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Real estate could be a viable career alternative for women hit by pandemic job losses – Regina Leader-Post

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Real estate sector offers flexibility, stability and potential for growth

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Rapidly escalating housing prices have grabbed much attention during the pandemic, but the real estate industry could be notable for another, less-publicized reason: it’s provided stable employment for tens of thousands of Canadians during the past year.

Deemed an essential service, the real estate sector was a source of stability in an otherwise faltering employment market. Over the years, women have made tremendous progress in the sector, where their numbers as agents, brokers and even franchise owners have steadily grown.

That success is in marked contrast to some of the other sectors such as tourism and retail where women are more often employed than men. Almost half-a-million women remain unemployed, according to Statistics Canada’s latest data. Another 100,000 working-age women have left the labour force entirely as they are no longer searching for a job.

As thousands of women wait for employment opportunities, they could be wondering whether they should try to rejoin the same economic sector that offered inadequate compensation, limited growth opportunities and no tenure security, or switch careers into other industries that have fared better, at least during the pandemic.

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Some professions such as engineering, health care and law require specialized training that might take years of full-time schooling. Others like real estate are not that prescribed, so individuals can pursue licensing even while working elsewhere. Indeed, real estate leaders believe women have a competitive advantage in the industry, making it a viable and exciting career path.

Julie Gaucher, owner and co-founder of Sutton Quebec, where 40 per cent of the 1,500 agents working under her umbrella group are women, has tracked agent productivity over the years and found women to be stable performers year after year, whereas males exhibit highs and lows.

She believes real estate is an ideal career for women because it offers the flexibility that few other professions offer. “You decide your schedule, and if you are a structured person, you will succeed,” she said.

The use of technology has undoubtedly helped, since it allows agents to email listings to clients, respond to messages, make calls, search for comps and prepare contract documents from pretty much anywhere, even from a car parked outside an arena or field, where their children could be playing hockey or soccer.

Gaucher believes women are better at multitasking, and, hence, they can simultaneously be with their families and do their work as a real estate professional.

Another veteran industry leader is Vivian Risi, broker-owner and chief executive of Royal LePage Your Community Realty, with more than 1,300 realtors operating under her banner in the Greater Toronto Area.

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Risi has seen women realtors succeed even when they work part time, at times outperforming male colleagues working full time. This, she believes, is due to their inherent traits of being multitaskers and nurturers, and their ability to build trust with clients.

Real estate also offers other opportunities than just helping clients buy, sell or rent properties. Realtors gain first-hand knowledge of investment-worthy properties that may not have yet hit the market, allowing them the opportunity to move first.

“What other profession offers you a job and the opportunity to become an investor?” Risi said.

What other profession offers you a job and the opportunity to become an investor?

Vivian Risi, broker-owner and chief executive of Royal LePage Your Community Realty

There’s no doubt women have come a long way in the industry. Today, more women than ever are in leadership positions in real estate companies, local MLS boards, and provincial and national industry associations.

But the road to success for women has not been easy. In the past, systemic roadblocks prevented women from joining the industry or assuming leadership roles. Before the 1970s, one needed a broker’s patronage to even apply for a licence to practice, which prevented women, who were not connected to the broker network, from entering.

The Toronto Regional Real Estate Board (TRREB) only elected its first female president in 1981. Back then, it took three attempts before Sadie Moranis (Stephen Moranis’s late mother) was finally voted in as the first woman president.

Sadie Moranis was a trailblazer who challenged the status quo, not just by breaking gender barriers, but by being an innovative professional who steered the industry through some tough times. Her innovations included helping Canada Mortgage and Housing Corp. list its foreclosed properties on the MLS system directly, enabling these transactions to be widely marketed to the public and ensuring higher prices for the federal government.

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  1. David Rosenberg says Canada’s housing market in a ‘huge bubble’


  2. Toronto home prices breach $1 million for first time as bidding wars heat up


  3. Why the pandemic’s lingering effects will continue to hurt the hospitality industry


  4. Cottage country is the new battleground for housing bidding wars

Today, TRREB is led by Lisa Patel, long recognized for promoting community leadership, entrepreneurship and diversity. On March 10, Stacey Evoy, a Royal LePage broker in London, Ont., was appointed president-elect of the Ontario Real Estate Association (OREA). Since 1988, eight women have been successful in securing the leadership of the Canadian Real Estate Association.

The pandemic provides an opportunity for women to take stock of the employment markets and reorient their careers in sectors that offer flexibility, stability and potential for growth. Real estate is one such alternative.

Murtaza Haider is a professor at Ryerson University. Stephen Moranis is a real estate industry veteran. They can be reached at the Haider-Moranis Bulletin website hmbulletin.com.

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Here are some facts about British Columbia’s housing market

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Housing affordability is a key issue in the provincial election campaign in British Columbia, particularly in major centres.

Here are some statistics about housing in B.C. from the Canada Mortgage and Housing Corporation’s 2024 Rental Market Report, issued in January, and the B.C. Real Estate Association’s August 2024 report.

Average residential home price in B.C.: $938,500

Average price in greater Vancouver (2024 year to date): $1,304,438

Average price in greater Victoria (2024 year to date): $979,103

Average price in the Okanagan (2024 year to date): $748,015

Average two-bedroom purpose-built rental in Vancouver: $2,181

Average two-bedroom purpose-built rental in Victoria: $1,839

Average two-bedroom purpose-built rental in Canada: $1,359

Rental vacancy rate in Vancouver: 0.9 per cent

How much more do new renters in Vancouver pay compared with renters who have occupied their home for at least a year: 27 per cent

This report by The Canadian Press was first published Oct. 17, 2024.

The Canadian Press. All rights reserved.

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B.C. voters face atmospheric river with heavy rain, high winds on election day

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VANCOUVER – Voters along the south coast of British Columbia who have not cast their ballots yet will have to contend with heavy rain and high winds from an incoming atmospheric river weather system on election day.

Environment Canada says the weather system will bring prolonged heavy rain to Metro Vancouver, the Sunshine Coast, Fraser Valley, Howe Sound, Whistler and Vancouver Island starting Friday.

The agency says strong winds with gusts up to 80 kilometres an hour will also develop on Saturday — the day thousands are expected to go to the polls across B.C. — in parts of Vancouver Island and Metro Vancouver.

Wednesday was the last day for advance voting, which started on Oct. 10.

More than 180,000 voters cast their votes Wednesday — the most ever on an advance voting day in B.C., beating the record set just days earlier on Oct. 10 of more than 170,000 votes.

Environment Canada says voters in the area of the atmospheric river can expect around 70 millimetres of precipitation generally and up to 100 millimetres along the coastal mountains, while parts of Vancouver Island could see as much as 200 millimetres of rainfall for the weekend.

An atmospheric river system in November 2021 created severe flooding and landslides that at one point severed most rail links between Vancouver’s port and the rest of Canada while inundating communities in the Fraser Valley and B.C. Interior.

This report by The Canadian Press was first published Oct. 17, 2024.

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No shortage when it comes to B.C. housing policies, as Eby, Rustad offer clear choice

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British Columbia voters face no shortage of policies when it comes to tackling the province’s housing woes in the run-up to Saturday’s election, with a clear choice for the next government’s approach.

David Eby’s New Democrats say the housing market on its own will not deliver the homes people need, while B.C. Conservative Leader John Rustad saysgovernment is part of the problem and B.C. needs to “unleash” the potential of the private sector.

But Andy Yan, director of the City Program at Simon Fraser University, said the “punchline” was that neither would have a hand in regulating interest rates, the “giant X-factor” in housing affordability.

“The one policy that controls it all just happens to be a policy that the province, whoever wins, has absolutely no control over,” said Yan, who made a name for himself scrutinizing B.C.’s chronic affordability problems.

Some metrics have shown those problems easing, with Eby pointing to what he said was a seven per cent drop in rent prices in Vancouver.

But Statistics Canada says 2021 census data shows that 25.5 per cent of B.C. households were paying at least 30 per cent of their income on shelter costs, the worst for any province or territory.

Yan said government had “access to a few levers” aimed at boosting housing affordability, and Eby has been pulling several.

Yet a host of other factors are at play, rates in particular, Yan said.

“This is what makes housing so frustrating, right? It takes time. It takes decades through which solutions and policies play out,” Yan said.

Rustad, meanwhile, is running on a “deregulation” platform.

He has pledged to scrap key NDP housing initiatives, including the speculation and vacancy tax, restrictions on short-term rentals,and legislation aimed at boosting small-scale density in single-family neighbourhoods.

Green Leader Sonia Furstenau, meanwhile, says “commodification” of housing by large investors is a major factor driving up costs, and her party would prioritize people most vulnerable in the housing market.

Yan said it was too soon to fully assess the impact of the NDP government’s housing measures, but there was a risk housing challenges could get worse if certain safeguards were removed, such as policies that preserve existing rental homes.

If interest rates were to drop, spurring a surge of redevelopment, Yan said the new homes with higher rents could wipe the older, cheaper units off the map.

“There is this element of change and redevelopment that needs to occur as a city grows, yet the loss of that stock is part of really, the ongoing challenges,” Yan said.

Given the external forces buffeting the housing market, Yan said the question before voters this month was more about “narrative” than numbers.

“Who do you believe will deliver a better tomorrow?”

Yan said the market has limits, and governments play an important role in providing safeguards for those most vulnerable.

The market “won’t by itself deal with their housing needs,” Yan said, especially given what he described as B.C.’s “30-year deficit of non-market housing.”

IS HOUSING THE ‘GOVERNMENT’S JOB’?

Craig Jones, associate director of the Housing Research Collaborative at the University of British Columbia, echoed Yan, saying people are in “housing distress” and in urgent need of help in the form of social or non-market housing.

“The amount of housing that it’s going to take through straight-up supply to arrive at affordability, it’s more than the system can actually produce,” he said.

Among the three leaders, Yan said it was Furstenau who had focused on the role of the “financialization” of housing, or large investors using housing for profit.

“It really squeezes renters,” he said of the trend. “It captures those units that would ordinarily become affordable and moves (them) into an investment product.”

The Greens’ platform includes a pledge to advocate for federal legislation banning the sale of residential units toreal estate investment trusts, known as REITs.

The party has also proposed a two per cent tax on homes valued at $3 million or higher, while committing $1.5 billion to build 26,000 non-market units each year.

Eby’s NDP government has enacted a suite of policies aimed at speeding up the development and availability of middle-income housing and affordable rentals.

They include the Rental Protection Fund, which Jones described as a “cutting-edge” policy. The $500-million fund enables non-profit organizations to purchase and manage existing rental buildings with the goal of preserving their affordability.

Another flagship NDP housing initiative, dubbed BC Builds, uses $2 billion in government financingto offer low-interest loans for the development of rental buildings on low-cost, underutilized land. Under the program, operators must offer at least 20 per cent of their units at 20 per cent below the market value.

Ravi Kahlon, the NDP candidate for Delta North who serves as Eby’s housing minister,said BC Builds was designed to navigate “huge headwinds” in housing development, including high interest rates, global inflation and the cost of land.

Boosting supply is one piece of the larger housing puzzle, Kahlon said in an interview before the start of the election campaign.

“We also need governments to invest and … come up with innovative programs to be able to get more affordability than the market can deliver,” he said.

The NDP is also pledging to help more middle-class, first-time buyers into the housing market with a plan to finance 40 per cent of the price on certain projects, with the money repayable as a loan and carrying an interest rate of 1.5 per cent. The government’s contribution would have to be repaid upon resale, plus 40 per cent of any increase in value.

The Canadian Press reached out several times requesting a housing-focused interview with Rustad or another Conservative representative, but received no followup.

At a press conference officially launching the Conservatives’ campaign, Rustad said Eby “seems to think that (housing) is government’s job.”

A key element of the Conservatives’ housing plans is a provincial tax exemption dubbed the “Rustad Rebate.” It would start in 2026 with residents able to deduct up to $1,500 per month for rent and mortgage costs, increasing to $3,000 in 2029.

Rustad also wants Ottawa to reintroduce a 1970s federal program that offered tax incentives to spur multi-unit residential building construction.

“It’s critical to bring that back and get the rental stock that we need built,” Rustad said of the so-called MURB program during the recent televised leaders’ debate.

Rustad also wants to axe B.C.’s speculation and vacancy tax, which Eby says has added 20,000 units to the long-term rental market, and repeal rules restricting short-term rentals on platforms such as Airbnb and Vrbo to an operator’s principal residence or one secondary suite.

“(First) of all it was foreigners, and then it was speculators, and then it was vacant properties, and then it was Airbnbs, instead of pointing at the real problem, which is government, and government is getting in the way,” Rustad said during the televised leaders’ debate.

Rustad has also promised to speed up approvals for rezoning and development applications, and to step in if a city fails to meet the six-month target.

Eby’s approach to clearing zoning and regulatory hurdles includes legislation passed last fall that requires municipalities with more than 5,000 residents to allow small-scale, multi-unit housing on lots previously zoned for single family homes.

The New Democrats have also recently announced a series of free, standardized building designs and a plan to fast-track prefabricated homes in the province.

A statement from B.C.’s Housing Ministry said more than 90 per cent of 188 local governments had adopted the New Democrats’ small-scale, multi-unit housing legislation as of last month, while 21 had received extensions allowing more time.

Rustad has pledged to repeal that law too, describing Eby’s approach as “authoritarian.”

The Greens are meanwhile pledging to spend $650 million in annual infrastructure funding for communities, increase subsidies for elderly renters, and bring in vacancy control measures to prevent landlords from drastically raising rents for new tenants.

Yan likened the Oct. 19 election to a “referendum about the course that David Eby has set” for housing, with Rustad “offering a completely different direction.”

Regardless of which party and leader emerges victorious, Yan said B.C.’s next government will be working against the clock, as well as cost pressures.

Yan said failing to deliver affordable homes for everyone, particularly people living on B.C. streets and young, working families, came at a cost to the whole province.

“It diminishes us as a society, but then also as an economy.”

This report by The Canadian Press was first published Oct. 17, 2024.

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