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Ottawa launches $850,000 ad campaign advising Canadians to stay home during COVID-19 – CBC.ca

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The federal government has launched an $850,000 digital-based ad campaign warning Canadians about the perils of travelling abroad during the COVID-19 pandemic, which could include grounded flights or lax health rules at their destination.

The ads follow a CBC News report in late September that some snowbirds were planning to fly south this winter, despite the government’s advisory to avoid non-essential travel abroad. Since that time, a number of snowbirds have already left Canada.

Several of the new ads target snowbirds, including a video posted on Facebook and Twitter in which a forlorn older man lies in a hospital bed while sombre music plays in the background. A caption at the bottom of the screen warns that seniors are at a higher risk of developing complications from COVID-19.

The government launched the ad campaign in November “on various digital platforms” and travel websites “to reach multiple target audiences,” Global Affairs Canada spokesperson Jason Kung said in an email. The campaign will run until March 2021 during peak travel times, he said. 

Kung didn’t provide details about the individual ads. CBC News found three anti-travel videos the government posted on social media in December and ads targeting snowbirds in two magazines that launched in November and December respectively. 

‘Missed the boat’?

Some snowbirds who are already at their winter destination question the timing of the campaign blitz.

“I think they missed the boat with that one,” said Lorraine Douglas, 67, of Osoyoos, B.C. On Oct. 24, she and her husband, David, flew to San Jose del Cabo, Mexico, where they own a condo. She said the flight was full.

“Most people who come to this area of Baja [Mexico] are coming down in October,” she said.

Kung said that “elements of the campaign were released in November when older adults typically consider travelling down south.” He didn’t specify which elements.

Regarding the campaign’s anti-travel message, Douglas said it doesn’t phase her because COVID-19 safety regulations are strict in her area.

“You have to wear a mask, even if you’re walking on the street,” she said. “We’re outside in the sunshine…. So we actually feel safer here than we would at home.”

Lorraine Douglas and her husband, David, of Osoyoos, B.C., flew to San Jose del Cabo, Mexico, on Oct. 24, where they own a condo. (Submitted by Lorraine Douglas)

The federal government argues Canadians are safer at home, as COVID-19 cases continue to surge in many parts of the world.

But the government won’t stop Canadians from travelling abroad. Although the Canada-U.S. land border is closed to non-essential travel, Canadians can still fly to the Unites States, as well as to other countries with open borders, such as Mexico. They can also return to Canada, as long as they quarantine for 14 days.

Just over one million Canadian air passengers have entered Canada since March 21, according to the Canada Border Services Agency.

Canadian snowbirds typically head to U.S. Sunbelt states for the winter. According to U.S. Customs and Border Protection, 244,244 Canadians have flown to the United States since October. 

You can have fun at home

One of the government’s new video ads targets families pondering travelling abroad over the holidays. It reminds them that the pandemic isn’t over and they can entertain themselves at home with such activities as playing in the snow.

Some of the most serious messages are aimed at snowbirds, including a large ad posted in the latest edition of Ontario’s Fifty-Five Plus magazine.

It warns seniors that along with being more susceptible to complications from COVID-19, they also face potential pitfalls, such as inadequate medical coverage and less strict health measures at their destination compared to Canada.

Shelton Papple and his wife, Sandra, on the golf course in Fort Myers, Fla. The snowbirds travelled to Florida on Dec. 4, despite the ongoing COVID-19 pandemic. (Submitted by Sandra Papple)

Shelton Papple, 66, of Brantford, Ont., said he didn’t see any of the government’s advertising before Dec. 4. That’s when he and his wife, Sandra, flew to Buffalo, N.Y., and shipped their car to the city so they could drive the rest of the way to Florida — despite a closed U.S. land border. 

Papple said that contrary to the ominous ads, he and his wife feel safe in in their neighbourhood in Fort Myers. They have invested in medical insurance that includes COVID-19 coverage and live in a gated community where people are taking COVID-19 precautions, he said.

“Everybody’s wearing a mask, everybody’s social distancing. When we play golf, everybody takes her own cart,” said Papple. “We’re doing no different than what we would do at home … except there’s more to do and it’s outside.”

But there are many Canadians, including snowbirds, who have opted not to travel abroad this winter. They include Roy Graham, 65, of Toronto.

Roy Graham of Toronto normally spends the winters in Rotonda West, Fla. But he’s not going this year due to fears of being infected with COVID-19 while abroad. (Submitted by Roy Graham)

The snowbird and his adult daughter normally spend the winter in Rotonda West, Fla. But this year, Graham believes the stakes are too high for himself and his daughter, who has health issues.

“The uncertainty of what’s happening down south, with COVID running rampant in different states, you just don’t know what to expect.”

Graham viewed the government’s video ad targeting snowbirds at the request of CBC News and said the message it sends reinforces his decision not to travel this winter.

“It touches a nerve,” he said. “You don’t want to be a statistic.”

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Looking for the next mystery bestseller? This crime bookstore can solve the case

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WINNIPEG – Some 250 coloured tacks pepper a large-scale world map among bookshelves at Whodunit Mystery Bookstore.

Estonia, Finland, Japan and even Fenwick, Ont., have pins representing places outside Winnipeg where someone has ordered a page-turner from the independent bookstore that specializes in mystery and crime fiction novels.

For 30 years, the store has been offering fans of Agatha Christie’s Hercule Poirot or Arthur Conan Doyle’s Sherlock Holmes a place to get lost in whodunits both old and new.

Jack and Wendy Bumsted bought the shop in the Crescentwood neighbourhood in 2007 from another pair of mystery lovers.

The married couple had been longtime customers of the store. Wendy Bumsted grew up reading Perry Mason novels while her husband was a historian with vast knowledge of the crime fiction genre.

At the time, Jack Bumsted was retiring from teaching at the University of Manitoba when he was looking for his next venture.

“The bookstore came up and we bought it, I think, within a week,” Wendy Bumsted said in an interview.

“It never didn’t seem like a good idea.”

In the years since the Bumsteds took ownership, the family has witnessed the decline in mail-order books, the introduction of online retailers, a relocation to a new space next to the original, a pandemic and the death of beloved co-owner Jack Bumsted in 2020.

But with all the changes that come with owning a small business, customers continue to trust their next mystery fix will come from one of the shelves at Whodunit.

Many still request to be called about books from specific authors, or want to be notified if a new book follows their favourite format. Some arrive at the shop like clockwork each week hoping to get suggestions from Wendy Bumsted or her son on the next big hit.

“She has really excellent instincts on what we should be getting and what we should be promoting,” Micheal Bumsted said of his mother.

Wendy Bumsted suggested the store stock “Thursday Murder Club,” the debut novel from British television host Richard Osman, before it became a bestseller. They ordered more copies than other bookstores in Canada knowing it had the potential to be a hit, said Michael Bumsted.

The store houses more than 18,000 new and used novels. That’s not including the boxes of books that sit in Wendy Bumsted’s tiny office, or the packages that take up space on some of the only available seating there, waiting to be added to the inventory.

Just as the genre has evolved, so has the Bumsteds’ willingness to welcome other subjects on their shelves — despite some pushback from loyal customers and initially the Bumsted patriarch.

For years, Jack Bumsted refused to sell anything outside the crime fiction genre, including his own published books. Instead, he would send potential buyers to another store, but would offer to sign the books if they came back with them.

Wendy Bumsted said that eventually changed in his later years.

Now, about 15 per cent of the store’s stock is of other genres, such as romance or children’s books.

The COVID-19 pandemic forced them to look at expanding their selection, as some customers turned to buying books through the store’s website, which is set up to allow purchasers to get anything from the publishers the Bumsteds have contracts with.

In 2019, the store sold fewer than 100 books online. That number jumped to more than 3,000 in 2020, as retailers had to deal with pandemic lockdowns.

After years of running a successful mail-order business, the store was able to quickly adapt when it had to temporarily shut its doors, said Michael Bumsted.

“We were not a store…that had to figure out how to get books to people when they weren’t here.”

He added being a community bookstore with a niche has helped the family stay in business when other retailers have struggled. Part of that has included building lasting relationships.

“Some people have put it in their wills that their books will come to us,” said Wendy Bumsted.

Some of those collections have included tips on traveling through Asia in the early 2000s or the history of Australian cricket.

Micheal Bumsted said they’ve had to learn to be patient with selling some of these more obscure titles, but eventually the time comes for them to find a new home.

“One of the great things about physical books is that they can be there for you when you are ready for them.”

This report by The Canadian Press was first published on Sept. 15, 2024.



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Labour Minister praises Air Canada, pilots union for avoiding disruptive strike

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MONTREAL – Canada’s labour minister is praising both Air Canada and the union representing about 5,200 of its pilots for averting a work stoppage that would have disrupted travel for hundreds of thousands of passengers.

Steven MacKinnon’s comments came in a statement shared to social media shortly after Canada’s largest air carrier announced it had reached a tentative labour deal with the Air Line Pilots Association.

MacKinnon thanked both sides and federal mediators, saying the airline and its pilots approached negotiations with “seriousness and a resolve to get a deal.”

The tentative agreement averts a strike or lockout that could have begun as early as Wednesday for Air Canada and Air Canada Rouge, with flight cancellations expected before then.

The airline now says flights will continue as normal while union members vote on the tentative four-year contract.

Air Canada had called on the federal government to intervene in the dispute, but Prime Minister Justin Trudeau said Friday that would only happen if it became clear no negotiated agreement was possible.

This report from The Canadian Press was first published Sept. 15, 2024.

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As plant-based milk becomes more popular, brands look for new ways to compete

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When it comes to plant-based alternatives, Canadians have never had so many options — and nowhere is that choice more abundantly clear than in the milk section of the dairy aisle.

To meet growing demand, companies are investing in new products and technology to keep up with consumer tastes and differentiate themselves from all the other players on the shelf.

“The product mix has just expanded so fast,” said Liza Amlani, co-founder of the Retail Strategy Group.

She said younger generations in particular are driving growth in the plant-based market as they are consuming less dairy and meat.

Commercial sales of dairy milk have been weakening for years, according to research firm Mintel, likely in part because of the rise of plant-based alternatives — even though many Canadians still drink dairy.

The No. 1 reason people opt for plant-based milk is because they see it as healthier than dairy, said Joel Gregoire, Mintel’s associate director for food and drink.

“Plant-based milk, the one thing about it — it’s not new. It’s been around for quite some time. It’s pretty established,” said Gregoire.

Because of that, it serves as an “entry point” for many consumers interested in plant-based alternatives to animal products, he said.

Plant-based milk consumption is expected to continue growing in the coming years, according to Mintel research, with more options available than ever and more consumers opting for a diet that includes both dairy and non-dairy milk.

A 2023 report by Ernst & Young for Protein Industries Canada projected that the plant-based dairy market will reach US$51.3 billion in 2035, at a compound annual growth rate of 9.5 per cent.

Because of this growth opportunity, even well-established dairy or plant-based companies are stepping up their game.

It’s been more than three decades since Saint-Hyacinthe, Que.-based Natura first launched a line of soy beverages. Over the years, the company has rolled out new products to meet rising demand, and earlier this year launched a line of oat beverages that it says are the only ones with a stamp of approval from Celiac Canada.

Competition is tough, said owner and founder Nick Feldman — especially from large American brands, which have the money to ensure their products hit shelves across the country.

Natura has kept growing, though, with a focus on using organic ingredients and localized production from raw materials.

“We’re maybe not appealing to the mass market, but we’re appealing to the natural consumer, to the organic consumer,” Feldman said.

Amlani said brands are increasingly advertising the simplicity of their ingredient lists. She’s also noticing more companies offering different kinds of products, such as coffee creamers.

Companies are also looking to stand out through eye-catching packaging and marketing, added Amlani, and by competing on price.

Besides all the companies competing for shelf space, there are many different kinds of plant-based milk consumers can choose from, such as almond, soy, oat, rice, hazelnut, macadamia, pea, coconut and hemp.

However, one alternative in particular has enjoyed a recent, rapid ascendance in popularity.

“I would say oat is the big up-and-coming product,” said Feldman.

Mintel’s report found the share of Canadians who say they buy oat milk has quadrupled between 2019 and 2023 (though almond is still the most popular).

“There seems to be a very nice marriage of coffee and oat milk,” said Feldman. “The flavour combination is excellent, better than any other non-dairy alternative.”

The beverage’s surge in popularity in cafés is a big part of why it’s ascending so quickly, said Gregoire — its texture and ability to froth makes it a good alternative for lattes and cappuccinos.

It’s also a good example of companies making a strong “use case” for yet another new entrant in a competitive market, he said.

Amid the long-standing brands and new entrants, there’s another — perhaps unexpected — group of players that has been increasingly investing in plant-based milk alternatives: dairy companies.

For example, Danone has owned the Silk and So Delicious brands since an acquisition in 2014, and long-standing U.S. dairy company HP Hood LLC launched Planet Oat in 2018.

Lactalis Canada also recently converted its facility in Sudbury, Ont., to manufacture its new plant-based Enjoy! brand, with beverages made from oats, almonds and hazelnuts.

“As an organization, we obviously follow consumer trends, and have seen the amount of interest in plant-based products, particularly fluid beverages,” said Mark Taylor, president and CEO of Lactalis Canada, whose parent company Lactalis is the largest dairy products company in the world.

The facility was a milk processing plant for six decades, until Lactalis Canada began renovating it in 2022. It now manufactures not only the new brand, but also the company’s existing Sensational Soy brand, and is the company’s first dedicated plant-based facility.

“We’re predominantly a dairy company, and we’ll always predominantly be a dairy company, but we see these products as complementary,” said Taylor.

It makes sense that major dairy companies want to get in on plant-based milk, said Gregoire. The dairy business is large — a “cash cow,” if you will — but not really growing, while plant-based products are seeing a boom.

“If I’m looking for avenues of growth, I don’t want to be left behind,” he said.

Gregoire said there’s a potential for consumers to get confused with so many options, which is why it’s so important for brands to find a way to differentiate themselves, whether it’s with taste, health, or how well the drink froths for a latte.

Competition in a more crowded market is challenging, but Taylor believes it results in better products for consumers.

“It keeps you sharp, and it forces you to be really good at what you’re doing. It drives innovation,” he said.

This report by The Canadian Press was first published Sept. 15, 2024.



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