Rebranding Trump, former president recalls shooting details but avoids policy details: RNC Takeaways | Canada News Media
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Rebranding Trump, former president recalls shooting details but avoids policy details: RNC Takeaways

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MILWAUKEE (AP) — The Republican National Convention celebrated former President Donald Trump not just as a party leader but a living martyr who survived a would-be assassin’s bullet and is ready to work for everyday Americans after a sweeping victory in November.

The portrayals of unity, including in Trump’s first speech since he was injured in the assassination attempt last Saturday, sought to erase the image of a man whose presidency often swirled in chaos and infighting and ended with a violent insurrection at the U.S. Capitol. Democrats have repeatedly wielded images of that day to try to thwart his return and have spotlighted his recurring use of inflammatory and hardline rhetoric.

Inside the Milwaukee arena, he was “an American folk hero” and “strong commander in chief,” alive because of a “miracle.” To the left, he remains a threat to democracy, with authoritarian designs.

There’s plenty of campaigning left between now and the election, so the effectiveness of the competing messages remains to be seen. But it’s been a striking four days for a Republican Party that over three presidential elections has been reshaped by Trump’s personality and his politics.

Here are some takeaways from the closing stanza of the GOP gathering in Wisconsin.

Trump promisesd to serve ‘all of America’ (But …)

Trump, who has not won the popular vote in two tries, opened with the sweeping tone common to inaugural addresses.

“The discord and division in our society must be healed. As Americans, we are bound together by a single fate and a shared destiny,” he said. “I am running to be president for all of America, not half of America, because there is no victory in winning for half of America.”

It was a sharp departure from his first convention acceptance in Cleveland eight years ago, when he painted a dark portrait of American life and declared, “I alone can fix it.”

It seemed at first that Trump was trying to embody a less partisan, less caustic version of himself — still a giant personality, but one that uses his stature for the country’s benefit. Yet as quickly as he called for an end of the “demonization of political enemies,” he turned the issue exclusively toward Democrats. He reprised his accusations that his criminal conviction and other prosecutions were because of the weaponization of the justice system. And he answered the critique that he is upending democracy by insisting, “I am the one saving democracy.”

Republicans in the convention hall embraced the idea. But it was aimed at what’s almost certainly a more circumspect crowd: swing voters and sporadic voters, those people Republicans will need in order to have the kind of sweeping victory they talked about in Milwaukee.

Trump tried to humanize his image by telling of assassination attempt

The former president spoke in vivid detail of his experience being injured and nearly killed on Saturday.

“You will never hear it from me a second time because it’s actually too painful,” he said before recalling at length a “beautiful day” that took a fateful turn. He recalled “a loud whizzing sound” and realized his ear was injured. He praised Secret Service agents, avoiding any mention of the criticism the agency is taking in Washington.

“I felt serene,” he said.

“I stand before you in this arena only by the grace of Almighty God,” Trump continued, echoing the same idea of divine intervention that flowed freely from the stage during the convention. “I’m not supposed to be here tonight,” he said, with delegates responding with a chant of “Yes you are! Yes you are!”

On stage was the uniform of the retired fire chief, Corey Comperatore, who was killed behind Trump. It was powerful stagecraft and storytelling. When Trump returns to his post-convention rally circuit, it will be notable to watch whether the former presidents sticks to his claim that he will not talk again about the assassination attempt that shocked the nation.

The brand man rebranded — with limits

Trump, the name and the man, has been ubiquitous for decades. Americans and the world recognized those gold letters, T-R-U-M-P, and watched him say, “You’re fired!” on his hit show “The Apprentice” long before Trump first ran for president. He took over the GOP and won the presidency in 2016 as the unapologetically bombastic political outsider.

The convention program sought to frame the former president as a softer, more compassionate man who helps people individually and is determined to help Americans across the country. Alina Habba, a Trump attorney, talked of “his character, his kindness, his commitment to saving this great country.” Personal friend Steve Witkoff described Trump as a lover of music, “a man who in the darkest hours shows up, listens and always acts.”

Between speeches Thursday, videos of Trump filled the arena with another tone. Democrats, a stern-looking Trump said, “are destroying our country. … They do cheat. And, frankly, it’s the only thing they do well. … Swamp them — they can’t cheat.”

Leading up to his speech, Trump called on a number of figures from the world of professional fighting, including retired wrestler Hulk Hogan and Linda McMahon, the former president and CEO of World Wrestling Entertainment, Inc. She made perhaps the most overt attempt to straddle the competing messages: “Donald Trump is not only a fighter, ladies and gentleman,” she said. “He is a good man.”

It perhaps added up to a confusing message.

Certainly, you can square images of an aggressive politician and a compassionate man who loves music, his friends, his family and even Americans he does not know.

But there’s a difference in selling Trump as someone who leverages his determination on behalf of those “everyday Americans” and one who uses hyperbolic attacks on whole classes of Americans and still fights over a presidential election that he lost. Voters who believe Trump’s false assertions about 2020 and relish his broadsides are already in his corner. He’s trying to grow his coalition, or at least he needs to if Republicans want to have the kind of November sweep they’ve talked about in Milwaukee.

Short on details of another term

Trump made sweeping promises to end inflation and secure the border. He said “Republicans have a plan” to bring down energy prices “very, very rapidly.” He didn’t say what it is.

He said he’d “drill, baby, drill” and “reduce your taxes.” He suggested falsely that Democrats want to raise taxes “by four times” what they are now.

The most specific he got was promising to roll back Biden administration efforts to combat climate change, direct all infrastructure spending to “roads and bridges,” and impose steep tariffs.

GOP leaders said ahead of the convention that Trump should lay out a clear vision of what a second presidency would look like. If he did that, it was only in the broadest strokes, mostly using crowd-pleasing talking points.

Trump barely mentioned Biden or Harris

Many Republican speakers this week made a point not just to blast President Joe Biden but also Vice President Kamala Harris. It’s an obvious move to position the party for the possibility that the 81-year-old Biden ends his campaign and Democrats turn to his second-in-command.

Trump himself barely acknowledged the Democratic incumbents. “I’m only going to say it one time,” he said, after mentioning Biden by name. At another point, he said merely “this person.”

That approach could be because of how much Democrats are in flux, leaving Trump unsure of who he will actually face in the fall. It could just as easily reflect how confident Trump is that he will win. Perhaps he believes he does not need to take on Biden any longer at all.

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Looking for the next mystery bestseller? This crime bookstore can solve the case

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WINNIPEG – Some 250 coloured tacks pepper a large-scale world map among bookshelves at Whodunit Mystery Bookstore.

Estonia, Finland, Japan and even Fenwick, Ont., have pins representing places outside Winnipeg where someone has ordered a page-turner from the independent bookstore that specializes in mystery and crime fiction novels.

For 30 years, the store has been offering fans of Agatha Christie’s Hercule Poirot or Arthur Conan Doyle’s Sherlock Holmes a place to get lost in whodunits both old and new.

Jack and Wendy Bumsted bought the shop in the Crescentwood neighbourhood in 2007 from another pair of mystery lovers.

The married couple had been longtime customers of the store. Wendy Bumsted grew up reading Perry Mason novels while her husband was a historian with vast knowledge of the crime fiction genre.

At the time, Jack Bumsted was retiring from teaching at the University of Manitoba when he was looking for his next venture.

“The bookstore came up and we bought it, I think, within a week,” Wendy Bumsted said in an interview.

“It never didn’t seem like a good idea.”

In the years since the Bumsteds took ownership, the family has witnessed the decline in mail-order books, the introduction of online retailers, a relocation to a new space next to the original, a pandemic and the death of beloved co-owner Jack Bumsted in 2020.

But with all the changes that come with owning a small business, customers continue to trust their next mystery fix will come from one of the shelves at Whodunit.

Many still request to be called about books from specific authors, or want to be notified if a new book follows their favourite format. Some arrive at the shop like clockwork each week hoping to get suggestions from Wendy Bumsted or her son on the next big hit.

“She has really excellent instincts on what we should be getting and what we should be promoting,” Micheal Bumsted said of his mother.

Wendy Bumsted suggested the store stock “Thursday Murder Club,” the debut novel from British television host Richard Osman, before it became a bestseller. They ordered more copies than other bookstores in Canada knowing it had the potential to be a hit, said Michael Bumsted.

The store houses more than 18,000 new and used novels. That’s not including the boxes of books that sit in Wendy Bumsted’s tiny office, or the packages that take up space on some of the only available seating there, waiting to be added to the inventory.

Just as the genre has evolved, so has the Bumsteds’ willingness to welcome other subjects on their shelves — despite some pushback from loyal customers and initially the Bumsted patriarch.

For years, Jack Bumsted refused to sell anything outside the crime fiction genre, including his own published books. Instead, he would send potential buyers to another store, but would offer to sign the books if they came back with them.

Wendy Bumsted said that eventually changed in his later years.

Now, about 15 per cent of the store’s stock is of other genres, such as romance or children’s books.

The COVID-19 pandemic forced them to look at expanding their selection, as some customers turned to buying books through the store’s website, which is set up to allow purchasers to get anything from the publishers the Bumsteds have contracts with.

In 2019, the store sold fewer than 100 books online. That number jumped to more than 3,000 in 2020, as retailers had to deal with pandemic lockdowns.

After years of running a successful mail-order business, the store was able to quickly adapt when it had to temporarily shut its doors, said Michael Bumsted.

“We were not a store…that had to figure out how to get books to people when they weren’t here.”

He added being a community bookstore with a niche has helped the family stay in business when other retailers have struggled. Part of that has included building lasting relationships.

“Some people have put it in their wills that their books will come to us,” said Wendy Bumsted.

Some of those collections have included tips on traveling through Asia in the early 2000s or the history of Australian cricket.

Micheal Bumsted said they’ve had to learn to be patient with selling some of these more obscure titles, but eventually the time comes for them to find a new home.

“One of the great things about physical books is that they can be there for you when you are ready for them.”

This report by The Canadian Press was first published on Sept. 15, 2024.



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Labour Minister praises Air Canada, pilots union for avoiding disruptive strike

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MONTREAL – Canada’s labour minister is praising both Air Canada and the union representing about 5,200 of its pilots for averting a work stoppage that would have disrupted travel for hundreds of thousands of passengers.

Steven MacKinnon’s comments came in a statement shared to social media shortly after Canada’s largest air carrier announced it had reached a tentative labour deal with the Air Line Pilots Association.

MacKinnon thanked both sides and federal mediators, saying the airline and its pilots approached negotiations with “seriousness and a resolve to get a deal.”

The tentative agreement averts a strike or lockout that could have begun as early as Wednesday for Air Canada and Air Canada Rouge, with flight cancellations expected before then.

The airline now says flights will continue as normal while union members vote on the tentative four-year contract.

Air Canada had called on the federal government to intervene in the dispute, but Prime Minister Justin Trudeau said Friday that would only happen if it became clear no negotiated agreement was possible.

This report from The Canadian Press was first published Sept. 15, 2024.

Companies in this story: (TSX:AC)

The Canadian Press. All rights reserved.



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As plant-based milk becomes more popular, brands look for new ways to compete

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When it comes to plant-based alternatives, Canadians have never had so many options — and nowhere is that choice more abundantly clear than in the milk section of the dairy aisle.

To meet growing demand, companies are investing in new products and technology to keep up with consumer tastes and differentiate themselves from all the other players on the shelf.

“The product mix has just expanded so fast,” said Liza Amlani, co-founder of the Retail Strategy Group.

She said younger generations in particular are driving growth in the plant-based market as they are consuming less dairy and meat.

Commercial sales of dairy milk have been weakening for years, according to research firm Mintel, likely in part because of the rise of plant-based alternatives — even though many Canadians still drink dairy.

The No. 1 reason people opt for plant-based milk is because they see it as healthier than dairy, said Joel Gregoire, Mintel’s associate director for food and drink.

“Plant-based milk, the one thing about it — it’s not new. It’s been around for quite some time. It’s pretty established,” said Gregoire.

Because of that, it serves as an “entry point” for many consumers interested in plant-based alternatives to animal products, he said.

Plant-based milk consumption is expected to continue growing in the coming years, according to Mintel research, with more options available than ever and more consumers opting for a diet that includes both dairy and non-dairy milk.

A 2023 report by Ernst & Young for Protein Industries Canada projected that the plant-based dairy market will reach US$51.3 billion in 2035, at a compound annual growth rate of 9.5 per cent.

Because of this growth opportunity, even well-established dairy or plant-based companies are stepping up their game.

It’s been more than three decades since Saint-Hyacinthe, Que.-based Natura first launched a line of soy beverages. Over the years, the company has rolled out new products to meet rising demand, and earlier this year launched a line of oat beverages that it says are the only ones with a stamp of approval from Celiac Canada.

Competition is tough, said owner and founder Nick Feldman — especially from large American brands, which have the money to ensure their products hit shelves across the country.

Natura has kept growing, though, with a focus on using organic ingredients and localized production from raw materials.

“We’re maybe not appealing to the mass market, but we’re appealing to the natural consumer, to the organic consumer,” Feldman said.

Amlani said brands are increasingly advertising the simplicity of their ingredient lists. She’s also noticing more companies offering different kinds of products, such as coffee creamers.

Companies are also looking to stand out through eye-catching packaging and marketing, added Amlani, and by competing on price.

Besides all the companies competing for shelf space, there are many different kinds of plant-based milk consumers can choose from, such as almond, soy, oat, rice, hazelnut, macadamia, pea, coconut and hemp.

However, one alternative in particular has enjoyed a recent, rapid ascendance in popularity.

“I would say oat is the big up-and-coming product,” said Feldman.

Mintel’s report found the share of Canadians who say they buy oat milk has quadrupled between 2019 and 2023 (though almond is still the most popular).

“There seems to be a very nice marriage of coffee and oat milk,” said Feldman. “The flavour combination is excellent, better than any other non-dairy alternative.”

The beverage’s surge in popularity in cafés is a big part of why it’s ascending so quickly, said Gregoire — its texture and ability to froth makes it a good alternative for lattes and cappuccinos.

It’s also a good example of companies making a strong “use case” for yet another new entrant in a competitive market, he said.

Amid the long-standing brands and new entrants, there’s another — perhaps unexpected — group of players that has been increasingly investing in plant-based milk alternatives: dairy companies.

For example, Danone has owned the Silk and So Delicious brands since an acquisition in 2014, and long-standing U.S. dairy company HP Hood LLC launched Planet Oat in 2018.

Lactalis Canada also recently converted its facility in Sudbury, Ont., to manufacture its new plant-based Enjoy! brand, with beverages made from oats, almonds and hazelnuts.

“As an organization, we obviously follow consumer trends, and have seen the amount of interest in plant-based products, particularly fluid beverages,” said Mark Taylor, president and CEO of Lactalis Canada, whose parent company Lactalis is the largest dairy products company in the world.

The facility was a milk processing plant for six decades, until Lactalis Canada began renovating it in 2022. It now manufactures not only the new brand, but also the company’s existing Sensational Soy brand, and is the company’s first dedicated plant-based facility.

“We’re predominantly a dairy company, and we’ll always predominantly be a dairy company, but we see these products as complementary,” said Taylor.

It makes sense that major dairy companies want to get in on plant-based milk, said Gregoire. The dairy business is large — a “cash cow,” if you will — but not really growing, while plant-based products are seeing a boom.

“If I’m looking for avenues of growth, I don’t want to be left behind,” he said.

Gregoire said there’s a potential for consumers to get confused with so many options, which is why it’s so important for brands to find a way to differentiate themselves, whether it’s with taste, health, or how well the drink froths for a latte.

Competition in a more crowded market is challenging, but Taylor believes it results in better products for consumers.

“It keeps you sharp, and it forces you to be really good at what you’re doing. It drives innovation,” he said.

This report by The Canadian Press was first published Sept. 15, 2024.



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