AMSTERDAM, 5 September 2022 | A transatlantic adventure? Sir Edmond won’t say no to that. The Liquor Control Board of Ontario (LCBO) has listed the Dutch gin brand in their portfolio, marking the start of further expansion in Canada.
2022 got off to a flying start for Sir Edmond with the announcement of a new Italian importer, the renowned family business Meregalli Spirits. Slovenia, Croatia, Greece, Hungary and Slovakia soon followed, as well as a range of Duty-Free airports within Europe. For the next stop, Sir Edmond heads west across the Atlantic, via Newfoundland and Quebec, to the Canadian province of Ontario.
The journey began over a year and a half ago with the first application for a listing in the gin range of the Liquor Control Board of Ontario. The LCBO, a government organization established in 1927, made a call for distinctive gins. More than 300 brands applied, but only a handful was selected. Sir Edmond is one of the gins that meets the strict selection criteria of the LCBO with regard to quality, price, packaging and marketing plans. And just like that, the Dutch gin brand enters the Canadian gin market: the ‘rebellious spirit with an unusual character’ will be available in Ontario from the 1st of September 2022.
GinBuilders and Canadian agency Evolution Beverages played a pivotal role in achieving this milestone. “We are excited to launch Sir Edmond in Ontario,” says Geoff Kosar of Evolution Beverages. “Sir Edmond is a unique product that sets itself apart from the other gin brands currently in the market. Sir Edmond’s brand story, quality and distinctive packaging will surely appeal to Canadian consumers.”
Dominique Makatita, co-founder of Sir Edmond Gin, calls the listing at the LCBO a great success. “We did it! With special thanks to our partners Evolution Beverages and GinBuilders for making this happen. Being part of the LCBO assortment is a real challenge, as they hold really high standards on quality and taste. They have the opportunity to choose a wide variety of products which are all best in class. The listing in their portfolio reflects the outstanding work our team has done to make this happen. Now that Sir Edmond is available in Ontario, we are ready to expand across Canada!”
“The performance of our acceleration strategy is delivering excellence in 2022,” says Sir Edmond co-owner T-J van der Drift. “More and more countries are embracing our unique Bourbon vanilla infused gin. We are grateful to work with industry professionals such as Evolution Beverages and GinBuilders, this partnership is a new and important step in the development of the brand.”
Sir Edmond Gin is available here.
Want to know more about Bourbon vanilla, Gin & Tonic, cocktails and the story behind Sir Edmond Gin? Visit siredmondgin.com.
