'One Million Moms' group slams Burger King for using 'the d-word' in ad - CTV News | Canada News Media
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'One Million Moms' group slams Burger King for using 'the d-word' in ad – CTV News

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Activist conservative group One Million Moms is taking aim at Burger King for using what it calls the “d-word” in a commercial promoting the non-meat Impossible Whopper.

In the ad, a group of people taste-test the plant-based patty that has been a hit for the fast-food company. With a mouthful of food, one man says, “Damn, that’s good.”

That ad was posted online in August when Burger King began sales at stores nationwide. But on Friday, One Million Moms posted a press release criticizing the use of the “d-word” in the commercial.

“One Million Moms finds this highly inappropriate. When responding to the taste test, he didn’t have to curse. Or if, in fact, it was a real and unscripted interview in which the man was not an actor, then Burger King could have simply chosen to edit the profanity out of the commercial,” the group said in a press release.

“Burger King’s Impossible Whopper ad is irresponsible and tasteless. It is extremely destructive and damaging to impressionable children viewing the commercial. We all know children repeat what they hear.”

One Million Moms is a division of the American Family Association, the non-profit evangelical Christian group. Despite its name, it is not clear that the group has a million members. According to its website, more than 8,000 people have taken action on the Burger King issue, and its Facebook group has just shy of 100,000 likes.

The activist group long has targeted groups that feature LGBT people or relationships in a positive light. In 2012, the group called on JCPenney to remove Ellen DeGeneres as its spokeswoman because she is gay, but the retailer stood behind the comedian.

Last month, One Million Moms successfully campaigned to have Hallmark remove a Zola ad featuring a lesbian couple at the altar on their wedding day. Hallmark faced sharp criticism for the ad’s removal and later reversed itself, saying it made the “wrong decision.”

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Cineplex reports $24.7M Q3 loss on Competition Tribunal penalty

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TORONTO – Cineplex Inc. reported a loss in its latest quarter compared with a profit a year ago as it was hit by a fine for deceptive marketing practices imposed by the Competition Tribunal.

The movie theatre company says it lost $24.7 million or 39 cents per diluted share for the quarter ended Sept. 30 compared with a profit of $29.7 million or 40 cents per diluted share a year earlier.

The results in the most recent quarter included a $39.2-million provision related to the Competition Tribunal decision, which Cineplex is appealing.

The Competition Bureau accused the company of misleading theatregoers by not immediately presenting them with the full price of a movie ticket when they purchased seats online, a view the company has rejected.

Revenue for the quarter totalled $395.6 million, down from $414.5 million in the same quarter last year, while theatre attendance totalled 13.3 million for the quarter compared with nearly 15.7 million a year earlier.

Box office revenue per patron in the quarter climbed to $13.19 compared with $12 in the same quarter last year, while concession revenue per patron amounted to $9.85, up from $8.44 a year ago.

This report by The Canadian Press was first published Nov. 6, 2024.

Companies in this story: (TSX:CGX)

The Canadian Press. All rights reserved.

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Restaurant Brands reports US$357M Q3 net income, down from US$364M a year ago

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TORONTO – Restaurant Brands International Inc. reported net income of US$357 million for its third quarter, down from US$364 million in the same quarter last year.

The company, which keeps its books in U.S. dollars, says its profit amounted to 79 cents US per diluted share for the quarter ended Sept. 30 compared with 79 cents US per diluted share a year earlier.

Revenue for the parent company of Tim Hortons, Burger King, Popeyes and Firehouse Subs, totalled US$2.29 billion, up from US$1.84 billion in the same quarter last year.

Consolidated comparable sales were up 0.3 per cent.

On an adjusted basis, Restaurant Brands says it earned 93 cents US per diluted share in its latest quarter, up from an adjusted profit of 90 cents US per diluted share a year earlier.

The average analyst estimate had been for a profit of 95 cents US per share, according to LSEG Data & Analytics.

This report by The Canadian Press was first published Nov. 5, 2024.

Companies in this story: (TSX:QSR)

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Electric and gas utility Fortis reports $420M Q3 profit, up from $394M a year ago

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ST. JOHN’S, N.L. – Fortis Inc. reported a third-quarter profit of $420 million, up from $394 million in the same quarter last year.

The electric and gas utility says the profit amounted to 85 cents per share for the quarter ended Sept. 30, up from 81 cents per share a year earlier.

Fortis says the increase was driven by rate base growth across its utilities, and strong earnings in Arizona largely reflecting new customer rates at Tucson Electric Power.

Revenue in the quarter totalled $2.77 billion, up from $2.72 billion in the same quarter last year.

On an adjusted basis, Fortis says it earned 85 cents per share in its latest quarter, up from an adjusted profit of 84 cents per share in the third quarter of 2023.

The average analyst estimate had been for a profit of 82 cents per share, according to LSEG Data & Analytics.

This report by The Canadian Press was first published Nov. 5, 2024.

Companies in this story: (TSX:FTS)

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