Real estate leaders believe women have a competitive advantage in the industry, making it a viable and exciting career path.Photo by Christinne Muschi/Reuters files
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Rapidly escalating housing prices have grabbed much attention during the pandemic, but the real estate industry could be notable for another, less-publicized reason: it’s provided stable employment for tens of thousands of Canadians during the past year.
Deemed an essential service, the real estate sector was a source of stability in an otherwise faltering employment market. Over the years, women have made tremendous progress in the sector, where their numbers as agents, brokers and even franchise owners have steadily grown.
That success is in marked contrast to some of the other sectors such as tourism and retail where women are more often employed than men. Almost half-a-million women remain unemployed, according to Statistics Canada’s latest data. Another 100,000 working-age women have left the labour force entirely as they are no longer searching for a job.
As thousands of women wait for employment opportunities, they could be wondering whether they should try to rejoin the same economic sector that offered inadequate compensation, limited growth opportunities and no tenure security, or switch careers into other industries that have fared better, at least during the pandemic.
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Some professions such as engineering, health care and law require specialized training that might take years of full-time schooling. Others like real estate are not that prescribed, so individuals can pursue licensing even while working elsewhere. Indeed, real estate leaders believe women have a competitive advantage in the industry, making it a viable and exciting career path.
Julie Gaucher, owner and co-founder of Sutton Quebec, where 40 per cent of the 1,500 agents working under her umbrella group are women, has tracked agent productivity over the years and found women to be stable performers year after year, whereas males exhibit highs and lows.
She believes real estate is an ideal career for women because it offers the flexibility that few other professions offer. “You decide your schedule, and if you are a structured person, you will succeed,” she said.
The use of technology has undoubtedly helped, since it allows agents to email listings to clients, respond to messages, make calls, search for comps and prepare contract documents from pretty much anywhere, even from a car parked outside an arena or field, where their children could be playing hockey or soccer.
Gaucher believes women are better at multitasking, and, hence, they can simultaneously be with their families and do their work as a real estate professional.
Another veteran industry leader is Vivian Risi, broker-owner and chief executive of Royal LePage Your Community Realty, with more than 1,300 realtors operating under her banner in the Greater Toronto Area.
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Risi has seen women realtors succeed even when they work part time, at times outperforming male colleagues working full time. This, she believes, is due to their inherent traits of being multitaskers and nurturers, and their ability to build trust with clients.
Real estate also offers other opportunities than just helping clients buy, sell or rent properties. Realtors gain first-hand knowledge of investment-worthy properties that may not have yet hit the market, allowing them the opportunity to move first.
“What other profession offers you a job and the opportunity to become an investor?” Risi said.
What other profession offers you a job and the opportunity to become an investor?
Vivian Risi, broker-owner and chief executive of Royal LePage Your Community Realty
There’s no doubt women have come a long way in the industry. Today, more women than ever are in leadership positions in real estate companies, local MLS boards, and provincial and national industry associations.
But the road to success for women has not been easy. In the past, systemic roadblocks prevented women from joining the industry or assuming leadership roles. Before the 1970s, one needed a broker’s patronage to even apply for a licence to practice, which prevented women, who were not connected to the broker network, from entering.
The Toronto Regional Real Estate Board (TRREB) only elected its first female president in 1981. Back then, it took three attempts before Sadie Moranis (Stephen Moranis’s late mother) was finally voted in as the first woman president.
Sadie Moranis was a trailblazer who challenged the status quo, not just by breaking gender barriers, but by being an innovative professional who steered the industry through some tough times. Her innovations included helping Canada Mortgage and Housing Corp. list its foreclosed properties on the MLS system directly, enabling these transactions to be widely marketed to the public and ensuring higher prices for the federal government.
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Today, TRREB is led by Lisa Patel, long recognized for promoting community leadership, entrepreneurship and diversity. On March 10, Stacey Evoy, a Royal LePage broker in London, Ont., was appointed president-elect of the Ontario Real Estate Association (OREA). Since 1988, eight women have been successful in securing the leadership of the Canadian Real Estate Association.
The pandemic provides an opportunity for women to take stock of the employment markets and reorient their careers in sectors that offer flexibility, stability and potential for growth. Real estate is one such alternative.
Murtaza Haider is a professor at Ryerson University. Stephen Moranis is a real estate industry veteran. They can be reached at the Haider-Moranis Bulletin website hmbulletin.com.
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MONTREAL – Two Quebec real estate brokers are facing fines and years-long suspensions for submitting bogus offers on homes to drive up prices during the COVID-19 pandemic.
Christine Girouard has been suspended for 14 years and her business partner, Jonathan Dauphinais-Fortin, has been suspended for nine years after Quebec’s authority of real estate brokerage found they used fake bids to get buyers to raise their offers.
Girouard is a well-known broker who previously starred on a Quebec reality show that follows top real estate agents in the province.
She is facing a fine of $50,000, while Dauphinais-Fortin has been fined $10,000.
The two brokers were suspended in May 2023 after La Presse published an article about their practices.
One buyer ended up paying $40,000 more than his initial offer in 2022 after Girouard and Dauphinais-Fortin concocted a second bid on the house he wanted to buy.
This report by The Canadian Press was first published Sept. 11, 2024.
MONTREAL – The Quebec Professional Association of Real Estate Brokers says Montreal-area home sales rose 9.3 per cent in August compared with the same month last year, with levels slightly higher than the historical average for this time of year.
The association says home sales in the region totalled 2,991 for the month, up from 2,737 in August 2023.
The median price for all housing types was up year-over-year, led by a six per cent increase for the price of a plex at $763,000 last month.
The median price for a single-family home rose 5.2 per cent to $590,000 and the median price for a condominium rose 4.4 per cent to $407,100.
QPAREB market analysis director Charles Brant says the strength of the Montreal resale market contrasts with declines in many other Canadian cities struggling with higher levels of household debt, lower savings and diminishing purchasing power.
Active listings for August jumped 18 per cent compared with a year earlier to 17,200, while new listings rose 1.7 per cent to 4,840.
This report by The Canadian Press was first published Sept. 6, 2024.
In the quest to find cities where renters can enjoy the best of all worlds, a recent study analyzed 24 metrics across three key categories—Housing & Economy, Quality of Life, and Community. The study ranked the 100 largest cities in Canada to determine which ones offer the most to their renters.
Here are the top 10 cities that emerged as the best for renters in 2024:
St. John’s, NL
St. John’s, Newfoundland and Labrador, stand out as the top city for renters in Canada for 2024. Known for its vibrant cultural scene, stunning natural beauty, and welcoming community, St. John’s offers an exceptional quality of life. The city boasts affordable housing, a robust economy, and low unemployment rates, making it an attractive option for those seeking a balanced and enriching living experience. Its rich history, picturesque harbour, and dynamic arts scene further enhance its appeal, ensuring that renters can enjoy both comfort and excitement in this charming coastal city.
Sherbrooke, QC
Sherbrooke, Quebec, emerges as a leading city for renters in Canada for 2024, offering a blend of affordability and quality of life. Nestled in the heart of the Eastern Townships, Sherbrooke is known for its picturesque landscapes, vibrant cultural scene, and strong community spirit. The city provides affordable rental options, low living costs, and a thriving local economy, making it an ideal destination for those seeking both comfort and economic stability. With its rich history, numerous parks, and dynamic arts and education sectors, Sherbrooke presents an inviting environment for renters looking for a well-rounded lifestyle.
Québec City, QC
Québec City, the capital of Quebec, stands out as a premier destination for renters in Canada for 2024. Known for its rich history, stunning architecture, and vibrant cultural heritage, this city offers an exceptional quality of life. Renters benefit from affordable housing, excellent public services, and a robust economy. The city’s charming streets, historic sites, and diverse culinary scene provide a unique living experience. With top-notch education institutions, numerous parks, and a strong sense of community, Québec City is an ideal choice for those seeking a dynamic and fulfilling lifestyle.
Trois-Rivières, QC
Trois-Rivières, nestled between Montreal and Quebec City, emerges as a top choice for renters in Canada. This historic city, known for its picturesque riverside views and rich cultural scene, offers an appealing blend of affordability and quality of life. Renters in Trois-Rivières enjoy reasonable housing costs, a low unemployment rate, and a vibrant community atmosphere. The city’s well-preserved historic sites, bustling arts community, and excellent educational institutions make it an attractive destination for those seeking a balanced and enriching lifestyle.
Saguenay, QC
Saguenay, located in the stunning Saguenay–Lac-Saint-Jean region of Quebec, is a prime destination for renters seeking affordable living amidst breathtaking natural beauty. Known for its picturesque fjords and vibrant cultural scene, Saguenay offers residents a high quality of life with lower housing costs compared to major urban centers. The city boasts a strong sense of community, excellent recreational opportunities, and a growing economy. For those looking to combine affordability with a rich cultural and natural environment, Saguenay stands out as an ideal choice.
Granby, QC
Granby, nestled in the heart of Quebec’s Eastern Townships, offers renters a delightful blend of small-town charm and ample opportunities. Known for its beautiful parks, vibrant cultural scene, and family-friendly environment, Granby provides an exceptional quality of life. The city’s affordable housing market and strong sense of community make it an attractive option for those seeking a peaceful yet dynamic place to live. With its renowned zoo, bustling downtown, and numerous outdoor activities, Granby is a hidden gem that caters to a diverse range of lifestyles.
Fredericton, NB
Fredericton, the capital city of New Brunswick, offers renters a harmonious blend of historical charm and modern amenities. Known for its vibrant arts scene, beautiful riverfront, and welcoming community, Fredericton provides an excellent quality of life. The city boasts affordable housing options, scenic parks, and a strong educational presence with institutions like the University of New Brunswick. Its rich cultural heritage, coupled with a thriving local economy, makes Fredericton an attractive destination for those seeking a balanced and fulfilling lifestyle.
Saint John, NB
Saint John, New Brunswick’s largest city, is a coastal gem known for its stunning waterfront and rich heritage. Nestled on the Bay of Fundy, it offers renters an affordable cost of living with a unique blend of historic architecture and modern conveniences. The city’s vibrant uptown area is bustling with shops, restaurants, and cultural attractions, while its scenic parks and outdoor spaces provide ample opportunities for recreation. Saint John’s strong sense of community and economic growth make it an inviting place for those looking to enjoy both urban and natural beauty.
Saint-Hyacinthe, QC
Saint-Hyacinthe, located in the Montérégie region of Quebec, is a vibrant city known for its strong agricultural roots and innovative spirit. Often referred to as the “Agricultural Technopolis,” it is home to numerous research centers and educational institutions. Renters in Saint-Hyacinthe benefit from a high quality of life with access to excellent local amenities, including parks, cultural events, and a thriving local food scene. The city’s affordable housing and close-knit community atmosphere make it an attractive option for those seeking a balanced and enriching lifestyle.
Lévis, QC
Lévis, located on the southern shore of the St. Lawrence River across from Quebec City, offers a unique blend of historical charm and modern conveniences. Known for its picturesque views and well-preserved heritage sites, Lévis is a city where history meets contemporary living. Residents enjoy a high quality of life with excellent public services, green spaces, and cultural activities. The city’s affordable housing options and strong sense of community make it a desirable place for renters looking for both tranquility and easy access to urban amenities.
This category looked at factors such as average rent, housing costs, rental availability, and unemployment rates. Québec stood out with 10 cities ranking at the top, demonstrating strong economic stability and affordable housing options, which are critical for renters looking for cost-effective living conditions.
Québec again led the pack in this category, with five cities in the top 10. Ontario followed closely with three cities. British Columbia excelled in walkability, with four cities achieving the highest walk scores, while Caledon topped the list for its extensive green spaces. These factors contribute significantly to the overall quality of life, making these cities attractive for renters.
Victoria, BC, emerged as the leader in this category due to its rich array of restaurants, museums, and educational institutions, offering a vibrant community life. St. John’s, NL, and Vancouver, BC, also ranked highly. Québec City, QC, and Lévis, QC, scored the highest in life satisfaction, reflecting a strong sense of community and well-being. Additionally, Saskatoon, SK, and Oshawa, ON, were noted for having residents with lower stress levels.
For a comprehensive view of the rankings and detailed interactive visuals, you can visit the full study by Point2Homes.
While no city can provide a perfect living experience for every renter, the cities highlighted in this study come remarkably close by excelling in key areas such as housing affordability, quality of life, and community engagement. These findings offer valuable insights for renters seeking the best places to live in Canada in 2024.
