Real Estate Company Elad Canada Officially Rebrands as Almadev - Storeys | Canada News Media
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Real Estate Company Elad Canada Officially Rebrands as Almadev – Storeys

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STOREYS Custom Studio

What’s old is new for one of Canada’s leading real estate companies.

Elad Canada has officially rebranded to Almadev, unveiling a new brand identity that includes a reimagined logo, typology, iconography, and colour palette. 

The rebrand is reflective of the business’s evolution over the past 20 years, says the company. Through the years, Elad has built a strong reputation in income-producing properties and developing celebrated master-planned communities in Canada and the United States. But it was time to change things up with a refreshed look and feel.

“Over the past decades, our company has experienced tremendous growth and we have honed an exceptional expertise in asset management and developing master-planned communities. It was time to create a new identity that reflects who we are today,” says Rafael Lazer, CEO of Almadev. “We’re thrilled to embark on this new chapter; Almadev perfectly encapsulates our unique ethos around real estate, and it represents our drive to continuously improve and push ourselves in new directions.”

READ: The Core is Calling Companies Back As Downtown Toronto Reawakens

Lazer drew upon the expertise of Toronto-based advertising and branding agency Channel 13 to help with the rebrand. 

“They needed an identity that encapsulates their unique ethos around real estate, and one that represents their drive to continuously improve and push themselves in new directions,” says Michael Gioffre, creative director and partner at Channel 13. 

“The inspiration behind the rebrand was a deep dive of discovering who Elad was and how they continue to add value to the communities they have their hand in,” says Gioffre. “As they have grown over the past decades, they were challenged with identifying a new company name that speaks to their global approach to real estate and the soul they inject into every community. Although their name was changing, nothing about the company’s corporate structure or staff was changing. It was the same great Elad team with a new name.”

As the company went through their internal brainstorming processes, they landed on the word ‘Alma’ which means ‘world’ in Aramaic and ‘soul’ in Spanish. “It’s a word that lends itself perfectly to their worldly and soulful approach,” says Gioffre. “’Dev’ was then added as a literary term, which compounded the two words, and Almadev was then born.

For Channel 13, their challenge as the selected branding team was to create an identity that reflected this massive — yet simple transition. “Sometimes, the simplest branding briefs lend themselves to being the toughest challenge and sometimes a name change can have a negative effect,” says Gioffre. “Our creative team went through countless internal iterations prior to us landing on the new identity you see today.”

The inspiration for the visual identity was derived from the dual word meaning of the word Alma, says Gioffre. “We wanted to create an identity that visually felt global, but contemporary enough to communicate the energy it brings to their communities,” says Gioffre. “The outcome was a beautifully crafted logotype and logomark. The logomark is a perfect combination of the two letters ‘AD,’ with an emphasis on the ‘A’ being the primary subject in the mark.”

Along with the visual identity, Channel 13 worked with the team to come up with an introductory slogan. “’The New Elad — New Name, Same Soul’ reinforces that this change is a positive step forward in Almadev’s legacy,” says Gioffre. While the real estate company may have a new name and logo, there will be no changes to “business as usual” in terms of operations at Almadev. “You can just expect more,” says Gioffre.

Almadev is currently developing master-planned community Galleria on the Park at Dupont and Dufferin. They have also recently announced the closing of Emerald City, its 35-acre master-planned community in North York. Further, Almadev is gearing up to launch at Lansing Square, a 15-acre master-planned community located at Sheppard Ave. and Victoria Park. Last month, the company acquired a well-connected 11.6-acre site in Vaughan, adjacent to the Vaughan Metropolitan Centre.

“And I’m sure they aren’t stopping there,” says Gioffre.

Cover image: Galleria on the Park (Almadev)


This article was produced in partnership with STOREYS Custom Studio.

Written By
STOREYS Custom Studio

Content by STOREYS Custom Studio is created in partnership with companies and brands looking to tell their own stor(e)y.

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Greater Toronto home sales jump in October after Bank of Canada rate cuts: board

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TORONTO – The Toronto Regional Real Estate Board says home sales in October surged as buyers continued moving off the sidelines amid lower interest rates.

The board said 6,658 homes changed hands last month in the Greater Toronto Area, up 44.4 per cent compared with 4,611 in the same month last year. Sales were up 14 per cent from September on a seasonally adjusted basis.

The average selling price was up 1.1 per cent compared with a year earlier at $1,135,215. The composite benchmark price, meant to represent the typical home, was down 3.3 per cent year-over-year.

“While we are still early in the Bank of Canada’s rate cutting cycle, it definitely does appear that an increasing number of buyers moved off the sidelines and back into the marketplace in October,” said TRREB president Jennifer Pearce in a news release.

“The positive affordability picture brought about by lower borrowing costs and relatively flat home prices prompted this improvement in market activity.”

The Bank of Canada has slashed its key interest rate four times since June, including a half-percentage point cut on Oct. 23. The rate now stands at 3.75 per cent, down from the high of five per cent that deterred many would-be buyers from the housing market.

New listings last month totalled 15,328, up 4.3 per cent from a year earlier.

In the City of Toronto, there were 2,509 sales last month, a 37.6 per cent jump from October 2023. Throughout the rest of the GTA, home sales rose 48.9 per cent to 4,149.

The sales uptick is encouraging, said Cameron Forbes, general manager and broker for Re/Max Realtron Realty Inc., who added the figures for October were stronger than he anticipated.

“I thought they’d be up for sure, but not necessarily that much,” said Forbes.

“Obviously, the 50 basis points was certainly a great move in the right direction. I just thought it would take more to get things going.”

He said it shows confidence in the market is returning faster than expected, especially among existing homeowners looking for a new property.

“The average consumer who’s employed and may have been able to get some increases in their wages over the last little bit to make up some ground with inflation, I think they’re confident, so they’re looking in the market.

“The conditions are nice because you’ve got a little more time, you’ve got more choice, you’ve got fewer other buyers to compete against.”

All property types saw more sales in October compared with a year ago throughout the GTA.

Townhouses led the surge with 56.8 per cent more sales, followed by detached homes at 46.6 per cent and semi-detached homes at 44 per cent. There were 33.4 per cent more condos that changed hands year-over-year.

“Market conditions did tighten in October, but there is still a lot of inventory and therefore choice for homebuyers,” said TRREB chief market analyst Jason Mercer.

“This choice will keep home price growth moderate over the next few months. However, as inventory is absorbed and home construction continues to lag population growth, selling price growth will accelerate, likely as we move through the spring of 2025.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Homelessness: Tiny home village to open next week in Halifax suburb

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HALIFAX – A village of tiny homes is set to open next month in a Halifax suburb, the latest project by the provincial government to address homelessness.

Located in Lower Sackville, N.S., the tiny home community will house up to 34 people when the first 26 units open Nov. 4.

Another 35 people are scheduled to move in when construction on another 29 units should be complete in December, under a partnership between the province, the Halifax Regional Municipality, United Way Halifax, The Shaw Group and Dexter Construction.

The province invested $9.4 million to build the village and will contribute $935,000 annually for operating costs.

Residents have been chosen from a list of people experiencing homelessness maintained by the Affordable Housing Association of Nova Scotia.

They will pay rent that is tied to their income for a unit that is fully furnished with a private bathroom, shower and a kitchen equipped with a cooktop, small fridge and microwave.

The Atlantic Community Shelters Society will also provide support to residents, ranging from counselling and mental health supports to employment and educational services.

This report by The Canadian Press was first published Oct. 24, 2024.

The Canadian Press. All rights reserved.

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Here are some facts about British Columbia’s housing market

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Housing affordability is a key issue in the provincial election campaign in British Columbia, particularly in major centres.

Here are some statistics about housing in B.C. from the Canada Mortgage and Housing Corporation’s 2024 Rental Market Report, issued in January, and the B.C. Real Estate Association’s August 2024 report.

Average residential home price in B.C.: $938,500

Average price in greater Vancouver (2024 year to date): $1,304,438

Average price in greater Victoria (2024 year to date): $979,103

Average price in the Okanagan (2024 year to date): $748,015

Average two-bedroom purpose-built rental in Vancouver: $2,181

Average two-bedroom purpose-built rental in Victoria: $1,839

Average two-bedroom purpose-built rental in Canada: $1,359

Rental vacancy rate in Vancouver: 0.9 per cent

How much more do new renters in Vancouver pay compared with renters who have occupied their home for at least a year: 27 per cent

This report by The Canadian Press was first published Oct. 17, 2024.

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