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Social Media Influencers, Beware What You Post – Forbes

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For brand and product influencers, posting on social media is literally part of the job. However, influencers more than most need to be careful what they post. In today’s hyper politicized environment it is all too easy to stir up unneeded controversy, which can impact one’s influence and potential to bring in sponsors and advertising dollars.

While misworded post could result in a lot of eyeballs, brands won’t want to be tied to someone who is trending for all the wrong reasons. Influencers thus need to be award of their social media presence.

“Social media is inherently social and so users should expect their accounts to be seen by others. Even if a person’s own immediate network isn’t upset by a post, users should think about how other people – such as their colleagues or clients – might react to it,” warned Colin Campbell, assistant professor of marketing at the Knauss School of Business at San Diego.

Influencers shouldn’t be overly political even if they are trying to take a stand on important issues of the day. If there are two very vocal sides of that issue, perhaps it is best not to get involved. Otherwise, an influencer can become part of the story – and not in a good way.

“In terms of being conscious of social media posts (generally): it is critical for all of us to realize that the posts we make on social platforms become our story,” said Jui Ramaprasad, professor in the Decision, Operations and Information Technologies department at the University of Maryland’s Robert H. Smith School of Business.

“They form the public personas in the eyes of those who read the posts. Readers cannot observe what happens offline, or if someone’s views have evolved unless these views are publicly posted,” added Ramaprasad.

The other concern is that by trying to latch onto a hot button issue may make an influencer seem more of a follower.

 “Authenticity in social media posts has been shown to be valued by consumers,” continued Ramaprasad. “At the same time, society is evolving and finally recognizing important issues around bias, discrimination, racism, etc. – so indeed, when one’s authentic perspective includes such views as expressed by these reality stars, there will be some repercussions. This often results in being ‘cancelled’ by the public or – as these stars experience – cancelled by their employer.”

Those Old Posts

Nothing shared on the Internet ever goes away – and there is always the chance that some post from years ago could come back to haunt an influencer. Taking the issue head on is often recommended.

“The safest approach is to acknowledge that it was a mistake and that the person – just like all of us – is growing and learning more over time,” said Campbell. “Doubling down on a post or simply deleting it without explanation after it gets attention are only likely to fuel outrage. Acknowledging and apologizing is the safest approach.”

The same rings true for celebrity influencers, who may suddenly see old photos make the rounds. Such issues can blow over, but addressing such past missteps is the best course of action.

“Everyone can do this by reviewing older social media posts on their accounts and proactively deleting or archiving those that they feel no longer represent who they are today,” added Campbell.

It may be “social” media but those who make their business from it need to take it very seriously – for influencers it remains a business media.

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Media Advisory: Ministers Stoodley and Davis to Attend Run for Women in Support of Stella's Circle – News Releases – Government of Newfoundland and Labrador

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On Sunday, June 26 the Honourable Sarah Stoodley, Minister of Digital Government and Service NL and the Honourable Bernard Davis, Minister of Environment and Climate Change, will attend the LOVE YOU’ by Shoppers Drug Mart Run for Women, in support of women’s mental health programs at Stella’s Circle.

The event is set to begin at 8:45 a.m. at Quidi Vidi Lake, 115 The Boulevard, St. John’s.

The Run for Women is held in 18 cities throughout Canada and focuses on Women’s Mental Health. Funds raised go to this year’s charity partner, Stella’s Circle, to specifically support programming at Naomi House and the Just Us Women’s Centre. The event also promotes physical movement as a means to creating better positive mental health outcomes.

-30-

Media contacts
Krista Dalton
Digital Government and Service NL
709-729-4748, 685-6492
kristadalton@gov.nl.ca

Lynn Robinson
Environment and Climate Change
709-729-5449, 691-9466
lynnrobinson@gov.nl.ca

2022 06 24
1:40 pm

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Newly appointed Toronto councillor resigns after controversial social media posts resurfaced – CTV News Toronto

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A newly installed Toronto councillor has resigned after her old social media posts, which appear to show homophobic content, were unearthed hours following her appointment.

Rosemarie Bryan was appointed by city council as the new councillor for Ward 1 – Etobicoke North during a special meeting on Friday, filling the vacancy left by Michael Ford, who ran in June’s provincial election and won.

After she was appointed, however, Bryan’s alleged past social media activities, which appears to show her sharing anti-LGBTQ content, were brought to light.

Friday was the start of the Pride Toronto’s Festival Weekend, which features the return of the Pride Parade to downtown streets on Sunday following a two-year hiatus.

Several councillors posted to social media that had they known about Bryan’s posts, they would not have voted for her to fill the seat.

“A majority of councillors would have never this (way) had this information been brought forward. We relied too heavily on the recommendation being made by former councillor,” Coun. Mike Layton tweeted.

“We need to reopen this debate.”

Of the 23 councillors who cast their ballots, 21 voted for Bryan, including Mayor John Tory.

Coun. Josh Matlow, one of the two councillors who did not vote for Bryan, called for her resignation, tweeting that he does not believe “anyone who supports hate and bigotry should be a Toronto city councillor, or hold any public office for that matter. This is disgraceful.”

On Friday night, Bryan released a statement announcing that she is resigning, saying it’s the best way to continue serving those who love and support her in Etobicoke North.

Bryan said she is devastated that her past online posts are being “thrown against my decades of commitment to the community.”

“I recognize councillors were not aware of those posts before today’s discussion and now that they are, I recognize many would not have cast their vote for me. I don’t want to hurt all those who supported me and I remain committed to helping my community in any and every way I can,” she said.

In a statement, Tory said while Bryan made a “strong case” to council for her appointment, her past social media posts are “not acceptable.”

“I totally disagree with any homophobic or transphobic views. I absolutely support our 2SLGBTQ+ residents. City Councillors are expected to set an example when it comes to consistency with our shared values,” Tory said.

“I would not have voted for this appointment had I been aware of these posts and I know that is the sentiment of the vast majority of council who also voted today.”

He said it was appropriate for Bryan to resign.

“The upset this has caused everyone involved is extremely unfortunate. This is especially unfortunate on the very weekend when we are celebrating the progress we have made together,” Tory said, adding that he has asked staff to review the overall appointment process.

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S.Korean leader's informal media events are a break with tradition – SaltWire Halifax powered by The Chronicle Herald

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By Soo-hyang Choi

SEOUL (Reuters) – South Korean leader Yoon Suk-yeol has departed from years of tradition by holding informal daily media events to field questions on topics ranging from inflation and ties with neighbouring North Korea to the first lady and even boyband BTS.

Such wide-ranging access to the president was previously unheard of. It stems from Yoon’s decision to move his office out of the official Blue House, whose previous occupants largely steered clear of such interactions over more than seven decades.

“It’s apparently helping Yoon dispel worries about his lack of political experience and giving him a sense of where public opinion is at,” said Eom Kyeong-young, a political commentator based in the capital, Seoul.

Yoon, a former prosecutor-general, entered politics just a year ago, before winning the presidency in March by a margin of just 0.7%, the narrowest in South Korea’s history.

Upon his inauguration in May, Yoon moved the presidential office to the compound of South Korea’s defence ministry, describing the official residence as the symbol of an “imperial presidency”, and vowing not to “hide behind” his aides.

His liberal predecessor, Moon Jae-in, had rarely held news conferences, and almost always filtered his communication with the media, and the public, through layers of secretaries.

Analysts see Yoon’s daily freewheeling sessions as part of a broader communications strategy that lets him drive policy initiatives and present himself as a confident, approachable leader.

The campaign has also allayed public suspicions about the newcomer to politics, they say.

Polls show the new strategy helping to win support and much-needed political capital for Yoon in his effort to hasten recovery from the COVID-19 pandemic, in a parliament dominated by the opposition Democratic Party.

Although Yoon’s approval rating dipped to 47.6% in a recent survey, slightly lower than the disapproval figure of 47.9%, another June poll showed communication was the reason most frequently cited by those who favoured him.

“The sweeping victory of Yoon’s conservative party in June local elections shows the public is not so much against the new administration,” said Eom.

Incumbents from Yoon’s People Power Party (PPP) defeated challengers for the posts of mayor in the two biggest cities of Seoul and the port city of Busan in that contest, while its candidates won five of seven parliamentary seats.

Eom attributed Yoon’s low approval rating from the beginning of his term to inflation risks that threaten to undermine an economic recovery and his lack of a support base as a new politician.

But some critics say Yoon’s sessions raise the chances that he could make mistakes.

“He could make one mistake a day,” Yun Kun-young of the opposition party wrote on Facebook last week, saying the new practice could be “the biggest risk factor” for the government.

The presidential office could not immediately be reached for comment.

Yoon has already faced criticism for controversial remarks made during the morning briefings, such as one in defence of his nominee for education minister, who has a record of driving under the influence of alcohol years ago.

But the daily meetings and public reaction would ultimately help the government to shape policy better, said Shin Yul, a professor of political science at Myongji University in Seoul.

“It might be burdensome for his aides for now, but will be an advantage in the long term,” Shin said. “A slip of the tongue cannot be a bigger problem than a policy failure.”

(Reporting by Soo-hyang Choi; Editing by Clarence Fernandez)

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