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Nielsen: How The Pandemic Changed At Home Media Consumption – Forbes




n recently released results from their Total Audience Report covering second quarter 2020, In second quarter the pandemic triggered a stay-at-home policy for millions of workers that significantly impacted media consumption.

Nielsen reported that 66% of workers in the survey spent some time working at home in second quarter. Additionally, during second quarter millions of workers were either furloughed or lost their jobs, also effecting at home media consumption. Media consumption was also changed with commuting time cut down appreciably. Nielsen found 54% of workers from home got up later in the morning and 49% stayed up later at night.

According to Nielsen, in second quarter streaming video increased appreciably as did news consumption and listening to the radio.

Streaming Video: Nielsen’s Streaming Meter, a subset of nearly 1,000 streaming capable homes from the National TV panel, reported a sizable increase in streaming video usage in second quarter 2020. For the quarter, among all over-the-top (OTT) capable homes, streaming video accounted for 25% of total television viewing minutes, up from 19% from fourth quarter 2019. The cumulative weekly time spent with streaming video in second quarter was 142.5 billion minutes, an increase of nearly 75% from the 81.7 billion minutes during second quarter 2019.

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Peter Katsingris, the Senior Vice President, Audience Insights at Nielsen, notes, “One other aspect that popped was that streaming to the TV among streaming-capable homes is about quarter of their overall TV time. So, there’s still plenty of room for services to compete for consumer eyeballs. Additionally, streaming is no longer a young person’s game. The behavior has been adopted more widely among those aged 55 and up, garnering a 26% share of the streaming audience [up from 19% in second quarter 2019]. This heavy television usage demographic perhaps was slower to the streaming game, but I think now that they are here and entered the streaming realm, that behavior is likely to stay.”

During the first few months of the pandemic, there were two new streaming services launched; Quibi and AT&T’s HBO Max, providing more video content. According to the Nielsen Remote Worker Consumer survey, 25% of adults added a streaming video service in the past three months and only 2% of adults reduced the number of paid subscription services. Among ethnic groups, 40% of Hispanics added at least one streaming video service in the quarter.

To no one’s surprise, Netflix

at 34%, accounted for the highest share of streaming video providers. YouTube ranked second with a 20% share. Hulu was third with an 11% share, Amazon Prime

had a share of 8% and the recently launch Disney+ had a 4% share. (The survey was done before the debut of Hamilton on Disney+ in early third quarter.) The remaining 23% was split among other streaming providers.

News: Nielsen found at home news consumption grew significantly in second quarter. With many TV sets on throughout the day, coupled with late breaking information, news was the most popular TV genre viewed. Nielsen found that 47% surveyed had either watched or streamed the news. Other popular genres were comedy at 40% (an escape from the news), movies at 36% and drama at 30%.  

The most popular TV news source was local television with 64% of respondents. Followed closely was national cable news at 62% and national broadcast news at 58%. The ratings for all three news outlets had sharp increases in viewing in second quarter. Conversely, although the pandemic is global, only 22% watched or streamed any international news sources.  

Nielsen found there were a number of different reasons why viewers turned to local news. The top reason, was local info (events, crime, announcements, classified, weather) at 61%. Other popular responses were stories relevant to me at 44%, content I trust at 41%, connection to my community at 39% and more time to watch due to working from home at 28%. 

Listening to news was another popular activity with stay-at-home workers. Nielsen’s survey found 44% of workers from home had listened to news or current events on podcasts. The survey also found 39% of workers from home listened to a news or a news/talk radio station. While 33% said they listened to news updates on a music station and 28% listened to news on a public radio station.

Most Common Activities: The most common activities for stay at home workers during work hours were: Listening to music on an AM/FM radio station or streaming services with 40% listening daily and another 35% at least once a week. During the pandemic many respondents considered radio to be their “comfort food.” Watching TV or streaming content during a work break was the second most popular media activity, 33% were watching every day and another 32% at least once a week.

Spending time on social media was also a popular activity during work breaks, 31% of stay-at-home workers used social each day with another 33% at least once a week. With many brick and mortar retailers temporarily closed, 13% of stay at home workers bought a product or service online every day and 48% at least once a week.

Looking Ahead: The pandemic could also impact the work/life balance for employees. Peter Katsingris says, “From our survey, 52% of work-from-home employees think they should have the ability to do so moving forward, and a whopping 80% would prefer to work for a company that gives them the freedom to work remotely from a location of their choosing, regardless of where their office is. And 78% of work-from-home associates believe that if they relocate, they should still maintain their current salary and benefits, 69% would choose to use that extra income to spend freely on discretionary items such as home upgrades, the latest tech products, and eating out more in restaurants.”

The pandemic may have a lasting effect on media consumption. Peter Katsingris notes, “At the beginning of the pandemic in March, as most of America sheltered in place, consumption of all forms of in-home media shot up, especially television and TV connected device usage. Over time, TV usage levels have inched their way back to pre-COVID levels as peoples’ lives have somewhat “re-normalized,” but with new or tweaked behaviors now in their lives. For example, people who woke up early to begin their morning commute are sleeping in later and going to bed later if they still get to work from home. With less time spent in their car or perhaps on a train, they now have more time to do as they please. Perhaps in the morning, the reading of the news on the train via device has shifted to watching it on a bigger screen at home. With a later bedtime and no morning bus to catch, many have more time to binge content.” 

Katsingris continues, “Media habits during the actual workday could permanently shift, too. During the day, with easy access to all sorts of media in your home office, people are simultaneously using platforms more to keep them company at home. Maybe you listen to more music or a podcast for background noise, or tune into what’s on TV periodically throughout the day. For media publishers themselves, reaching the consumer and adjusting programming can be a little trickier, as traditional long-time behaviors and trends may shift, but it’s important to know that a remote workforce makes the effort to spend more time with media.”

Katsingris adds, “Looking at the cross-platform viewing habits for those that worked from home before COVID and those that began working from home during COVID, we found that in both instances, this group goes digital (computer/smartphone/tablet). Work-from-homers spend more time on digital platforms as well as TV-connected devices and have a larger share of viewing to digital sources (57%) than other viewing types. Brands and agencies looking to connect with ‘work-from-homers’ have an impetus to reach these consumers where they work, literally, via adjusted digital marketing strategies.”

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Minister sees strengths in BBC critics eyed for top UK media jobs –



LONDON (Reuters) – Britain’s culture minister said on Sunday that two prominent critics of the BBC who have reportedly been offered important roles in the British media had “strengths”.

Prime Minister Boris Johnson has asked Charles Moore, a former editor of the Daily Telegraph, to become the chairman of the BBC and wants Paul Dacre, a former editor of the Daily Mail, to be chairman of media regulator Ofcom, according to The Sunday Times.

Culture minister Oliver Dowden said the process for the appointment of both roles would be launched soon and that the government was seeking “strong, credible” people and a chair of the BBC who could hold it to account.

“There are strengths to both Charles Moore and to Paul Dacre,” he told Sky News.

(Reporting by Costas Pitas; Reporting by Andrew Heavens)

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Sania Mirza on social media toxicity: Everybody has an opinion about everything and feels the urge to… – Hindustan Times



Like many others in the public domain, Sania Mirza too feels social media toxicity has reached an unusual high. The tennis ace feels that people are expressing their anger and frustration in the space. And no matter how much ones tries to avoid this negative environment, it does get on people, something Mirza herself have experienced.

“We’re living in difficult times and I honestly think that a lot of people are frustrated. And somehow that is coming out on social media and you can see how much it has erupted. There’s a lot more hate in the last few months on social media than it was before. Everybody has an opinion about everything and they somehow think that they need to put it out on social media every single time, which should not be the case in my opinion,” she says.

With no intention of passing any judgment, Mirza adds that every individual has their own way of dealing with things. Though it’s important to have a dignified stand when it comes to expression, according to her, most of these people do not realise that expressing opinions, discussions are fine but passing judgment and all the threats and abuses aren’t.


“The last few months, things haven’t been easy and it has affected us real hard. People are going through a lot and may be, unknowingly, have become hateful towards others. And everyone is forming an opinion about almost everything, right or wrong,” she adds.

Highlighting the “great ups” of social media, Mirza agrees that there are lot of cons too that have come out in the fore more now, turning the otherwise valuable space “pretty toxic”. And she has her way of dealing with it.

“I do take a break from social media every now and then and don’t really indulge in it every single day. To be honest, I never read the ‘mentions’ because I think that mental sanity is important than anything else. I laugh at it most of the time but there are days when it does get to you, so I kind of cut off from it. You’ve to take social media with a pinch of salt. Good or bad, you can’t take it too seriously,” she explains.


Spending time with family is what keeps Mirza’s heart and mind off this negativity. The 33-year-old, had earlier spoken about how difficult it is for her and son Izhaan to stay away from husband and cricketer Shoaib Malik for over six months due to the pandemic. Finally, along with her son, sister Anam Mirza and brother-in-law Mohammad Asaduddin, she flew down to Dubai recently.

“It was obviously very tough and it wasn’t really something that was in our control. We had to deal with the circumstances… It was great to see Shoaib after so long, not just for myself but also for Izhaan. I think Izhaan is very excited to spend time with his dad. I thought he would take a little time but actually he went to him straight away. Surprisingly, he remembered him and all the little things he used to do with him. I guess that’s what a father and a son relationship is all about,” she says adding, she will be coming back to India soon.

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London social media campaign celebrates newcomers working in the health sector – Global News



Saskatchewan reported 19 new cases of the novel coronavirus on Saturday as the province hit a new single-day testing record.

Of the new cases, 15 are in the Saskatoon area, with 13 of them being linked to known cases or events, says the Ministry of Health.

Two new cases have been reported in the central east and Regina zones.

Read more:
Saskatchewan government releases COVID-19 guidelines for Halloween, Thanksgiving

As of Saturday, Saskatchewan has a total of 1,863 reported cases. Two cases previously reported have been removed as they live outside of Saskatchewan, say officials.

There are 134 active cases of COVID-19 in Saskatchewan, with a total of 1,705 people who have recovered from the virus.

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Here is a breakdown of where Saskatchewan’s active cases are:

  • Saskatoon: 83
  • Regina: 19
  • Central West: 8
  • Central East: 5
  • South East: 5
  • South Central: 4
  • North Central: 3
  • South West: 3
  • North West: 1
  • Far North East: 1
  • Far North West: 1
  • North East: 1

There are eight people in hospital, all who are receiving inpatient care.

Saskatoon chamber of commerce asks SHA for mask-wearing ad blitz

Saskatoon chamber of commerce asks SHA for mask-wearing ad blitz

Saskatchewan’s COVID-19 death toll remains at 24 people.

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Coronavirus breakdown

Here is a breakdown of total Saskatchewan cases by age:

  • 318 people are 19 and under
  • 603 people are 20 to 39
  • 577 are 40 to 59
  • 303 people are 60 to 79
  • 62 people are 80 and over

Women make up 51 per cent of the cases, men make up 49 per cent.

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Read more:
SHA issues potential COVID-19 exposure alert for Yorkton gym

Officials said 931 cases are linked to community contact or mass gatherings, 279 are travel-related, 534 have no known exposure and 119 are under investigation by public health.

There have been 69 cases involving health-care workers.

Saskatchewan has completed 183,216 COVID-19 tests to date, up 2,984 from Friday, making it the highest daily number of tests performed to date, according to data provided by the Ministry of Health.

The previous record was set on Sept. 18, when 2,984 tests were performed.

Questions about COVID-19? Here are some things you need to know:

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Symptoms can include fever, cough and difficulty breathing — very similar to a cold or flu. Some people can develop a more severe illness. People most at risk of this include older adults and people with severe chronic medical conditions like heart, lung or kidney disease. If you develop symptoms, contact public health authorities.

To prevent the virus from spreading, experts recommend frequent handwashing and coughing into your sleeve. They also recommend minimizing contact with others, staying home as much as possible and maintaining a distance of two metres from other people if you go out. In situations where you can’t keep a safe distance from others, public health officials recommend the use of a non-medical face mask or covering to prevent spreading the respiratory droplets that can carry the virus. In some provinces and municipalities across the country, masks or face coverings are now mandatory in indoor public spaces.

For full COVID-19 coverage from Global News, click here.

© 2020 Global News, a division of Corus Entertainment Inc.

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