The development of the Internet in recent years has largely changed the idea of how – and most importantly – for whom press releases are written. Today, the chain “PR-specialist – journalist – reader” has broken, and such a communication channel as the Internet allows you to find many ways to work in conjunction “PR-specialist – reader”, bypassing the intermediate link.
Contact with the audience can be carried out through several forms, including: press releases, blogs, forums, online events, etc. We will focus on press releases, because. they are the main tool for the work of a PR specialist in the Internet community.
What does a modern PR-specialist need to know to work in the network? How to make sure that the press release is seen by the end users? Everyone can answer these questions if they understand the following five rules for themselves.
These rules only apply to press release distribution that will be published online. In addition, it cannot be argued that all the techniques are exhausted by these rules, however, this list is enough to understand the basic principles of writing press releases for the Web.
Rule One
Don’t wait for “big” reasons to write press releases, find publication-worthy reasons in the daily life of the organization. Examples are the following events:
– holding an event/action/competition both by your institution and jointly with interested structures
– participation of the company / employee of the company in any event: conference, round table, section, etc.
– improvement/modernization of the product/service
– conclusion of a new contract
– publication of a document (annual report, development strategy)
– receiving an award
Rule Two
Write your press releases for end users, not for journalists, as is done when working with print media, television, radio. In the process of writing a press release, remember what “language” your reader speaks, what vocabulary is clear and understandable for him. Use the language of your consumer.
In addition, avoid bombast, which will only interfere with the perception of the information you want to convey. In addition, you should not explain all the subtleties and nuances of your product, the features of its production. This is of no interest to the reader. For the consumer, the most curious thing is how your company differs from others, and how you solve the specific problems of your customers/patients/colleagues. Keep this in mind when working on the material, composing the headings and the structure of the text.
Rule Three
When writing the text, use keywords (such words that the end user will search for by typing them in the search bar in such systems as Yandex, Rambler, Google, etc.).
The fact is that in search engines there are special robots that check all publications on the Internet for compliance with special criteria, one of which is the presence of keywords in the text. The more keywords in a press release, the more likely it is that the material will appear in the search results and be seen by your consumer. However, this does not mean at all that the text should overflow with keywords, not at all, it will be impossible to read it. Just try to insert keywords where it is appropriate and logical in meaning.
Rule Four
Create links to your website in your press release. Your press release will be published on a variety of sites, whose users will be able to read your material. In case they are interested in obtaining additional information, you create links to your Internet resource.
Rule Five
Publish a press release on your website and on special services that publish press releases.
Today, there are a large number of press release distribution services on the Internet that specialize in publishing and distributing press releases. By publishing text on such servers, you significantly expand your readership. In addition, the number of links to the site increases, which favorably affects the citation index (CI) of the site (CI – the index of the significance of the site or a separate page of the site for the search engine), as well as site traffic.
Some press release distribution services have built-in RSS feeds that can make your press release appear on many more websites, blogs, and personal pages.
Follow these rules and the effect of publishing press releases on the Internet will pleasantly surprise you. Good luck!
CHICAGO (AP) — United Airlines has struck a deal with Elon Musk’s SpaceX to offer satellite-based Starlink WiFi service on flights within the next several years.
The airline said Friday the service will be free to passengers.
United said it will begin testing the service early next year and begin offering it on some flights by later in 2025.
Financial details of the deal were not disclosed.
The announcement comes as airlines rush to offer more amenities as a way to stand out when passengers pick a carrier for a trip. United’s goal is to make sitting on a plane pretty much like being on the ground when it comes to browsing the internet, streaming entertainment and playing games.
“Everything you can do on the ground, you’ll soon be able to do on board a United plane at 35,000 feet, just about anywhere in the world,” CEO Scott Kirby said in announcing the deal.
The airline says Starlink will allow passengers to get internet access even over oceans and polar regions where traditional cell or Wi-Fi signals may be weak or missing.
Sony has made it easy for Canadian consumers to preorder the PlayStation 5 Pro in Canada directly from PlayStation’s official website. Here’s how:
Visit the Official Website: Go to direct.playstation.com and navigate to the PS5 Pro section once preorders go live on September 26, 2024.
Create or Log in to Your PlayStation Account: If you don’t have a PlayStation account, you will need to create one. Existing users can simply log in to proceed.
Place Your Preorder: Once logged in, follow the instructions to preorder your PS5 Pro. Ensure you have a valid payment method ready and double-check your shipping information for accuracy.
Preorder Through Major Canadian Retailers
While preordering directly from PlayStation is a popular option, you can also secure your PS5 Pro through trusted Canadian retailers. These retailers are expected to offer preorders on or after September 26:
Best Buy Canada
Walmart Canada
EB Games (GameStop)
Amazon Canada
The Source
Steps to Preorder via Canadian Retailers:
Visit Retailer Websites: Search for “PlayStation 5 Pro” on the website of your preferred retailer starting on September 26.
Create or Log in to Your Account: If you’re shopping online, having an account with the retailer can speed up the preorder process.
Preorder in Store: For those who prefer in-person shopping, check with local stores regarding availability and preorder policies.
3. Sign Up for Notifications
Many retailers and websites offer the option to sign up for notifications when the preorder goes live. If you’re worried about missing out due to high demand, this can be a useful option.
Visit Retailer Sites: Look for a “Notify Me” or “Email Alerts” option and enter your email to stay informed.
Use PlayStation Alerts: Sign up for notifications directly through Sony to be one of the first to know when preorders are available.
4. Prepare for High Demand
Preordering the PS5 Pro is expected to be competitive, with high demand likely to result in quick sellouts, just as with the initial release of the original PS5. To maximize your chances of securing a preorder:
Act Quickly: Be prepared to place your order as soon as preorders open. Timing is key, as stock can run out within minutes.
Double-Check Payment Information: Ensure your credit card or payment method is ready to go. Any delays during the checkout process could result in losing your spot.
Stay Informed: Monitor PlayStation and retailer websites for updates on restocks or additional preorder windows.
Final Thoughts
The PlayStation 5 Pro is set to take gaming to the next level with its enhanced performance, graphics, and new features. Canadian gamers should be ready to act fast when preorders open on September 26, 2024, to secure their console ahead of the holiday season. Whether you choose to preorder through PlayStation’s official website or your preferred retailer, following the steps outlined above will help ensure a smooth and successful preorder experience.
For more details on the PS5 Pro and to preorder, visit direct.playstation.com or stay tuned to updates from major Canadian retailers.
Since the PlayStation 5 (PS5) launched four years ago, PlayStation has continuously evolved to meet the demands of its players. Today, we are excited to announce the next step in this journey: the PlayStation 5 Pro. Designed for the most dedicated players and game creators, the PS5 Pro brings groundbreaking advancements in gaming hardware, raising the bar for what’s possible.
Key Features of the PS5 Pro
The PS5 Pro comes equipped with several key performance enhancements, addressing the requests of gamers for smoother, higher-quality graphics at a consistent 60 frames per second (FPS). The console’s standout features include:
Upgraded GPU: The PS5 Pro’s GPU boasts 67% more Compute Units than the current PS5, combined with 28% faster memory. This allows for up to 45% faster rendering speeds, ensuring a smoother gaming experience.
Advanced Ray Tracing: Ray tracing capabilities have been significantly enhanced, with reflections and refractions of light being processed at double or triple the speed of the current PS5, creating more dynamic visuals.
AI-Driven Upscaling: Introducing PlayStation Spectral Super Resolution, an AI-based upscaling technology that adds extraordinary detail to images, resulting in sharper image clarity.
Backward Compatibility & Game Boost: More than 8,500 PS4 games playable on PS5 Pro will benefit from PS5 Pro Game Boost, stabilizing or enhancing performance. PS4 games will also see improved resolution on select titles.
VRR & 8K Support: The PS5 Pro supports Variable Refresh Rate (VRR) and 8K gaming for the ultimate visual experience, while also launching with the latest wireless technology, Wi-Fi 7, in supported regions.
Optimized Games & Patches
Game creators have quickly embraced the new technology that comes with the PS5 Pro. Many games will receive free updates to take full advantage of the console’s new features, labeled as PS5 Pro Enhanced. Some of the highly anticipated titles include:
Alan Wake 2
Assassin’s Creed: Shadows
Demon’s Souls
Dragon’s Dogma 2
Final Fantasy 7 Rebirth
Gran Turismo 7
Marvel’s Spider-Man 2
Ratchet & Clank: Rift Apart
Horizon Forbidden West
These updates will allow players to experience their favorite games at a higher fidelity, taking full advantage of the console’s improved graphics and performance.
Design & Compatibility
Maintaining consistency within the PS5 family, the PS5 Pro retains the same height and width as the original PS5 model. Players will also have the option to add an Ultra HD Blu-ray Disc Drive or swap console covers when available.
Additionally, the PS5 Pro is fully compatible with all existing PS5 accessories, including the PlayStation VR2, DualSense Edge, Pulse Elite, and Access controller. This ensures seamless integration into your current gaming setup.
Pricing & Availability
The PS5 Pro will be available starting November 7, 2024, at a manufacturer’s suggested retail price (MSRP) of:
$699.99 USD
$949.99 CAD
£699.99 GBP
€799.99 EUR
¥119,980 JPY
Each PS5 Pro comes with a 2TB SSD, a DualSense wireless controller, and a copy of Astro’s Playroom pre-installed. Pre-orders begin on September 26, 2024, and the console will be available at participating retailers and directly from PlayStation via direct.playstation.com.
The launch of the PS5 Pro marks a new chapter in PlayStation’s commitment to delivering cutting-edge gaming experiences. Whether players choose the standard PS5 or the PS5 Pro, PlayStation aims to provide the best possible gaming experience for everyone.
Preorder your PS5 Pro and step into the next generation of gaming this holiday season.
