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Recent spike in COVID-19, so Manitoba reworks six-figure ad campaign – CBC.ca

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Manitoba’s COVID-19 numbers were once the envy of most other provinces, but there have been several outbreaks in recent weeks, and the government is having to alter its six-figure ad campaign.

The campaign, once focused on economic recovery, is becoming more about health precautions.

At one point in July, Manitoba had flattened its infection curve so much that there was only one known active case. That stood in sharp contrast to every other province west of New Brunswick.

Winnipeg offered to be the site for a shortened Canadian Football League season (which never went ahead) and the government launched advertisements on billboards, social media and elsewhere with the message: “Ready. Safe. Grow.”

The ads, with an estimated budget of $425,000 this year, directed people to a website that contained some health information, but focused largely on what businesses could do to land new contracts and get access to support programs.

The landscape changed as COVID-19 clusters broke out in Winnipeg, Brandon, and a few Hutterite colonies. By Friday, Manitoba was up to 418 active cases.

While some physical billboards have yet to change, electronic ones in recent days have been swapped out to feature a new “Know The Facts” slogan, along with pictures of recently adopted colour codes — red, orange, yellow and green — to denote different levels of restrictions that can be imposed if case numbers rise.

Most of the province is under the yellow code, with a few restrictions. But the Prairie Mountain health region was recently bumped to orange status, which has stricter limits on public gatherings and requires masks to be worn in public places. Some billboards in the region now bear a large orange symbol and the word “restricted.”

The ads continue to point to the government’s web page about economic programs, but the page starts with an explanation of the colour codes and restrictions in place.

When the campaign first began, the Opposition New Democrats said it ignored health concerns and was a premature taxpayer-funded victory lap for Premier Brian Pallister’s Progressive Conservative government. Even the revamped one is using dollars that could be better spent elsewhere, the NDP has suggested.

“The premier doesn’t get it. Spending … money on billboards does nothing to make schools safe, protect workers or help businesses stay open,” NDP legislature member Mark Wasyliw said in a written statement Friday.

The government says the billboards serve an important purpose and are adaptable to changing circumstances.

“The campaign has been designed to be flexible. Digital billboards, social media advertising and other elements of the campaign will be able to adapt as the situation in the province evolves,” Blake Robert, the government’s media relations director, wrote in an email.

“With the change to the restricted level in Prairie Mountain health region, for example, digital billboards and online advertising has been changed to highlight the pandemic response system.”

The ad campaign also includes radio advertisements featuring the voice of chief public health officer Dr. Brent Roussin. The ads remind people to take precautions such as washing hands and maintaining two metres distance from others.

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How many Nova Scotians are on the doctor wait-list? Number hit 160,000 in June

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HALIFAX – The Nova Scotia government says it could be months before it reveals how many people are on the wait-list for a family doctor.

The head of the province’s health authority told reporters Wednesday that the government won’t release updated data until the 160,000 people who were on the wait-list in June are contacted to verify whether they still need primary care.

Karen Oldfield said Nova Scotia Health is working on validating the primary care wait-list data before posting new numbers, and that work may take a matter of months. The most recent public wait-list figures are from June 1, when 160,234 people, or about 16 per cent of the population, were on it.

“It’s going to take time to make 160,000 calls,” Oldfield said. “We are not talking weeks, we are talking months.”

The interim CEO and president of Nova Scotia Health said people on the list are being asked where they live, whether they still need a family doctor, and to give an update on their health.

A spokesperson with the province’s Health Department says the government and its health authority are “working hard” to turn the wait-list registry into a useful tool, adding that the data will be shared once it is validated.

Nova Scotia’s NDP are calling on Premier Tim Houston to immediately release statistics on how many people are looking for a family doctor. On Tuesday, the NDP introduced a bill that would require the health minister to make the number public every month.

“It is unacceptable for the list to be more than three months out of date,” NDP Leader Claudia Chender said Tuesday.

Chender said releasing this data regularly is vital so Nova Scotians can track the government’s progress on its main 2021 campaign promise: fixing health care.

The number of people in need of a family doctor has more than doubled between the 2021 summer election campaign and June 2024. Since September 2021 about 300 doctors have been added to the provincial health system, the Health Department said.

“We’ll know if Tim Houston is keeping his 2021 election promise to fix health care when Nova Scotians are attached to primary care,” Chender said.

This report by The Canadian Press was first published Sept. 11, 2024.

The Canadian Press. All rights reserved.

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Newfoundland and Labrador monitoring rise in whooping cough cases: medical officer

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ST. JOHN’S, N.L. – Newfoundland and Labrador‘s chief medical officer is monitoring the rise of whooping cough infections across the province as cases of the highly contagious disease continue to grow across Canada.

Dr. Janice Fitzgerald says that so far this year, the province has recorded 230 confirmed cases of the vaccine-preventable respiratory tract infection, also known as pertussis.

Late last month, Quebec reported more than 11,000 cases during the same time period, while Ontario counted 470 cases, well above the five-year average of 98. In Quebec, the majority of patients are between the ages of 10 and 14.

Meanwhile, New Brunswick has declared a whooping cough outbreak across the province. A total of 141 cases were reported by last month, exceeding the five-year average of 34.

The disease can lead to severe complications among vulnerable populations including infants, who are at the highest risk of suffering from complications like pneumonia and seizures. Symptoms may start with a runny nose, mild fever and cough, then progress to severe coughing accompanied by a distinctive “whooping” sound during inhalation.

“The public, especially pregnant people and those in close contact with infants, are encouraged to be aware of symptoms related to pertussis and to ensure vaccinations are up to date,” Newfoundland and Labrador’s Health Department said in a statement.

Whooping cough can be treated with antibiotics, but vaccination is the most effective way to control the spread of the disease. As a result, the province has expanded immunization efforts this school year. While booster doses are already offered in Grade 9, the vaccine is now being offered to Grade 8 students as well.

Public health officials say whooping cough is a cyclical disease that increases every two to five or six years.

Meanwhile, New Brunswick’s acting chief medical officer of health expects the current case count to get worse before tapering off.

A rise in whooping cough cases has also been reported in the United States and elsewhere. The Pan American Health Organization issued an alert in July encouraging countries to ramp up their surveillance and vaccination coverage.

This report by The Canadian Press was first published Sept. 10, 2024.

The Canadian Press. All rights reserved.

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Bizarre Sunlight Loophole Melts Belly Fat Fast!

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