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Online advertisers take on Google with their own third-party cookie alternative – Engadget

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When Google announced its plans to stop supporting third-party cookies for ads, a move away from tracking users based on their individual browsing history to create personalized ads, it was like a nuclear bomb for the online advertising industry. Yesterday, Google started officially testing its alternative solution, FLoC (Federated Learning of Cohorts), which anonymously serves ads to groups based on similar behavior. The major problem for the ad industry? FLoC is entirely Google’s creation, which isn’t exactly appealing to the company’s competition in the space. So a group of online advertisers is proposing an alternative (with an appropriately cute name) of their own, SWAN, Bloomberg reports.

Developed by ad tech companies PubMatic, OpenX and Zeta Global, SWAN aims to give people more control over how their online data is used. They’ll be asked to consent to ads when they first visit a site within the SWAN network, and will have the option of enabling personalized ads with individual tracking. Bloomberg notes that there will be other options for handling their ad data, but it’s unclear how those will compare to Google’s anonymized FLoC technology. Once you’ve configured your settings within the SWAN network, they’ll be shared across supported sites. You’ll also be able to change your preferences across the network on any site.

At first glance, SWAN seems more like a desperate way to hold onto the glory days of targeted online ads, rather than a genuine step forward to a more anonymous browsing experience. It’s more a response to Google’s FLoC than a genuine consumer-friendly move. But of course, Google’s motivation is suspect as well; we’ve argued that it’s basically trying to police itself before government regulators impose more restrictive rules. 

Consider our current moment as a transition point in the online ad industry. With the move away from third-party cookies, everyone will need to find ways to deliver ads that also honor users’ data privacy. FLoC and SWAN are two solutions, but we’ll definitely see other alternatives crop up too. Given the size of Google’s influence in the online ad space, though, it’ll be much more difficult for competitors to band together for their own solutions. 

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An exploration of the history of Yorkshire, the Acadians and the Mi’kmaq – Town of Sackville

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An exploration of the history of Yorkshire, the Acadians and the Mi’kmaq

August 15

An exploration of the history of Yorkshire, the Acadians and the Mi’kmaq
Facilitated by Renée Belliveau, this online presentation will help us understand what impact the arrival of the Yorkshire Settlers had on the Tantramar area, both the good and the bad.

To join the presentation using the Microsoft Teams platform, type shorturl.at/kmP69 in your browser or contact m.pryde@sackville.com for the link.

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Zoom rolls out fix for Mac app security flaw – MobileSyrup

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Zoom has pushed out version 5.11.5 of its Mac app, which includes an important security fix for a relatively recent security flaw.

Security researcher and founder of the non-profit Objective-See Foundation Patrick Wardle uncovered the Zoom security flaw and presented it at last week’s Def Con hacking conference. Per The Verge, the exploit leverages the Zoom installer, which requires special user permissions to run. Wardle discovered that it was possible to ‘trick’ Zoom into installing a malicious program by adding Zoom’s cryptographic signature to the package.

Once installed, attackers can use the malicious program to gain more access to a user’s system, potentially to modify, delete, or even add files to the device.

As spotted by MacRumors, Zoom addressed the issue in its August 13th security bulletin, noting that version 5.11.5 of Zoom for Mac fixes the flaw and is now available.

In a tweet, Wardle congratulated Zoom on the quick fixing, noting that it looks like the installer now “invokes lchown to update the permissions of the update” package to prevent malicious apps from sneaking in.

As such, you’ll likely want to grab the latest Zoom update right away to make sure you are protected against the exploit. You can update Zoom by opening the app and clicking the name in the menu bar, then ‘Check for updates.’ If one’s available, you’ll need to click ‘Update’ to start the process.

Header image credit: Shutterstock

Source: Zoom Via: MacRumors, The Verge

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What satellite navigation systems does the Samsung Galaxy Z Fold 4 support? – XDA Developers

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After months of heavy leaks, Samsung’s next foldable phone — Galaxy Z Fold 4 — is finally official. While not a massive upgrade over its predecessor Galaxy Z Fold 3, the new model does bring several notable improvements, making the Galaxy Z Fold 4 Samsung’s most refined foldable yet. The hinge is more compact, ergonomics have improved, cameras and chipset have been upgraded, and there are some new software updates to improve the multitasking experience. In addition, the Galaxy Z Fold 4 also boasts support for all global navigation satellite systems (GNSS), enabling precise location tracking no matter where you are.

GPS support on the Galaxy Z Fold 4

In particular, the Galaxy Z Fold 4 supports four navigation systems, namely, GPS, Galileo, GLONASS, and BeiDou. GPS is short for Global Positioning System, and it’s owned by the United States. GLONASS is a Russian navigation system, while Galileo is operated by European Union Agency. Finally, BeiDou is a Chinese satellite navigation system.

Support for multiple navigation systems means the Galaxy Z Fold 4 can access more satellite signals to calculate its positioning. This translates to increased location accuracy and a faster fix. You can use an app like GPSTest to see in real-time which Global Navigation satellite systems are being used by your phone for positioning. As a consumer, you probably don’t need to worry about any of these details. Just know that your Galaxy Z Fold 4 has everything to offer a smooth navigation experience when using Google Maps, booking an Uber, or any app that relies on precise location tracking.

    The Galaxy Z Fold 4 supports four global navigation systems, including GPS, GLONASS, Galileo, and BeiDou.

Location services are notorious battery hogs, so be sure to keep tabs on apps with location access. Ideally, you only want to grant full location access to critical apps — Google Maps and ride apps, for example. In other cases, take advantage of Android’s one-time permission to only grant temporary location access to an app.

Check out the best Galaxy Z Fold 4 deals if you’re on the fence about getting one. You can save money and score freebies. And don’t forget to pick up a case and a fast charger for your expensive purchase.


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