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PERRIER expands into a new uplifting beverage space

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North York, ON, May 7, 2024 – PERRIER, the #1 premium sparkling water brand in Canada is thrilled to announce the launch of  MAISON PERRIER, an innovative range of premium sparkling beverages that features two distinct lines: MAISON PERRIER Forever and MAISON PERRIER Chic.

 

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Forever range from PERRIER’s new brand MAISON PERRIER is now available for purchase nationally at Canadian retailers; Chic range to launch this summer.

 

 

“For over 125 years, PERRIER has embodied a dedication to quality and craftsmanship. This is a significant milestone for PERRIER as we embark on this next chapter in our remarkable brand journey, to bring unique and exceptional experiences to our consumers,” says Lisa Beausoleil, President of Waters, Nestlé Canada. “Maison Perrier represents PERRIER’s commitment to delivering modern, elegant, and flavourful beverage options to our valued consumers. Get ready to experience a new level of refreshment and sophistication.” 

 

Forever, created by MAISON PERRIER – MAISON PERRIER Forever is a fusion of vivid bursting bubbles and natural fruit flavours for a unique, zero sugar taste experience that freshens you up and elevates your moment.  The flavours include two new innovations, Lychee, and Pineapple, as well as nine consumer favourites: Lemon, Lime, Orange, Grapefruit, Ginger Lime, Strawberry, Raspberry, Blackberry and Peach.

 

Chic, created by MAISON PERRIER MAISON PERRIER Chic is a range of sophisticated mocktails designed to elevate any occasion, providing consumers with a luxurious and refreshing alternative to traditional alcoholic beverages. Created in collaboration with bartenders, an artful combination of bursting bubbles and a refined blend of concentrated juices, botanicals & natural flavours offer a unique and sophisticated non-alcoholic cocktail experience with less than 30 calories. MAISON PERRIER Chic range includes two stylish mocktails, inspired by iconic cocktails and skillfully crafted with select high-end ingredients: THE PEACH SPRITZER: A splash of fruity peach and the warm taste sensation of rose wine, and THE MOJITO: A blend of citrus and natural aromas revealing subtle notes of mint and honey.

To celebrate the launch of MAISON PERRIER, Lily Collins has been selected as global brand ambassador and Béatrice Martin, better known by her stage name, Cœur de pirate, as the brand ambassador for Quebec. Collins, the internationally acclaimed actress and style icon, embodies sophistication and elegance, making her the perfect fit to bring the brand’s vision to life on a global scale. Meanwhile, Martin, the celebrated singer-songwriter known for her unique style and artistic flair, and her strong ties to Quebec culture, make her an ideal representative for the brand in the province.

 

As part of this collaboration, both Collins and Martin will star in a new integrated multi-channel campaign, showcasing the allure and sophistication of MAISON PERRIER. The campaign will span across various media platforms, including television, out-of-home advertising, digital channels and transit ads across Canada. Notably, Martin’s involvement will extend exclusively to Quebec, emphasizing the brand’s commitment to regional engagement and cultural relevance.

 

The MAISON PERRIER Forever range is now available for purchase at major drugstores, grocery, and convenience retailers across Canada. The MAISON PERRIER Chic range will launch nationwide at Canadian retailers this summer. The unflavoured PERRIER natural spring water products are also available.

 

About PERRIER Natural Spring water

For over a century PERRIER Natural Spring water has collaborated with some of the world’s most famous and distinguished artists, including Andy Warhol, Salvador Dalí, Bernard Villemot and Takashi Murakami, who have each in their own way established a touch of artistic irreverence. With a story which started in 1863, in Vergèze, South of France, PERRIER Natural Spring water is recognized worldwide by its iconic green bottle and its unique bursting bubbles. We are now opening a new chapter with the premium beverages category. Learn more at perrier.com or follow them on Facebook and Instagram.

 

About MAISON PERRIER beverages

MAISON PERRIER beverages are pioneering a new chapter from the makers of Perrier.

MAISON PERRIER is an uplifting new range of sparkling beverages offering a pleasurable and intense taste to meet your varying needs and taste preferences throughout the day. Whether you’re looking for an uplifting mid-morning treat or refined new flavours for mocktail drinks out with friends. Learn more at maisonperrier.ca or follow them on Facebook and Instagram.

 

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Canada’s Denis Shapovalov wins Belgrade Open for his second ATP Tour title

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BELGRADE, Serbia – Canada’s Denis Shapovalov is back in the winner’s circle.

The 25-year-old Shapovalov beat Serbia’s Hamad Medjedovic 6-4, 6-4 in the Belgrade Open final on Saturday.

It’s Shapovalov’s second ATP Tour title after winning the Stockholm Open in 2019. He is the first Canadian to win an ATP Tour-level title this season.

His last appearance in a tournament final was in Vienna in 2022.

Shapovalov missed the second half of last season due to injury and spent most of this year regaining his best level of play.

He came through qualifying in Belgrade and dropped just one set on his way to winning the trophy.

Shapovalov’s best results this season were at ATP 500 events in Washington and Basel, where he reached the quarterfinals.

Medjedovic was playing in his first-ever ATP Tour final.

The 21-year-old, who won the Next Gen ATP Finals presented by PIF title last year, ends 2024 holding a 9-8 tour-level record on the season.

This report by The Canadian Press was first published Nov. 9, 2024.

The Canadian Press. All rights reserved.



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Talks to resume in B.C. port dispute in bid to end multi-day lockout

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VANCOUVER – Contract negotiations resume today in Vancouver in a labour dispute that has paralyzed container cargo shipping at British Columbia’s ports since Monday.

The BC Maritime Employers Association and International Longshore and Warehouse Union Local 514 are scheduled to meet for the next three days in mediated talks to try to break a deadlock in negotiations.

The union, which represents more than 700 longshore supervisors at ports, including Vancouver, Prince Rupert and Nanaimo, has been without a contract since March last year.

The latest talks come after employers locked out workers in response to what it said was “strike activity” by union members.

The start of the lockout was then followed by several days of no engagement between the two parties, prompting federal Labour Minister Steven MacKinnon to speak with leaders on both sides, asking them to restart talks.

MacKinnon had said that the talks were “progressing at an insufficient pace, indicating a concerning absence of urgency from the parties involved” — a sentiment echoed by several business groups across Canada.

In a joint letter, more than 100 organizations, including the Canadian Chamber of Commerce, Business Council of Canada and associations representing industries from automotive and fertilizer to retail and mining, urged the government to do whatever it takes to end the work stoppage.

“While we acknowledge efforts to continue with mediation, parties have not been able to come to a negotiated agreement,” the letter says. “So, the federal government must take decisive action, using every tool at its disposal to resolve this dispute and limit the damage caused by this disruption.

“We simply cannot afford to once again put Canadian businesses at risk, which in turn puts Canadian livelihoods at risk.”

In the meantime, the union says it has filed a complaint to the Canada Industrial Relations Board against the employers, alleging the association threatened to pull existing conditions out of the last contract in direct contact with its members.

“The BCMEA is trying to undermine the union by attempting to turn members against its democratically elected leadership and bargaining committee — despite the fact that the BCMEA knows full well we received a 96 per cent mandate to take job action if needed,” union president Frank Morena said in a statement.

The employers have responded by calling the complaint “another meritless claim,” adding the final offer to the union that includes a 19.2 per cent wage increase over a four-year term remains on the table.

“The final offer has been on the table for over a week and represents a fair and balanced proposal for employees, and if accepted would end this dispute,” the employers’ statement says. “The offer does not require any concessions from the union.”

The union says the offer does not address the key issue of staffing requirement at the terminals as the port introduces more automation to cargo loading and unloading, which could potentially require fewer workers to operate than older systems.

The Port of Vancouver is the largest in Canada and has seen a number of labour disruptions, including two instances involving the rail and grain storage sectors earlier this year.

A 13-day strike by another group of workers at the port last year resulted in the disruption of a significant amount of shipping and trade.

This report by The Canadian Press was first published Nov. 9, 2024.

The Canadian Press. All rights reserved.



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The Royal Canadian Legion turns to Amazon for annual poppy campaign boost

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The Royal Canadian Legion says a new partnership with e-commerce giant Amazon is helping boost its veterans’ fund, and will hopefully expand its donor base in the digital world.

Since the Oct. 25 launch of its Amazon.ca storefront, the legion says it has received nearly 10,000 orders for poppies.

Online shoppers can order lapel poppies on Amazon in exchange for donations or buy items such as “We Remember” lawn signs, Remembrance Day pins and other accessories, with all proceeds going to the legion’s Poppy Trust Fund for Canadian veterans and their families.

Nujma Bond, the legion’s national spokesperson, said the organization sees this move as keeping up with modern purchasing habits.

“As the world around us evolves we have been looking at different ways to distribute poppies and to make it easier for people to access them,” she said in an interview.

“This is definitely a way to reach a wider number of Canadians of all ages. And certainly younger Canadians are much more active on the web, on social media in general, so we’re also engaging in that way.”

Al Plume, a member of a legion branch in Trenton, Ont., said the online store can also help with outreach to veterans who are far from home.

“For veterans that are overseas and are away, (or) can’t get to a store they can order them online, it’s Amazon.” Plume said.

Plume spent 35 years in the military with the Royal Engineers, and retired eight years ago. He said making sure veterans are looked after is his passion.

“I’ve seen the struggles that our veterans have had with Veterans Affairs … and that’s why I got involved, with making sure that the people get to them and help the veterans with their paperwork.”

But the message about the Amazon storefront didn’t appear to reach all of the legion’s locations, with volunteers at Branch 179 on Vancouver’s Commercial Drive saying they hadn’t heard about the online push.

Holly Paddon, the branch’s poppy campaign co-ordinator and bartender, said the Amazon partnership never came up in meetings with other legion volunteers and officials.

“I work at the legion, I work with the Vancouver poppy office and I go to the meetings for the Vancouver poppy campaign — which includes all the legions in Vancouver — and not once has this been mentioned,” she said.

Paddon said the initiative is a great idea, but she would like to have known more about it.

The legion also sells a larger collection of items at poppystore.ca.

This report by The Canadian Press was first published Nov. 9, 2024.

The Canadian Press. All rights reserved.



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