Reimagining Canada's Economy: Putting Purpose before Profit Will Ultimately Net the Highest Returns - Sustainable Brands | Canada News Media
Connect with us

Economy

Reimagining Canada's Economy: Putting Purpose before Profit Will Ultimately Net the Highest Returns – Sustainable Brands

Published

 on


In Canada’s first-ever Purpose in Business Week, business, government and thought leaders are creating a Roadmap to accelerate the purpose economy and mainstream social purpose in business that will require cross-sector engagement and collaboration across six critical levers.

The pandemic created a pause in the economy and an opportunity to re-examine our
assumptions about the way business operates. There’s a new, broader awareness
that the recovery phase of the pandemic can facilitate rethinking the role of
businesses in the
economy
.

We’re witnessing tectonic shifts in what society expects from business and what
business expects from itself. Increasingly, more business leaders agree that
short-term, profit-driven thinking needs to be replaced by long-term,
stakeholder-centric, purpose-driven
thinking
.
This is the route not only to business success but the way to unlock the
resources and reach of business to tackle the climate emergency, rising
inequality, the pandemic and other societal challenges.

Bottom line: We’re looking at a historic moment to redesign an economy that is
more consistent with Canadian values. Canadians and the businesses they work for
and lead can create an inclusive, low-carbon, purpose-driven economy, powered by
the pursuit of long-term wellbeing for all — in which business, regulatory and
financial systems foster an equitable, flourishing, resilient future.

This week (Nov. 15-19) is Canada’s first-ever Purpose in Business Week;
along with the Propelling Purpose Summit (Nov.
17-18), it is laying the groundwork for Canada’s purpose-led economy. Business,
government and thought leaders are convening to create a Roadmap to accelerate
the purpose economy and mainstream social purpose in business, through six
critical levers: corporate
leadership
,
post-secondary education, trade and professional associations,
ecosystem enablement, public policy and social-purpose
procurement
.

Hear 75 insights from 25 purpose-driven brand leaders …

Not sure where, or whether, to start on your company’s social purpose? After learning from dozens who have done it, you’ll understand how defining a clear social purpose can benefit organizations of all sizes and shapes, in any industry.

Interestingly, 15 percent of companies on the Toronto Stock
Exchange

have a stated social purpose; though many haven’t fully integrated their purpose
into their daily business. It’s a good start, but more needs to happen to create
a purpose economy.

When BlackRock CEO Larry Fink sent his 2018 letter to
CEOs
, he
challenged CEOs to define their purpose and catapulted social purpose to the
forefront of business thinking. Fast forward to 2021, Fink reported that the
pandemic that took hold in 2020 accelerated capital investment in sustainable
assets to the tune of $288 billion globally, a 96 percent increase over the
year prior. Fink states in his 2021
letter

that, “Over the course of 2020, we have seen how purposeful companies with
better environmental, social, and governance (ESG) profiles have outperformed
their peers.”

The business case to pivot to
purpose

includes better employee retention and attraction. Recent research by
Edelman

points out that the current employee value proposition (EVP) now includes
traditional pay and career advancement, a newer focus on employee
wellbeing
:
“The Employee Value Proposition (EVP) now looks like a tripod, balanced on the
traditional enticements of pay and career advancement; a newer focus on employee
wellbeing, with flexible hours and remote work; and now an employer commitment
to act for good on society’s biggest challenges. Employers must stand up every
leg of this tripod if they want to win and retain the activated
employee
.”

Purpose-driven businesses also attract new partners in business and government,
opportunities for new mergers and academic partnerships, and NGO partners who
are equally as invested in the company’s success, given its ambition to create a
better world.

Social purpose builds trust, attracts capital and helps businesses navigate
turbulent times. Companies that opt to propel their purpose also propel trust,
employee retention, corporate culture and ultimately revenue by moving into the
realm of long-term business success.

Social-purpose companies have an ultimate goal to contribute to the common
good
;
they have a societal and/or environmental purpose as their reason to exist and
implement it in everything they do. They set deliberate, strategic societal
goals to advance their purpose. If an organization’s social purpose is to
protect the world’s
forests
,
it has strategic goals tied to forestry conservation. If an organization’s
social purpose is to improve health and wellbeing, its strategic goals are tied
to national health improvements. Purpose-led companies set strategic goals that
are deliberate and deliver on the stated purpose.

In my experience helping companies develop and implement a social purpose via
the Social Purpose Institute at United Way BC,
most of the companies adopting a social purpose as their North Star have an
ambition to also help their industry become a force for good – even the small
businesses. A lot of businesses have an underlying purpose and set of
values

– but they haven’t formalized it. The goal is to bring their purpose to life and
plan for the future. Once unleashed, these purpose-driven companies are set to
mobilize entire sectors to contribute to a sustainable future, propelling the
purpose economy.

Electric vehicles didn’t appear on Canada’s roads overnight, but we’re now
seeing increasing adoption — thanks to a concerted effort involving a range of
tools including government incentives and procurement, private-sector
investment, post-secondary training, production increases and rising consumer
demand.

Turning the tide in the direction of a purpose economy demands the same
multi-pronged approach — and a galvanizing effort on the part of business
leaders to champion authentic, purpose-first business as a force for good.

Adblock test (Why?)



Source link

Continue Reading

Economy

Statistics Canada reports wholesale sales higher in July

Published

 on

 

OTTAWA – Statistics Canada says wholesale sales, excluding petroleum, petroleum products, and other hydrocarbons and excluding oilseed and grain, rose 0.4 per cent to $82.7 billion in July.

The increase came as sales in the miscellaneous subsector gained three per cent to reach $10.5 billion in July, helped by strength in the agriculture supplies industry group, which rose 9.2 per cent.

The food, beverage and tobacco subsector added 1.7 per cent to total $15 billion in July.

The personal and household goods subsector fell 2.5 per cent to $12.1 billion.

In volume terms, overall wholesale sales rose 0.5 per cent in July.

Statistics Canada started including oilseed and grain as well as the petroleum and petroleum products subsector as part of wholesale trade last year, but is excluding the data from monthly analysis until there is enough historical data.

This report by The Canadian Press was first published Sept. 13, 2024.

The Canadian Press. All rights reserved.

Source link

Continue Reading

Economy

B.C.’s debt and deficit forecast to rise as the provincial election nears

Published

 on

 

VICTORIA – British Columbia is forecasting a record budget deficit and a rising debt of almost $129 billion less than two weeks before the start of a provincial election campaign where economic stability and future progress are expected to be major issues.

Finance Minister Katrine Conroy, who has announced her retirement and will not seek re-election in the Oct. 19 vote, said Tuesday her final budget update as minister predicts a deficit of $8.9 billion, up $1.1 billion from a forecast she made earlier this year.

Conroy said she acknowledges “challenges” facing B.C., including three consecutive deficit budgets, but expected improved economic growth where the province will start to “turn a corner.”

The $8.9 billion deficit forecast for 2024-2025 is followed by annual deficit projections of $6.7 billion and $6.1 billion in 2026-2027, Conroy said at a news conference outlining the government’s first quarterly financial update.

Conroy said lower corporate income tax and natural resource revenues and the increased cost of fighting wildfires have had some of the largest impacts on the budget.

“I want to acknowledge the economic uncertainties,” she said. “While global inflation is showing signs of easing and we’ve seen cuts to the Bank of Canada interest rates, we know that the challenges are not over.”

Conroy said wildfire response costs are expected to total $886 million this year, more than $650 million higher than originally forecast.

Corporate income tax revenue is forecast to be $638 million lower as a result of federal government updates and natural resource revenues are down $299 million due to lower prices for natural gas, lumber and electricity, she said.

Debt-servicing costs are also forecast to be $344 million higher due to the larger debt balance, the current interest rate and accelerated borrowing to ensure services and capital projects are maintained through the province’s election period, said Conroy.

B.C.’s economic growth is expected to strengthen over the next three years, but the timing of a return to a balanced budget will fall to another minister, said Conroy, who was addressing what likely would be her last news conference as Minister of Finance.

The election is expected to be called on Sept. 21, with the vote set for Oct. 19.

“While we are a strong province, people are facing challenges,” she said. “We have never shied away from taking those challenges head on, because we want to keep British Columbians secure and help them build good lives now and for the long term. With the investments we’re making and the actions we’re taking to support people and build a stronger economy, we’ve started to turn a corner.”

Premier David Eby said before the fiscal forecast was released Tuesday that the New Democrat government remains committed to providing services and supports for people in British Columbia and cuts are not on his agenda.

Eby said people have been hurt by high interest costs and the province is facing budget pressures connected to low resource prices, high wildfire costs and struggling global economies.

The premier said that now is not the time to reduce supports and services for people.

Last month’s year-end report for the 2023-2024 budget saw the province post a budget deficit of $5.035 billion, down from the previous forecast of $5.9 billion.

Eby said he expects government financial priorities to become a major issue during the upcoming election, with the NDP pledging to continue to fund services and the B.C. Conservatives looking to make cuts.

This report by The Canadian Press was first published Sept. 10, 2024.

Note to readers: This is a corrected story. A previous version said the debt would be going up to more than $129 billion. In fact, it will be almost $129 billion.

The Canadian Press. All rights reserved.

Source link

Continue Reading

Economy

Mark Carney mum on carbon-tax advice, future in politics at Liberal retreat

Published

 on

 

NANAIMO, B.C. – Former Bank of Canada governor Mark Carney says he’ll be advising the Liberal party to flip some the challenges posed by an increasingly divided and dangerous world into an economic opportunity for Canada.

But he won’t say what his specific advice will be on economic issues that are politically divisive in Canada, like the carbon tax.

He presented his vision for the Liberals’ economic policy at the party’s caucus retreat in Nanaimo, B.C. today, after he agreed to help the party prepare for the next election as chair of a Liberal task force on economic growth.

Carney has been touted as a possible leadership contender to replace Justin Trudeau, who has said he has tried to coax Carney into politics for years.

Carney says if the prime minister asks him to do something he will do it to the best of his ability, but won’t elaborate on whether the new adviser role could lead to him adding his name to a ballot in the next election.

Finance Minister Chrystia Freeland says she has been taking advice from Carney for years, and that his new position won’t infringe on her role.

This report by The Canadian Press was first published Sept. 10, 2024.

The Canadian Press. All rights reserved.

Source link

Continue Reading

Trending

Exit mobile version