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SIR EDMOND SETS FOOT IN ONTARIO CANADA
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AMSTERDAM, 5 September 2022 | A transatlantic adventure? Sir Edmond won’t say no to that. The Liquor Control Board of Ontario (LCBO) has listed the Dutch gin brand in their portfolio, marking the start of further expansion in Canada.
2022 got off to a flying start for Sir Edmond with the announcement of a new Italian importer, the renowned family business Meregalli Spirits. Slovenia, Croatia, Greece, Hungary and Slovakia soon followed, as well as a range of Duty-Free airports within Europe. For the next stop, Sir Edmond heads west across the Atlantic, via Newfoundland and Quebec, to the Canadian province of Ontario.
The journey began over a year and a half ago with the first application for a listing in the gin range of the Liquor Control Board of Ontario. The LCBO, a government organization established in 1927, made a call for distinctive gins. More than 300 brands applied, but only a handful was selected. Sir Edmond is one of the gins that meets the strict selection criteria of the LCBO with regard to quality, price, packaging and marketing plans. And just like that, the Dutch gin brand enters the Canadian gin market: the ‘rebellious spirit with an unusual character’ will be available in Ontario from the 1st of September 2022.
GinBuilders and Canadian agency Evolution Beverages played a pivotal role in achieving this milestone. “We are excited to launch Sir Edmond in Ontario,” says Geoff Kosar of Evolution Beverages. “Sir Edmond is a unique product that sets itself apart from the other gin brands currently in the market. Sir Edmond’s brand story, quality and distinctive packaging will surely appeal to Canadian consumers.”
Dominique Makatita, co-founder of Sir Edmond Gin, calls the listing at the LCBO a great success. “We did it! With special thanks to our partners Evolution Beverages and GinBuilders for making this happen. Being part of the LCBO assortment is a real challenge, as they hold really high standards on quality and taste. They have the opportunity to choose a wide variety of products which are all best in class. The listing in their portfolio reflects the outstanding work our team has done to make this happen. Now that Sir Edmond is available in Ontario, we are ready to expand across Canada!”
“The performance of our acceleration strategy is delivering excellence in 2022,” says Sir Edmond co-owner T-J van der Drift. “More and more countries are embracing our unique Bourbon vanilla infused gin. We are grateful to work with industry professionals such as Evolution Beverages and GinBuilders, this partnership is a new and important step in the development of the brand.”
Sir Edmond Gin is available here.
Want to know more about Bourbon vanilla, Gin & Tonic, cocktails and the story behind Sir Edmond Gin? Visit siredmondgin.com.
The RCMP say a body that was recovered by authorities in Washington state is believed to be one of two kayakers reported missing off Vancouver Island on Saturday.
Const. Alex Bérubé said the identity of the body found on San Juan Island, just south of the border, is still to be confirmed by the coroner.
A search has been underway in the waters off Sidney, B.C., about 25 kilometres north of Victoria, since the two kayakers were reported missing.
RCMP previously said Daniel MacAlpine, 36, and Nicolas West, 26, went missing while kayaking from D’Arcy Island to View Beach on Saturday afternoon. They were in a teal blue, fibreglass, two-person kayak.
Police said members of the Central Saanich Police Department and Peninsula Emergency Measures Organization search and rescue were involved in the search, and the Joint Rescue Co-ordination Centre and Canadian Coast Guard were also assisting.
Digital WritersThe Weather Network
Updated on Apr. 23, 2024, 1:30 PM
Prepare for multiple rounds of April snowfall this week, as Labrador braces for wintry conditions. This onslaught of snow is expected to blanket the region, potentially leading to hazardous travel conditions and disruptions throughout the week
As we march even deeper into the heart of the spring season, many parts of Canada are finding it tough to find any consistent signs of warming weather. Add to the mix periods of snow and wintry precipitation, and it’s safe to say the winter season is certainly not going out without a strong fight.
This week, parts of the East Coast will bear the brunt of the winter weather, with multiple rounds of April snowfall stacking up in Labrador. The chances for snow flurries will stick around all week long, bringing as much as 25 cm for some.
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Although 25+ cm of snow in April may seem extreme, for this part of the country, it’s definitely nothing out of the ordinary. In fact, the month as a whole brings about 40-50 cm of snow to Labrador on average.
Some communities, including Nain, even have snowfall chances stretch all the way into June!
“This week will be a little bit different however, as some regions could reach about half of Labrador’s monthly averages alone,” says Rachel Modestino, a meteorologist at The Weather Network. “The first round on Tuesday will pack quite the punch, with heavy snow and gusty winds stretching from Labrador city to the coast.”
Winds will be gusting between 70-90 km/h at times, and travel conditions will likely deteriorate quickly due to potential whiteouts and reduced visibility.
Witnesses described hearing a loud blast and seeing large plumes of black smoke on Tuesday morning as a building under construction in Halifax’s north end caught fire.
A message on Halifax’s alert system said the fire was at a building in the area of Robie and St Albans streets. About an hour later, the municipality said the fire was out.
The alert warned people who live on the peninsula to close their windows due to smoke from the fire possibly being toxic.
“Residents and businesses near the fire should still keep windows closed and air exchangers turned off until air quality conditions improve in the coming hours as a precaution,” the municipality said on X, formerly known as Twitter.
Halifax Regional Police were asking people to avoid the area during what is normally a time of heavy morning traffic.
James Shaw lives nearby. He said he heard a blast around 8:20 a.m. local time.
“It shook the whole house,” Shaw said in an interview at the scene. “So I came outside … and saw this incredible building here on fire. Big black smoke. Lots of sparks and stuff going.”
Mike Clark was working on the building adjacent to the one that caught fire. He said he was on the 30th floor when the roof of the other building caught fire and propane tanks blew up.
He said construction crews were then evacuated from the building.
“The elevator was shut down and everyone went down the stairs and out the door,” he said. “Everybody on each floor has a horn to check if anybody was left in the building. Sounded the horn and walked down. It was very organized.”
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