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Ottawa getting ready to launch multimillion-dollar ‘Buy Canadian’ food campaign – Global News

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Do you know where your food comes from?

The federal government is getting ready to roll out a five-year, multimillion-dollar ad campaign this summer in the hope that teaching the public how Canadian farms operate and what their standards are will get more people to “buy Canadian.”

According to a contract notice posted on Monday morning, Agriculture Canada is looking for a marketing firm to help it launch a “social marketing campaign to better connect Canadians with, and instil pride in, Canada’s food system and its agriculture, food and seafood products.”

The official name for that project is the “Buy Canadian Promotion Campaign,” and it comes amid a major shift in consumer eating habits towards plant-based proteins and questions about the environmental impacts of industrialized global farming.

READ MORE: Biggest food trends for 2020 include meat alternatives, CBD products

Over the course of the campaign, the government plans to spend between $1.5 million and $4 million each year to do things like refresh the branding of Agriculture Canada and the Canadian Food Inspection Agency and find ways to put Product of Canada stickers on more Canadian food items.

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It’ll also put the focus on creating campaigns that can tug at the heartstrings.

“The campaign should tell the story of Canada’s agri-food sector and reach audiences on an emotional level in order to instil pride and confidence in the country’s food systems,” the notice of the contract states under a section outlining the goals of the project.






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How good are plant-based diets for the environment?

The campaign will specifically target women, seniors and Indigenous people, among other demographic groups, in a wide-ranging “digital-first” push that’ll include promoting Canadian farmers and farm practices on social media and through “activities with media outlets.”

READ MORE: More than half of Canadians want to eat less meat, survey finds

The campaign comes after the Liberals promised last year to give Agriculture Canada roughly $25 million to come up with a national plan to “better connect Canadians with” their food and after consultations in which the agricultural industry apparently expressed concerns about a lack of awareness about how it operates.

“Research has found that Canadians are becoming increasingly disconnected from how food is produced,” the statement of work says.

“Canadians are faced with making increasingly complex decisions about their food purchases with social, health, environmental and/or economic influences and factors coupled with an increasing number of global offerings that have varying claims and attributes.

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“Industry expressed concern regarding a disconnect with Canadians that often result in demands being placed on the sector to adapt practices in ways that do not optimally achieve desired results and that can actually have adverse impacts.”

It did not explain what those demands are from consumers or what the agricultural industry feels are the “adverse impacts” of those demands.

But a 2018 survey by researchers at Dalhousie University found more than half of Canadians want to eat less meat amid concerns about their health and the environmental impact of farming as well as concerns about animal welfare.

READ MORE: Boycotting U.S. products? Here’s how to buy Canadian during a trade war

It’s not the first time efforts to “buy Canadian” have made headlines in recent years.

After U.S. President Donald Trump imposed steep tariffs on Canadian steel and aluminium in 2018, many Canadians took to social media to proclaim their pledge not to buy American products until the tariffs were removed.

That boycott led to how-to guides on stocking up on Canadian products at grocery stores and malls.

READ MORE: Alberta beef producers meet with Weather Network over tweet that infuriated meat eaters

However, that also raised questions among trade experts about whether such campaigns could have unintended consequences, particularly when it comes to decisions about processed products rather than fresh produce, which can be more easily identifiable as a local product.

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One of the examples cited as potentially complicated was ketchup: specifically, if a consumer boycotted Heinz and French’s (both American companies) in favour of President’s Choice, a Canadian company, but ignored the fact that French’s also has a plant in Ontario that employs Canadian workers.

Those tariffs were finally removed in May 2019.

But it remains to be seen how the upcoming campaign will address some of the challenges raised from the boycotts around industrialized food supply chains as well as the shifting eating habits of Canadian consumers.

Public opinion research will start this spring, with the campaign set to launch this summer.

© 2020 Global News, a division of Corus Entertainment Inc.

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Police watchdog investigating after bodies of mother, son found in Montreal vehicle

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MONTREAL – Quebec’s police watchdog says it has opened an investigation after the bodies of a mother and her son, both of whom went missing earlier this week, were discovered in a vehicle in Montreal.

Montreal police confirmed Thursday that the bodies of Lucia Giovanna Arcuri, 76, and Giuseppe Arcuri, 59, were found earlier in the day in an Infiniti SUV belonging to the man. They had been reported missing on Tuesday.

Since Montreal police were looking into their disappearance, the province’s police watchdog — Bureau des enquêtes indépendantes — has opened a file into how police conducted their investigation. The watchdog is mandated to investigate cases in which people die or are injured during interventions by Quebec police.

Montreal Const. Véronique Dubuc says the watchdog will investigate the work of city police, and provincial police will investigate the two deaths.

First responders were called at around 12:30 a.m. on Thursday to the vehicle in a parking lot. Despite attempts to revive the two people inside, both were pronounced dead at the scene, and Montreal police have described the deaths as suspicious.

Arcuri and his mother lived together in the city’s St-Leonard borough.

Giuseppe Arcuri was last seen Tuesday at around 9:30 a.m. in a restaurant in eastern Montreal. “Mr. Arcuri made disturbing comments before his disappearance,” police said in a bulletin announcing their disappearance.

The last contact with Lucia Giovanna Arcuri was also Tuesday morning. She was suffering from memory loss and rarely left her home. She disappeared without her medication or the cane she needs to walk.

Later, police put out a description of Giuseppe Arcuri’s SUV, which matched the vehicle in which the two bodies were found Thursday.

This report by The Canadian Press was first published Oct. 17, 2024.

The Canadian Press. All rights reserved.



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What to know about red tide after Florida’s back-to-back hurricanes

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TALLAHASSEE, Fla. (AP) — Residents of Florida’s Gulf Coast who weathered back-to-back hurricanes now have something else to keep an eye on -– a possible plume of harmful algae in the waters off the state’s southwest coast.

Satellite imagery shows a bloom of algae extending along Florida’s western coastline near Tampa, though researchers caution that Hurricanes Helene and Milton have delayed regular sampling to confirm the findings. Federal officials say there is currently “no risk of respiratory irritation” from red tide in Florida.

Red tides occur when algae — plant-like organisms that live in salt and freshwater — grow out of control and produce harmful toxins that can kill fish and sicken people and pets.

“It’s so dense that it actually discolors the water, right? Hence the red tide name,” said Beth Stauffer, a professor of biology at the University of Louisiana at Lafayette.

According to researchers, the main species responsible for the blooms along Florida’s Gulf Coast is Karenia brevis, a single-celled organism that produces a potent neurotoxin that can be suspended in the air near beaches and make people sick when they breathe it in.

“(It) not only impacts some of the fish and manatees and some of the other marine mammals, but can impact human health through the toxin being aerosolized and hurting folks who have respiratory or autoimmune issues,” Stauffer said.

Scientists say Florida’s back-to-back hits from Hurricanes Helene and Milton could be fueling the growth of toxic algae that was already present before the storms slammed the coast.

Here’s what to know about red tide — and how hurricanes could affect it.

What is red tide?

Red tides, which scientists refer to as harmful algae blooms, occur when aquatic microorganisms grow out of control, producing toxins that can kill fish, make shellfish unsafe to eat and leave the air difficult to breathe.

Many different kinds of microorganisms cause toxic blooms in fresh and saltwater around the world, but researchers say the culprit behind southwest Florida’s cyclical blooms is a species known as Karenia brevis.

Florida typically sees red tide off the state’s southwest coast every year in late summer or early fall when warmer temperatures and wind conditions are more favorable to algae growth.

Hurricanes don’t cause red tide – but they can make it worse

Experts say there are a lot of factors that can influence a harmful algae bloom, from the availability of nutrients to wind conditions to the powerful underwater currents that help power the ocean’s food chains.

While the researchers who spoke with The Associated Press didn’t agree on whether hurricanes can disrupt a harmful algae bloom, they did say that these powerful storms can make them worse by churning up nutrient-rich water that fuels the growth of the microorganisms.

“Hurricanes do bring up deeper water in the Gulf of Mexico, which has more nutrients. They also could produce a lot of rain. You have runoff from the land, which also adds nutrients,” said Richard Stumpf, an oceanographer with the National Oceanic and Atmospheric Administration. “It tends to intensify a bloom that’s already there.”

Hurricanes can also steer blooms ashore, even pushing them hundreds of miles up the coast, according to Stumpf.

“We saw an extreme case with Katrina, which of course didn’t really affect Florida, but it was such a big storm, it actually took a bloom that was off southwest Florida and put it on the Panhandle,” he said.

What are the health concerns?

Harmful algae blooms can pose a deadly threat to aquatic animals, with some causing massive die-offs that choke beaches with rotting fish. People who breathe in the toxins may experience symptoms like coughing, shortness of breath or dizziness.

“It’s like an instant cold. Go down to the beach, start coughing just as you cross over the dune and then eyes start watering and nose running,” Stumpf said.

“Once I leave and 10 minutes later, I’m fine,” he said. “It’s so odd.”

Those with asthma or other respiratory issues may experience more serious health effects or even need medical attention. Some pets that have come into contact with harmful algae have become seriously ill or even died.

What are conditions like now?

According to a red tide monitoring map maintained by the Florida Fish and Wildlife Conservation Commission, medium and high levels of Karenia brevis concentrations were detected in some coastal locations near Pinellas County, home to St. Petersburg, between Sept. 26 and Oct. 3 – just as Hurricane Helene crashed ashore in the Big Bend region and in the week that followed.

A NOAA forecasting tool shows there is currently “no risk of respiratory irritation” from red tide algae in Florida.

Researchers say that some efforts to gather and analyze data have been delayed due to the storms.

“It looks like the hurricane actually helped facilitate what is an evolving red tide bloom along the coastline,” said Robert Weisberg, an emeritus professor of physical oceanography at the University of South Florida. “The caveat is we have not gone out to sample it yet so we don’t know exactly what’s out there.”

___ Kate Payne is a corps member for The Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues.



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Long-promised flood-prevention project in Manitoba under review with no timeline

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WINNIPEG – A long-promised $600-million flood prevention project in Manitoba is now under review, and the provincial government has opened the door to redesigning it with no timeline for starting construction.

The NDP government said it has asked Ottawa to pause a decision on the plan, in order to fully consult First Nations and consider possible alternatives to the design. It would currently have two large outlet channels built to drain water from Lake Manitoba into Lake St. Martin then into Lake Winnipeg.

“The federal government had already expressed significant concerns,” Lisa Naylor, Manitoba’s minister of transportation and infrastructure, said Thursday.

“If the federal government had withdrawn the licence because of the environmental impact, the project would be dead. And so, I don’t want to see that happen.”

The project has been talked about for more than a decade, following severe flooding in 2011 that forced thousands of people from their homes.

The former Progressive Conservative government promised in 2016 to build the project quickly but butted heads for years with federal regulators, who called for more consultation with First Nations that would be affected.

In 2022, a Court of Queen’s Bench judge ruled the government did not consult properly before setting up a right of way on Crown land for preparatory work, such as groundwater monitoring.

A report in June from the federal Impact Assessment Agency said the project’s environmental effects could be addressed, but it would have significant impact on Indigenous land use. The federal environment minister said he would refer the issue to cabinet for a decision.

Seeking a pause on that process will give the province time to address concerns of First Nations communities and Ottawa, Naylor said.

The Tories, now in Opposition, said there was consultation and the project needs to move ahead to prevent another disastrous flood in the region.

“I think there were hundreds and hundreds of consultations that have been done with First Nations,” interim party leader Wayne Ewasko said. Technical documents, including papers translated into Cree and Ojibway, were posted online and shared with community members, he added.

Naylor said the pause will also let the government consider changing the project’s design.

“A number of smaller mitigation projects have taken place over the years that may change what the outcome ultimately needs to look like,” she said.

The province is signing a memorandum of understanding on next steps with the Interlake Reserves Tribal Council, which represents several communities in the region.

Cornell McLean, chief of Lake Manitoba First Nation, said he’s pleased with the government’s commitment because there has been no meaningful consultation to date.

“There has been none, and they say there were text messages, phone calls, faxes. And I said, ‘Well, that’s not consultation,'” McLean said.

“If you want to have true consultation, it’s face-to-face, meaningful consultation.”

This report by The Canadian Press was first published Oct. 17, 2024.

The Canadian Press. All rights reserved.



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