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Social media companies should face new legal duty to 'act responsibly,' expert panel finds – The Tri-City News

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Social media companies can’t be trusted to moderate themselves, so it falls to the government to enforce new restrictions to protect Canadians from harmful content online, according to a report currently under review by the federal heritage minister.

The Canadian Commission on Democratic Expression, an expert panel of seven members, including former chief justice Beverley McLachlin, said it had become difficult to ignore the fact too many real-world manifestations of online interactions are turning violent, destructive or hateful, despite social media’s parallel role in empowering positive social movements.

The panellists were particularly struck by the role they saw social media play last fall in “sowing distrust” in the aftermath of the U.S. presidential election, culminating in the lethal invasion of the U.S. Capitol. And they found, with the Quebec mosque shooting, the Toronto van attack and the armed invasion of Rideau Hall, that “Canada is not immune.”

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“We recognize the charter, we recognize the ability of people to express themselves freely,” said Jean La Rose, former chief executive officer of the Aboriginal Peoples Television Network (APTN) and one of the seven commissioners, in an interview.

“But there must be limits at one point. There has to be limits as to where free speech becomes a racist discourse, or a hurtful discourse, or a hateful discourse.”

‘We have been at the receiving end of racist threats’

These limits would come in the form of a new law passed by Parliament, the commission recommended, that would force social media platforms like Twitter and Facebook, search engines like Google and its video-sharing site YouTube and others to adhere to a new “duty to act responsibly.”

The panel purposefully did not spell out what responsible behaviour should look like. Instead, it said this determination should be left to the government — as well as a new regulator that would oversee a code of conduct for the industry and a new “social media council” that would bring together the platforms with civil society and other groups.

La Rose said his experience in the journalism world demonstrated how there needed to be reasonable limits on what people can freely express so they are not permitted to call for the killings of Muslims, for example, or encourage violence against an individual by posting their home address or other personal details online.

“Having worked in media, having worked at APTN, for example, we have been at the receiving end of racist threats, of severe injury to our people, our reporters and others because of the view we present of the situation of the Indigenous community in Canada,” he said.

“Literally, we’ve had some reporters run off the road when they were covering a story because people were trying to block the telling of that story. So as a news entity, we have seen how far sometimes misinformation, hate and hurtful comments can go.”

Rules must reflect issue’s ‘inherent complexity’: Google

Canadian Heritage Minister Steven Guilbeault has himself recently indicated that legislation to address “online hate” will be introduced “very soon.”

The minister has pointed to the popularity of such a move: a recent survey by the Canadian Race Relations Foundation (CRRF), for example, found that fully four-fifths of Canadians are on board with forcing social media companies to rapidly take down hateful content.

“Canadians are now asking their government to hold social media companies accountable for the content that appears on their platforms,” Guilbeault said after the CRRF survey was published.

“This is exactly what we intend to do, by introducing new regulations that will require online platforms to remove illegal and hateful content before they cause more harm and damage.”

Guilbeault has met with the commission to discuss their recommendations and is currently reviewing their report, press secretary Camille Gagné-Raynauld confirmed.

Representatives from Facebook Canada and Twitter Canada were among several people who provided witness testimony and participated in commission deliberations, the report said. Twitter declined comment to Canada’s National Observer.

“We haven’t reviewed the full report yet, so we can’t comment on the specific recommendations,” said Kevin Chan, global director and head of public policy for Facebook Canada. “We have community standards that govern what is and isn’t allowed on our platform, and in most cases those standards go well beyond what’s required by law.”

Chan also said Facebook agreed regulators should make “clear rules for the internet” so private companies aren’t left to make decisions themselves.

Google spokesperson Lauren Skelly said the company shares Canadians’ concerns about harmful content online and said YouTube takes its responsibility to remove content that violates its policies “extremely seriously.” She said the company has significantly ramped up daily removals of hate speech and removed millions of videos last quarter for violations.

“Any regulation needs to reflect the inherent complexity of the issue and the scale at which online platforms operate,” said Skelly. “We look forward to continuing our work with the government and local partners on addressing the spread of online hate to ensure a safer and open internet that works for all Canadians.”

Incentives ‘not aligned with the public interest’: Jaffer

The nine-month study by the commission, an initiative led by the Public Policy Forum, found that with everything from disinformation campaigns to conspiracy theories, hate speech and people targeted for harm, toxic content was being “amplified” by the actions of social media companies.

The study rejected the notion that social media platforms are “neutral disseminators of information,” finding instead that they curate content to serve their own commercial interests.

“The business model of some of the major social media companies involves keeping people engaged with their platforms as much as possible. And it turns out that keeping people engaged means feeding them sensational content because that’s what keeps people clicking,” said Jameel Jaffer, executive director of the Knight First Amendment Institute at Columbia University and another commissioner.

“The incentives for social media companies are not aligned with the public interest. These are private companies whose obligation is to make money for their shareholders.”

The commission also proposed a tribunal to deal with dispute resolutions quickly, as well as a “transparency regime” that would require social media companies to make certain information available to the regulator, including the “algorithmic architecture used to identify problematic content.”

Jaffer wrote a “concurring statement” in the report, where he confessed it was difficult to endorse the commission’s proposed “duty to act responsibly” without going further to define how that duty will work in reality. He said defining it will require “difficult tradeoffs” between free speech, privacy and other issues.

Carl Meyer / Local Journalism Initiative / Canada’s National Observer

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Russian media praises MTG for trying to derail Ukraine aid bill – CNN

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Russian media praises MTG for trying to derail Ukraine aid bill

CNN’s Fred Pleitgen reports that Ukrainians are hopeful that with the US passage of an aid bill, soldiers can turn things around in their fight against Russia.


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Touché/Omnicom exec says 2024 'an inflection point' for media biz – National Post

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‘This year will be the first time that we’ll see a global ad spend of over a trillion’ U.S. dollars, says Charles Etienne Morier

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Like their partners in the Canadian news industry, the country’s media agencies are undergoing unprecedented transformation. The National Post is holding conversations with leaders of Canada’s largest agencies on the fast-changing fundamentals. This week, Charles Etienne Morier, chief operating officer of Touché! & Omnicom Media Group Montreal, speaks to writer Rebecca Harris.

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How have the fundamentals of media planning and buying changed in recent years?

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It has dramatically changed with technological advancement and shifts in consumer behaviour. Now, more than 80% of digital ad spend is transacted through digital buying platforms, so it has become increasingly important for our workforce to have a good understanding of the algorithms and how to maximize them.

The process has changed also. It’s no longer about creating a 30-second spot and then selecting a media channel to distribute the message. We start with the audiences, the channels where we need to reach them, and then tailor a message that will be appealing. And so, we need to work even more closely with our creative partners.

And we think 2024 will change even more. It’s going to be an inflection point despite all the changes we have gone through over the last three years. This year will be the first time that we’ll see a global ad spend of over a trillion (U.S. dollars). It shows the responsibility that we have as advertisers and agencies to spend that money wisely and ensure we make every ad dollar count, and that we are engaging consumers in a way that speaks to them in an age where there’s a lot of uncertainty about how they share their data and private information.

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What skills do today’s media professionals need?

The team now needs to be proficient in so many areas. We used to have strategy, media buying and planning, and optimization and reporting. Now, we need to be able to help our clients navigate within this complex digital ecosystem with clean rooms (environments where brands, publishers and advertisers share data), the deprecation of cookies, and dynamic creative optimization. Our agency has changed dramatically in the sense that we offer much more depth in our services now. So, our leaders need to be proficient in being able to discuss those subjects with clients. We have a strong learning system in place and it’s part of our value, to make sure that our teams stay curious because it’s changing so much by the day.

What are the brands breaking through to consumers doing right?

Brands that are breaking through are able to prioritize authenticity, relevance and creativity in their messaging and their approach to media. Consumers are bombarded with messages every day and there’s ad blocking, so we have to find new ways of capturing consumer attention… We need to make ads relevant to consumers and bring more value into their lives. And leverage the data we have at our disposal to tailor the message to specific audience segments and engage the consumer in multiple touchpoints.

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Cookie deprecation is a big topic this year (Third-party cookies are coming to an end.) What conversations are you having with clients now and what’s the expectation in terms of impact?

We’ve been working for almost two years on educating our clients, making sure that they are prepared. So, we are doing assessments to make sure we have everything in place to prepare for the impact of the deprecation of cookies. It will change a lot for measurement because we will not be able to measure the same things the same way. We will not be able to target in the same way. But I see it as an opportunity somewhat, to be able to come back to (advertising) that is more creative and more around content and context… and more in relation to targeting the right people in the right moment instead of relying too much on the data.

Can you share your predictions for where the industry is going next?

Retail media (platforms that allow retailers to sell ads to brands) will be expanding. Now, the stat is one in five dollars will be spent in retail media globally and 20 per cent of the commerce ecosystem will be done online. So, it’s going to be more important to have a strong omnichannel approach and deliver a positive consumer experience.

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There’s also social commerce… There are so many influencers – there are 50 million creators globally. So how, as an agency, we’re able to harness that and power that at scale is crucial, and how we can partner with creators effectively. It’s changing a lot in media planning on that front. There is a real shift from curation to generation of content.

Television as well is changing a lot, from linear to connected TV. There is a streaming war at the moment, so we need to create new standards, overcome walled gardens (where the platform provider controls the content and data) and figure out measurement.

And obviously automation will play a bigger role. The way I see it is (artificial intelligence) will bring more value to what we do to bring smarter, faster and more effective work. For me, it’s not just about AI itself. It’s more about connected intelligence with the human at the centre of it. So, it’s how we can use the tool to amplify what we are doing.

Our website is the place for the latest breaking news, exclusive scoops, longreads and provocative commentary. Please bookmark nationalpost.com and sign up for our newsletters here.

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13-year-old charged for online harassment, banned from social media – CBC.ca

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A 13-year-old western Quebec boy accused of harassing and threatening another child online is facing four charges and conditions restricting his internet activity.

In a news release issued Friday, police in the MRC des Collines-de-l’Outaouais said the alleged victim’s parent filed a complaint after being “subjected to the suspect’s wrath for several months.”

Police said they went to the accused’s home on Sunday to arrest him, but had to return with a warrant the following day after his parents initially refused to co-operate.

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The 13-year-old was arrested Monday evening and detained. He was formally charged on Tuesday with criminal harassment, uttering threats to cause death or bodily harm, distributing child pornography and unauthorized possession of an unspecified restricted weapon.

Among his release conditions, the boy can’t access social media and can’t use the internet without adult supervision.

Police didn’t offer details about the alleged threats or where the youth lives. The municipality includes the communities of Chelsea, Quyon, Val-des-Monts and Wakefield.

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