Nielsen: How The Pandemic Changed At Home Media Consumption - Forbes | Canada News Media
Connect with us

Media

Nielsen: How The Pandemic Changed At Home Media Consumption – Forbes

Published

 on


Nielse

NLSN
n recently released results from their Total Audience Report covering second quarter 2020, In second quarter the pandemic triggered a stay-at-home policy for millions of workers that significantly impacted media consumption.

Nielsen reported that 66% of workers in the survey spent some time working at home in second quarter. Additionally, during second quarter millions of workers were either furloughed or lost their jobs, also effecting at home media consumption. Media consumption was also changed with commuting time cut down appreciably. Nielsen found 54% of workers from home got up later in the morning and 49% stayed up later at night.

According to Nielsen, in second quarter streaming video increased appreciably as did news consumption and listening to the radio.

Streaming Video: Nielsen’s Streaming Meter, a subset of nearly 1,000 streaming capable homes from the National TV panel, reported a sizable increase in streaming video usage in second quarter 2020. For the quarter, among all over-the-top (OTT) capable homes, streaming video accounted for 25% of total television viewing minutes, up from 19% from fourth quarter 2019. The cumulative weekly time spent with streaming video in second quarter was 142.5 billion minutes, an increase of nearly 75% from the 81.7 billion minutes during second quarter 2019.

Recommended For You

Peter Katsingris, the Senior Vice President, Audience Insights at Nielsen, notes, “One other aspect that popped was that streaming to the TV among streaming-capable homes is about quarter of their overall TV time. So, there’s still plenty of room for services to compete for consumer eyeballs. Additionally, streaming is no longer a young person’s game. The behavior has been adopted more widely among those aged 55 and up, garnering a 26% share of the streaming audience [up from 19% in second quarter 2019]. This heavy television usage demographic perhaps was slower to the streaming game, but I think now that they are here and entered the streaming realm, that behavior is likely to stay.”

During the first few months of the pandemic, there were two new streaming services launched; Quibi and AT&T’s HBO Max, providing more video content. According to the Nielsen Remote Worker Consumer survey, 25% of adults added a streaming video service in the past three months and only 2% of adults reduced the number of paid subscription services. Among ethnic groups, 40% of Hispanics added at least one streaming video service in the quarter.

To no one’s surprise, Netflix

NFLX
at 34%, accounted for the highest share of streaming video providers. YouTube ranked second with a 20% share. Hulu was third with an 11% share, Amazon Prime

AMZN
had a share of 8% and the recently launch Disney+ had a 4% share. (The survey was done before the debut of Hamilton on Disney+ in early third quarter.) The remaining 23% was split among other streaming providers.

News: Nielsen found at home news consumption grew significantly in second quarter. With many TV sets on throughout the day, coupled with late breaking information, news was the most popular TV genre viewed. Nielsen found that 47% surveyed had either watched or streamed the news. Other popular genres were comedy at 40% (an escape from the news), movies at 36% and drama at 30%.  

The most popular TV news source was local television with 64% of respondents. Followed closely was national cable news at 62% and national broadcast news at 58%. The ratings for all three news outlets had sharp increases in viewing in second quarter. Conversely, although the pandemic is global, only 22% watched or streamed any international news sources.  

Nielsen found there were a number of different reasons why viewers turned to local news. The top reason, was local info (events, crime, announcements, classified, weather) at 61%. Other popular responses were stories relevant to me at 44%, content I trust at 41%, connection to my community at 39% and more time to watch due to working from home at 28%. 

Listening to news was another popular activity with stay-at-home workers. Nielsen’s survey found 44% of workers from home had listened to news or current events on podcasts. The survey also found 39% of workers from home listened to a news or a news/talk radio station. While 33% said they listened to news updates on a music station and 28% listened to news on a public radio station.

Most Common Activities: The most common activities for stay at home workers during work hours were: Listening to music on an AM/FM radio station or streaming services with 40% listening daily and another 35% at least once a week. During the pandemic many respondents considered radio to be their “comfort food.” Watching TV or streaming content during a work break was the second most popular media activity, 33% were watching every day and another 32% at least once a week.

Spending time on social media was also a popular activity during work breaks, 31% of stay-at-home workers used social each day with another 33% at least once a week. With many brick and mortar retailers temporarily closed, 13% of stay at home workers bought a product or service online every day and 48% at least once a week.

Looking Ahead: The pandemic could also impact the work/life balance for employees. Peter Katsingris says, “From our survey, 52% of work-from-home employees think they should have the ability to do so moving forward, and a whopping 80% would prefer to work for a company that gives them the freedom to work remotely from a location of their choosing, regardless of where their office is. And 78% of work-from-home associates believe that if they relocate, they should still maintain their current salary and benefits, 69% would choose to use that extra income to spend freely on discretionary items such as home upgrades, the latest tech products, and eating out more in restaurants.”

The pandemic may have a lasting effect on media consumption. Peter Katsingris notes, “At the beginning of the pandemic in March, as most of America sheltered in place, consumption of all forms of in-home media shot up, especially television and TV connected device usage. Over time, TV usage levels have inched their way back to pre-COVID levels as peoples’ lives have somewhat “re-normalized,” but with new or tweaked behaviors now in their lives. For example, people who woke up early to begin their morning commute are sleeping in later and going to bed later if they still get to work from home. With less time spent in their car or perhaps on a train, they now have more time to do as they please. Perhaps in the morning, the reading of the news on the train via device has shifted to watching it on a bigger screen at home. With a later bedtime and no morning bus to catch, many have more time to binge content.” 

Katsingris continues, “Media habits during the actual workday could permanently shift, too. During the day, with easy access to all sorts of media in your home office, people are simultaneously using platforms more to keep them company at home. Maybe you listen to more music or a podcast for background noise, or tune into what’s on TV periodically throughout the day. For media publishers themselves, reaching the consumer and adjusting programming can be a little trickier, as traditional long-time behaviors and trends may shift, but it’s important to know that a remote workforce makes the effort to spend more time with media.”

Katsingris adds, “Looking at the cross-platform viewing habits for those that worked from home before COVID and those that began working from home during COVID, we found that in both instances, this group goes digital (computer/smartphone/tablet). Work-from-homers spend more time on digital platforms as well as TV-connected devices and have a larger share of viewing to digital sources (57%) than other viewing types. Brands and agencies looking to connect with ‘work-from-homers’ have an impetus to reach these consumers where they work, literally, via adjusted digital marketing strategies.”

Let’s block ads! (Why?)



Source link

Media

What to stream this weekend: ‘Civil War,’ Snow Patrol, ‘How to Die Alone,’ ‘Tulsa King’ and ‘Uglies’

Published

 on

 

Hallmark launching a streaming service with two new original series, and Bill Skarsgård out for revenge in “Boy Kills World” are some of the new television, films, music and games headed to a device near you.

Also among the streaming offerings worth your time as selected by The Associated Press’ entertainment journalists: Alex Garland’s “Civil War” starring Kirsten Dunst, Natasha Rothwell’s heartfelt comedy for Hulu called “How to Die Alone” and Sylvester Stallone’s second season of “Tulsa King” debuts.

NEW MOVIES TO STREAM SEPT. 9-15

Alex Garland’s “Civil War” is finally making its debut on MAX on Friday. The film stars Kirsten Dunst as a veteran photojournalist covering a violent war that’s divided America; She reluctantly allows an aspiring photographer, played by Cailee Spaeny, to tag along as she, an editor (Stephen McKinley Henderson) and a reporter (Wagner Moura) make the dangerous journey to Washington, D.C., to interview the president (Nick Offerman), a blustery, rising despot who has given himself a third term, taken to attacking his citizens and shut himself off from the press. In my review, I called it a bellowing and haunting experience; Smart and thought-provoking with great performances. It’s well worth a watch.

— Joey King stars in Netflix’s adaptation of Scott Westerfeld’s “Uglies,” about a future society in which everyone is required to have beautifying cosmetic surgery at age 16. Streaming on Friday, McG directed the film, in which King’s character inadvertently finds herself in the midst of an uprising against the status quo. “Outer Banks” star Chase Stokes plays King’s best friend.

— Bill Skarsgård is out for revenge against the woman (Famke Janssen) who killed his family in “Boy Kills World,” coming to Hulu on Friday. Moritz Mohr directed the ultra-violent film, of which Variety critic Owen Gleiberman wrote: “It’s a depraved vision, yet I got caught up in its kick-ass revenge-horror pizzazz, its disreputable commitment to what it was doing.”

AP Film Writer Lindsey Bahr

NEW MUSIC TO STREAM SEPT. 9-15

— The year was 2006. Snow Patrol, the Northern Irish-Scottish alternative rock band, released an album, “Eyes Open,” producing the biggest hit of their career: “Chasing Cars.” A lot has happened in the time since — three, soon to be four quality full-length albums, to be exact. On Friday, the band will release “The Forest Is the Path,” their first new album in seven years. Anthemic pop-rock is the name of the game across songs of love and loss, like “All,”“The Beginning” and “This Is the Sound Of Your Voice.”

— For fans of raucous guitar music, Jordan Peele’s 2022 sci-fi thriller, “NOPE,” provided a surprising, if tiny, thrill. One of the leads, Emerald “Em” Haywood portrayed by Keke Palmer, rocks a Jesus Lizard shirt. (Also featured through the film: Rage Against the Machine, Wipers, Mr Bungle, Butthole Surfers and Earth band shirts.) The Austin noise rock band are a less than obvious pick, having been signed to the legendary Touch and Go Records and having stopped releasing new albums in 1998. That changes on Friday the 13th, when “Rack” arrives. And for those curious: The Jesus Lizard’s intensity never went away.

AP Music Writer Maria Sherman

NEW SHOWS TO STREAM SEPT. 9-15

— Hallmark launched a streaming service called Hallmark+ on Tuesday with two new original series, the scripted drama “The Chicken Sisters” and unscripted series “Celebrations with Lacey Chabert.” If you’re a Hallmark holiday movies fan, you know Chabert. She’s starred in more than 30 of their films and many are holiday themed. Off camera, Chabert has a passion for throwing parties and entertaining. In “Celebrations,” deserving people are surprised with a bash in their honor — planned with Chabert’s help. “The Chicken Sisters” stars Schuyler Fisk, Wendie Malick and Lea Thompson in a show about employees at rival chicken restaurants in a small town. The eight-episode series is based on a novel of the same name.

Natasha Rothwell of “Insecure” and “The White Lotus” fame created and stars in a new heartfelt comedy for Hulu called “How to Die Alone.” She plays Mel, a broke, go-along-to-get-along, single, airport employee who, after a near-death experience, makes the conscious decision to take risks and pursue her dreams. Rothwell has been working on the series for the past eight years and described it to The AP as “the most vulnerable piece of art I’ve ever put into the world.” Like Mel, Rothwell had to learn to bet on herself to make the show she wanted to make. “In the Venn diagram of me and Mel, there’s significant overlap,” said Rothwell. It premieres Friday on Hulu.

— Shailene Woodley, DeWanda Wise and Betty Gilpin star in a new drama for Starz called “Three Women,” about entrepreneur Sloane, homemaker Lina and student Maggie who are each stepping into their power and making life-changing decisions. They’re interviewed by a writer named Gia (Woodley.) The series is based on a 2019 best-selling book of the same name by Lisa Taddeo. “Three Women” premieres Friday on Starz.

— Sylvester Stallone’s second season of “Tulsa King” debuts Sunday on Paramount+. Stallone plays Dwight Manfredi, a mafia boss who was recently released from prison after serving 25 years. He’s sent to Tulsa to set up a new crime syndicate. The series is created by Taylor Sheridan of “Yellowstone” fame.

Alicia Rancilio

NEW VIDEO GAMES TO PLAY

— One thing about the title of Focus Entertainment’s Warhammer 40,000: Space Marine 2 — you know exactly what you’re in for. You are Demetrian Titus, a genetically enhanced brute sent into battle against the Tyranids, an insectoid species with an insatiable craving for human flesh. You have a rocket-powered suit of armor and an arsenal of ridiculous weapons like the “Chainsword,” the “Thunderhammer” and the “Melta Rifle,” so what could go wrong? Besides the squishy single-player mode, there are cooperative missions and six-vs.-six free-for-alls. You can suit up now on PlayStation 5, Xbox X/S or PC.

— Likewise, Wild Bastards isn’t exactly the kind of title that’s going to attract fans of, say, Animal Crossing. It’s another sci-fi shooter, but the protagonists are a gang of 13 varmints — aliens and androids included — who are on the run from the law. Each outlaw has a distinctive set of weapons and special powers: Sarge, for example, is a robot with horse genes, while Billy the Squid is … well, you get the idea. Australian studio Blue Manchu developed the 2019 cult hit Void Bastards, and this Wild-West-in-space spinoff has the same snarky humor and vibrant, neon-drenched cartoon look. Saddle up on PlayStation 5, Xbox X/S, Nintendo Switch or PC.

Lou Kesten

Source link

Continue Reading

Media

Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

Published

 on

Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

Source link

Continue Reading

Media

Arizona man accused of social media threats to Trump is arrested

Published

 on

Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

Continue Reading

Trending

Exit mobile version