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Opinion: Businesses suffer as NFL changes from pastime into politics – The Detroit News

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Salena Zito
 |  The Detroit News

Pittsburgh — Jimmy Coen never stops moving.

The 60-year-old small business owner walks up and down Penn Avenue in Pittsburgh’s Strip District business neighborhood, talking to fellow business owners, handling small problems, grabbing lunch outside at Cafe Raymond or just striking up conversations with people along the street.

Most people call him by another name: Jimmy Yinzer. He gets the Yinzer moniker because that is what he named the black-and-gold filled stores he owns along this ancient city neighborhood. The word is a homage to the distinct dialect in this Appalachian city, thanks in large part to the Scots-Irish population who settled the region.

Instead of “you all” or “you guys,” people around here say “yinz.”

Most people who live or visit here and are Steelers fans make his stores their first destination. When you think of the Steelers, you think Yinzers. There are Terrible Towels, keychains, pants, dresses, leggings, footballs, sweatshirts, hats and car mats.

There are outrageous black-and-gold camouflage pants and black Steelers hats with bright-gold fake hair flowing out the back. His stores along Penn Avenue have everything needed to create the most kicked-out Steelers man cave or she shed in the country. There are three Yinzer stores within one block of each other on Penn Avenue (with one under repairs from a recent fire).

His customer base is like a miniature United Nations. A variety of different languages, muffled slightly by masks, fill the air within his stores and the tables outside them.

When the pandemic hit, he adjusted. When a fire broke out in the middle of the night at his flagship store, he wept. So did the city. Then, he adjusted.

When the NFL decided to inject politics into its brand with advertising, social media posts and tributes on their uniforms, he adjusted, but it hasn’t been easy.

“Back in 2016, when the NFL first became mired in politics, I took a hit in sales,” he said. “The same in 2017. This year was no different. I saw my sales drop in a year when sales were already far below our regular numbers. People don’t want the places they go to escape from stress and drama to amplify the stress and drama.”

In 2016, when Colin Kaepernick first kneeled for the national anthem, the NFL experienced an 8% dip in television ratings during the regular season, compared to the year before.

The slide continued in 2017, with television ratings dropping another 9.7% as the football organization continued to look more like a social justice organization than the one place where a guy from Canton, Ohio, could have something in common with a guy in Manhattan because they root for the same team.

Those shared touchstones continued to evaporate this year as the NFL upped its social justice activism (combined with pandemic), resulting in another dip in viewership.

The Pittsburgh Steelers is a unique brand in that it rose in accomplishments and talent while the city was falling to its knees in the 1970s as steel mill after steel mill closed. People around here had little to look forward to except this rough-and-tumble team that beat back odds and expectations and won four Super Bowls within six years.

The Terrible Towel, nothing but a common dish rag, became the city’s unofficial symbol, and Steeler Nation was born.

As families were forced to move across the country or abroad, they never let go of their Pittsburgh roots. Those expats became the reason thousands of Steelers bars exist around the world.

“The very idea that that sentiment has diminished, even a small amount, is sad,” Yinzer said.

Jimmy Yinzer is the quintessential American story. He came from nothing and did poorly in school but never stopped pushing to live the American dream. He began his retail experience working at the former Kaufmann’s department store selling furniture, but he wanted more. So he started a second job, one he created selling merchandise on a table on Penn Avenue.

It was on that street where, as a vendor hawking trinkets, he learned the hum of the city and the intricacies of reading people and building relationships. It was backbreaking years on the pavement, whether it was pouring rain, 100 degrees or snowing. No matter what, he pulled up in his van before the sun came out and set up to serve the city and its tourists.

He got his first storefront 15 years ago and the second one seven years later. His beloved flagship store was a purchase of love, the former home of the Feinberg Variety. It was where the Terrible Towel was first sold 40 years ago. When the Feinberg family retired, he bought the building.

Last spring, a fire tore through the roof. He is still wading through the insurance bureaucracies to open it back up.

But outside of it, on an unseasonably sunny fall day last week, he had a table set up and was selling merchandise, just like the old days. And now the city’s beloved team has a remarkable 8-0 game record, its best start in its long history.

“When you walk into my stores, you are part of a community, a family. Everyone, no matter where they come from or what color they are, when you walk in here, there is this sense that we are all in this together,” he said. “My fans have not changed, but outside forces are dragging them down. We never do anything political here, and I think that is a good business model because your customers have a wide variety of different viewpoints. And we make sure all of those viewpoints are respected.”

Sports team owners decided, beginning in 2016 and continuing through this year, to bet on younger people’s consumer activism instead of older, loyal and prosperous lifelong customers’ preference to just watch the game.

That decision doesn’t just hit their bottom line. It hits people like Jimmy Yinzer.

As one customer in the store said: “It used to be I scheduled my entire Sunday around football games. That does not happen anymore. If it’s on and I am home, I watch. But I am not decked out in my game jersey. Right now, I am not feeling it.” He was purchasing a brand-new black-and-gold sweatshirt with “Yinzer” blazed across the front for his wife.

It’s a purchase that proves businessmen like Jimmy Yinzer know their customers.

Salena Zito is a CNN political analyst, and a staff reporter and columnist for the Washington Examiner. She reaches the Everyman and Everywoman through shoe-leather journalism, traveling from Main Street to the beltway and all places in between.

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‘Disgraceful:’ N.S. Tory leader slams school’s request that military remove uniform

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HALIFAX – Nova Scotia Premier Tim Houston says it’s “disgraceful and demeaning” that a Halifax-area school would request that service members not wear military uniforms to its Remembrance Day ceremony.

Houston’s comments were part of a chorus of criticism levelled at the school — Sackville Heights Elementary — whose administration decided to back away from the plan after the outcry.

A November newsletter from the school in Middle Sackville, N.S., invited Armed Forces members to attend its ceremony but asked that all attendees arrive in civilian attire to “maintain a welcoming environment for all.”

Houston, who is currently running for re-election, accused the school’s leaders of “disgracing themselves while demeaning the people who protect our country” in a post on the social media platform X Thursday night.

“If the people behind this decision had a shred of the courage that our veterans have, this cowardly and insulting idea would have been rejected immediately,” Houston’s post read. There were also several calls for resignations within the school’s administration attached to Houston’s post.

In an email to families Thursday night, the school’s principal, Rachael Webster, apologized and welcomed military family members to attend “in the attire that makes them most comfortable.”

“I recognize this request has caused harm and I am deeply sorry,” Webster’s email read, adding later that the school has the “utmost respect for what the uniform represents.”

Webster said the initial request was out of concern for some students who come from countries experiencing conflict and who she said expressed discomfort with images of war, including military uniforms.

Her email said any students who have concerns about seeing Armed Forces members in uniform can be accommodated in a way that makes them feel safe, but she provided no further details in the message.

Webster did not immediately respond to a request for comment.

At a news conference Friday, Houston said he’s glad the initial request was reversed but said he is still concerned.

“I can’t actually fathom how a decision like that was made,” Houston told reporters Friday, adding that he grew up moving between military bases around the country while his father was in the Armed Forces.

“My story of growing up in a military family is not unique in our province. The tradition of service is something so many of us share,” he said.

“Saying ‘lest we forget’ is a solemn promise to the fallen. It’s our commitment to those that continue to serve and our commitment that we will pass on our respects to the next generation.”

Liberal Leader Zach Churchill also said he’s happy with the school’s decision to allow uniformed Armed Forces members to attend the ceremony, but he said he didn’t think it was fair to question the intentions of those behind the original decision.

“We need to have them (uniforms) on display at Remembrance Day,” he said. “Not only are we celebrating (veterans) … we’re also commemorating our dead who gave the greatest sacrifice for our country and for the freedoms we have.”

NDP Leader Claudia Chender said that while Remembrance Day is an important occasion to honour veterans and current service members’ sacrifices, she said she hopes Houston wasn’t taking advantage of the decision to “play politics with this solemn occasion for his own political gain.”

“I hope Tim Houston reached out to the principal of the school before making a public statement,” she said in a statement.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Saskatchewan NDP’s Beck holds first caucus meeting after election, outlines plans

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REGINA – Saskatchewan Opposition NDP Leader Carla Beck says she wants to prove to residents her party is the government in waiting as she heads into the incoming legislative session.

Beck held her first caucus meeting with 27 members, nearly double than what she had before the Oct. 28 election but short of the 31 required to form a majority in the 61-seat legislature.

She says her priorities will be health care and cost-of-living issues.

Beck says people need affordability help right now and will press Premier Scott Moe’s Saskatchewan Party government to cut the gas tax and the provincial sales tax on children’s clothing and some grocery items.

Beck’s NDP is Saskatchewan’s largest Opposition in nearly two decades after sweeping Regina and winning all but one seat in Saskatoon.

The Saskatchewan Party won 34 seats, retaining its hold on all of the rural ridings and smaller cities.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Nova Scotia election: Liberals say province’s immigration levels are too high

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HALIFAX – Nova Scotia‘s growing population was the subject of debate on Day 12 of the provincial election campaign, with Liberal Leader Zach Churchill arguing immigration levels must be reduced until the province can provide enough housing and health-care services.

Churchill said Thursday a plan by the incumbent Progressive Conservatives to double the province’s population to two million people by the year 2060 is unrealistic and unsustainable.

“That’s a big leap and it’s making life harder for people who live here, (including ) young people looking for a place to live and seniors looking to downsize,” he told a news conference at his campaign headquarters in Halifax.

Anticipating that his call for less immigration might provoke protests from the immigrant community, Churchill was careful to note that he is among the third generation of a family that moved to Nova Scotia from Lebanon.

“I know the value of immigration, the importance of it to our province. We have been built on the backs of an immigrant population. But we just need to do it in a responsible way.”

The Liberal leader said Tim Houston’s Tories, who are seeking a second term in office, have made a mistake by exceeding immigration targets set by the province’s Department of Labour and Immigration. Churchill said a Liberal government would abide by the department’s targets.

In the most recent fiscal year, the government welcomed almost 12,000 immigrants through its nominee program, exceeding the department’s limit by more than 4,000, he said. The numbers aren’t huge, but the increase won’t help ease the province’s shortages in housing and doctors, and the increased strain on its infrastructure, including roads, schools and cellphone networks, Churchill said.

“(The Immigration Department) has done the hard work on this,” he said. “They know where the labour gaps are, and they know what growth is sustainable.”

In response, Houston said his commitment to double the population was a “stretch goal.” And he said the province had long struggled with a declining population before that trend was recently reversed.

“The only immigration that can come into this province at this time is if they are a skilled trade worker or a health-care worker,” Houston said. “The population has grown by two per cent a year, actually quite similar growth to what we experienced under the Liberal government before us.”

Still, Houston said he’s heard Nova Scotians’ concerns about population growth, and he then pivoted to criticize Prime Minister Justin Trudeau for trying to send 6,000 asylum seekers to Nova Scotia, an assertion the federal government has denied.

Churchill said Houston’s claim about asylum seekers was shameful.

“It’s smoke and mirrors,” the Liberal leader said. “He is overshooting his own department’s numbers for sustainable population growth and yet he is trying to blame this on asylum seekers … who aren’t even here.”

In September, federal Immigration Minister Marc Miller said there is no plan to send any asylum seekers to the province without compensation or the consent of the premier. He said the 6,000 number was an “aspirational” figure based on models that reflect each province’s population.

In Halifax, NDP Leader Claudia Chender said it’s clear Nova Scotia needs more doctors, nurses and skilled trades people.

“Immigration has been and always will be a part of the Nova Scotia story, but we need to build as we grow,” Chender said. “This is why we have been pushing the Houston government to build more affordable housing.”

Chender was in a Halifax cafe on Thursday when she promised her party would remove the province’s portion of the harmonized sales tax from all grocery, cellphone and internet bills if elected to govern on Nov. 26. The tax would also be removed from the sale and installation of heat pumps.

“Our focus is on helping people to afford their lives,” Chender told reporters. “We know there are certain things that you can’t live without: food, internet and a phone …. So we know this will have the single biggest impact.”

The party estimates the measure would save the average Nova Scotia family about $1,300 a year.

“That’s a lot more than a one or two per cent HST cut,” Chender said, referring to the Progressive Conservative pledge to reduce the tax by one percentage point and the Liberal promise to trim it by two percentage points.

Elsewhere on the campaign trail, Houston announced that a Progressive Conservative government would make parking free at all Nova Scotia hospitals and health-care centres. The promise was also made by the Liberals in their election platform released Monday.

“Free parking may not seem like a big deal to some, but … the parking, especially for people working at the facilities, can add up to hundreds of dollars,” the premier told a news conference at his campaign headquarters in Halifax.

This report by The Canadian Press was first published Nov. 7, 2024.

— With files from Keith Doucette in Halifax

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