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Ottawa keeps spending on influencers. Liberals say it’s about stemming disinformation

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OTTAWA – Her kids are not reading the newspapers on her kitchen counter. Instead, they’re looking at their phones to find information.

That’s the example that Treasury Board President Anita Anand brings up when she’s asked about the federal government’s efforts to get its message out via payments to social-media influencers.

She says it worries her that actors who seek to spread disinformation can more easily do that on the platforms where members of the younger generation, including her own kids, spend their time.

Since 2021, federal government departments and agencies have spent at least $1.7 million on influencers, and influencer marketing campaigns and strategies, documents recently tabled in the House of Commons and publicly available contracts show.

It’s just a fraction of what the government otherwise spends on traditional advertising.

“We need to evolve with the times,” Anand, who holds the government’s purse strings, said at a recent press conference.

Most of the social-media money is going towards institutions that have public service announcements to put out about health, travel or other topics that are also fodder for newspaper ads or commercials on TV and radio.

Health Canada, Public Health Agency of Canada, Agriculture and Agri-Food Canada and Immigration, Refugees and Citizenship Canada are all tapping influencers, or people on social-media who have built large audiences and sometimes have a reputation for expertise on certain topics.

Not all departments disclosed their data in the recently published documents, citing a constraint on time.

Recent campaigns include ones focused on promoting the COVID-19 vaccine and food safety.

These are topics ripe for disinformation, argued Anand.

“We are now in an era where people debate what is true,” she said.

“And in order to be in the realm of discussing the truth, we need to ensure that the work that we are doing in whatever portfolio is actually disseminated in an honest and clear way so that Canadians can understand what their taxpayer dollars are paying for.”

Health Minister Mark Holland echoed the comments and invoked fears over foreign interference, saying governments such as Russia’s are using modern technologies to destabilize democracies by questioning “what is and isn’t true.”

He oversees the federal bodies that are shelling out the most for influencers, with Health Canada and the Public Health Agency of Canada spending more than $1.3 million combined.

Influencers have been hired to put out government-approved messaging on topics such as safe cannabis use, dementia prevention, sexual health and mental-health resources.

“If we’re not using alternative methods of communicating, then we’re going to be failing to connect people to those services and they’re rightfully going to be upset that they didn’t get the opportunity to avail themselves,” Holland said.

As the government turns to influencers for marketing, that doesn’t mean it’s leaving traditional media behind.

For example, Health Canada spent a total of $641,878 on contracts with digital marketing firms between 2021-22 and 2023-24, just 2.5 per cent of the total $25.7 million that was spent on all of Health Canada’s marketing and advertising campaigns over the same time period.

The paid influencers are on a variety of platforms, including Instagram, YouTube and Facebook.

They’re also on TikTok, which was banned from government devices because of its potential national security risk and is under federal review.

The popular video app still remains an important platform for Ottawa to connect with Canadians, including millennials and Gen Z, whom the Liberals are trying to court ahead of the next federal election.

“We know that influencers are able to reach different sectors of the Canadian population through different media platforms,” Anand said.

“That doesn’t mean the decision relating to TikTok is somehow wrong. It just means that we need to be using safe platforms in order to disseminate the information about our policy and reach those particular sectors of the population.”

Other departments have also used unpaid influencers to help promote the government’s messaging by inviting them to some of their press conferences alongside traditional print and broadcast journalists.

That includes deputy prime minister Chrystia Freeland, who invited unpaid influencers to the launch of this year’s federal budget. Last year, similar outreach took place, with YouTube itself playing a part in facilitating the connections.

“A lot of Canadians get their information from other sources,” Freeland said alongside her cabinet colleagues.

“And it’s our responsibility to be sure that we are meeting Canadians where they are.”

This report by The Canadian Press was first published June 25, 2024.

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RCMP end latest N.B. search regarding teenage girl who went missing in 2021

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BATHURST, N.B. – RCMP in New Brunswick say a weekend ground search for evidence related to the disappearance of a teenage girl in 2021 didn’t reveal any new information.

In an emailed statement, the RCMP said 20 people participated in the search for evidence in the case of Madison Roy-Boudreau of Bathurst.

The release said the search occurred in the Middle River area, just south of the girl’s hometown.

Police have said the 14-year-old’s disappearance is being treated as a homicide investigation.

The RCMP said the search “did not reveal any new information regarding the circumstances of her disappearance.”

There are no plans for another search until police receive a tip or a lead pointing to a new search area.

This report by The Canadian Press was first published Oct. 21, 2024.

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Man Tasered after trespassing in Victoria school, forcing lockdown

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VICTORIA – A middle school in Victoria was forced into a lockdown after a man entered the building without permission, and police say they had to use a stun gun to make an arrest.

Victoria police say officers received multiple calls around noon on Monday of an unknown male entering Central Middle School, leading staff to set off emergency procedures that put the building under lockdown.

Police say its emergency response team arrived within minutes and found the suspect, who “appeared to be in a drug-induced state,” in the school’s library.

A statement from police says the suspect resisted arrest, and officers had to use a Taser to subdue the man.

He’s being held by police and has been assessed by emergency medical staff.

Police say the man was not armed and there were no continuing safety concerns for students and staff following the arrest.

This report by The Canadian Press was first published Oct. 21, 2024.

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B.C. Greens’ ex- leader Weaver thinks minority deal with NDP less likely than in 2017

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VANCOUVER – Former B.C. Green leader Andrew Weaver knows what it’s like to form a minority government with the NDP, but says such a deal to create the province’s next administration is less likely this time than seven years ago.

Weaver struck a power-sharing agreement that resulted in John Horgan’s NDP minority government in 2017, but said in an interview Monday there is now more animosity between the two parties.

Neither the NDP nor the B.C. Conservatives secured a majority in Saturday’s election, raising the prospect of a minority NDP government if Leader David Eby can get the support of two Green legislators.

Manual recounts in two ridings could also play an important role in the outcome, which will not be known for about a week.

Weaver, who is no longer a member of the Greens, endorsed a Conservative candidate in his home riding.

He said Eby would be in a better position to negotiate if Furstenau, who lost her seat, stepped aside as party leader.

“I think Mr. Eby would be able to have fresh discussions with fresh new faces around the table, (after) four years of political sniping … between Sonia and the NDP in the B.C. legislature,” he said.

He said Furstenau’s loss put the two elected Greens in an awkward position because parties “need the leader in the legislature.”

Furstenau could resign as leader or one of the elected Greens could step down and let her run in a byelection in their riding, he said.

“They need to resolve that issue sooner rather than later,” he said.

The Green victories went to Rob Botterell in Saanich North and the Islands and Jeremy Valeriote in West Vancouver-Sea to Sky.

Neither Botterell nor Valeriote have held seats in the legislature before, Weaver noted.

“It’s not like in 2017 when, you know, I had been in the (legislature) for four years already,” Weaver said, adding that “the learning curve is steep.”

Sanjay Jeram, chair of undergraduate studies in political science at Simon Fraser University, said he doesn’t think it’ll be an “easygoing relationship between (the NDP and Greens) this time around.”

“I don’t know if Eby and Furstenau have the same relationship — or the potential to have the same relationship — as Horgan and Weaver did,” he said. “I think their demands will be a little more strict and it’ll be a little more of a cold alliance than it was in 2017 if they do form an alliance.”

Horgan and Weaver shook hands on a confidence-and-supply agreement before attending a rugby match, where they were spotted sitting together before the deal became public knowledge.

Eby said in his election-night speech that he had already reached out to Furstenau and suggested common “progressive values” between their parties.

Furstenau said in her concession speech that her party was poised to play a “pivotal role” in the legislature.

Botterell said in an election-night interview that he was “totally supportive of Sonia” and he would “do everything I can to support her and the path forward that she chooses to take because that’s her decision.”

The Green Party of Canada issued a news release Monday, congratulating the candidates on their victories, noting Valeriote’s win is the first time that a Green MLA has been elected outside of Vancouver Island.

“Now, like all British Columbians we await the final seat count to know which party will have the best chance to form government. Let’s hope that the Green caucus has a pivotal role,” the release said, echoing Furstenau’s turn of phrase.

The final results of the election won’t be known until at least next week.

Elections BC says manual recounts will be held on Oct. 26 to 28 in two ridings where NDP candidates led B.C. Conservatives by fewer than 100 votes after the initial count ended on Sunday.

The outcomes in Surrey City Centre and Juan de Fuca-Malahat could determine who forms government.

The election’s initial results have the NDP elected or leading in 46 ridings, and the B.C. Conservatives in 45, both short of the 47 majority mark in B.C.’s 93-seat legislature.

If the Conservatives win both of the recount ridings and win all other ridings where they lead, Rustad will win with a one-seat majority.

If the NDP holds onto at least one of the ridings where there are recounts, wins the other races it leads, and strikes a deal with the Greens, they would have enough numbers to form a minority government.

But another election could also be on the cards, since the winner will have to nominate a Speaker, reducing the government’s numbers in the legislature by one vote.

Elections BC says it will also be counting about 49,000 absentee and mail-in ballots from Oct. 26 to 28.

The NDP went into the election with 55 ridings, representing a comfortable majority in what was then an 87-seat legislature.

Jeram, with Simon Fraser University, said though the counts aren’t finalized, the Conservatives were the big winners in the election.

“They weren’t really a not much of a formal party until not that long ago, and to go from two per cent of the vote to winning 45 or more seats in the B.C. provincial election is just incredible,” he said in an interview Monday.

Jeram said people had expected Eby to call an election after he took over from John Horgan in 2022, and if he had, he doesn’t think there would have been the same result.

He said the B.C. Conservative’s popularity grew as a result of the decision of the BC Liberals to rebrand as BC United and later drop out.

“Had Eby called an election before that really shook out, and maybe especially before (Pierre) Poilievre, kind of really had the wind in his sails and started to grow, I think he could have won the majority for sure.”

He said he wasn’t surprised by the results of the election, saying polls were fairly accurate.

“Ultimately, it really was a result that we saw coming for a while, since the moment that BC United withdrew and put their support behind the conservatives, I think this was the outcome that was expected.”

— With files from Darryl Greer

This report by The Canadian Press was first published Oct. 21, 2024.

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