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‘Psyop’ is everywhere in conservative media but what does it mean?

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Lately, it’s become popular in conservative media circles to brand certain things as a psychological operation, or “psyop.”

Climate change, for example. Or covid. Or the media coverage of Donald Trump. Or even the prosecution of Hunter Biden.

Technically, “psyop” is a U.S. military term, referring to various kinds of campaigns to get inside the heads of adversaries. In a classic psychological operation during the Vietnam War, the U.S. government blasted messages over loudspeakers that were meant to urge Viet Cong soldiers to defect. Ahead of the 2003 invasion of Iraq, it was millions of leaflets dropped on cities to undermine support for then-President Saddam Hussein. “Who needs you more? Your family or the regime?” one flier asked.

But conservative media personalities have begun using the term in vaguer and wilder ways, seemingly to allege government conspiracies targeted at American citizens — something that would be illegal, even if any of these theories were remotely plausible.

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Actual experts in real-life psyops are unconvinced by this latest wave of claims.

“Most people realize it’s just baloney,” said Herbert A. Friedman, a retired sergeant major who worked in psychological operations for the Army.

Fox News host Jesse Watters is perhaps the most influential superspreader of the term. In January, Watters used a just-asking-questions formula to suggest that Taylor Swift is a psyop asset of the Defense Department. How so? He didn’t exactly connect the dots for viewers, but he did note that Swift, who endorsed Joe Biden in 2020, had urged her fans to vote.

The Pentagon shot it down with a punny statement: “As for this conspiracy theory, we are going to shake it off.”

Watters acknowledged that his show “obviously has no evidence” for the claim, but he tied it tangentially to a comment made at a 2019 NATO cybersecurity conference, where a speaker mentioned Swift’s social media influence. However, the speaker never claimed that the pop star was a government asset, and the event was not held by the U.S. government.

On other occasions, Watters has seemed to repurpose the word into a fancy way to call something a myth or a falsehood or simply a sinister PR campaign he happens to disagree with. Last summer, he claimed that climate change is “a psyop against the American people by big business and the Democratic Party to worry you into giving you more of their money,” and separately referred to a “decades-long liberal media social psyop that marriage is a broken and dated institution.”

In November, though, it was an even murkier argument about how “control freaks” in the FBI and liberal-leaning Twitter employees constituted an anti-Trump psyop of some kind — though he not only presented no evidence, but he also failed to explain what any of that meant.

Watters’s Fox News colleague Greg Gutfeld has also expressed concern about psyops. In November, he asked panelists on his nightly show whether media coverage of Trump’s potential second term is a “psyop,” though he acknowledged, “I hate using that word, because it puts you in a conspiracy realm.” Nonetheless, a month later, he declared on the panel show “The Five” that social media is a “psyop.”

In appearances in late December, Fox News host Rachel Campos-Duffy spoke of both “the trans psyop” and “the covid psyop” but without any context or explanation of what these things are supposed to mean.

The fact that none of these personalities seems particularly committed to any firm definition of the word may be the point.

“It has connotations of malign influence, and so it’s a scary word they can use to negatively brand the things they want to negatively brand,” said Todd C. Helmus, a senior behavioral scientist at RAND.

The term is also popular on two conservative cable-news channels that have tried to outflank Fox. Newsmax anchor Rob Schmitt recently referred to the federal indictments against Sen. Bob Menendez (D-N.J.) and Hunter Biden and a federal investigation into Rep. Cori Bush (D-Mo.) as a “psyop” to “dupe everybody” into thinking that the criminal charges against Trump are “somehow normal and credible and not strange.” In late January, a host on One America News said that sexually explicit artificial-intelligence-generated images of Swift that circulated online are “another psyop.” A few days earlier, conservative activist Charlie Kirk, who hosts a show on Salem Radio, said he doesn’t really watch movies “because they’re all CIA psychological operation programming.”

Mike Rothschild, an expert in conspiracy theories who wrote a book on QAnon, sees a profit motive in conservative media’s use of the term, which he said is on the rise.

“There’s a desperate need to get people churning through content and terrified of things they don’t understand or don’t know much about it,” he said.

The cynical genius of calling something a “psyop” is that such accusations “don’t really need to have any evidence, because there’s not going to be any evidence: It’s a secret operation.”

A poll released by Monmouth University last week suggests that at least one so-called “psyop” claim is catching on, with 18 percent of Americans saying that they believe in the existence of “a covert government effort for Taylor Swift to help Joe Biden win the presidential election.”

Helmus said he expects the term to continue being used widely in conservative media, even though it does not align with the actual meaning of the term.

“The problem with these conspiracy theories is that they sound crazy to begin with, but they gain legs, and people will continue with them, and there will be people that believe it because there are always believers for these conspiracy theories.”

But, he added: “It would be good for Taylor Swift, and for truth in general, if they died out.”

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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