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Plant-based businesses attract attention on social media – RestoBiz

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Everyone needs a bit of good news these days. That’s why RestoBiz spoke to three Canadian plant-based foodservice businesses that are making a splash on social media

By Rachel Debling

Kula Kitchen
Vancouver, British Columbia

Kula founder Asha Wheeldon started her business two years ago with the intent to create food that connects diners to its plant-based source. “We wanted to offer plant-based meals that are delicious, accessible, and sustainable,” Wheeldon explains. The brand was launched at farmers markets in the Vancouver area where the Kula team introduced new audiences to signature Afrocentric dishes like sukuma stew, mandazi, and pili pili.

Wheeldon says the roots of the food she serves have a lot in
common with her own roots. “I was inspired by my early childhood growing up in
Kenya where I felt connected to how our community would grow, prepare, and
share meals together,” she told RestoBiz,
noting that Kula’s meals leverage flavours from India and the Caribbean in
addition to East African spices and ingredients.

When COVID-19 hit earlier this year, Wheeldon acted fast to adjust her business model to the changing times. Wanting to build direct relationships with the community and to make their food more accessible in price and availability, Kula quickly pivoted to meal delivery and pick-up options. Family-style meals that were affordable – around $20 for two people – and low delivery fees rounded out their plan to stay relevant and profitable during the pandemic.

“We don’t know what the future holds,” Wheeldon notes, echoing many foodservice entrepreneurs’ concerns. “However, we will continue building direct relationships and partnerships to continue to offer affordable and accessible plant-based food to our community.”

The Kula team has plans to expand to other areas within Canada in the future. Orders can be made through the company’s website or via Gomae Meal Prep. Follow them on Instagram to find out more about their upcoming offerings.

The Empowered Vegan
Hamilton, Ontario

When
he kickstarted his vegan catering business in 2017, executive chef Jack Middleton
could never have fathomed the toll 2020 would take on the foodservice industry.
Like many fellow small business owners, Middleton was thankful for the agility
of his tightknit team (currently six employees in total) and dove headfirst
into pushing his business in a bigger way digitally.

Working out of The Kitchen Collective, a co-op kitchen for food startups in downtown Hamilton, The Empowered Vegan doesn’t only provide meal deliveries. The company also has an educational component, with Middleton leading educational sessions focused on plant-based cooking across the Hamilton and Greater Toronto Area, in addition to a retail product line called Middleton’s that features items such as seitan ribs, a favourite with vegetarians and meat eaters alike.

The origins of the company’s plant-based focus ties deeply into Middleton’s personal history. “Our business has been vegan since the beginning, but my background is actually in French and Italian fine dining,” he explains. “I spent about six years working in very meat- and dairy-heavy kitchens before looking at plant-based as a lifestyle.” Intrigued with what he found and satisfied with the options his new diet provided, he became completely vegan in 2015 and has since lost 100 pounds.

The
company hires its own drivers for its weekly meal deliveries, avoiding
potentially expensive third-party fees. And though times are trying, Middleton
remains an eternal optimist.

“I
firmly believe that there is opportunity in any situation if you’re willing to
look for it,” he notes. “When COVID hit we cancelled about 40 cooking classes
and had to put all of our booked catering events on hold. This obviously hurt
us a bit but we quickly pivoted into meal deliveries and it has been great!”

Check out The Empowered Vegan’s website for more information on their local delivery schedule and stay on top of their latest menu items by following the company’s Instagram account.

Roni’s Kitchen
Calgary, Alberta

It’s fair to say that Roni Zaide’s culinary tastes have been inspired by all corners of the globe. Her upbringing in Israel lead to her passion for Mediterranean flavours; her grandmother’s cooking sparked a keen interest in Persian ingredients; her decision to become vegetarian on her eleventh birthday spurred her to investigate plant-based meals and later adopt a fully vegan diet; and her personal travels instilled a love for East Indian and Thai cooking. All of these wide-ranging influences came together in 2014 when she founded her catering business, Roni’s Kitchen.

Though currently unable to service private events due to the pandemic, Roni’s Kitchen has stayed at the forefront of its customers’ minds through its social media presence and upcoming collaborations with local vegan businesses Raw Eatery and Lettuce Rebel for a series of pop-ups every Saturday this summer – in fact, they sold out within the first hour of the event, making preorders necessary for interested parties.  

Zaide has also penned a cookbook, Roni’s Kitchen Cookbook, which can be purchased through her website. Learn more about the offerings of Roni’s Kitchen, including upcoming cooking classes or education opportunities through Zoom, by following the company on Instagram.

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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