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Proptech firm Entrata establishes Canadian presence | RENX – Real Estate News EXchange

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Shannon Hylton, regional vice-president of sales for Canada, at Entrata. (Courtesy Entrata)

Entrata’s only Canadian employee joined the firm less than three months ago, but the Utah-based property management software provider has big international growth plans.

Entrata was born in 2003 after its founders won a business plan competition at Brigham Young University for a cloud-based property management system.

“However, when going to market, we found there were some niches that were not being addressed,” president and chief operating officer Chase Harrington told RENX. “The main one was the ability to pay your rent online and log in to fill out applications, connect with the community and those types of things.

“So the business really pivoted and, as we went to market, that was our focus. We became the largest payment portal provider for real estate in the United States.”

The business has grown to the point where it now processes more than $20 billion (all figures in U.S. dollars) annually in rent payments, primarily for the multifamily asset class.

Expansion of original services

Entrata also returned to its original business plan of providing a property management system and a comprehensive platform for all real estate operations in 2010. Its single-log-in, open-access platform serves more than 20,000 apartment communities across the United States.

The application offers more than 50 products on one global cloud-based platform so it can provide a wide variety of online tools, including websites, mobile apps, payments, lease signing, accounting, utility management, insurance and resident management.

Entrata claims to be the fastest-growing software company in real estate with more than $200 million in annual recurring revenue and more than 2,100 employees. There are plans to add hundreds of employees in 2021 alone.

Entrata announced on July 7 that it had raised $507 million from a variety of investors in its first institutional round of capital raised since the company was founded.

The infusion will allow the company to more than double its research and development spending in the coming years, expand internationally, invest in personnel, and improve efficiencies in the client experience.

Entrata has moved into Canada, Mexico, Ireland, the United Kingdom, France, Spain and China, and is working on expanding into Chile, Brazil, Australia and Japan. It has an office in the Netherlands as its European headquarters and a development office in India.

Entrata’s Canadian expansion

Shannon Hylton joined Entrata as regional vice-president of sales for Canada at the beginning of June after previously serving in property management roles for BentallGreenOak, but Harrington said the company has been working on Canadian expansion for about a year.

“We wanted to focus on making sure, first and foremost, that we understood the operations and needs of the Canadian market as well as doing some localization of the system, including being able to offer it in French and English.”

Yardi is the dominant provider of similar services in Canada and Harrington believes the market is ready for a viable alternative.

Hylton told RENX she’s at the prospecting and reaching out stage now and can’t name any Canadian clients aside from student housing provider Varsity Communities.

“I’ll be driving connections in Canada and hoping to bring some Canadian companies to the platform,” said Hylton. “I’ll be spreading the word and bringing a lot of awareness to Entrata and what it has to offer, and hopefully bring as much success in Canada as it has had in the U.S. and other countries.”

Entrata has a small office in Toronto, but Hylton is primarily working from home at this point and will travel around Canada when needed. The plan is to establish a presence in Toronto, increase market share, then add more people and offices in Canada.

“The Canadian real estate industry is going to be hearing a lot and seeing Entrata’s name over the next couple of months,” said Hylton.

Entrata’s future growth

Entrata can service multifamily, student and seniors housing and commercial buildings, and has some capabilities to work with short-term rentals within the multifamily sector.

It’s primarily serving office and retail users as part of mixed-use buildings with a multifamily component, but Harrington said the company is increasing its presence in office- and retail-only buildings.

Harrington said he’s been thrilled with the focus on proptech and the increased adoption of technology in the real estate industry over the past few years. He believes Entrata is a leader in the space.

“We’re coming out and releasing new products and new services for the industry within the proptech realm all the time. We’re finally seeing an advancement in an industry that has historically not adopted new technology relatively quickly. We’re starting to see that change and that’s exciting.”

Entrata is focused on increasing the use of artificial intelligence and robotic automation in its platform, according to Harrington, who believes it will help users make better business decisions.

EDITOR’S NOTE: This article was edited after publishing to update the number of products which are offered within the platform – the correct figure is “more than 50” as per updated information supplied by Entrata.

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Greater Toronto home sales jump in October after Bank of Canada rate cuts: board

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TORONTO – The Toronto Regional Real Estate Board says home sales in October surged as buyers continued moving off the sidelines amid lower interest rates.

The board said 6,658 homes changed hands last month in the Greater Toronto Area, up 44.4 per cent compared with 4,611 in the same month last year. Sales were up 14 per cent from September on a seasonally adjusted basis.

The average selling price was up 1.1 per cent compared with a year earlier at $1,135,215. The composite benchmark price, meant to represent the typical home, was down 3.3 per cent year-over-year.

“While we are still early in the Bank of Canada’s rate cutting cycle, it definitely does appear that an increasing number of buyers moved off the sidelines and back into the marketplace in October,” said TRREB president Jennifer Pearce in a news release.

“The positive affordability picture brought about by lower borrowing costs and relatively flat home prices prompted this improvement in market activity.”

The Bank of Canada has slashed its key interest rate four times since June, including a half-percentage point cut on Oct. 23. The rate now stands at 3.75 per cent, down from the high of five per cent that deterred many would-be buyers from the housing market.

New listings last month totalled 15,328, up 4.3 per cent from a year earlier.

In the City of Toronto, there were 2,509 sales last month, a 37.6 per cent jump from October 2023. Throughout the rest of the GTA, home sales rose 48.9 per cent to 4,149.

The sales uptick is encouraging, said Cameron Forbes, general manager and broker for Re/Max Realtron Realty Inc., who added the figures for October were stronger than he anticipated.

“I thought they’d be up for sure, but not necessarily that much,” said Forbes.

“Obviously, the 50 basis points was certainly a great move in the right direction. I just thought it would take more to get things going.”

He said it shows confidence in the market is returning faster than expected, especially among existing homeowners looking for a new property.

“The average consumer who’s employed and may have been able to get some increases in their wages over the last little bit to make up some ground with inflation, I think they’re confident, so they’re looking in the market.

“The conditions are nice because you’ve got a little more time, you’ve got more choice, you’ve got fewer other buyers to compete against.”

All property types saw more sales in October compared with a year ago throughout the GTA.

Townhouses led the surge with 56.8 per cent more sales, followed by detached homes at 46.6 per cent and semi-detached homes at 44 per cent. There were 33.4 per cent more condos that changed hands year-over-year.

“Market conditions did tighten in October, but there is still a lot of inventory and therefore choice for homebuyers,” said TRREB chief market analyst Jason Mercer.

“This choice will keep home price growth moderate over the next few months. However, as inventory is absorbed and home construction continues to lag population growth, selling price growth will accelerate, likely as we move through the spring of 2025.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Homelessness: Tiny home village to open next week in Halifax suburb

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HALIFAX – A village of tiny homes is set to open next month in a Halifax suburb, the latest project by the provincial government to address homelessness.

Located in Lower Sackville, N.S., the tiny home community will house up to 34 people when the first 26 units open Nov. 4.

Another 35 people are scheduled to move in when construction on another 29 units should be complete in December, under a partnership between the province, the Halifax Regional Municipality, United Way Halifax, The Shaw Group and Dexter Construction.

The province invested $9.4 million to build the village and will contribute $935,000 annually for operating costs.

Residents have been chosen from a list of people experiencing homelessness maintained by the Affordable Housing Association of Nova Scotia.

They will pay rent that is tied to their income for a unit that is fully furnished with a private bathroom, shower and a kitchen equipped with a cooktop, small fridge and microwave.

The Atlantic Community Shelters Society will also provide support to residents, ranging from counselling and mental health supports to employment and educational services.

This report by The Canadian Press was first published Oct. 24, 2024.

The Canadian Press. All rights reserved.

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Here are some facts about British Columbia’s housing market

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Housing affordability is a key issue in the provincial election campaign in British Columbia, particularly in major centres.

Here are some statistics about housing in B.C. from the Canada Mortgage and Housing Corporation’s 2024 Rental Market Report, issued in January, and the B.C. Real Estate Association’s August 2024 report.

Average residential home price in B.C.: $938,500

Average price in greater Vancouver (2024 year to date): $1,304,438

Average price in greater Victoria (2024 year to date): $979,103

Average price in the Okanagan (2024 year to date): $748,015

Average two-bedroom purpose-built rental in Vancouver: $2,181

Average two-bedroom purpose-built rental in Victoria: $1,839

Average two-bedroom purpose-built rental in Canada: $1,359

Rental vacancy rate in Vancouver: 0.9 per cent

How much more do new renters in Vancouver pay compared with renters who have occupied their home for at least a year: 27 per cent

This report by The Canadian Press was first published Oct. 17, 2024.

The Canadian Press. All rights reserved.

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