Apple is doubling down on raising consumer awareness of privacy risks in a new ad campaign, unveiled today, which puts the spotlight on how the data broker industry trades in mobile users’ personal data — from selling browsing history and shopping habits, to location data, contacts and plenty more besides.
The campaign also highlights a number of features Apple has developed to counter this background trade in web users’ information by giving iOS users’ tools they can use to counter tracking — such as Mail Privacy Protection, which helps users combat email trackers; and App Tracking Transparency (ATT), which lets them request that third party apps do not track their mobile activity.
The new 90-second ad spot will run globally this summer on broadcast and social media across 24 countries, per Apple, which also said the campaign will include related creative being splashed across billboards.
In a press screening of the ad ahead of today’s launch the iPhone maker said the goal is to show how features it’s developed can help iOS users protect their privacy by taking back control over their personal data.
The ad (which can be seen in the embedded video below) casts the data broker industry as a gaggle of “dubious” ‘human trackers’ — who the protagonist, a consumer called Ellie, whom we meet as she’s shopping for records, stumbles upon engaged in a backroom auction.
Shock horror! — or, well, zero surprise to those of us who are more than casually online — it’s her personal data that’s going under the hammer.
In the ad, the smirking audience of data brokers can be seen making bids for Ellie’s ‘digital items’ — including her drug store purchases, emails she’s opened, details of her late night messaging habits and the contact data of her nana (as well as, presumably, the rest of her address book). With mounting horror at the sale of her private information, Ellie is shown activating features on her iPhone, including the aforementioned Mail Privacy Protection — which result in the data brokers vanishing in a puff of smoke, until, eventually, the room has been cleaned out.
The advert makes a decent stab at trying to get consumers to understand — and thus care — about a murky trade that’s designed to strip away their privacy by tracking their daily activity and trading and triangulating different bundles of information gleaned about them to create highly detailed per-person profiles — which may contain thousands of inferred characteristics.
It does this by dramatizing what is undoubtedly an exceptionally intrusive trade as an in-person auction for a single consumer’s data. Of course the reality is that most tracking (and trading) is done at scale, with trackers invisibly baked into everyday services, both online (via technologies such as tracking cookies and pixels) and offline (data gathered via card payment firms can and is sold to brokers) — so it can be hard for consumers to understand the real-world implications of technologies like cookies. Or know there’s an entire data broker industry that’s busy buying and selling their info for a fat profit.
The ad is perhaps not as instantly powerful as an earlier tracking-focused ad — in which Apple depicted trackers as an ever-growing crowd of stalkers, who inserted themselves, rudely and without asking, into an iPhone user’s personal space — watching them and taking notes on their daily activity.
One narrative challenge for Apple with this latest privacy-focused ad is it can’t show Ellie using a rival device — which could help explain how come so much of her info is being tracked in the first place.
That said, many of Apple’s privacy features do require the user to opt in to obtain the slated protections — not all, though (Safari’s Intelligent Tracking Prevention feature is on by default, for example) — so even iOS users need to take proactive action to get the best level of protection possible. Hence there’s value in Apple shelling out to drive awareness of privacy — both for existing iOS users, as well as in the hopes of encouraging Android users to make the switch.
The tech giant has made pro-privacy messaging an increasingly important plank of its brand over the past five years or so, leaning into blistering attacks on what CEO Tim Cook memorably dubbed the “data industrial complex” back in a major 2018 keynote speech.
It’s a stance that has become an essential differentiator for a premium brand in a world of commoditized mobile devices and services. But it also brings Cupertino into conflict not only with adtech giants like Google and Facebook — the latter’s revenue was reported to have taken a hit after Apple launched ATT, for example — but with developers themselves, many of whom rely on ads to monetize free apps and do that by being plugged into the tracking and targeting adtech ecosystem Apple is busy warning consumers against.
The company also risks straining relations with carriers — many of whom are themselves implicated in privacy-hostile tracking of users — after it debuted a VPN-like, network proxy encrypted browsing feature for iCloud+, called Private Relay last year. The feature, which is still in beta, is designed to prevent ISPs from loggings web users’ browsing data — and it’s notable that certain carriers (and countries) have been reported blocking access.
Private Relay does not feature in Apple’s new ad on data brokers. Asked about this Apple said it necessarily had to limit the number of features it focused on to fit the 90-second ad format. It also noted that as well as the feature still being in beta it needs in-region partners for it to work as smoothly as possible — which is a network Apple said it’s still building out.
Certain of Apple’s privacy flexes — most notably ATT — have also drawn attention from competition regulators, following ad industry complaints. So there are wider reasons for Cupertino to be keen for its pro-consumer actions to be viewed through a privacy (rather than an anti-competition) lens.
Earlier this year, an interesting research paper found that Apple and other large companies had been able to increase their market power as a result of the ATT feature giving individual users more control over what third parties could do with their data — linking better consumer privacy to more concentrated data collection. Although the researchers also found evidence of the tracking industry trying to evolve its tactics to circumvent a user denial of tracking.
Java News Roundup: Classfile API Draft, Spring Boot, GlassFish, Project Reactor, Micronaut – InfoQ.com
This week’s Java roundup for June 20th, 2022 features news from OpenJDK, JDK 19, JDK 20, Spring point releases, GlassFish 7.0.0-M6, GraalVM Native Build Tools 0.9.12, Micronaut 3.5.2, Quarkus 2.10.0, Project Reactor 2022.0.0-M3, Apache Camel Quarkus 2.10.0, and Apache Tika versions 2.4.1 and 1.28.4.
Brian Goetz, Java language architect at Oracle, recently updated JEP Draft 828039, Classfile API, to provide background information on how this draft will evolve and ultimately replace the Java bytecode manipulation and analysis framework, ASM, that Goetz characterizes as “an old codebase with plenty of legacy baggage.” This JEP proposes to provide an API for parsing, generating, and transforming Java class files. This JEP will initially serve as an internal replacement for ASM in the JDK with plans to have it opened as a public API.
Spring Boot 2.7.1 has been released featuring 66 bug fixes, improvements in documentation and dependency upgrades such as: Spring Framework 5.3.21, Spring Data 2021.2.1, Spring Security 5.7.2, Reactive Streams 1.0.4, Groovy 3.0.11, Hazelcast 5.1.2 and Kotlin Coroutines 1.6.3. More details on this release may be found in the release notes.
Spring Boot 2.6.9 has been released featuring 44 bug fixes, improvements in documentation and dependency upgrades similar to Spring Boot 2.7.1. Further details on this release may be found in the release notes.
VMware has published CVE-2022-22980, Spring Data MongoDB SpEL Expression Injection Vulnerability, a vulnerability in which a “Spring Data MongoDB application is vulnerable to SpEL Injection when using
@Aggregation-annotated query methods with SpEL expressions that contain query parameter placeholders for value binding if the input is not sanitized.” Spring Data MongoDB versions 3.4.1 and 3.3.5 have resolved this vulnerability.
Spring Data versions 2021.2.1 and 2021.1.5 have been released featuring upgrades to all of the Spring Data sub projects such as: Spring Data MongoDB, Spring Data Cassandra, Spring Data JDBC and Spring Data Commons. These releases will also be consumed by Spring Boot 2.7.1 and 2.6.9, respectively, and address the aforementioned CVE-2022-22980.
Spring Authorization Server 0.3.1 has been released featuring some enhancements and bug fixes. However, the team decided to downgrade from JDK 11 to JDK 8 to maintain compatibility and consistency with Spring Framework, Spring Security 5.x and Spring Boot 2.x. As a result, the HyperSQL (HSQLDB) dependency was also downgraded to version 2.5.2 because HSQLDB 2.6.0 and above require JDK 11. More details on this release may be found in the release notes.
Spring Security versions 5.7.2 and 5.6.6 have been released featuring bug fixes and dependency upgrades. Both versions share a new feature in which testing examples have been updated to use JUnit Jupiter, an integral part of JUnit 5. Further details on these releases may be found in the release notes for version 5.7.2 and version 5.6.6.
On the road to GlassFish 7.0.0, the sixth milestone release was made available by the Eclipse Foundation that delivers a number of changes related to passing the Technology Compatibility Kit (TCK) for the Jakarta Contexts and Dependency Injection 4.0 and Jakarta Concurrency 3.0 specifications. However, this milestone release has not yet passed the full Jakarta EE 10 TCK. GlassFish 7.0.0-M6, considered a beta release, compiles and runs on JDK 11 through JDK 18. More details on this release may be found in the release notes.
GraalVM Native Build Tools
On the road to version 1.0, Oracle Labs has released version 0.9.12 of Native Build Tools, a GraalVM project consisting of plugins for interoperability with GraalVM Native Image. This latest release provides: support documentation for Mockito and Byte Buddy; prevent builds from failing if no test list has been provided; support different agent modes in the
native-image Gradle plugin, a breaking change; and support for JVM Reachability Metadata in Maven. Further details on this release may be found in the release notes.
The Micronaut Foundation has released Micronaut 3.5.2 featuring bug fixes and point releases of the Micronaut Oracle Cloud 2.1.4, Micronaut Email 1.2.3, and Micronaut Spring 4.1.1 projects. Documentation for the
ApplicationContextConfigurer interface was also updated to include a recommendation on how to define a default Micronaut environment. More details on this release may be found in the release notes.
Red Hat has released Quarkus 2.10.0.Final featuring: preliminary work on virtual threads (JEP 425) from Project Loom; support non-blocking workloads in GraphQL extensions; a dependency upgrade to SmallRye Reactive Messaging 3.16.0; support for Kubernetes service binding for Reactive SQL Clients extensions; and a new contract
CacheKeyGenerator to allow for customizing generated cache keys from method parameters.
On the road to Project Reactor 2022.0.0, the third milestone release was made available featuring dependency upgrades to
reactor-addons 3.5.0-M3 and
Apache Camel Quarkus
Maintaining alignment with Quarkus, The Apache Software Foundation has released Camel Quarkus 2.10.0 containing Camel 3.17.0 and Quarkus 2.10.0.Final. New features include: new extensions, Azure Key Vault and DataSonnet; and removal of deprecated extensions in Camel 3.17.0. Further details on this release may be found in the list of issues.
The Apache Tika team has released version 2.4.1 of their metadata extraction toolkit. Formerly a subproject of Apache Lucene, this latest version ships with improved customization and configuration such as: add a
stop() method to the
TikaServerCli class so that it can be executed with Apache Commons Daemon; allow pass-through of
Content-Length header to metadata in the
TikaResource class; and support for users to expand system properties from the forking process into forked
Apache Tika 1.28.4 was also released featuring security fixes and dependency upgrades. More details in this release may be found in the changelog. The 1.x release train will reach end-of-life on September 30, 2022.
iQOO will debut the Dimensity 9000 Plus processor in the upcoming 10-series flagship smartphones – Notebookcheck.net
NASA discovers double crater on the moon – CTV News
Stock market news live updates: Stock turn lower following last week's rebound – Yahoo Canada
7 Amazing Dark Sky National Parks – AARP
Silver investment demand jumped 12% in 2019
Europe kicks off vaccination programs | All media content | DW | 27.12.2020 – Deutsche Welle
Global Media Markets, 2015-2020, 2020-2025F, 2030F – TV and Radio Broadcasting, Film and Music, Information Services, Web Content, Search Portals And Social Media, Print Media, & Cable – GlobeNewswire
News11 hours ago
Mamadou Konaté, still facing deportation
News13 hours ago
Living with Albinism in Africa
Science12 hours ago
A Mystery Rocket Left A Crater On The Moon – Forbes
Tech9 hours ago
YouTuber tries to upgrade his old M1 MacBook Pro 13 to the brand-new Apple M2 processor – Notebookcheck.net
Art17 hours ago
Welcome to Drag: The performance art celebrating gender fluidity – Queen's Journal
Investment13 hours ago
What is Causing Bitcoin’s Price to Plunge?
Health5 hours ago
Sudbury news: Northern agencies highlight national HIV testing day | CTV News – CTV News Northern Ontario
Economy19 hours ago
Key Indicator Shows China’s Economy Set For Further Slump – Forbes