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Online casinos: Why they’re becoming popular and what that means

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Canada's $30 billion online gambling market

Across much of the world, and particularly parts of North America, the popularity of online casinos is growing significantly, to the point where it is hard not to notice the increasing proliferation of advertising. Talking about betting has fairly seamlessly become part of watching sport, and casino gaming has become something that adults of all age brackets do either as an occasional pastime, or (increasingly) as at least a semi-professional pursuit.

What’s the reason for this growing popularity? How have online betting sites seemed to become almost recession-proof? And what are the potential outcomes of this increase in popularity? We’ll have a look at these questions, and others, below:

 

Greater availability and relaxation of laws

These two points go hand in hand to some extent. The US has seen a strong uptick in the number of people betting online since it liberalised its approach to regulation in 2018. Here in Canada, that’s also at least partly true – with Ontario’s law changes, there has been a definite rise in the number of casinos offering online services. There has also been something of an attitude change on a wider front, though; betting has seen a spike recently across Europe, and there are more people than ever looking for the best casino in Edmonton. Betting has gone from being a minority pursuit to something standard.

 

Betting companies understand marketing

There are very few online casinos that don’t offer some form of special offer for new customers. It takes a short while looking at the various sites to see how they fall over each other to bid for the attention of potential newbies, and the positive news for anyone looking for a new online casino is that you don’t have to limit yourself to just one offer. Online casinos have hit on the most important lesson of marketing, which is that you can always attract customers by giving something away. New bonus offers are always going to attract new players; whether it’s free spins or free bets, people always like something free.

 

What does it mean for land-based casinos?

The growth in popularity of online casinos does have a potential drawback for one business sector. Doesn’t the easy availability of these games online mean that people will stop going to offline, brick-and-mortar casinos? In truth, that was an initial fear, but it doesn’t seem to have become a reality. Pandemic aside, people still go to casinos even though they could enjoy the same games sitting on their couch. Why is that?

It seems that there is a difference in the reasons people play casino games online and those that attract them to play in casinos. Going to a casino is an occasion, a reason to get dressed up and it has a more “special” feel. While playing at an online casino offers a lot of benefits not found in the “real thing”, it’s not a replacement as such. Much in the same way that televised sport doesn’t mean people stop going to a hockey stadium to watch their team, there’s room for online and land-based casinos alike.

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French league’s legal board orders PSG to pay Kylian Mbappé 55 million euros of unpaid wages

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The French league’s legal commission has ordered Paris Saint-Germain to pay Kylian Mbappé the 55 million euros ($61 million) in unpaid wages that he claims he’s entitled to, the league said Thursday.

The league confirmed the decision to The Associated Press without more details, a day after the France superstar rejected a mediation offer by the commission in his dispute with his former club.

PSG officials and Mbappé’s representatives met in Paris on Wednesday after Mbappé asked the commission to get involved. Mbappé joined Real Madrid this summer on a free transfer.

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Reggie Bush was at his LA-area home when 3 male suspects attempted to break in

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LOS ANGELES (AP) — Former football star Reggie Bush was at his Encino home Tuesday night when three male suspects attempted to break in, the Los Angeles Times reported Wednesday.

“Everyone is safe,” Bush said in a text message to the newspaper.

The Los Angeles Police Dept. told the Times that a resident of the house reported hearing a window break and broken glass was found outside. Police said nothing was stolen and that three male suspects dressed in black were seen leaving the scene.

Bush starred at Southern California and in the NFL. The former running back was reinstated as the 2005 Heisman Trophy winner this year. He forfeited it in 2010 after USC was hit with sanctions partly related to Bush’s dealings with two aspiring sports marketers.

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B.C. Lions lean on versatile offence to continue win streak against Toronto Argonauts

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VANCOUVER – A fresh face has been gracing the B.C. Lions‘ highlight reels in recent weeks.

Midway through his second CFL campaign, wide receiver Ayden Eberhardt has contributed touchdowns in two consecutive games.

The 26-year-old wide receiver from Loveland, Colo., was the lone B.C. player to reel in a passing major in his team’s 37-23 victory over the league-leading Montreal Alouettes last Friday. The week before, he notched his first CFL touchdown in the Lions’ win over the Ottawa Redblacks.

“It’s been awesome. It’s been really good,” Eberhardt said of his recent play. “At the end of the day, the biggest stat to me is if we win. But who doesn’t love scoring?”

He’ll look to add to the tally Friday when the Leos (7-6) host the Toronto Argonauts.

Eberhardt signed with B.C. as a free agent in January 2023 and spent much of last season on the practice squad before cementing a role on the roster this year.

The six-foot-two, 195-pound University of Wyoming product has earned more opportunities in his second season, said Lions’ head coach and co-general manager Rick Campbell.

“He’s a super hard worker and very smart. He understands, has high football IQ, as we call it,” Campbell said.

The fact that Eberhardt can play virtually every receiving position helps.

“He could literally go into a game and we could throw him into a spot and he’d know exactly what he’s doing,” the coach said. “That allows him to play fast and earn the quarterback’s trust. And you see him making plays.”

Eberhardt credited his teammates, coaches and the rest of the Lions’ staff with helping him prepare for any situation he might face. They’ve all spent time teaching him the ins and outs of the Canadian game, or go over the playbook and run routes after practice, he said.

“I’ve played every single position on our offence in a game in the last two years, which is kind of crazy. But I love playing football,” he said. “I want to play any position that the team needs me to play.”

While B.C.’s lineup is studded with stars like running back William Stanback — who has a CFL-high 938 rushing yards — and wide receiver Justin McInnis — who leads the league in both receiving yards (1,074) and receiving TDs (seven) — versatility has been a critical part of the team’s back-to-back wins.

“I think we’ve got a lot of talented guys who deserve to get the ball and make big plays when they have the ball in their hands. So it’s really my job to get them the ball as much as possible,” said quarterback Nathan Rourke.

“I think that makes it easy when you can lean on those guys and, really, we’re in a situation where anyone can have a big game. And I think that’s a good place to be.”

Even with a talented lineup, the Lions face a tough test against an eager Argos side.

Toronto lost its second straight game Saturday when it dropped a 41-27 decision to Ottawa.

“We’ll have our hands full,” Rourke said. “We’ll have to adjust on the fly to whatever their game plan is. And no doubt, they’ll be ready to go so we’ll have to be as well.”

The two sides have already met once this season when the Argos handed the Lions a 35-27 loss in Toronto back on June 9.

A win on Friday would vault B.C. to the top of the West Division standings, over the 7-6 Winnipeg Blue Bombers who are on a bye week.

Collecting that victory isn’t assured, though, even with Toronto coming in on a two-game skid, Campbell said.

“They’ve hit a little bit of a rut, but they’re a really good team,” he said. “They’re very athletic. And you can really see (quarterback Chad Kelly’s) got zip on the ball. When you see him in there, he can make all the throws. So we’re expecting their best shot.”

TORONTO ARGONAUTS (6-6) AT B.C. LIONS (7-6)

Friday, B.C. Place

HOME FIELD ADVANTAGE: The Lions boast a 4-1 home record this season, including a 38-12 victory over the Redblacks at Royal Athletic Park in Victoria, B.C., on Aug. 31. The Argos have struggled outside of BMO Field and hold a 1-5 away record. Trips to the West Coast haven’t been easy for Toronto in recent years — since 2003, the club is 4-14 in road games against B.C.

CENTURION: B.C. defensive back Garry Peters is set to appear in his 100th consecutive game. The 32-year-old from Conyers, Ga., is a two-time CFL all-star who has amassed 381 defensive tackles, 19 special teams tackles and 16 interceptions over seven seasons. “Just being on the field with the guys every day, running around, talking trash back and forth, it keeps me young,” Peters said. “It makes me feel good, and my body doesn’t really feel it. I’ve been blessed to be able to play 100 straight.”

This report by The Canadian Press was first published Sept. 12, 2024.

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