Patrick Johnston: Sports media battles to keep fans' attention during COVID-19 shutdown - The Journal Pioneer | Canada News Media
Connect with us

Media

Patrick Johnston: Sports media battles to keep fans' attention during COVID-19 shutdown – The Journal Pioneer

Published

 on


There is something we know about people hanging close to home during the COVID-19 pandemic, waiting for some semblance of normalcy to return: they are reading news stories like never before.

Still, that low hum that sports leagues are emitting about their odds of returning to arenas and fields in the coming months when it’s safe to do so is a response to the knowledge that people are searching for live action. And there are bills to be paid.

Viewers are conditioned to watch games at a particular time and then many follow that up with a search for further information, be that in reading a story on a website —or in a newspaper — watching more TV or listening to radio and podcasts.

But with the live portion cut out these days, that instinctual connection to seek further analysis is muted. And that means the outlets that cover sports are in a fight to keep readers and viewers interested.

Underneath it all is a question: are we at an inflection point? Could COVID-19 force a change in how sports media operates?

“So much programming relies on what happened today, yesterday, that news, that game analysis. It’s a big sea change to shift the programming when you don’t have the daily games. What it does is it exposes the creativity of broadcasters,” Rob Gray, a longtime broadcast and communications executive, said Tuesday.

The media ecosystem that has already sprung up around

The Last Dance

, the documentary focused on Michael Jordan and the 1997-98 Chicago Bulls, airing on ESPN in the U.S. and Netflix globally, is one example of this creativity.

“There are innovations happening everywhere. Look at TSN’s

Bardown

, they’re doing quick breakdowns on Instagram,” Gray said.

On the radio and in podcasts, it means finding new things to talk about — and hoping those topics are able to at least retain the listeners who aren’t going to be hearing what they’ve been conditioned to hear.

“Right now radio seems to be getting by, even if there’s not a lot of sports to talk about, though the NFL is providing some food in the (Tom) Brady move and the draft. But they’re going to be starving for material,” said Aziz Rajwani, a lecturer at the University of B.C.’s Sauder School of Business.

“They’re going to have to talk about movies, other things. It’s about entertaining. Hosts who are really good at communicating, those ones will do well.”

The new economic reality can’t be ignored either, he said: there’s a recession likely coming.

“While listeners are trying to get food back on the table, they’re reading about all these contracts, how are they going to relate at all,” Rajwani wondered. “Here’s a guy making 22 bucks an hour, here’s a guy making $22 million. Ten years ago I thought people were going to turn away, but they didn’t.”

The number of listeners are undoubtedly down. The decline of the portable radio and home radio means that most conventional radio listeners are travelling in cars.

“People aren’t in their cars right now. That’s where sports radio is tuned in. The less people travel, the less they’re in their cars,” he added.

In an industry that has fuelled itself forever on selling advertising — ratings dictate ad rates — that’s an essential challenge.

Advertisers, Gray suggested, are mostly still waiting to see what happens in the novel coronavirus era.

“There’s no timeline on (COVID-19 ending), that’s the most challenging thing for advertisers,” he said. “There’s lots of advertisers who aren’t doing anything because they’re trying to figure things out, but there have been some really good campaigns to keep themselves top of mind, saying ‘we’re going to be there to help you.’

“I think that’s very smart. There’s a real opportunity for advertisers to be part of the community. That message is there to get out.”

Fans without sports to watch may find their viewing habits shifting. They may become more comfortable watching streaming services like Netflix and Amazon. Those services eschew the old advertising-focused funding models, instead asking viewers to pay direct for their specific choices.

Online streaming of sports has mostly been about giving fans everything they want — and perhaps more — in viewing options. Amazon has shown a smattering of sports in the U.S. and holds soccer rights in the U.K., while in Canada DAZN has streaming rights to all of the NFL — which is also still available on traditional cable after DAZN’s botched launch in 2017 —  the UEFA Champions League and English Premier League soccer.

Having soccer packaged almost all in one place has been the story in Canada for many years, with Sportsnet and TSN showing far more English soccer to Canadians than fans were able to watch in the U.K.

It’s become almost canonical that the next NHL US TV contract will be big, because it will include streaming rights, something that wasn’t a factor in the previous deals signed in the U.S. and Canada.

In its own way, the NHL mimics the U.K.’s splintered rights packages, since local games are still divvied up by team regions. And fans have become used to paying extra for non-local market games.

With the long-term viewing trend seeing more and more fans ditching cable for streaming services anyway, the current situation could just accelerate that shift.

“You wonder if the league makes more money in the five different packages, like it is in the U.K.,” Gray said.

The longer sports is on the sidelines, the longer listeners and viewers will have to change their habits. That could be trouble for “old-school” media, if it isn’t already.


pjohnston@postmedia.com


twitter.com/risingaction




CLICK HERE



to report a typo.



Is there more to this story? We’d like to hear from you about this or any other stories you think we should know about. Email


vantips@postmedia.com



Copyright Postmedia Network Inc., 2020

Let’s block ads! (Why?)



Source link

Media

Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

Published

 on

Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

Source link

Continue Reading

Media

Arizona man accused of social media threats to Trump is arrested

Published

 on

Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

Continue Reading

Media

Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

Published

 on

Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

Continue Reading

Trending

Exit mobile version