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SBJ Media: Sports media headwinds

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I am in Las Vegas this week for SBJ’s Intercollegiate Athletics Forum. Stop by and say hi if you’re in town.

Sports leagues, teams and conferences can learn a lot from the $7.7 billion worth of media deals that NASCAR signed with Fox, NBC, Amazon, Warner Bros. Discovery and the CW.

Here are my five most important takeaways.

1. Sports rights market is getting tighter

NASCAR should be proud of the 40% increase in the average annual value of the new deals. After all, the Premier League is being celebrated for a U.K. deal announced today that represents only a 4% increase.

The truth is that while NASCAR executives are happy with the new deals, the sport would have seen a much bigger increase a year ago, before the sports market tightened.

“There was a lot more kind of consternation in the process and discipline from the media companies,” said Brian Herbst, NASCAR’s SVP/broadcasting and innovation. “I’m not saying that it is more than we expected, but certainly all of these media companies are under the microscope more now than maybe they would have been two years ago.”

2. Goodbye exclusivity

The most effective way for leagues to work out rights fee increases is to sell packages to several different media companies.

The last time NASCAR completed a media rights deal was in 2013. That’s when the pay-TV landscape was around 100 million homes and it focused on two partners: Fox and NBC. The biggest decision during those negotiations was figuring out the split between broadcast and cable windows.

Now, NASCAR will rely on a combination of broadcast, pay-TV and streaming. And the sport will depend on five of the country’s biggest media companies to help market its races and show viewers where to find them.

“The opportunity to have broadcast, cable and streaming is important for us over the next seven years,” said NASCAR President Steve Phelps. “No one is sure where the cable market is going or how much streaming will grow.”

3. Networks will play nice with each other

NASCAR can point to several examples of TV networks pushing viewers to rival channels. CBS and TNT have been March Madness partners for more than a decade. ESPN and TNT highlight NBA games on their networks.

NASCAR expects its five partners to promote the sport regardless of who’s producing the races.

“Cross-promotion is going to be significant,” Phelps said. “If we had one media partner, our fans would certainly know where to go. But you would lose all the additional eyeballs that you get by having multiple partners. I’m super-bullish on the deal itself, and I’m super-bullish on the net impact it’s going to have on the sport moving forward.”

4. WBD Sports still wants the NBA

One of the first calls I received after SBJ broke the NASCAR media rights story was from a good source who wondered what WBD Sports’ interest in NASCAR means for the NBA.

I posed that question to WBD Sports Chairman and CEO Luis Silberwasser, who said, unequivocally, that he was still interested in the NBA.

“We want to add to our portfolio; we want to grow,” he said. “That also involves continuing to have the NBA.”

Silberwasser said the NASCAR deal will help WBD Sports extend its sports calendar, with the races coming after the NBA and NHL playoffs end.

“With NASCAR, our whole portfolio gets even stronger from what we can offer our fans and our advertisers,” he said.

5. Amazon’s sports strategy

When asked how NASCAR fits within Amazon’s overall sports strategy, Jay Marine, the head of Amazon’s global sports, identified three main points.

He started with NASCAR’s avid fan base. “How can we add things that people really care about that are able to move the needle,” he asked. “NASCAR fits that perfectly.”

Marine also highlighted NASCAR’s schedule where Amazon will have some exclusivity.

“Every race is a big event, and it’s not competing against other races,” he said.

Marine was sold on the capability to innovate around NASCAR races, including alternate telecasts, added statistics and sports betting.

“We are excited to find ways to innovate and bring fans even closer to the racing,” he said.

NBC has carried USFL games each of the two seasons since the league relaunched in April 2022. But soon after the USFL merged with the XFL earlier the year, the broadcast network told the leagues that it will not be able to carry any games next year.

That’s because the merged league will start its new season on March 30. NBC has commitments to carry golf events over the first few weeks of the new season and couldn’t commit to the football windows.

That means that the games will be split between ESPN/ABC and Fox/FS1.

“We enjoyed our relationship with the USFL and Fox, but the new earlier schedule made it impossible for us to continue,” said NBC Sports EVP/Communications Greg Hughes. “We wish them success with the new league and their new partners.”

  • Peacock now has 30 million subscribers, with Comcast President Mike Cavanagh noting that the average revenue per user is $10 a month, notes the Hollywood Reporter.
  • With MLS’ first regular season on Apple TV in the books, my SBJ colleague Alex Silverman reports that brands remain wary because of the lack of clarity around how many people are watching matches on the league’s Season Pass.
  • My SBJ colleague Rachel Axon reports in this week’s magazine how NBC is turning its usual Olympic promotional shoot into a buzzworthy event, aiming to improve the experience for athletes while generating excitement for the Games.
  • Fox Sports is testing video on Spotify, making it one of the first sports brands to offer listeners an option to consume previously audio-only podcasts through video on the streaming platform, notes SBJ’s Erik Bacharach.

 

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What to stream this weekend: ‘Civil War,’ Snow Patrol, ‘How to Die Alone,’ ‘Tulsa King’ and ‘Uglies’

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Hallmark launching a streaming service with two new original series, and Bill Skarsgård out for revenge in “Boy Kills World” are some of the new television, films, music and games headed to a device near you.

Also among the streaming offerings worth your time as selected by The Associated Press’ entertainment journalists: Alex Garland’s “Civil War” starring Kirsten Dunst, Natasha Rothwell’s heartfelt comedy for Hulu called “How to Die Alone” and Sylvester Stallone’s second season of “Tulsa King” debuts.

NEW MOVIES TO STREAM SEPT. 9-15

Alex Garland’s “Civil War” is finally making its debut on MAX on Friday. The film stars Kirsten Dunst as a veteran photojournalist covering a violent war that’s divided America; She reluctantly allows an aspiring photographer, played by Cailee Spaeny, to tag along as she, an editor (Stephen McKinley Henderson) and a reporter (Wagner Moura) make the dangerous journey to Washington, D.C., to interview the president (Nick Offerman), a blustery, rising despot who has given himself a third term, taken to attacking his citizens and shut himself off from the press. In my review, I called it a bellowing and haunting experience; Smart and thought-provoking with great performances. It’s well worth a watch.

— Joey King stars in Netflix’s adaptation of Scott Westerfeld’s “Uglies,” about a future society in which everyone is required to have beautifying cosmetic surgery at age 16. Streaming on Friday, McG directed the film, in which King’s character inadvertently finds herself in the midst of an uprising against the status quo. “Outer Banks” star Chase Stokes plays King’s best friend.

— Bill Skarsgård is out for revenge against the woman (Famke Janssen) who killed his family in “Boy Kills World,” coming to Hulu on Friday. Moritz Mohr directed the ultra-violent film, of which Variety critic Owen Gleiberman wrote: “It’s a depraved vision, yet I got caught up in its kick-ass revenge-horror pizzazz, its disreputable commitment to what it was doing.”

AP Film Writer Lindsey Bahr

NEW MUSIC TO STREAM SEPT. 9-15

— The year was 2006. Snow Patrol, the Northern Irish-Scottish alternative rock band, released an album, “Eyes Open,” producing the biggest hit of their career: “Chasing Cars.” A lot has happened in the time since — three, soon to be four quality full-length albums, to be exact. On Friday, the band will release “The Forest Is the Path,” their first new album in seven years. Anthemic pop-rock is the name of the game across songs of love and loss, like “All,”“The Beginning” and “This Is the Sound Of Your Voice.”

— For fans of raucous guitar music, Jordan Peele’s 2022 sci-fi thriller, “NOPE,” provided a surprising, if tiny, thrill. One of the leads, Emerald “Em” Haywood portrayed by Keke Palmer, rocks a Jesus Lizard shirt. (Also featured through the film: Rage Against the Machine, Wipers, Mr Bungle, Butthole Surfers and Earth band shirts.) The Austin noise rock band are a less than obvious pick, having been signed to the legendary Touch and Go Records and having stopped releasing new albums in 1998. That changes on Friday the 13th, when “Rack” arrives. And for those curious: The Jesus Lizard’s intensity never went away.

AP Music Writer Maria Sherman

NEW SHOWS TO STREAM SEPT. 9-15

— Hallmark launched a streaming service called Hallmark+ on Tuesday with two new original series, the scripted drama “The Chicken Sisters” and unscripted series “Celebrations with Lacey Chabert.” If you’re a Hallmark holiday movies fan, you know Chabert. She’s starred in more than 30 of their films and many are holiday themed. Off camera, Chabert has a passion for throwing parties and entertaining. In “Celebrations,” deserving people are surprised with a bash in their honor — planned with Chabert’s help. “The Chicken Sisters” stars Schuyler Fisk, Wendie Malick and Lea Thompson in a show about employees at rival chicken restaurants in a small town. The eight-episode series is based on a novel of the same name.

Natasha Rothwell of “Insecure” and “The White Lotus” fame created and stars in a new heartfelt comedy for Hulu called “How to Die Alone.” She plays Mel, a broke, go-along-to-get-along, single, airport employee who, after a near-death experience, makes the conscious decision to take risks and pursue her dreams. Rothwell has been working on the series for the past eight years and described it to The AP as “the most vulnerable piece of art I’ve ever put into the world.” Like Mel, Rothwell had to learn to bet on herself to make the show she wanted to make. “In the Venn diagram of me and Mel, there’s significant overlap,” said Rothwell. It premieres Friday on Hulu.

— Shailene Woodley, DeWanda Wise and Betty Gilpin star in a new drama for Starz called “Three Women,” about entrepreneur Sloane, homemaker Lina and student Maggie who are each stepping into their power and making life-changing decisions. They’re interviewed by a writer named Gia (Woodley.) The series is based on a 2019 best-selling book of the same name by Lisa Taddeo. “Three Women” premieres Friday on Starz.

— Sylvester Stallone’s second season of “Tulsa King” debuts Sunday on Paramount+. Stallone plays Dwight Manfredi, a mafia boss who was recently released from prison after serving 25 years. He’s sent to Tulsa to set up a new crime syndicate. The series is created by Taylor Sheridan of “Yellowstone” fame.

Alicia Rancilio

NEW VIDEO GAMES TO PLAY

— One thing about the title of Focus Entertainment’s Warhammer 40,000: Space Marine 2 — you know exactly what you’re in for. You are Demetrian Titus, a genetically enhanced brute sent into battle against the Tyranids, an insectoid species with an insatiable craving for human flesh. You have a rocket-powered suit of armor and an arsenal of ridiculous weapons like the “Chainsword,” the “Thunderhammer” and the “Melta Rifle,” so what could go wrong? Besides the squishy single-player mode, there are cooperative missions and six-vs.-six free-for-alls. You can suit up now on PlayStation 5, Xbox X/S or PC.

— Likewise, Wild Bastards isn’t exactly the kind of title that’s going to attract fans of, say, Animal Crossing. It’s another sci-fi shooter, but the protagonists are a gang of 13 varmints — aliens and androids included — who are on the run from the law. Each outlaw has a distinctive set of weapons and special powers: Sarge, for example, is a robot with horse genes, while Billy the Squid is … well, you get the idea. Australian studio Blue Manchu developed the 2019 cult hit Void Bastards, and this Wild-West-in-space spinoff has the same snarky humor and vibrant, neon-drenched cartoon look. Saddle up on PlayStation 5, Xbox X/S, Nintendo Switch or PC.

Lou Kesten

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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