BBC Studios and Pocket Casts are announcing today that the British company is investing in the American podcast player. The decision comes at a time when multiple podcast apps, most notably Spotify, are committing themselves to a strategy of exclusive shows designed to build loyalty to their platform. Pocket Casts is instead committed to podcasting’s open ecosystem of freely available RSS feeds, CEO Owen Grover says.
“[The BBC is] incredibly aligned with the model that we’re pursuing,” Grover says.” “We’re focused around open ecosystem. We’re thinking about the necessity of a sustainable future for the medium. We stand for open access rather than walled gardens.”
Grover wouldn’t share the investment amount. Pocket Casts is already owned by NPR, This American Life, and other public media entities; the BBC investment only strengthens that coalition, Grover says. (The BBC also operates a Los Angeles studio.)
The BBC’s investment will go toward operational costs and growing the platform. Pocket Casts monetizes its platform with a premium subscription that gives listeners access to a desktop app, as well as other in-app features. Grover says the team is also experimenting with “paid placement,” or giving shows a more prominent spot in the app for a certain price.
“Obviously our goal is both to continue to grow the audience, leveraging the reach of our partners, and to drive sustainability for our platform long-term through our monetization efforts,” he says. “Obviously, those are not intrusive. They are all, we think, reasonable, and we think fit with our brand image or brand approach.”
He says the investment allows the team to keep building and also gives Pocket Casts the ability to market — public media hosts shout out the app and encourage listeners to try it. This strategy has helped them grow, looking at listener surveys and promotion code usage, Grover says.
With major, reputable programs putting their weight behind Pocket Casts, it’ll be interesting to see whether this strategy works to bring listeners to the platform. Pocket Casts is looking to sell people on the dream of keeping podcasting open and free, as well as banking on the star power and loyalty public media hosts command. Spotify, Luminary, and others, however, think celebrity and big-name shows are the way to grow a platform, along with serious marketing. Can Ira Glass or Amy Schumer better sell a podcasting app? We’ll learn soon.
Glenn Greenwald resigns from the Intercept over 'editorial freedom' – The Guardian
QYOU Media Board Chair Exercises 2 Million Warrants
/NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR DISSEMINATION IN THE UNITED STATES./
TORONTO and LOS ANGELES, Oct. 29, 2020 /CNW/ – QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) (“QYOU Media” or the “Company”) announces that G. Scott Paterson, Board Chair of QYOU Media, exercised 2 million warrants at 6 cents per share bringing his total direct and indirect holdings of shares and warrants of the Company to 22,891,694 common shares and 4,250,000 warrants.
About QYOU Media
QYOU Media operates in India and the United States producing and distributing content created by social media stars and digital content creators. In India, we curate, produce and distribute premium content including television networks and VOD for cable and satellite television, OTT and mobile platforms. In the United States, we manage influencer marketing campaigns for major film studios and brands. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches more than 650 million consumers around the world. Experience our work at www.qyoumedia.com and www.theqindia.com
Join our shareholder chat group on Telegram: t.me/QYOUMedia
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE QYOU Media Inc.
Source:- Canada NewsWire
Media Beat: October 29, 2020
Two Facebook users are seeking damages on behalf of hundreds of thousands of Canadians whose personal data may have been improperly used for political purposes.
The proposed class-action lawsuit filed by Calgary residents Saul Benary and Karma Holoboff asks the Federal Court to order the social-media giant to bolster its security practices to better protect sensitive information and comply with federal privacy law. – Jim Bronskill, The Canadian Press
A congressional hearing Wednesday left Facebook, Google and Twitter facing conflicting pressures — from Democrats who say they should patrol their sites and services more aggressively and Republicans who felt the companies should have a more hands-off role with most political speech. The mixed signals threatened to add new complications to the tech giants’ already controversial work to protect the world’s most popular digital communications channels from abuse. And it evoked the lingering, widespread unease in Washington with the political and economic leverage the three companies have amassed and the ways they seek to wield it. – Tony Romm, Rachel Lerman, Cat Zakrzewski, Heather Kelly & Elizabeth Dwoskin, The Washington Post
Platforms like Facebook and Google are sharing their plans to pause political ads around Election Day. That’s won’t stop all paid campaigning. – Arielle Pardes, Wired
Spotify’s content policy is in the spotlight amid controversy over Joe Rogan’s hosting of Alex Jones on his podcast, even though Spotify has banned Jones’ own show from its platform. BuzzFeed reported that Spotify won’t tell podcast hosts whom they can have on their shows. – The Information
Tencent Music Entertainment Group, the leading online music entertainment platform in China, and Merlin, the global digital rights agency for the world’s independent labels, have expanded the terms of their multi-year licensing and cooperation agreement.
Merlin members account for more than 15% of the global digital music market and has deals with over 30 digital partners. – Jem Aswad, Variety
Watch “We told Americans that Canadians all vote the same way
Source: – FYI Music News
Dylan Holloway invited to Hockey Canada selection camp – Oilers Nation
Apple Reports Fourth Quarter Results – Apple Newsroom
Hinshaw cuts runny nose, sore throat from list of COVID-19 symptoms forcing kids to isolate: Groundwork – Edmonton Journal
Silver investment demand jumped 12% in 2019
Iran anticipates renewed protests amid social media shutdown
Galaxy M31 July 2020 security update brings Glance, a content-driven lockscreen wallpaper service
- Science19 hours ago
Ice loss to add 0.4C to global temperatures: Study
- Tech24 hours ago
AMD announces Radeon RX 6000 series gaming graphics cards – GSMArena.com news – GSMArena.com
- Tech10 hours ago
Xbox Series X stock shortages could last 'for a few months' after launch, admits Microsoft – TechRadar
- Tech16 hours ago
AMD Radeon RX 6900 XT, 6800, 6800 XT Price and Release Date Announced
- Economy17 hours ago
Bank of Canada says economy will likely be scarred by COVID-19 until 2023
- Health18 hours ago
Ottawa Public Health flu shot clinics open, new appointments available at 9 a.m
- Tech18 hours ago
Sony shares pop on strong outlook
- Investment21 hours ago
G2S2 Capital Inc. Announces Investment in Cominar Real Estate Investment Trust – Canada NewsWire