers also now face the problem of being overwhelmed by the number of options and a complicated system to figure out how to watch them.

Taylor Sheridan, left, is the executive producer of the popular show Yellowstone, starring Kevin Costner, right. The show airs on the Paramount Network on traditional TV but not on its streaming service, Paramount+. Figuring out which shows are available on which streaming service is half the battle for today’s viewers. (Mario Anzuoni/Reuters)

Giegengack says his favourite show, Yellowstone, is an excellent example of an increasingly common problem. The program about a ranching family is the most popular show on U.S. linear television right now, and the latest episodes air on the Paramount Network, which is owned by ViacomCBS.

“But Viacom sold the streaming rights to Peacock,” he says, referring to the streaming service owned by Comcast, which owns NBCUniversal. 

So in the U.S., the current season airs on a CBS-affiliated channel while the back catalog is on an NBC-affiliated service, “and you can’t watch it at all on Paramount+, which is Viacom’s streaming service,” he said.

To add to the confusion, all four seasons of the show air on Amazon Prime in Canada.

“Something has to happen to simplify this for people,” he said.

Giegengack says making a hit show used to be the hard part, but making it available for consumers is now becoming just as tricky. And conversely, despite having access to more quality content than ever, the biggest problem facing consumers today is finding a way to use streaming services “in such a way that they’re getting their money’s worth out of them all,” he said.

“That’s hard to do when … there’s still only 24 hours a day to watch them.”

Adblock test (Why?)

728x90x4

Source link

Continue Reading

Business

'I would never move:' Lakefield, Ont. couple who won $70M Lotto Max jackpot says they are staying put – CP24

Published

 on


A couple from Lakefield, Ont. says despite winning a $70 million Lotto Max jackpot, they aren’t even considering moving from their house in the small Central Ontario community near Peterborough that they call home.

“I need a new kitchen,” Enid Hannon said with a laugh. “The house is going to be renovated. We are going to stay where we are. Our neighbours are amazing. Our location is perfect. So no, I would never move.”

In a video released by the Ontario Lottery and Gaming Corporation on Thursday, Hannon recalled the moment she discovered that they had won the jackpot from the Feb. 20 draw.

300x250x1

“I had called my husband and said, ‘Do you want me to stop and pick up some lottery tickets? He says, ‘No. Just come on home, have supper, we need to discuss something. I went, ‘Oh, what did I do.’”

Doug Hannon said he waited until after dinner to share the news with his wife.

“I took her to the computer and I had the OLG website up and I said, ‘Do you want to check these numbers please?’”

Enid said she initially thought they had won $70,000.

“He goes, ‘Look at it again,’” she said. “I just started crying and he started crying and that was it.”

In addition to the renovation, the couple said they have a few family trips planned. 

Adblock test (Why?)

728x90x4

Source link

Continue Reading

Business

Honda’s $15B Ontario EV plant marks ‘historic day,’ Trudeau says – Global News

Published

 on


Japanese automaker Honda is putting $15 billion into their Ontario operations with a new electric vehicle manufacturing plant in Alliston, Ont. with a joint $5 billion coming from the federal and Ontario governments.

Prime Minister Justin Trudeau, Ontario Premier Doug Ford and Honda executives made the announcement at the Alliston plant Thursday morning.

300x250x1

“This is a historic day with the largest auto investment in Canada’s history,” Trudeau said at the start of his remarks Thursday morning.

“With this investment we will be creating Canada’s first electric vehicle supply chain from start to finish.”

The $15 billion project also includes plans to retool the existing Alliston plant to make solely electric vehicles, build a battery plant nearby and two battery part facilities elsewhere in Ontario.


Click to play video: 'Honda considering an EV battery plan in Ontario according to report'

2:52
Honda considering an EV battery plan in Ontario according to report


“The world is changing rapidly and we must work toward the allies in carbon neutrality to sustain the global environment. Honda is making steady progress toward our goal to make battery electric and electric vehicles represent 100 per cent of our vehicle sales by 2040,” Honda global CEO Toshihiro Mibe said.

Canada’s target is to have all newly sold consumer vehicles be emission free by 2035.

Mibe added that North America is their largest market and he sees Canada and the United States as central to the company’s future plans. Honda’s goal is to have the electric vehicle facility up and running in 2028, with an annual production target of up to 240,000 vehicles.


The email you need for the day’s
top news stories from Canada and around the world.

The company says this will create 1,000 more jobs, in addition to the 4,200 that already exist at the assembly plant. Trudeau added there will be additional construction jobs associated with the project.

More on Toronto

Unlike previous electric vehicle deals inked by Ottawa and Ontario, this one does not include production subsidies.

Instead, the federal government is contributing $2.5 billion through tax credits under the already existing clean technology manufacturing program and proposed electric vehicle supply chain tax credit included in the 2024 budget.

Ontario is contributing $2.5 billion through direct help on capital costs and indirectly through covering the land servicing costs for the future facilities.

The Conservatives say that when public money goes into projects like this, there should be assurances that any jobs created will be filled by Canadians and not temporary foreign workers.

“We can’t trust that his latest announcement of $5 billion in Canadian taxpayer money to another large multinational corporation will be any different. Conservatives will not let Justin Trudeau sell out Canadian union workers and taxpayers yet again,” innovation critic Rick Perkins and trade critic Kyle Seeback said in a joint statement.

“Canadians deserve a government that will stand up for Canadian workers. Common sense Conservatives will ensure Canadians’ tax dollars are used wisely, and that any taxpayer-funded jobs are given Canadians, not foreign replacement workers.”

Stellantis subsidiary NextStar signaled plans to bring in up to 900 temporary workers, predominantly with Korea to assist in the construction of their heavily subsidized battery plant in Windsor, Ont, which received a joint $15 billion from the federal and Ontario governments.

During the Honda press conference, Trudeau said that of the 2,000 construction workers in Windsor only 72 are temporary foreign workers. He added their main job is to train Canadians on how to use specialized equipment.

The prime minister defended public money going into this deal with Honda, saying moves like this are essential to competition in a shifting global vehicle market.

“It’s a legitimate debate, but I think they’re wrong as the world is turning towards new ways of manufacturing and cleaner products, cleaner vehicles, changing the way we build things, changing what we build, countries around the world are competing for investments,” Trudeau said.

“Yes, there are politicians who sit back and say ‘No, no, no, no, no. We’ve got to balance the budget at all costs. Even if it means not investing in Canadian workers and investing in the future.’ Well, I think they’re wrong.”

Ford echoed Trudeau’s defence of moves like this in attracting investments from multi-national automakers like Honda.

“This is generational. This is decades and decades down the road. What price do you put on that? There is no price you can put on that because we’re investing into the people. The money is staying here in Ontario. It’s not going overseas. It’s not going down to the U.S. It’s staying right here in Ontario for decades and generations to come,” Ford said.

Past EV subsidies

The federal and Ontario governments have already put up a combined $28.2 billion in subsidies to attract battery plants from Volkswagen and Stellantis LG to St. Thomas and Windsor, Ont. respectively.  This tactic was used to attract the plants to Canada instead of the United States, which included incentives in the Inflation Reduction Act.

These subsidies are contingent on hitting hiring, construction and production targets, which are expected to be dolled out over the years, ending in 2032.

The federal government is covering two-thirds of these costs, with the Ontario government paying for the remainder.

A report from the Parliamentary Budget Officer (PBO) last September said that it will take Ottawa 20 years to break even on what the government characterized as an investment.

At the time, Innovation Minister Francois-Philippe Champagne said the PBO report did not capture broader economic impacts on the supply chain associated with increased battery production, which he said could increase the economic benefit of the subsidies.

With files from The Canadian Press.

&copy 2024 Global News, a division of Corus Entertainment Inc.

Adblock test (Why?)

728x90x4

Source link

Continue Reading

Business

Tesla Promises Cheap EVs by 2025 | OilPrice.com – OilPrice.com

Published

 on



Tesla Promises Cheap EVs by 2025 | OilPrice.com



300x250x1


Charles Kennedy

Charles Kennedy

Charles is a writer for Oilprice.com

More Info

Related News

Tesla

Tesla has promised to start selling cheaper models next year, days after a Reuters report revealed that the company had shelved its plans for an all-new Tesla that would cost only $25,000.

The news that Tesla was scrapping the Model 2 came amid a drop in sales and profits, and a decision to slash a tenth of the company’s global workforce. Reuters also noted increased competition from Chinese EV makers.

Tesla’s deliveries slumped in the first quarter for the first annual drop since the start of the pandemic in 2020, missing analyst forecasts by a mile in a sign that even price cuts haven’t been able to stave off an increasingly heated competition on the EV market.

Profits dropped by 50%, disappointing investors and leading to a slump in the company’s share prices, which made any good news urgently needed. Tesla delivered: it said it would bring forward the date for the release of new, lower-cost models. These would be produced on its existing platform and rolled out in the second half of 2025, per the BBC.

Reuters cited the company as warning that this change of plans could “result in achieving less cost reduction than previously expected,” however. This suggests the price tag of the new models is unlikely to be as small as the $25,000 promised for the Model 2.

The decision is based on a substantially reduced risk appetite in Tesla’s management, likely affected by the recent financial results and the intensifying competition with Chinese EV makers. Shelving the Model 2 and opting instead for cars to be produced on existing manufacturing lines is the safer move in these “uncertain times”, per the company.

Tesla is also cutting prices, as many other EV makers are doing amid a palpable decline in sales in key markets such as Europe, where the phaseout of subsidies has hit demand for EVs seriously. The cut is of about $2,000 on all models that Tesla currently sells.

By Charles Kennedy for Oilprice.com

More Top Reads From Oilprice.com:

Join the discussion | Back to homepage

Related posts

Adblock test (Why?)

728x90x4

Source link

Continue Reading

Trending