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On the path to a circular economy, there's no straight line | Greenbiz – GreenBiz

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This article is sponsored by WestRock.

The path toward a circular economy is more of an angled one than a straight line and more nuanced than the “all or nothing” language that is often employed in sustainability conversations. 

When I joined WestRock as the company’s new chief sustainability officer in December 2020, I came with the philosophy of working toward a more circular future, one step at a time, leveraging pivotal collaborations, and celebrating incremental successes. As a leading provider of differentiated paper and packaging solutions, we at WestRock are in an important position, not only to embody sustainable change, but innovate for it in a way that encourages our customers to adapt to a more sustainable packaging model. Here’s how we’re leading the way down the winding path to circularity. 

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Defining the Circular Economy

Every step of the way on the path to circularity we are thinking about how we can generate less waste and more opportunities to extend the usefulness of materials. The relationship packaging companies and landowners have with forests truly is symbiotic. We all want to keep forests healthy, so we can continue making the best use of this remarkable and renewable resource. So, at WestRock, we start with the trees. How can the company ensure forests are growing sustainably? How can the company ensure that the 10,000 private landowners WestRock engages with annually, and their stakeholders, are adequately educated on the importance of sustainable land management? Virgin fiber is an important part of the circular economy, and responsible oversight of this sustainable forest resource is critically important to WestRock.

WestRock’s Innovative Fiber-Based Solutions for Various Companies

The very nature of WestRock’s business model is circular — from producing fiber-based packaging to recycling the fibers from packages consumers use in the production of new packages. 

The key to effectively working toward a more circular economy is so much about knowing the right people to partner with and having the patience to see that incremental progress can have a long-lasting sustainability impact.   

As an Ellen MacArthur Foundation member, WestRock is connected with some of the greatest minds collaborating to work toward a more circular economy. With partners including the American Forest Foundation and the Sustainable Packaging Coalition, we are thinking about the circular economy at large, and at every stage of a product’s lifecycle — that means the company is resourcing, designing, reusing and recycling with circular economy principles at the center of its strategy.

With its automated packaging solutions, fiber-based alternatives to plastics and a portfolio of fiber-based packaging that is rightsized — and, in many cases, reusable, recyclable or compostable — WestRock is providing brands in the CPG space, and more, with insights on how they can incorporate fiber-based solutions into their products. WestRock’s customers are coming to us for a vision and plan to develop tailored sustainability solutions that support their sustainability goals. I remember growing up as a child, cutting the plastic six-pack rings before we threw them away for fear of the impact they would have on wildlife, so it gives me great joy to see WestRock innovate a fiber-based alternative, CanCollar, that gives soda’s plastic six-pack ring a more sustainable makeover.

We have to be good listeners. What is the market telling us? We’re listening to consumers, customers and beyond, including the investment community too. Right now, investors are telling us sustainability is a priority. On that note, I’m really excited that in 2020, WestRock was named to the DJSI World and DJSI North America Indices. 

Consumers and Sustainability: Navigating Competing Priorities Amid the Pandemic 

Consumers are actively looking for ways to reduce their impact on the environment moving forward.

I was intrigued and encouraged by the results of a WestRock Pulse Packaging survey to gauge consumer attitudes where we found 82 percent agreed it is important for brands to balance safety and concern for the environment when designing product packaging; there were notable increases in the demand for packaging that is easily reused, easily identifiable as environmentally friendly, and easily recycled. While the great debate at the grocery checkout has been “paper or plastic,” that conversation is heading into the aisles where consumers are holding products to a higher sustainability standard. 

WestRock is proactively coming up with solutions that help usher brands further and further away from the tradition of single-use plastics — challenging traditional notions of what should be plastic and innovating for fiber-based alternatives that perform as well, if not better, with less impact on the planet. 

I mentioned the Coca-Cola CanCollar earlier. That’s just one example of WestRock’s fiber-based plastic replacement innovations. Solving for tear resistance and theft deterrence, WestRock produced a fiber-based package for First Alert that replaced a fully enclosed PET blister clamshell with a NatraLock®  blister card, a sturdy, flexible, more sustainable alternative to traditional blister seal and clamshell applications. In the health and beauty sector, EcoPush® is an all-paperboard package that directly houses oil-based solids such as balm, solid perfume, deodorant and other oil-based solids. Not only is the exterior fiber-based, but by lining the interior with an oil-resistant paper barrier, WestRock was able to extend the fiber-based benefits throughout the packaging. Also in the health and beauty sector, the WestRock Paper Palette replaces all plastic elements used in ordinary makeup palettes with fiber. 

Innovating for fiber-based solutions that operate like plastic is just one element of working toward a more circular economy. Companies need to get active and get clear with consumer when talking about recycled content. There are so many myths and misconceptions. 

Here’s the thing, 100 percent recycled content is not a sustainable option at scale. Fibers can only be recycled five to seven times before they simply drop out of the papermaking process. We need to incorporate virgin fibers to increase the longevity of fiber cycles in packaging. Our minds love the tidiness of 100 percent, and our hearts connect with the passion of an all or nothing promise. But the truth is, virgin fibers play a pivotal role in promoting greater sustainability and performance, which is why WestRock prioritizes sustainable forestry as an invaluable aspect of recycled content. 

How WestRock Innovates for Its Own Clients

WestRock is seeing increased interest in tamper-evident packaging and anti-microbials. Our innovation team recently developed its BioPak Protect™, a fiber-based food container that features a tamper-evident pull tab seal similar to those used on mailer packages. We’re also seeing a lot of traction around increasing the recyclability of foodservice packaging. WestRock’s EnShield® Natural Kraft paper for foodservice packaging resists grease and oil stains by providing the same protection as poly-coating without the plastic. And with the food bowl industry booming, WestRock has introduced a new automation technology for the fast-growing food bowl segment, CP eMerge™ Combo  (a fiber-based alternative to plastic food bowls).

Of course, everyone is always looking for the rightsized packaging. WestRock’s BoxSizer®  intelligent right-sizing technology is the only machine on the market that can right size multiple preloaded box footprints arriving at random to the infeed without the need for changeovers. It does this with folding, not cutting, so no material is wasted. I am really excited about the work our team will continue to do, scaling right-size packaging options for our customers without compromising the product’s value. 

The Role of Education – Both Consumer and Sustainability, at large – in the Circular Economy

WestRock has 18 recycling plants across the U.S. that recycle 8 million tons of materials per year — which eclipses its 5.5 million tons of recycled fiber consumption. The company recycles more fiber than it uses. 

Through a partnership with The Recycling Partnership, WestRock is working to increase awareness of recyclability and educate consumers. In 2019, to help dispel the myth that corrugated pizza boxes are not recyclable, WestRock commissioned a study of the availability of recycling programs in the U.S. for corrugated pizza boxes. In 2020, WestRock delved into this further, conducting a grease and cheese study that concluded normal amounts of grease and residual cheese do not negatively affect the manufacturing of new products from this recycled fiber. This study was reviewed and endorsed by industry partners that validated the findings, confirming corrugated pizza boxes could actually be recycled at least seven times. This work will be expanded in 2021 to deliver Sustainable Choices — a pizza box recycling educational program — to pizza box customers and pizza consumers across the U.S. 

This is incredibly important because Americans consume A LOT of pizza, and those boxes are made of high-quality corrugated paper, as I previously mentioned. We’re looking at more than 600,000 tons of corrugated board a year that could be recycled from pizza boxes alone. 

As the largest pizza company in the world based on retail sales, Domino’s helped share this information with the launch of Recycle My Pizza Box — a hub of information about proper pizza box recycling where visitors can input their ZIP code to find out about recycling in their municipality. 

As we move forward, many e-commerce habits are going to stick. With more recycling happening at the curb instead of at stores, investments in improving residential recycling infrastructure will be necessary. WestRock invested $2 million to upgrade its Marietta, Georgia, facility in October 2020 to improve single stream recycling efficiency. We continue to consider other areas for investment and partnership to make curbside recycling more efficient. 

I’m also looking forward to expanding efforts to engage with family forest owners about how to sustainably manage their forests. It’s astonishing to think that family forest owners comprise the largest source of wood in the U.S.—36 percent compared to just 19 percent that is corporately owned. It’s essential to equip these families with the tools, education and resources they need to understand how to protect and promote sustainable growth.

How WestRock is Addressing Its Challenges 

There’s a regulatory landscape that’s shifting with the new federal administration. WestRock’s investments in its internal capacity enable the company to meet this moment. The company’s hiring of a chief sustainability officer and senior vice president of innovation, both with growing teams, is indicative of that commitment. The sustainability team works closely with the innovation team to drive strategy, communicate customer priorities, and sustainability opportunities enabling us to general innovative sustainable packaging solutions. 

I mentioned persistence before. Working toward a circular economy requires us all to be agents of change with focus. Everything is moving so quickly — from our news cycles to our ability to click a button on our phones and have a product at our door sometimes as soon as hours later.  This is a three-, five-, 10-year journey — change doesn’t happen overnight. True, lasting, sustainable impact is incremental and endures. By listening, partnering with stakeholders and offering innovative solutions, WestRock will continue to advance the circular economy, partnering with our customers to create a more sustainable future.

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Business

Bitcoin's latest 'halving' has arrived. Here's what you need to know – Business News – Castanet.net

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The “miners” who chisel bitcoins out of complex mathematics are taking a 50% pay cut — effectively reducing new production of the world’s largest cryptocurrency, again.

Bitcoin’s latest “halving” appeared to occur Friday night. Soon after the highly anticipated event, the price of bitcoin held steady at about $63,907.

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Now, all eyes are on what will happen down the road. Beyond bitcoin’s long-term price behavior, which relies heavily on other market conditions, experts point to potential impacts on the day-to-day operations of the asset’s miners themselves. But, as with everything in the volatile cryptoverse, the future is hard to predict.

Here’s what you need to know.

WHAT IS BITCOIN HALVING AND WHY DOES IT MATTER?

Bitcoin “halving,” a preprogrammed event that occurs roughly every four years, impacts the production of bitcoin. Miners use farms of noisy, specialized computers to solve convoluted math puzzles; and when they complete one, they get a fixed number of bitcoins as a reward.

Halving does exactly what it sounds like — it cuts that fixed income in half. And when the mining reward falls, so does the number of new bitcoins entering the market. That means the supply of coins available to satisfy demand grows more slowly.

Limited supply is one of bitcoin’s key features. Only 21 million bitcoins will ever exist, and more than 19.5 million of them have already been mined, leaving fewer than 1.5 million left to pull from.

So long as demand remains the same or climbs faster than supply, bitcoin prices should rise as halving limits output. Because of this, some argue that bitcoin can counteract inflation — still, experts stress that future gains are never guaranteed.

HOW OFTEN DOES HALVING OCCUR?

Per bitcoin’s code, halving occurs after the creation of every 210,000 “blocks” — where transactions are recorded — during the mining process.

No calendar dates are set in stone, but that divvies out to roughly once every four years.

WILL HALVING IMPACT BITCOIN’S PRICE?

Only time will tell. Following each of the three previous halvings, the price of bitcoin was mixed in the first few months and wound up significantly higher one year later. But as investors well know, past performance is not an indicator of future results.

“I don’t know how significant we can say halving is just yet,” said Adam Morgan McCarthy, a research analyst at Kaiko. “The sample size of three (previous halvings) isn’t big enough to say ‘It’s going to go up 500% again,’ or something.”

At the time of the last halving in May 2020, for example, bitcoin’s price stood at around $8,602, according to CoinMarketCap — and climbed almost seven-fold to nearly $56,705 by May 2021. Bitcoin prices nearly quadrupled a year after July 2016’s halving and shot up by almost 80 times one year out from bitcoin’s first halving in November 2012. Experts like McCarthy stress that other bullish market conditions contributed to those returns.

Friday’s halving also arrives after a year of steep increases for bitcoin. As of Friday night, bitcoin’s price stood at $63,907 per CoinMarketCap. That’s down from the all-time-high of about $73,750 hit last month, but still double the asset’s price from a year ago.

Much of the credit for bitcoin’s recent rally is given to the early success of a new way to invest in the asset — spot bitcoin ETFs, which were only approved by U.S. regulators in January. A research report from crypto fund manager Bitwise found that these spot ETFs, short for exchange-traded funds, saw $12.1 billion in inflows during the first quarter.

Bitwise senior crypto research analyst Ryan Rasmussen said persistent or growing ETF demand, when paired with the “supply shock” resulting from the coming halving, could help propel bitcoin’s price further.

“We would expect the price of Bitcoin to have a strong performance over the next 12 months,” he said. Rasmussen notes that he’s seen some predict gains reaching as high as $400,000, but the more “consensus estimate” is closer to the $100,000-$175,000 range.

Other experts stress caution, pointing to the possibility the gains have already been realized.

In a Wednesday research note, JPMorgan analysts maintained that they don’t expect to see post-halving price increases because the event “has already been already priced in” — noting that the market is still in overbought conditions per their analysis of bitcoin futures.

WHAT ABOUT MINERS?

Miners, meanwhile, will be challenged with compensating for the reduction in rewards while also keeping operating costs down.

“Even if there’s a slight increase in bitcoin price, (halving) can really impact a miner’s ability to pay bills,” Andrew W. Balthazor, a Miami-based attorney who specializes in digital assets at Holland & Knight, said. “You can’t assume that bitcoin is just going to go to the moon. As your business model, you have to plan for extreme volatility.”

Better-prepared miners have likely laid the groundwork ahead of time, perhaps by increasing energy efficiency or raising new capital. But cracks may arise for less-efficient, struggling firms.

One likely outcome: Consolidation. That’s become increasingly common in the bitcoin mining industry, particularly following a major crypto crash in 2022.

In its recent research report, Bitwise found that total miner revenue slumped one month after each of the three previous halvings. But those figures had rebounded significantly after a full year — thanks to spikes in the price of bitcoin as well as larger miners expanding their operations.

Time will tell how mining companies fare following this latest halving. But Rasmussen is betting that big players will continue to expand and utilize the industry’s technology advances to make operations more efficient.

WHAT ABOUT THE ENVIRONMENT?

Pinpointing definitive data on the environmental impacts directly tied to bitcoin halving is still a bit of a question mark. But it’s no secret that crypto mining consumes a lot of energy overall — and operations relying on pollutive sources have drawn particular concern over the years.

Recent research published by the United Nations University and Earth’s Future journal found that the carbon footprint of 2020-2021 bitcoin mining across 76 nations was equivalent to emissions of burning 84 billion pounds of coal or running 190 natural gas-fired power plants. Coal satisfied the bulk of bitcoin’s electricity demands (45%), followed by natural gas (21%) and hydropower (16%).

Environmental impacts of bitcoin mining boil largely down to the energy source used. Industry analysts have maintained that pushes towards the use of more clean energy have increased in recent years, coinciding with rising calls for climate protections from regulators around the world.

Production pressures could result in miners looking to cut costs. Ahead of the latest halving, JPMorgan cautioned that some bitcoin mining firms may “look to diversify into low energy cost regions” to deploy inefficient mining rigs.

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Media

Trump Media warns Nasdaq of suspected market manipulation – CNN

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New York
CNN
 — 

Trump Media, the parent company of the former president’s Truth Social, alerted Nasdaq Inc. on Thursday of what the company suspects is illegal activity driving down the price of its shares.

In a letter to the exchange, Devin Nunes, the CEO of Trump Media (DJT), laid out what he believes could be deemed “naked” short selling.

Naked short selling involves someone selling shares they don’t own or have not borrowed. They will often then try to buy shares at a reduced price to cover themselves. This practice is generally illegal. Whereas legitimate short sellers, people who seek to benefit from declines in the value of a company’s shares, borrow the shares before selling.

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The letter was made public Friday in a filing with the Securities and Exchange Commission.

Nunes also noted in the letter that shares of the company were on a list the Nasdaq maintains that’s “indicative of unlawful trading activity.”

“This is particularly troubling given that “naked” short selling often entails sophisticated market participants profiting at the expense of retail investors,” he said.

Representatives from Nasdaq and Trump Media did not immediately respond to requests for comment.

The company, which is majority-owned by former President Donald Trump, is down by around 50% from the all-time high it set on March 26, the day after it merged with a blank-check acquisition company to go public.

Shares of company have been on a wild ride since.

Although the company is still worth billions of dollars, it is struggling to make money and needs cash. Experts have warned investors to be careful if they choose to trade the stock, because the company doesn’t have the fundamentals to back up its sky-high valuation.

Trump Media lost $58 million in 2023 and made just $4.1 million in revenue.

Shares of the company ended Friday’s session about 9.6% higher.

This story has been updated with additional developments and context.

CNN’s Nicole Goodkind contributed to this report.

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Art

This N.B. artist joined an online movement. Now her art is being shown across the world. – CBC.ca

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Since joining a community that dreams of an internet free from giant corporations that can exploit users’ time and data, Victoria West’s digital artwork has been exhibited across the globe.

West, a photographer and digital artist based in Burton, 30 kilometres southeast of Fredericton, has had her work shown in Paris, Rome, Barcelona, Townsville in northeastern Australia, Miami, New York City, and even a museum in Albuquerque, N.M., — all through connections she’s made in Web3.

West warned it was a “rabbit hole,” but what she found in wonderland she doesn’t believe she’d find anywhere else.

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Web3 is a future version of the internet. 

WATCH | Step inside Eden’s Dye, Victoria West’s NYC exhibit:

N.B. photographer explains how AI has freed her art from constraints

3 days ago

Duration 2:23

The work of Victoria West, a photographer and digital artist based in Burton, was recently showcased at an immersive exhibit in the Big Apple.

Web1, West said, was the first version of the internet, in which users passively consumed information.

As the 2000s dawned, Web2 emerged, and users could now post their own content — think Twitter, blogs, YouTube. People are now creating more and more in digital spaces, but the downside of Web2 is that corporations are technically still the owners of all that creation, and they could take your data and potentially do with it as they please.

Enter Web3, which still exists more in theory: nobody and everybody owns the internet. This version aims to be decentralized. It doesn’t eradicate the distrust some people have in mega companies like Google and Meta — it just removes the need for it, because no one person or organization can own the blockchain Web3 operates on. 

West said within Web3 there’s an art movement, with artists working together and taking control of their work. Imagine if Leonardo da Vinci had an internet connection, as well as Raphael, Michelangelo and Donatello. It’s the renaissance all over again, West said, except it’s happening with digital art.

“And it’s happening online on a much bigger scale.”

Before learning about W3 in 2021, West said she was in a photography bubble.

A floor lights up with a digital winding path and flowers. The walls are artistic images of women with flowers blossoming from their faces.
Victoria West designed this whole exhibit, including the floor. Working with a coder friend and two well-known actors and poets, Vincent D’Onofrio and Laurence Fuller, Eden’s Dye became a multi-media experience. (Victoria West)

Photography isn’t the art form West imagined herself pursuing when she was younger. But when she bought a camera after the first commercial digital models arrived on the market in the mid-2000s, she was hooked.

“I was bothering everybody around me to take their portrait,” she said.

She built up her portraiture business, becoming involved with the Professional Photographers of Canada and competing in photography contests. Still, West didn’t want to just capture moments — she wanted to make them. 

A piece of art shows a naked man curled up in the palm of a giant, stone-like hand. The world appears a wasteland in ashes behind them.
Victoria West created this piece of digital art, which was exhibited at The Crypt Gallery, another gallery in New York City. (Submitted by Victoria West)

That’s when artificial intelligence came on the scene. 

West was using Midjourney, a generative AI program, when it was still in beta testing. Around the same time she became involved with Web3, she experimented with blending AI-produced textures into her photography. In her business, AI quickened her workflow and allowed her to change backdrops and furniture. 

While creating a piece in 2023 called When I Die, West wanted to design a man underground with roots blossoming into a tree. Well, there aren’t any blossoming trees in Canada in February, West joked — so she made the tree using AI.

“I feel like someone took handcuffs off me, and I’m free,” she said.

A woman with long, wavy hair in balayage blonde colouring stands in a photography studio.
West says technology will progress and the internet will change, but what she really wanted was for people to walk into Eden’s Dye and be amazed by the experience. (Shane Fowler/CBC)

Lauren Cruikshank, an associate professor in culture and media studies at the University of New Brunswick, has spoken about the use of AI in universities, but she also thinks about it through an artistic lens.

From the camera to spell check, Cruikshank said the same discussion happens with each new medium: how much of the artistry belongs to the artist, how much to the tools they’re using?

“For some people where it gets uncomfortable is where the role of the human is minimal compared to how much the AI tool is creating or having creative influence,” she said.

With AI, Cruikshank agreed there are degrees — there’s a difference between prompting an AI to generate an image of a beautiful sunset and claiming it as your artwork and what West is doing, combining AI with her own artistry. 

“That sounds really compelling to me,” Cruikshank said.

A smiling woman with wavy blonde hair and wearing a charcoal turtleneck stands in front of a bookshelf.
Lauren Cruikshank is a professor in the media studies department at the University of New Brunswick. (Submitted by Lauren Cruikshank)

When West first saw Lume Studios on Broadway in lower Manhattan, the place she’d eventually display Eden’s Dye, her immersive art exhibit, she knew she wanted it immediately.

She collaborated on the exhibit with some of her Web3 friends. Los Angeles actors and poets Laurence Fuller and Vincent D’Onofrio wrote poetry to accompany each piece of art, which West created using both photography and AI. A coder friend joined the crew, and the result was a floor-to-ceiling immersive exhibit. West’s collaborators also choreographed performances to complement the art, using music produced by AI.

“Why wouldn’t I do that if I can?” West asked. “It’s freeing, I think, and lets you push the boundaries of photography and what you can do with it.”

While the exhibit leaned heavily on romantic, classical themes and Baroque aesthetics, Eden’s Dye is almost a premonition: minted, digital artwork taking up entire walls in people’s homes, flowers growing from code, experiencing art in virtual realms.

Demand will only grow, West said. Technology will progress and the internet will change. But what she really wanted was for people to walk into Eden’s Dye and be amazed by the art they were experiencing.

“They came because of the art, and they were there enjoying the art. You don’t really need to understand anything beyond that.”

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