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Parliamentary Secretary René Arseneault Announces an Investment of Close to $3 million for Official Languages in Nova Scotia – Canada NewsWire



The Government of Canada provides funding for upgrades at Université Sainte-Anne and supports 18 official-language organizations in Nova Scotia

POINTE-DE-L’ÉGLISE, NS, Aug. 31, 2020 /CNW/ – Promoting our two official languages helps keep Canada’s communities vibrant and engaged, and allows citizens to be open to the benefits of linguistic duality.

At a virtual announcement this morning, René Arseneault, Parliamentary Secretary to the Minister of Economic Development and Official Languages (Atlantic Canada Opportunities Agency and Official Languages)— along with Darrell Samson, Parliamentary Secretary to the Minister of Veterans Affairs and Associate Minister of National Defence and Member of Parliament (Sackville–Preston–Chezzetcook), and representatives of Université Sainte-Anne—unveiled $579,500 in funding to upgrade the learning spaces and technological infrastructure at the campus of Université Sainte-Anne in Pointe-de-l’Église. This announcement was made on behalf of the Honourable Mélanie Joly, Minister of Economic Development and Official Languages. Funding for the project comes from the Action Plan for Official Languages 2018‒2023: Investing in our Future. It will be used to purchase technological equipment and furnishings, and to renovate the interior of five heavily used learning spaces. These renovations include the conversion of the Chapelle Gustave-Blanche into a 150-seat amphitheatre and the transformation of an existing learning space into a “makerspace” designed to foster ideas, discussion and group work at the Centre de l’entrepreneuriat Louis-E.-Deveau.

Parliamentary Secretary Arseneault took the opportunity to reiterate the Government of Canada’s support for groups working to promote official languages in Nova Scotia. Eighteen Francophone organizations will receive a total of $2,116,800 in funding through the Cooperation with the Community Sector sub-component of the Development of Official Language Communities Program. The funds will enable these groups to deliver rich and dynamic annual programming to Nova Scotia’s Acadian and Francophone community.

The investments will strengthen official-language minority communities in Nova Scotia and allow organizations to continue their work to preserve and promote the vitality of these communities’ cultural heritage.


“The vitality of our official-language minority communities depends to a large extent on the dynamism of the organizations and groups dedicated to promoting the language and culture of their region. I am very proud to be able to announce this financial support, which will promote Acadia and the Francophonie throughout Nova Scotia.”

—The Honourable Mélanie Joly, Minister of Economic Development and Official Languages

“We are grateful to Canadian Heritage for supporting this upgrade project, which comes at just the right time. These investments will provide us with the space and technology we need to give classes simultaneously in distance learning and face-to-face mode during the COVID-19 pandemic and into the future. The upgrades are important for the quality of our course offerings.”

—Allister Surette, Rector and Vice Chancellor of Université Sainte-Anne

Quick Facts

  • The Action Plan for Official Languages 2018‒2023: Investing in our Future reflects the Government of Canada’s overall vision of building a strong Canadian Francophonie and supporting our official-language minority communities.
  • The Action Plan represents an additional investment of$499.2 million over five years and comprises three pillars: strengthening our communities, enhancing access to services and promoting a bilingual Canada.
  • Canadian Heritage’s Official Languages Support Programs promote French and English in Canadian society and enhance the vitality of English- and French-speaking minority communities.
  • There are official-language minority communities in every province and territory across the country, each with their own particular situations and needs.

Associated Links

Client Name

Total Funding in 20202021

L’Acadie de Chezzetcook Association


Association du Centre communautaire de la Rive-Sud


Association francophone de la Vallée


Centre communautaire francophone de Truro


Comité provincial des Jeux de l’Acadie, région Nouvelle-Écosse


Conseil acadien de Par-en-bas


Conseil jeunesse provincial de la Nouvelle-Écosse (C.J.P.)


Fédération acadienne de la Nouvelle-Écosse


Fédération culturelle acadienne de la Nouvelle-Écosse


Fédération des femmes acadiennes de la Nouvelle-Écosse (FFANE)


Fédération des parents acadiens de la Nouvelle-Écosse


La Picasse, centre communautaire culturel


Regroupement des aînés de la Nouvelle-Écosse


Société acadienne de Clare


Société acadienne Sainte-Croix


Conseil communautaire du Grand-Havre


Conseil communautaire Étoile de l’Acadie


Société Saint-Pierre




SOURCE Canadian Heritage

For further information: For more information (media only), please contact: Alexander Cohen, Press Secretary, Office of the Minister of Economic Development and Official Languages, 613-404-9121, [email protected]; Media Relations, Canadian Heritage, 819-994-9101, 1-866-569-6155, [email protected]

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View Marketing as an Investment—Not an Expense – Advanced Manufacturing



Trends and Ideas in Strategic Marketing

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Although today’s business owners are often inclined to see marketing as an expense, Drucker’s view is more accurate. Marketing is a needed investment. Marketing drives results by finding new customers.

Marketing investments can include updating your message and website, producing customer video testimonials, and developing webinars.

Time to Build a Moat

When organizations treat marketing as a cost, they often focus on short-term sales and ignore the long term. However, if you want your company to continue growing, your goal should be to build as much of a moat around your business as you can. This is achieved by expanding your investment of marketing dollars into your company’s owned assets. Such investments may include; updating your message and website every year, producing customer video testimonials for use as sales tools, developing a series of educational webinars, and developing content that can be used both for thought leadership and for search engine optimization (SEO). Although these efforts may not produce short-term returns, they will aid in strengthening your manufacturing business over time.

The problem is that if you only look for marketing initiatives that guarantee an immediate ROI—consistent with a view of marketing as an expense—you will never plant any of these long-term marketing seeds needed to build the moat that is necessary to create a sustainable competitive advantage.

Examining my own life as a business owner, I have “walked the walk” while growing TribalVision. The reason TribalVision has achieved success is that, from day one, I’ve understood the importance of marketing to unlock dramatic growth. Before even opening the doors for business, and with little money to spare, I wrote a book, spent months crafting TribalVision’s message, built a website that made TribalVision look like an established company, developed an animated video to explain the “why” behind TribalVision, wrote multiple white papers, developed numerous marketing presentations, and crafted a 30-page marketing plan to identify and capture new business.

If I had viewed marketing as an expense rather than an investment, I never would have done any of these activities. I simply would have started TribalVision with a business card, an average 10-page website and not much else, which is what most startups with little money do. Looking back 10 years later, although I cannot attribute a specific ROI to each of those assets, I know those investments as a whole provided a much larger payoff than I would have earned by focusing only on short-term ROI initiatives.

Take a Leap of Faith

If we are to build something great, we must take a leap of faith—a calculated leap of faith but a leap of faith nonetheless.

If Howard Schultz, Steve Jobs, Richard Branson, or Elon Musk invested only in efforts backed by guaranteed results, they never would have built their empires.

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Bank-backed growth fund makes first Quebec investment in bus booking website – Financial Post



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“We’re really, really confident that we will be able to weather the storm,” Maurice said.

The Series C for Busbud also comes as the coronavirus pandemic continues to put financial pressure on firms and make for an uncertain global investing environment. That environment is making it harder than normal for small and medium-sized companies to grow into bigger firms, which was a pre-existing issue in Canada.

The CBGF was launched in 2018, following work done by the federal government’s Advisory Council on Economic Growth, which found many Canadian companies weren’t growing after they reached a certain point. And Rossolatos says that, at the moment, some investors have had to focus on their existing portfolio or hold off on additional deals.

“However, the growth capital gap in Canada has become much larger as a result of the pandemic,” he said. “At CBGF, we have chosen to ‘lean in’ to support entrepreneurs where we could.”

The Toronto-based CBGF, which is backed by 13 of Canada’s biggest financial institutions, started out with capital commitments of $545 million from shareholders such as Royal Bank of Canada and Manulife Financial Corp. The fund typically shoots for investments of between $3 million to $20 million in established Canadian companies, taking minority ownership stakes in them in return.

CBGF has now invested $137.8 million in 15 companies, including seven investments made during the pandemic, Rossolatos said.

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Rally raises $17M to expand a platform that lets you invest in (but not buy) collectibles – TechCrunch



When people ponder the investment opportunity around collectibles, they probably think about things like wine auctions, sales of very expensive, old cars or baseball cards, or maybe a pocket watch that made an unlikely appearance on an antiques TV show, hoping that their piece of treasured tat might one day also be worth millions. But a startup announcing some funding today is hoping that you might add another kind of more realistic kind of collectibles investment into the mix: taking equity in an objet that you might not own outright, but might still prove to give you good dividends.

New York-based Rally, which has built a platform for owners to list rare collectibles, and for others to take investments in them starting at $1, has raised $17 million in an investment of its own, on the back of reaching 200,000 users investing in some 120 “IPOs”, equivalent to more than $15 million worth of assets, according to the startup.

Along with the investment, Rally is also announcing a new leader. George Leimer, who has previously worked at Disney/ESPN, Apple & eBay, is taking on the role of CEO. Christopher Bruno, founding CEO, will take on a new role as president.

Rally got its start in 2017 with a focus on class cars — its full name is Rally Rd. (and, boo for us plus disclaimer, the person who first wrote about it here at TechCrunch, the lovely Fitz Tepper, eventually got poached to work there). Since then it has expanded beyond that to a wider set of categories including wine, sports memorabilia, comic books, watches and more, with the average investment per user hovering at around $300 per offering.

Co-founder and chief product officer Rob Petrozzo said in an interview that new funding round will be used in part to invest further in technology and growing the business, and in part to bring in a wider set of collectibles categories into the mix, in particular through partnerships with other companies.

Which, he would not disclose, but you could imagine how Rally might work as an interesting complement to those who specialize in sales of collectibles, using Rally as an alternative to outright big-ticket sales to meet customer interest in cases when those customers might not want to sink thousands or millions of dollars into a single item, but — as they would with other kinds of investments — spread their smaller amount of money across a wider number of assets.

Rally’s investment is coming from an interesting group of backers, both strategic and financial. They include Porsche Ventures, the Raptor Group (founded by Jim Pallotta, the investor who has owned a number of sports teams), Japanese firm Global Brain and Alexis Ohanian.

The round was actually closed this summer, Petrozzo said. Of the investors, Porsche has an obvious car connection, and was specifically interested in the company because of its connection to younger users, who are less likely to ever be able to buy classic cars, and might never, given changing tastes and consumer behavior.

“We want to have a front-row seat in the alternative investment space, and Rally is the perfect partner, as the average investor on Rally is just 27 years old, we will be able to increase our engagement with younger target groups. We will continue to learn about digital communities and explore business opportunities in FinTech,” said Stephan Baral, Head of Porsche Ventures US, in a statement.

But the other backers are also key, added Petrozzo. “It’s about bringing in a group of investors connected to sports teams and investing in them, and Alexis of course who knows how to build a community,” he said.

It brings the total raised by Rally to $27 million, and it’s not disclosing its valuation.

The company — which interfaces with customers by way of a handy mobile app, or via the web — has seen some significant growth in the last year, which is an interesting by product, I’m guessing, of a wave of people spending more time at home, and staring at screens, and looking for interesting alternatives for where to put their money.

The company said it now has some 200,000 users, with transaction growing some 195% in the last 12 months. Sports memorabilia, Petrozzo said that sports memorabilia has been the most successful and popular category in recent months.

Again, this is probably unsurprising: given how many professional and amateur sports have had to pause and only restart in very controlled circumstances, a platform like Rally provides an outlet for armchair sports fans to indulge in some activity to while away the time.

Typical items include things like a 1937 Heisman Trophy (valued: $460,000) and a Mike Trout Rookie Autograph Card ($225,000: a variant of it was the most expensive baseball card ever sold), but shareholders on the Rally platform can take stakes for under $50 per share.

It turns out that Ohanian’s interest isn’t based on “community building” but on collectibles, as a Rally customer.

“I’ve been investing in collectibles on Rally for nearly two years. It’s the first platform that has made investing in my passions as easy as buying/selling stock,” he said in a statement. “I’m excited to now also be an investor in the company, and am looking forward to watching Rally continue to grow.”

Under Rally’s model, Petrozzo said that the consigner keeps “ownership” of the collectible, the idea being that if the owner decides to sell it, it’s reached a new valuation by way of Rally’s trading platform. Investors can then cash out if the item is sold, or continue trading their shares with other investors, as you would on the stock market. Rally takes on custodianship of the item when it’s being traded on its platform.

“We manage the asset, which is insured and stored by us,” he said, adding that the company also has dabbled in showing off some of the collection at a store in Manhattan, although that project seems to be on pause for now. Having possession of the asset seems to reduce at least some of the risk — which you get in every investment platform, from traditional investing to Robinhood to everything else in between, but may feel especially acute here given that taking equity in collectibles is a new investment class.

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