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Perth County fire departments generate buzz with social media campaign – The Beacon Herald

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Finding unique, fun ways to spread an important message was the main reason the West Perth and Perth East fire departments created what turned out to be an effective social media safety campaign the past few weeks.

Stewart Reynolds, known as Brittlestar, worked with the West Perth and Perth East fire departments on a social media fire safety campaign last month – and it’s generated some buzz! Ketchup potato chips, which are unavailable in the United States, were part of the humourous campaign. (Submitted photo)

Finding unique, fun ways to spread an important message was the main reason the West Perth and Perth East fire departments created what turned out to be an effective social media safety campaign the past few weeks.

And they relied on a Perth County native son to help put it all together.

Fire prevention officer James Marshall, along with fire Chief Bill Hunter and public educator Jess Jorritsma, began “spitballing” ideas with various members of their respective fire stations earlier this year. They were looking for a different way to spread fire safety messages because, as Marshall said, he’d done hundreds of voice-over commercials during his career and he was, quite frankly, sick of doing them.

Stratford native Stewart Reynolds, known as Brittlestar, was hired for his expertise in social media content to create professional, serious messages, but in a fun manner.

“I think it’s really important that people realize that this is a very serious message but that doesn’t mean you can’t have fun with it,” Reynolds said. “It’s kind of a ‘wink and nod’ quality to what we put together. People realize that this is ridiculous and silly and we all know how important it is, but this is just a reminder to everyone … ”

Their short videos and photo sessions featured safe cooking in the kitchen; a reminder to use “stupid” daylight savings time to change your clocks and your smoke and carbon monoxide (CO) alarm batteries; a plea to pull over for emergency vehicles (tied in with a not-so-subtle message of wearing masks during the COVID-19 pandemic) and a message about having CO alarms on every floor of your home that happened to coincide with election day in the U.S. – and ketchup potato chips.

All of the posts became popular over social media, especially on Twitter and Facebook, which acted as way to boost traffic and attract followers to the fire department’s newly developed Facebook page, Marshall said.

Marshall said they’re receiving a lot of comments from people who said a particular safety message struck home, or really made them think, which was clearly the point of it all.

Reynolds explained the majority of his home-based company’s income – which has been ongoing full time since 2013 – is from tying in his own original content with branded content, so when the fire departments asked him to tailor the message to his appealing style, he took the ball and ran with it.

“I think what’s great about what we created is the message applies everywhere,” Reynolds said.

Marshall noted they specifically created these messages in a generic manner for use literally all over the world.

“We like it that it’s timeless and anybody can use these if they need them,” Marshall said.

Comments have come in from Australia, Alabama, California and all over North America, with Marshall saying the National Fire Protection Association has also taken note.

“It is getting noted in the emergency service world,” he said, adding the fire protection association wants to use the material as an example on how to use social media, “which is pretty cool.”

One of the fun photo shoots, which coincided with the early November U.S. election, involved the presence of Lays brand ketchup chips, a delicacy that isn’t available south of the border. About three years ago, during chaotic times in the U.S., Reynolds made a popular video that turned into a gif of him eating a bag of chips looking out the window at his American “neighbour.” A couple of dozen large bags of ketchup chips were loaded in and on West Perth’s fire tanker truck, complete with the tag line “don’t worry, I’m here and I brought chips!”

“It was a fun project for everyone,” Marshall said. “It’s worked really well. It certainly taught me that I need to learn a lot about social media and trying to get the information out there and make it look good because (Reynolds) does it seamlessly.

“I think he’s having fun with us. I know there was a big smile on his face when tanker no. 3 pulled up to his house with 30-some odd bags of chips hidden in every compartment.”

The fire department is thrilled with the response to the short videos and messages they’ve revealed, but Reynolds – who jokingly admits he has a large ego – said he wasn’t surprised it generated some buzz.

“It goes back to the idea that you can have fun with something that’s a serious topic, but you can do it in an entertaining way, because it’s not like people don’t know fire safety and smoke detectors,” he said. “People know that stuff, it’s not like we’re telling them something brand new.”

Marshall agrees the project was a blast to do and a welcome break from the day-to-day routine.

“I’m not going to pretend I’m cool enough to know all the different platforms that we’re on, and we’re probably 10 years behind, but if it’s getting noticed by parents or if people are talking about it, that’s great,” he said.

“I think we’re in the right direction. The question is, what are our next steps going to be to keep our momentum? We don’t mind having fun, it’s a good group to have fun with. And if you can have fun and get the message across and do it in a way that puts a smile on somebody’s face, than to me that’s a win.”

abader@postmedia.com

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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