SANTA CLARA, Calif., Sept. 01, 2020 (GLOBE NEWSWIRE) — NVIDIA today unveiled its GeForce RTX™ 30 Series GPUs, powered by the NVIDIA Ampere architecture, which delivers the greatest-ever generational leap in GeForce® history.
Smashing performance records, the GeForce RTX 3090, 3080 and 3070 GPUs offer up to 2x the performance and 1.9x the power efficiency over the previous Turing-based generation. The GPUs take advantage of the second generation of NVIDIA RTX™ — the world’s most powerful PC gaming platform — to provide unprecedented levels of real-time ray tracing and AI gaming.
The RTX 30 Series was unveiled during a virtual launch event by NVIDIA founder and CEO Jensen Huang, who also announced that Fortnite, the pop culture gaming phenomenon, is turning on RTX real-time ray tracing, adding four ray-traced features for a more immersive gaming experience, including reflections, shadows, global illumination and ambient occlusion.
Huang additionally revealed powerful new tools for gamers, including NVIDIA Reflex, which makes competitive gamers quicker; NVIDIA Omniverse Machinima, for video game storytelling using real-time computer graphics engines; and NVIDIA Broadcast, which harnesses AI to turn any room into a home broadcast studio.
“Today’s launch of NVIDIA Ampere GPUs is a giant step into the future,” said Huang. “The work of thousands of engineering years, the GeForce RTX 30 Series delivers our greatest generational leap ever. NVIDIA RTX fuses programmable shading, ray tracing and AI for developers to create entirely new worlds. Twenty years from now, we’ll look back and realize that the future of gaming started here.”
Marvels of NVIDIA Ampere Architecture – 2nd Generation RTX
Enabling the blistering performance of the new RTX 30 Series GPUs and the NVIDIA Ampere architecture are cutting-edge technologies and over two decades of graphics R&D, including:
New streaming multiprocessors: The building block for the world’s fastest, most efficient GPU, delivering 2x the FP32 throughput of the previous generation, and 30 Shader-TFLOPS of processing power.
Second-gen RT Cores: New dedicated RT Cores deliver 2x the throughput of the previous generation, plus concurrent ray tracing and shading and compute, with 58 RT-TFLOPS of processing power.
Third-gen Tensor Cores: New dedicated Tensor Cores, with up to 2x the throughput of the previous generation, making it faster and more efficient to run AI-powered technologies, like NVIDIA DLSS, and 238 Tensor-TFLOPS of processing power.
NVIDIA RTX IO: Enables rapid GPU-based loading and game asset decompression, accelerating input/output performance by up to 100x compared with hard drives and traditional storage APIs. In conjunction with Microsoft’s new DirectStorage for Windows API,(1)RTX IO offloads dozens of CPU cores’ worth of work to the RTX GPU, improving frame rates and enabling near-instantaneous game loading.
World’s fastest graphics memory: NVIDIA has worked with Micron to create the world’s fastest discrete graphics memory for the RTX 30 Series, GDDR6X.(2) It provides data speeds of close to 1TB/s system memory bandwidth for graphics card applications, maximizing game and app performance.
Next-gen process technology: New 8N NVIDIA custom process from Samsung, which allows for higher transistor density and more efficiency.
RTX Comes to Fortnite, Call of Duty: Black Ops Cold War
Pop culture phenomenon Fortnite is the latest blockbuster game to turn RTX On, joining Call of Duty: Black Ops Cold War and a large group of AAA titles, such as Cyberpunk 2077, Dying Light 2and Watch Dogs: Legion.
Among other titles already shipping with ray-tracing support are Control, Minecraft with RTX Beta for Windows 10 and Wolfenstein: Youngblood. Additionally, ray tracing is supported in industry-standard APIs, including Microsoft DirectX Raytracing and Vulkan, as well as in the game engines used by developers to create games, including Unreal Engine, Unity, Frostbite, id Tech, Northlight, Luminous Engine, 4A Engine and more.
New Ways to Play
NVIDIA also announced three new technologies designed for enhancing the experiences of gamers, broadcasters, esports professionals and creators:
NVIDIA Reflex: Become Instantly More Competitive. Gamers strive for the lowest possible latency in competitive games because it allows the PC to respond faster to their inputs, enabling them to play with greater precision. NVIDIA Reflex is a new suite of technologies that optimize and measure system latency. Among these are NVIDIA Reflex Low-Latency Mode, a technology being integrated into popular esports games such as Apex Legends, Call of Duty: Warzone, Fortnite and Valorant that reduces latency by up to 50 percent, and NVIDIA Reflex Latency Analyzer, which detects input coming from the mouse and then measures the time it takes for the resulting pixels (for example, a gun muzzle flash) to change on screen. Reflex Latency Analyzer is integrated into new 360Hz NVIDIA G-SYNC® Esports displays arriving this fall from Acer, Alienware, ASUS and MSI and supported by top esports peripherals from ASUS, Logitech, Razer and SteelSeries. Measuring system latency has previously been virtually impossible for gamers to do, requiring over $7,000 in specialized high-speed cameras and equipment.(3)
NVIDIA Broadcast: Stream Like a Pro. The world’s 20 million(4) live streamers can turn their home into a broadcast studio with NVIDIA Broadcast, a universal plugin that enhances the quality of microphones and webcams with RTX-accelerated AI effects, such as audio noise removal, virtual background effects and webcam auto frame.
NVIDIA Omniverse Machinima: Enriching a New Art Form. Modern gaming continues to extend the storytelling art genre, in which game assets are used to create cinematic masterpieces. Omniverse Machinima makes such work easy, providing a path-traced viewer tool and engine designed for physical accuracy, simulating light, physics, materials and AI. Users can take assets from supported games, and use their web camera and AI to create characters, add high-fidelity physics and face and voice animation, and publish film-quality cinematics using the rendering power of their RTX 30 Series GPU. Sign up for notification when early access opens.
GeForce RTX 3080 — Starting at $699, the RTX 3080 is the ultimate gaming GPU — up to 2x faster than the RTX 2080. Featuring 10GB of the new high-speed GDDR6X memory running at 19Gbps, the RTX 3080 can consistently deliver 60 frames per second for 4K resolution gaming.
GeForce RTX 3070 — Starting at $499, the RTX 3070 is faster than the RTX 2080 Ti at less than half the price, and on average is 60 percent faster than the original RTX 2070. It is equipped with 8GB of GDDR6 memory, hitting the sweet spot of performance for games running at 4K and 1440p resolutions.
GeForce RTX 3090 — At the top of the stack is the RTX 3090, priced at $1,499 and referred to as the “BFGPU” — Big Ferocious GPU. It even comes with a silencer — a three-slot, dual-axial, flow-through design that is up to 10x quieter than the TITAN RTX and keeps the GPU up to 30 degrees C cooler. Its 24GB of GDDR6X memory can tackle the toughest AI algorithms and feed massive, content creation workloads. The RTX 3090 is up to 50 percent faster than the current ultimate PC graphics card, TITAN RTX, enabling gamers to experience 60 fps in 8K resolution across many top games.
The new cards feature several world firsts, including:
Dual-Axial, Flow-Through Thermal Solution — Up to 2x more cooling performance, with a stunning unibody design. Gamers and creators will be able to enjoy unrivaled performance while their GPUs simultaneously run cooler and quieter than ever.
Exquisite Mechanical and Electrical Design — A stronger mechanical structure — with a new low-profile leaf spring along with a new 12-pin power connector — allows more space for components and cooling, and is compatible with 8-pin connectors in existing power supplies, with an included adapter.
HDMI 2.1 — The increased bandwidth provided by HDMI 2.1 allows, for the first time, a single cable connection to 8K HDR TVs for ultra-high-resolution gaming.
AV1 Decode — First discrete GPUs with support for the new AV1 codec, enabling gamers to watch up to 8K HDR internet video using as much as 50 percent less bandwidth.(5)
Where to Buy
The GeForce RTX 3090, 3080 and 3070 GPUs will be available as custom boards, including stock-clocked and factory-overclocked models, from top add-in card providers such as ASUS, Colorful, EVGA, Gainward, Galaxy, Gigabyte, Innovision 3D, MSI, Palit, PNY and Zotac and as Founders Editions from www.nvidia.com.
Look for the GeForce RTX 30 Series GPUs in gaming systems built by Acer, Alienware, ASUS, Dell, HP, Lenovo and MSI, plus leading system builders worldwide, including CyberPower PC, Digital Storm, Falcon NW, IBUYPOWER, Maingear, Origin, NZXT, Puget and many more.
The GeForce RTX 3080 will be available starting Sept. 17. The GeForce RTX 3090 will be available starting Sept. 24. The GeForce RTX 3070 will be available in October.
For a limited time, gamers who purchase a new GeForce RTX 30 Series GPU or system(6) will receive a PC digital download of Watch Dogs: Legion and a one-year subscription to the NVIDIA GeForce NOW™ cloud gaming service.
Additional Information
Among just-published content showcasing the new GeForce RTX 30 Series GPU are:
Press assets, including product photographs, specifications, chip and die shots and other materials, are available at www.nvidia-press.com.
About NVIDIA
NVIDIA’s (NASDAQ: NVDA) invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined modern computer graphics and revolutionized parallel computing. More recently, GPU deep learning ignited modern AI ― the next era of computing ― with the GPU acting as the brain of computers, robots and self-driving cars that can perceive and understand the world. More information at http://nvidianews.nvidia.com/.
For further information, contact:
Bryan Del Rizzo
Director of Global PR, GeForce
NVIDIA Corporation
+1-510-331-8824 brizzo@nvidia.com
Microsoft is targeting a developer preview of DirectStorage for Windows for game developers next year, and NVIDIA GeForce RTX gamers will be able to take advantage of RTX IO enhanced games as soon as they become available.
Certain statements in this press release including, but not limited to, statements as to: NVIDIA delivering the greatest-ever generational leap in performance; the benefits, impact, features and performance of the NVIDIA Ampere architecture, second generation RTX, GeForce RTX 30 Series GPUs, NVIDIA Reflex, Omniverse Machinima, NVIDIA Broadcast and NVIDIA DLSS; Fortnite turning on RTX real-time ray tracing; the launch of NVIDIA Ampere GPUs being a giant step into the future; what the RTX 30 series allow and their ability to support 8K gaming; the benefits, performance and abilities of the technologies going into the RTX 30 Series GPUs and NVIDIA Ampere architecture and what they enable; the games featuring RTX technology and those featuring DLSS; the availability of RTX and DLSS in games and its impact; the APIs and game engines supporting ray tracing; the availability of the 360Hz NVIDIA G-SYNC Esports displays; modern gaming extending the storytelling art genre; the price and availability of the NVIDIA RTX 30 Series GPUs; gamers’ and creators’ ability to enjoy performance while their GPUs run cooler and quieter than ever; and gamers receiving Watch Dogs: Legion and subscription of GeForce NOW when purchasing a RTX 30 Series GPU are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: global economic conditions; our reliance on third parties to manufacture, assemble, package and test our products; the impact of technological development and competition; development of new products and technologies or enhancements to our existing product and technologies; market acceptance of our products or our partners’ products; design, manufacturing or software defects; changes in consumer preferences or demands; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems; as well as other factors detailed from time to time in the most recent reports NVIDIA files with the Securities and Exchange Commission, or SEC, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q. Copies of reports filed with the SEC are posted on the company’s website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
Although no one likes a know-it-all, they dominate the Internet.
The Internet began as a vast repository of information. It quickly became a breeding ground for self-proclaimed experts seeking what most people desire: recognition and money.
Today, anyone with an Internet connection and some typing skills can position themselves, regardless of their education or experience, as a subject matter expert (SME). From relationship advice, career coaching, and health and nutrition tips to citizen journalists practicing pseudo-journalism, the Internet is awash with individuals—Internet talking heads—sharing their “insights,” which are, in large part, essentially educated guesses without the education or experience.
The Internet has become a 24/7/365 sitcom where armchair experts think they’re the star.
Not long ago, years, sometimes decades, of dedicated work and acquiring education in one’s field was once required to be recognized as an expert. The knowledge and opinions of doctors, scientists, historians, et al. were respected due to their education and experience. Today, a social media account and a knack for hyperbole are all it takes to present oneself as an “expert” to achieve Internet fame that can be monetized.
On the Internet, nearly every piece of content is self-serving in some way.
The line between actual expertise and self-professed knowledge has become blurry as an out-of-focus selfie. Inadvertently, social media platforms have created an informal degree program where likes and shares are equivalent to degrees. After reading selective articles, they’ve found via and watching some TikTok videos, a person can post a video claiming they’re an herbal medicine expert. Their new “knowledge,” which their followers will absorb, claims that Panda dung tea—one of the most expensive teas in the world and isn’t what its name implies—cures everything from hypertension to existential crisis. Meanwhile, registered dietitians are shaking their heads, wondering how to compete against all the misinformation their clients are exposed to.
More disturbing are individuals obsessed with evangelizing their beliefs or conspiracy theories. These people write in-depth blog posts, such as Elvis Is Alive and the Moon Landings Were Staged, with links to obscure YouTube videos, websites, social media accounts, and blogs. Regardless of your beliefs, someone or a group on the Internet shares them, thus confirming your beliefs.
Misinformation is the Internet’s currency used to get likes, shares, and engagement; thus, it often spreads like a cosmic joke. Consider the prevalence of clickbait headlines:
You Won’t Believe What Taylor Swift Says About Climate Change!
This Bedtime Drink Melts Belly Fat While You Sleep!
In One Week, I Turned $10 Into $1 Million!
Titles that make outrageous claims are how the content creator gets reads and views, which generates revenue via affiliate marketing, product placement, and pay-per-click (PPC) ads. Clickbait headlines are how you end up watching a TikTok video by a purported nutrition expert adamantly asserting you can lose belly fat while you sleep by drinking, for 14 consecutive days, a concoction of raw eggs, cinnamon, and apple cider vinegar 15 minutes before going to bed.
Our constant search for answers that’ll explain our convoluted world and our desire for shortcuts to success is how Internet talking heads achieve influencer status. Because we tend to seek low-hanging fruits, we listen to those with little experience or knowledge of the topics they discuss yet are astute enough to know what most people want to hear.
There’s a trend, more disturbing than spreading misinformation, that needs to be called out: individuals who’ve never achieved significant wealth or traded stocks giving how-to-make-easy-money advice, the appeal of which is undeniable. Several people I know have lost substantial money by following the “advice” of Internet talking heads.
Anyone on social media claiming to have a foolproof money-making strategy is lying. They wouldn’t be peddling their money-making strategy if they could make easy money.
Successful people tend to be secretive.
Social media companies design their respective algorithms to serve their advertisers—their source of revenue—interest; hence, content from Internet talking heads appears most prominent in your feeds. When a video of a self-professed expert goes viral, likely because it pressed an emotional button, the more people see it, the more engagement it receives, such as likes, shares and comments, creating a cycle akin to a tornado.
Imagine scrolling through your TikTok feed and stumbling upon a “scientist” who claims they can predict the weather using only aluminum foil, copper wire, sea salt and baking soda. You chuckle, but you notice his video got over 7,000 likes, has been shared over 600 times and received over 400 comments. You think to yourself, “Maybe this guy is onto something.” What started as a quest to achieve Internet fame evolved into an Internet-wide belief that weather forecasting can be as easy as DIY crafts.
Since anyone can call themselves “an expert,” you must cultivate critical thinking skills to distinguish genuine expertise from self-professed experts’ self-promoting nonsense. While the absurdity of the Internet can be entertaining, misinformation has serious consequences. The next time you read a headline that sounds too good to be true, it’s probably an Internet talking head making an educated guess; without the education seeking Internet fame, they can monetize.
TORONTO – A new survey says a majority of software engineers and developers feel tight project deadlines can put safety at risk.
Seventy-five per cent of the 1,000 global workers who responded to the survey released Tuesday say pressure to deliver projects on time and on budget could be compromising critical aspects like safety.
The concern is even higher among engineers and developers in North America, with 77 per cent of those surveyed on the continent reporting the urgency of projects could be straining safety.
The study was conducted between July and September by research agency Coleman Parkes and commissioned by BlackBerry Ltd.’s QNX division, which builds connected-car technology.
The results reflect a timeless tug of war engineers and developers grapple with as they balance the need to meet project deadlines with regulations and safety checks that can slow down the process.
Finding that balance is an issue that developers of even the simplest appliances face because of advancements in technology, said John Wall, a senior vice-president at BlackBerry and head of QNX.
“The software is getting more complicated and there is more software whether it’s in a vehicle, robotics, a toaster, you name it… so being able to patch vulnerabilities, to prevent bad actors from doing malicious acts is becoming more and more important,” he said.
The medical, industrial and automotive industries have standardized safety measures and anything they produce undergoes rigorous testing, but that work doesn’t happen overnight. It has to be carried out from the start and then at every step of the development process.
“What makes safety and security difficult is it’s an ongoing thing,” Wall said. “It’s not something where you’ve done it, and you are finished.”
The Waterloo, Ont.-based business found 90 per cent of its survey respondents reported that organizations are prioritizing safety.
However, when asked about why safety may not be a priority for their organization, 46 per cent of those surveyed answered cost pressures and 35 per cent said a lack of resources.
That doesn’t surprise Wall. Delays have become rampant in the development of tech, and in some cases, stand to push back the launch of vehicle lines by two years, he said.
“We have to make sure that people don’t compromise on safety and security to be able to get products out quicker,” he said.
“What we don’t want to see is people cutting corners and creating unsafe situations.”
The survey also took a peek at security breaches, which have hit major companies like London Drugs, Indigo Books & Music, Giant Tiger and Ticketmaster in recent years.
About 40 per cent of the survey’s respondents said they have encountered a security breach in their employer’s operating system. Those breaches resulted in major impacts for 27 per cent of respondents, moderate impacts for 42 per cent and minor impacts for 27 per cent.
“There are vulnerabilities all the time and this is what makes the job very difficult because when you ship the software, presumably the software has no security vulnerabilities, but things get discovered after the fact,” Wall said.
Security issues, he added, have really come to the forefront of the problems developers face, so “really without security, you have no safety.”
This report by The Canadian Press was first published Oct. 8, 2024.
As online shoppers hunt for bargains offered by Amazon during its annual fall sale this week, cybersecurity researchers are warning Canadians to beware of an influx of scammers posing as the tech giant.
In the 30 days leading up to Amazon’s Prime Big Deal Days, taking place Tuesday and Wednesday, there were more than 1,000 newly registered Amazon-related web domains, according to Check Point Software Technologies, a company that offers cybersecurity solutions.
The company said it deemed 88 per cent of those domains malicious or suspicious, suggesting they could have been set up by scammers to prey on vulnerable consumers. One in every 54 newly created Amazon-related domain included the phrase “Amazon Prime.”
“They’re almost indiscernible from the real Amazon domain,” said Robert Falzon, head of engineering at Check Point in Canada.
“With all these domains registered that look so similar, it’s tricking a lot of people. And that’s the whole intent here.”
Falzon said Check Point Research sees an uptick in attempted scams around big online shopping days throughout the year, including Prime Days.
Scams often come in the form of phishing emails, which are deceptive messages that appear to be from a reputable source in attempt to steal sensitive information.
In this case, he said scammers posing as Amazon commonly offer “outrageous” deals that appear to be associated with Prime Days, in order to trick recipients into clicking on a malicious link.
The cybersecurity firm said it has identified and blocked 100 unique Amazon Prime-themed scam emails targeting organizations and consumers over the past two weeks.
Scammers also target Prime members with unsolicited calls, claiming urgent account issues and requesting payment information.
“It’s like Christmas for them,” said Falzon.
“People expect there to be significant savings on Prime Day, so they’re not shocked that they see something of significant value. Usually, the old adage applies: If it seems too good to be true, it probably is.”
Amazon’s website lists a number of red flags that it recommends customers watch for to identify a potential impersonation scam.
Those include false urgency, requests for personal information, or indications that the sender prefers to complete the purchase outside of the Amazon website or mobile app.
Scammers may also request that customers exclusively pay with gift cards, a claim code or PIN. Any notifications about an order or delivery for an unexpected item should also raise alarm bells, the company says.
“During busy shopping moments, we tend to see a rise in impersonation scams reported by customers,” said Amazon spokeswoman Octavia Roufogalis in a statement.
“We will continue to invest in protecting consumers and educating the public on scam avoidance. We encourage consumers to report suspected scams to us so that we can protect their accounts and refer bad actors to law enforcement to help keep consumers safe.”
Falzon added that these scams are more successful than people might think.
As of June 30, the Canadian Anti-Fraud Centre said there had been $284 million lost to fraud so far this year, affecting 15,941 victims.
But Falzon said many incidents go unreported, as some Canadians who are targeted do not know how or where to flag a scam, or may choose not to out of embarrassment.
Check Point recommends Amazon customers take precautions while shopping on Prime Days, including by checking URLs carefully, creating strong passwords on their accounts, and avoiding personal information being shared such as their birthday or social security number.
The cybersecurity company said consumers should also look for “https” at the beginning of a website URL, which indicates a secure connection, and use credit cards rather than debit cards for online shopping, which offer better protection and less liability if stolen.
This report by The Canadian Press was first published Oct. 8, 2024.
