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Shorten Your Job Search by Writing a Compelling Value Proposition Letter — Part 2

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Compelling Value Proposition Letter

In this column, I will be keeping the promise I made in my last column (Part 1) to provide examples of value proposition letters you can send unsolicited to employers as part of your job search activities. In other words, you are not responding to a job posting with your resume and a value proposition letter; instead, you are fishing for possible employment opportunities now or in the future.

Before you get to my examples, here are a few recommendations to increase the chances of your email being read and acted upon:

  • Keep your letter to a maximum of 300 words.
  • Copy/paste your letter into the body of your email. Never send your letter as an attachment.
  • Always address your letter to a specific person.
  • Make your email subject line compelling enough to get the recipient to open it. Your email subject line determines whether or not your email will be opened. Spend extra time crafting an eye-catching email subject line.

 

EXAMPLES:

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  • In 3 months, I grew my employer’s Instagram followers by 30%. Now I want to be your next social media manager.
  • Social Media Manager with Non-Profit Expertise Interested In Helping Your Team
  • Revolutionize Your Call Centre Operations with My 20+ Years of Experience

First value proposition letter example (171 words):

Dear [Executive],

More than 20 years later, I still recall first eating Kay’s Potato Chips, your Sour Cream & Onion, while visiting an aunt who lived in Dayton, Ohio. I was immediately hooked. Therefore, I was thrilled to see you breaking into the Canadian market and your chips now available in grocery stores throughout Ontario.

Given your expansion into Canada, I would not be surprised if your Procurement team is pushed to the limit. (This is your pain hypothesis which in this case is not a stretch when you consider the demands on a company expanding into a foreign market.)

When I was a Senior Buyer/Planner at Deep Nutrition Corp. before its acquisition by Soylent Industries, I created the company’s first Supplier Quality Assurance program along with negotiating cost-saving long-term agreements with Deep Nutrition’s top four suppliers. Those agreements helped Deep Nutrition grow sales volume from $14 million when I arrived to over $31 million within three years.

Can we talk over the phone about Kay’s Potato Chip’s expansion plans for Canada and your current supply chain? With my background, I can help your company’s expansion plan proceed as smoothly as possible. I look forward to hearing from you.

 

Sincerely,

 

Nick Kossovan

LinkedIn profile: https://www.linkedin.com/in/nickkossovan/

Second value proposition letter example (265 words):

Dear [Executive],

I am writing to express my interest in bringing my sales skills to Prescott Pharmaceuticals. With over 24 years of pharmaceutical industry experience, 16 with Edgars Industries, I have a track record of successfully selling pharmaceutical products to healthcare providers and institutions.

As I am sure you are aware, Umbrella Corp. has expansion plans to come to Canada in the latter part of this year. Therefore, you and Prescott Pharmaceuticals’ leadership team are likely brainstorming how your company will maintain its current market share while staying ahead of Umbrella Corp.

Having someone like me, who has built a successful pharmaceutical sales career on the premises “relationships are everything” in the field, would notably differentiate Prescott Pharmaceuticals for Umbrella Corp.

My high-level achievements include the following:

  • Developed and executed business plans for various pharmaceutical products in the Prescott Pharmaceuticals portfolio targeting primary care and specialty physicians throughout Canada’s Atlantic region.
  • Exceeded sales targets by 10% every quarter and beat department averages by 25% every quarter for the past 7 years.
  • Grew market share by 20% for 30+ products in the Atlantic region. (my territory)
  • Generated an average of $18 million in revenue per year.
  • Two-time recipient of the Albert P. Johns internal company award for sales excellence.

As you can see, my core capabilities are selling a portfolio of pharmaceutical products and developing local strategic business plans to increase market volume.

I would happily jump on a call with you over the next few days. If nothing else, I can share insights about how I achieved the abovementioned results.

I look forward to hearing from you.

Sincerely,

Nick Kossovan

LinkedIn profile: https://www.linkedin.com/in/nickkossovan/

It is no secret that there is a lot of employee churn happening. Hence, you can be certain that most employers have several current, or soon-to-be, openings. So, put yourself in an employer’s shoes. If an opening suddenly arises, especially an unforeseen opening, say due to an employee moving on, what is more straightforward, posting the job opening and spending time shifting through 100s of resumes, mostly from unqualified job seekers and then conducting interviews, etc., or reaching out to someone who sent a value proposition letter?

Yes, some recipients will delete your letter. Some will forward it to HR, where it will languish in the “black hole,” however, there will be those who will email or call you, especially if your timing happens to be right. Incorporating sending value proposition letters as part of your job search strategy gives credence to the adage, “You have nothing to lose and everything to gain.” 

______________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

 

Business

Calgary breaks all-time record in housing starts but increasing demand keeps inventory low – CBC.ca

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Soaring housing demands in Calgary led to an all-time record for new residential builds last year, but inventory levels of completed and unsold units remained low due to demand outpacing supply.

According to the latest report from Canada Mortgage and Housing Corporation (CMHC), total housing starts increased by 13 per cent in Calgary, reaching a total of 19,579 units with growth across all dwelling types in the city.

That compares to a decline of 0.5 per cent overall for housing starts in the six major Canadian cities surveyed by CMHC.

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Calgary also had the highest housing starts by population.

“Part of the reason why we think that might have happened is that developers are responding to low vacancies in the rental market,” said Adebola Omosola, a housing economics specialist with CMHC.

“The population of Calgary is still growing, a record number of people moved here last year, and we still expect that to remain at least in the short term.”

Earlier this year, the Calgary Real Estate Board also predicted that demand, especially for rental apartments, wouldn’t let up any time soon. 

Industry can cope with demand, expert says

According to numbers from the report, average construction times were higher in 2023 for all dwelling types except for apartments.

The agency’s report suggests the increase in the number of under-construction residential projects might mean builders are operating at or near full capacity.

However, there’s optimism the construction industry can match the increasing need.

Brian Hahn, CEO of BILD Calgary Region, said despite concerns around about construction costs, project timelines and labour shortages, the industry has kept up with the demand for new builds.

Demand is expected to remain robust, but the construction industry can keep up, according to BILD Calgary region CEO Brian Hahn.
Demand is expected to remain robust, but the construction industry can keep up, according to BILD Calgary Region chief executive officer Brian Hahn. (Shaun Best/Reuters)

“I’ve heard that kind of conversation at the end of 2022 and I heard it in 2023,” Hahn said.

“Yet here we are early in 2024, and January and February were record numbers again.”

Hahn added he believes the current pace of construction will continue for at least the next six months and that the industry is looking at initiatives to attract more people to the trades.

Increase in row house and apartment construction

Construction growth was largely driven by new apartment projects, making up almost half of the housing starts in Calgary in 2023.

The federal housing agency says 9,034 apartment units were started that year, an increase of 17 per cent from the previous year. Of those, about 54 per cent were purpose-built rentals.

Apartments made up around two-thirds of all units under construction, CMHC said, with the total number of units under construction reaching 23,473.

Growth, however, was seen across all dwelling types. Row homes increased by 34 per cent from the previous year while groundbreaking on single-detached homes grew by two per cent.

“Notwithstanding challenges, our members and the industry counterparts that support them managed to produce a record amount of starts and completions,” Hahn said.

“I have little doubt that the industry will do their very best to keep pace at those levels.”

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Ottawa real estate: House starts down, apartments up in 2023 – CTV News Ottawa

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Rental housing dominated construction in Ottawa last year, according to a new report from the Canada Mortgage and Housing Corporation (CMHC).

Residential construction declined significantly in 2023, with housing starts dropping to 9,245 units, a 19.5 per cent decline from the record high observed in 2022. But while single-detached and row housing starts fell compared to 2022, new construction for rental units and condominiums rose.

“There’s been a shift toward rental construction over the past two years. Rental housing starts made up nearly one third of total starts in 2023, close to double the average of the previous five years,” the report stated.

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Apartment starts reached their highest level since the 1970s.

“The trend toward rental and condominium apartment construction follows increased demand in these market segments due to population growth, households looking for affordable options, and some seniors downsizing to smaller units,” the CMHC said.

Demand from international migration and students, the high cost of home ownership, and people moving to Ottawa from other parts of Ontario were the main drivers for rental housing starts in 2023. The CMHC says rental and condominium apartment starts made up 63 per cent of total starts in 2023, compared to the average of 37 per cent for the period 2018-2022.

There was a modest increase in rental housing starts in 2023 over the record-high seen the year prior and a jump in new condominiums. The report shows 5,846 new apartments were built in Ottawa last year, up 2.1 per cent compared to 2022.

Housing starts in Ottawa by year. (CMHC)

Big demand for condos

The CMHC said condo starts reached a new high in 2023, increasing 3 per cent from 2022 numbers.

“As of the end of 2023, there were only 13 completed and unsold condominium units, highlighting continued demand for new units,” the CMHC said.

Condominum starts increased in areas such as Chinatown, Hintonburg, Vanier and Alta Vista, as well as some suburban areas like Kanata, Stittsville, and western Orléans. Condo apartment construction declined in denser parts of the city like downtown, Lowertown and Centretown, the report says.

Taller buildings are also becoming more common, as the cranes dotting the skyline can attest. The CMHC notes that buildings with more than 20 storeys accounted for nearly 10 per cent of apartment structure starts in 2022 and 2023, compared to an average of 2 per cent over the 2017-2021 period. The number of units per building also rose 7 per cent compared to 2022.

Apartment building heights in Ottawa by year. (CMHC)

Single-detached home construction down significantly

The number of new single-detached homes built in Ottawa last year was the lowest level seen in the city since the mid 1990s, CMHC said.

“The Ottawa area experienced a slowdown in residential construction in 2023, driven by a significant decline in single-detached and row housing starts,” the CMHC said.

Single-detached housing starts were down 45 per cent compared to 2022. Row house starts dropped by 38 per cent compared to 2022, marking a third year of declines in a row.

“Demand for single-detached and row houses also declined in 2023. Higher mortgage rates and home prices have led to a shift in demand toward more affordable rental and condominium units,” the report said.

There were 1,535 single-detached housing starts in Ottawa last year, 208 new semi-detached homes and 1,678 new row houses.

The majority of single-detached and row housing starts were built in suburban communities such as Barrhaven, Stittsville, Kanata, Orléans and rural parts of the city.

“Increased construction costs resulting from higher financing rates and inflation that occurred in 2022 and 2023 contributed to the decline in construction in the region,” the CMHC said. 

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Trump’s media company ticker leads to fleeting windfall for some investors

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A man looks at a screen that displays trading information about shares of Truth Social and Trump Media & Technology Group, outside the Nasdaq Market site in New York City, U.S., March 26.Brendan McDermid/Reuters

Possible confusion over the new stock symbol for former President Donald Trump’s Truth Social (DJT-Q) saw some investor brokerage balances briefly jump by hundreds of thousands of dollars on Tuesday, the first day Trump’s “DJT” ticker traded.

Several people complained on social media about briefly seeing the value of their DJT stock holdings on Charles Schwab platforms inflated to figures more in line with what they would be worth if the shares traded at the level of the Dow Jones Transportation Average.

Some users said they faced a similar issue in pre-market hours on Morgan Stanley’s E*Trade trading platform.

Shares of Trump Media & Technology Group opened Tuesday at $70.90, while the Dow Jones Transportation Average started the session at 15,937.73 points.

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For one trader, the Schwab brokerage balance jumped by more than $1 million due to the error, according to a screen grab shared on social media platform X. Reuters was unable to contact the trader or independently verify the brokerage balance.

“It sure was nice seeing millions in the account, even if it wasn’t real,” another person, going by the username @DanielBenjamin8, who faced the issue in his E*Trade account, posted on X.

Two X users and one on Reddit surmised that the inflated balances were due to the ticker symbol for the company being nearly identical to the index.

A spokeswoman for Charles Schwab said that certain users on some of Schwab’s trading platforms saw their brokerage balances briefly inflated due to a technical issue.

The issue has been resolved and investors are able to trade equities and options on Schwab platforms, she said. Schwab declined to describe the exact cause of the issue.

E*Trade did not immediately respond to a request for comment outside of regular business hours.

Trump Media & Technology Group and S&P Dow Jones Indices, which maintains the Dow Jones Transportation Average Index, did not immediately comment on the issue.

While social media users said the issue appeared to have been resolved, many rued not being able to cash out their supposed gains from the error.

“I better go tell my boss that I’m actually not retiring,” the trader whose account balance had briefly jump by more than $1 million, wrote on X.

Trump Media & Technology Group shares surged more than 36% on Tuesday in their debut on the Nasdaq that comes more than two years since its merger with a blank-check firm was announced.

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