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Nike suspends relationship with Hockey Canada

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According to Hockey Canada’s website, Nike had been a sponsor since 1999Nike, the juggernaut sports apparel and fashion brand, became the latest of Hockey Canada’s corporate sponsors to cut ties to the organization on Friday.

Nike was among Hockey Canada’s four premier sponsors, a group that is said to pay roughly $2 million each per year for their ties to Canada’s most powerful national sports organization. Nike had been a sponsor since 1999, according to Hockey Canada’s website.

“Nike believes sport should create a safe, supportive environment for all athletes,” the company wrote in a statement emailed to TSN. “We’re deeply concerned by the ongoing reports around Hockey Canada. We believe significant and substantive action is required to support athletes and transform hockey for future generations.

“After further review of Hockey Canada’s response, we’ve suspended our relationship with the federation and paused our support. We’ll continue to monitor the situation and await more information regarding Hockey Canada’s actions to address the findings in these investigations and create a safe environment for all athletes.”

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It’s unclear whether Hockey Canada national teams will wear Nike jerseys and apparel in the immediate future. A Nike spokesperson did not immediately respond to that question.

Sponsors including Canadian Tire and Sobeys have permanently ended their relationships with Hockey Canada in the days since interim board chair Andrea Skinner testified in Ottawa before a Canadian Heritage standing committee.

Others, including Hockey Canada’s other three premier sponsors – Esso, Tim Hortons and Telus – have said they will not sponsor or market men’s hockey programs during the upcoming hockey season, including the World Juniors tournament in Halifax and Moncton this December.

David Finch, a marketing professor at Mount Royal University in Calgary who co-founded the Toronto sports marketing company T1, said he was surprised that Nike didn’t move faster to cut ties to Hockey Canada.

“Going quiet is never good, especially on issues on social justice,” he said. “You leave a vacuum and allow others to define the narrative. In a situation like this, the brands simply hope the scandal goes away after an initial news cycle. Most of these scandals end in days.

“That has not happened with Hockey Canada because no one has made the hard decisions over leadership for months. This drip, drip, drip kills you. You just don’t want a thousand stories tying your brand to a scandal like this. And that’s what we’ve had with Hockey Canada, a death by a thousand cuts.”

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Canadiens @ Flames Top Six Minutes: All Out Allen – Habs Eyes on the Prize

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For our new readers and members, the Top Six Minutes is a continuation of the discussion in the game thread. We try to keep it light and entertaining. Full recaps are up the morning after every game.

Pre-game

  • Can’t score less than Tuesday night, right?
  • RIGHT???
  • Hoffman on IR means Pitlick being called up to the wamth of NHL again.
  • MSL deploying a seven-eleven tonight. Seven d-men and just eleven attackers.

First Period

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  • Slaf elevated to the second line? I like it.

Can’t score less than Tuesday night, right?

  • It took literally thirteen seconds for that prediction to tome true.
  • Sean Monahan playing “the ghost of Christmas” past on a breakaway, forcing Markström out of his net and our first overall selection follows up and picks up the rebound like a seasoned vet.
  • Quite the composure there from Slafkovsky.
  • Fourth of the season for Juraj. His first since 6 November.
  • Jordan Harris to the box of shame for hooking Dube.
  • The lead stands tall.
  • Otherwise, how ‘bout that Jake Allen huh?
  • Former Flame Monahan leads former Hab Tyler Toffoli on points after period one.

Second Period

  • 0 for 6 on the power play against the Sharks. Here we go again. The bread muncher Mangiapane to the box.
  • A goal would be nice. But I guess that’s too much to ask for.
  • Apparently it was -30 in Calgary tonight.
  • And yes, I’m talking about the weather and not Evgenii Dadonov’s plus-minus statistics.
  • And here I am, thinking it’s cold when it’s plus five in Zagreb.
  • Habs survive another penalty kill, with Xhek(w)aj(faj) in the box.
  • Slaf hits the post on a breakaway.
  • Truly great to see him gaining momentum with his pace and puck control.
  • Elias Lindholm ties the contest up at one-a-piece with 29 seconds left of period two.
  • Should have been an interference call on Lindholm in the lead-up to the goal, n’est-ce pas?

Third Period

  • Harris penalized again. This time an unnecessary dealy of game-call.
  • Toffoli does his best to haunt his former team as well, but David Savard with a quality block and the puck ricochets off the crossbar.
  • Five minutes into the third. Habs are getting outshot 14-34.
  • Weird sequence here. Josh Anderson swats at a puck after the referees blow it down for an icing.
  • Markström disapproves of the swat and swats at Anderson as he goes by.
  • Anderson disapproves of Markström being all Swedish and tall.
  • And Mangiapane jumps in to defend his disapproving goalie before Anderson disapproves any more of that.
  • Conclusion: Mangiapane can eat bread for an additional two minutes in the penalty box as he gets called for roughing.
  • Nice work, Josh! Well planned.
  • Although, to quote our managing editor: “Unfortunately, it now results in a power play.”
  • Was just thinking: “Hasn’t it been too long (it’s all relative, it’s been nine days) since Caufield scored now?”
  • He rips one on the man advantage and Montreal regains their lead.
  • Apparently, this was Caufield’s 100th regular season NHL game.
  • His stats so far: 40 goals, 30 assists.
  • Oh, and 12 penalty minutes, not to forget.
  • Who got another assist in his former house? Boogaloo, Sean Monahan.
  • Backlund trips up his fellow Mike (Matheson) resulting in another Canadiens power play.
  • You think they could do it twice in one night? Getouttahere.
  • The Habs create little and instead takes a penalty of their own, for too many men on the ice.
  • All while Calgary gets a three-on-one and Slaf takes a puck to the face. It’s an action packed night, this one.
  • Jake Allen is playing like a man possessed tonight. 42 stops and counting.
  • Make that 44.
  • Make that a road victory.
  • On we go to the culture capital of the world: Edmonton, AB.

EOTP 3 Stars

3) This is great news for this western road trip

2) There’s a lot of potential here

1) I think every part of his body got hit with a puck tonight

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2022 FIFA World Cup: What we learned as Canada bows out in loss to Morocco – Sportsnet.ca

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‘I just suck at hockey right now’: Flames’ Markstrom hits new low – Sportsnet.ca

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