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Social Media Is Dead, Right? Well… – Forbes



Recently, a friend approached me regarding the future of social media.

She was curious about things like The Social Dilemma, Twitter’s permanent suspension of Trump’s account, and many platforms’ new regulations—and the effect all of this may have on the industry as a whole. It is truly a fantastic question, and as the founder of a social media agency, these are all things that have been top of mind for a long while now.

Here’s how I responded.

Social Media Will Evolve, Not Go Away

Social media is absolutely addictive, and is built to be that way—so that part of The Social Dilemma is true. And this won’t change. Social media will always be addictive, for better or for worse. It is part of human behavior now. Networks will change. They’ll evolve. New ones will emerge. Older ones will die out. But consumer behavior—and the desire to connect and communicate online via networks—is forever here to stay. Users are not leaving social anytime soon. 

I do, however, believe that the recent comeuppance of the false narrative of Trump and his followers has forced the hand of networks to take stronger action to avoid the spread of false information. I strongly believe that this will happen—and it will both be good for the world and affect the stock of some of the networks.

Brands Will Have to Meet People Where They Are

For advertisers, it is imperative to meet people where they are. And if you look at the spends, there is no sign of stopping. The data will tell you this: A third of brands currently spend more on Facebook than any other platform, and 76 percent of brands plan to increase their ad spend in 2021. 44 percent have upped Twitter spending post–Trump removal, and 38 percent have increased on Instagram. If consumers are there, advertisers simply have to be there. 

One interesting observation: In July, there was a Facebook boycott called #StopHateForProfit where brands pulled their advertising from Facebook and demanded the network do more to combat bias, misinformation, harassment, and hate speech on the platform. This initiative was fantastic; however, it did not really hurt Facebook’s bottom line at all—advertisers came right back. Personally, what I found during that time was that advertisers reallocated their dollars. They would ask our team: “Is this the time to try Pinterest advertising? TikTok? What can we do that’s new?” The appetite is not to leave social media; it’s to find an opportunity that meets people where they are in a natural way.

Brands Need to Align with Consumers’ Values

There’s also a deep desire for brands to create content that is good for the world. A recent study from Accenture talked about how consumers want the brands they purchase from to care about the things they care about—including social and environmental issues. In fact, brands that don’t do this could see some big losses! 43 percent of consumers said they will walk away if they’re disappointed by a brands’ words or actions on a social issue—and 21 percent wouldn’t come back. This is new for many brands, and so using social media to lean into the good that they do is transitioning from a “nice-to-do” to a “must-do.”

So, I’m not worried about social media going away. I’m hopeful about it maturing and getting better. I’m not worried about advertisers going away. I’m focused on making sure they know about new networks, and keeping them educated on new platforms and on meeting people where they are. And I’m inspired by the amount of “good content” we will be able to put out into the world. Ultimately, I think that brands will have no choice but to do good—and that’s great.

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Female Eye Film Festival Celebrates 20 Years June 9-12, 2002



 Toronto, ON  Returning LIVE, the Female Eye Film Festival (FeFF), founded by Canadian trailblazer Leslie Ann Coles, celebrates its 20th Anniversary June 9 to 12, 2022, at TIFF Bell Lightbox.

FeFF was way ahead of its time at its founding, and the festival’s tagline, “Always Honest, Not Always Pretty,” says it all. It’s an eclectic program of features, documentaries, shorts, and the highly anticipated Late-Night Thrills and Chills – an international program of horror, suspense, and thrillers directed by women – on Friday, June 10, and Saturday, June 11, at 10PM. 

Voted one of the “Top 50 Film Festivals Worth the Entry Fee” by Movie Maker Magazine for a 10th consecutive year (2013–2022), FeFF is a competitive international women’s film festival that provides an exclusive showcase for Canadian and foreign women and gender-diverse directors.


FeFF has tackled gender equality and inclusion since its inception. The Indigenous Filmmaker Series launched in 2008 with Indigenous Canadian filmmaker Jules Koostachin at the helm. In 2009, FeFF produced the inaugural Young Filmmaker Development Workshop, a mentorship for debut female filmmakers. To date, FeFF has produced 46 short debut films, 26 by Indigenous filmmakers, and all had their premieres at Female Eye. FeFF continues to provide a dedicated showcase for local directors with the Toronto Filmmaker Series, which held its inaugural event in 2001. The Script Development Program, open to both men and women, celebrates its 15th edition in 2022.


The BEST IN THE BIZ TRIBUTE celebrates 2022Honorary Director Valerie Buhagiar on Saturday, June 11, at 1PM. In Buhagiar’s latest feature, “Carmen,” based on true events, 50-year-old Carmen finds her voice and her true calling and liberates villagers in a small Maltese town(Supported by Telefilm Canada’s Promotion Program.)


“When I answered Leslie Ann Coles’s call about receiving the Honorary Director’s Award at this year’s Female Eye Film Festival, I felt a warm embrace, along with the accumulation of years sitting at my kitchen table writing, organizing, and envisioning project after project,” says Buhagiar. “FeFF has presented four of my films since 2008. This year they are opening the festival with my fourth feature film as writer/director: ‘Carmen.’ It is communities like FeFF and the WIDC [Women In the Director’s Chair] that have propelled me forward to reveal my true voice in cinema. The greatest gift you can give someone is inspiration, and the team at FeFF has done this over and over again. I am truly grateful and honoured. Thank you.”


Other notable Canadian features, supported by Telefilm Canada, include “We’re All in This Together,” a clever adaptation of the novel by Amy Jones written by, directed by, and starring Katie Boland in her debut directorial feature film; “The Kissing Game,” a passionate urban fantasy and solo performance that explores love, betrayal, friendship, and identity directed by newcomer Montreal filmmaker Véa; “Be Still,” by Elizabeth Lazebnik, an homage to Canadian photographer Hannah Maynard, who was 40 years ahead of the Surrealist movement. FeFF also celebrates Toronto media artist Edie Steiner with a film retrospective and artist talk.


“In this ever-evolving landscape, supporting women in film and uplifting their work continues to be a priority at Telefilm Canada,” said Christa Dickenson, Executive Director & CEO, Telefilm Canada. “Increased career development, training for women of colour and Black women at all levels of experience, and enhanced data collection are all integral to supporting more diverse storytellers in Canada. Celebrating 20 years of believing and elevating Canadian talent both nationally and on a global scale, we’d love to thank Female Eye Film Festival for all the work they do in putting talented Canadians in the spotlight.”


Foreign film highlights include documentaries “Mama Irene: Healer of the Andes,” directed by Elisabeth Möhlmann and Bettina Ehrhardt, a documentary that features a remarkable 84-year-old shaman from Peru who draws upon endangered Indigenous knowledge and traditions (Peru); “Independent Miss Craigie,” directed by Lizzie Thynne, which captures the extraordinary life story of Jill Craigie, one of the first women to direct documentaries in the United Kingdom, whose work has long been neglected (UK); “Moonlight Shadow Wall,” directed by Shiman Ma, which tells the story of three families who reside at the foot of the ancient city of Xi’an who embrace cultural traditions while trying to embrace a new era (China); and “Forbidden Womanhood,” directed by Maryam Zahirirmehr, a poetic and symbolic portrayal of betrayal and loss in which 12-year-old Mahi’s mother refuses to tell her how a woman gets pregnant (Iran).


This year’s INDUSTRY INITIATIVES, supported by Ontario Creates and ACTRA Fraternal Benefits (AFBS), feature industry panel discussions, script readings, the 10th Annual Live Pitch, the Directors’ Roundtable, and a panel dedicated to women in virtual production who hold positions of creative control in this quickly evolving pipeline. This panel will showcase excerpts from their work and explore the topics of democratized storytelling, female authorship, and creative empowerment. The filmmakers will use process videos to demonstrate aspects of the VP workflow as it pertains to pre-visualization, production, and creative collaboration.


“For the past 20 years, in an industry where female filmmakers and screenwriters have been underrepresented, FeFF has brought a female perspective and diversity to the art of screen-based storytelling,” said Ron Zammit, President and CEO of AFBS. “AFBS is proud to stand behind FeFF as a long-term supporter.”


“WIDC is delighted to co-present the annual Directors’ Roundtable at the 20th anniversary of the Female Eye Film Festival. While the festival returns to in-person screenings and festivities, hosting the roundtable online offers an opportunity to enrich and expand the festival’s community of women and non-binary screen directors and guests across the globe,” says Dr. Carol Whiteman, co-creator and producer of Women In the Director’s Chair (WIDC), which recently celebrated its 25th anniversary.


In 2014, Coles began international collaborations with the KIN International Film Festival (Armenia); the Flying Broom International Women’s Film Festival (Turkey); FemCine (Chile); the Los Angeles Women’s International Film Festival (USA); and Doctober (USA). In 2021, Coles juried films for the Beirut International Women Film Festival (BIWFF; Lebanon) and the Porto Femme International Film Festival (Portugal). FeFF shares a tradition of mentoring young women on their debut films, which premiere at our festivals with Beirut and Women’s Voices Now (WVN; USA). FeFF proudly presents a selection of short films directed by female youth produced by BIWFF and WVN. We also look forward to co-presenting a selection of dance-on-film shorts with Dance Camera West (Los Angeles) and shorts culled from Porto Femme.


Special thanks to our sponsors: Telefilm Canada, Ontario Creates, ACTRA Fraternal Benefit Society (AFBS), Cinespace Film Studios, ACTRA National, and Women In the Director’s Chair and Encore+.


TIFF tickets are available at

Discounts available for seniors and students and TIFF members.


Follow Female Eye Film Festival: 


Media inquiries: 

Sasha Stoltz Publicity & Management: 

Sasha Stoltz | | 416.579.4804 

Sasha Stoltz Publicity:

Sasha Stoltz | | 416.579.4804

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St. Albert seniors create social media buzz over hockey TikToks – St. Albert TODAY



St. Albert seniors Ron Espey and Gib Paradis said TikTok has become quite interesting since they have found social media fame with their viral videos inspired by hockey.

Seniors at the St. Albert Retirement Residence have racked up thousands of likes on videos of them cheering on the Edmonton Oilers as the Oilers make their way through the Stanley Cup playoffs.

Espey said they were quite surprised when a video of him and Paradis wearing Oilers jerseys, dropping gloves, and pulling punches to the tune of You Gotta Fight for Your Right by the Beastie Boys received more than 200,000 likes.

“Oh, gosh. We were really surprised with that. Quite, quite a surprise,” said Espey.

“Unbelievable,” said Paradis.

Both Paradis and Espey are long-time Oilers fans and who have been enjoying the playoff games.

“We’re really interested in the final thing here with Calgary and Edmonton,” said Espey.

Paradis thinks the Battle of Alberta will be a busy one.

“But the Oilers have a better team, I think. I’m sure.” he said.

Lori Kari is the recreation therapist and the regional director of health and wellness at the St. Albert Retirement Residence. She said staff and residents have been blown away by the number of likes some of their videos have received.

Kari said usually they would be happy to see 100 likes on a video.

“Like, ‘Woo! We’re doing so awesome,’ and, ‘That’s great families are seeing it — that is so great!’ Then all of a sudden, the fighting video had reached 1,000 [likes], and then 2,000. And then it was 100,000. And now I think it’s 230,000 likes. It just really blew us away,” she said.

Kari said they started the TikTok account in August of 2020 because she was looking for innovative and creative programming that is engaging.

“With the social media, that’s kind of what’s on trend. And so, if my kids can do TikTok, why can’t my seniors do TikTok,” she said.

As for what the seniors think of the fame, Kari said they are just having fun with it.

She said they have received lots of calls from family and lots of calls from different media organizations as well.

Paradis said he has even heard from a daughter in Victoria over the TikToks.

Kari and Paradis will soon be featured on the television program Good Morning Toronto.

“Every single time [Paradis is] hilarious. He says, ‘You gotta be kidding. You gotta be kidding.’ He just can’t even believe it either. Because, like I said, for them it’s just a fun program,” she said.

Kari said she and recreation aide Loida Geralde brainstorm the ideas for the videos. They get inspiration from what is trending.

“A lot of times, it’s just impromptu as well. We don’t know what they’re going to say. We don’t develop a script for them. So, they have really no idea [either]. It just kind of falls into place,” she said.

Kari said filming the videos also adds a lot of buzz to the building.

“A lot of times, when we film a video, especially if it’s in our multi-purpose room, there’s 15 other residents that will just come and watch because they find it so funny to watch their table mate or their best friend in these videos,” she said.

Kari said there is a lot of excitement for the Battle of Alberta between the Edmonton Oilers and the Calgary Flames, and a future video might feature one of their seniors calling a senior at one of their Calgary sites.

“The Battle of Alberta is going to be happening. And we think that’s going to be a funny one,” she said.

As for whether everyone in the building is an Oilers’ fan, Kari said there are at least two residents who are Flames fans.

“I put little Oiler flags on every table in the dining room just for fun. There was one resident, he took it down. He was like, ‘No, no, no, Lori. We need a Flames [flag] at this table.’”

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Water World becomes a Reality



Our planet‘s population is always increasing, and with this uncontrollable momentum ever-present, so too the many problems presented to humanity caused by this increase and climate change.

1. Rising sea levels could devastate coastal cities.
2. How and where will the food needed to feed the population of our planet come from?
Since 1880, the world’s average sea level has risen by 8-9 inches, one-third of that increase over the past 25 years.
3. Rising sea levels are eroding the coasts of landmasses at an alarming rate.
4. Rising sea levels are flooding coastlines and contaminating freshwater supplies.
5. An estimated 41% of the world’s population lives within 62 miles of the coastline.
6. In addition, cities built on the coastline tend to sink over time.

Regions like New Orleans, Kolkata, Bangkok Ho Chi Min City, Jakarta, London, and New York City face increasing pressure from flooding and saltwater intrusion.

The earth is drying up. Drought has spread throughout our planet, especially in those areas that mass produce/grow our food. whether due to climate change or simply the planet’s climate cycle, drought has taken away our precious fertile landmasses giving us dessert in return. The earth’s underground aquifers are being depleted at an alarming rate. three-quarters of the planet is covered by water, yet 96.5% of this water is undrinkable. 3.5% of our water is found in the form of ice, in our Polar Regions, but it is melting. What to do?

Do you remember a movie with Kevin Costner as the lead…WaterWorld? The planet was covered in water, and the surviving population lived on boats and artificial floating devices. The possible solution to the world’s problems can be found in this movie’s premise that we can use the water that surrounds us.

Floating Cities could combat this problem, but no one has ever built such a marvel before. Well off the coast of South Korea such an ambitious project is underway. Known as “Oceanix Bruan, this collaboration between the United Nations, the Port of Busan and the Contract Firm is building such a city. Oceanix was founded in 2018 with the goal of designing and building a prototype sustainable floating city. In 2022 The United Nations unveiled the program to the world.

Neighbourhoods would be interconnected with one another and the mainland via bridges. A living area will be developed, creating living space, lodging platforms, and areas for community activities such as retail and food vendors and recreation. Employment would be centred upon research and development of the project and fulfilling the needs of their neighbourhoods. With a temperature-controlled atrium at its center, the floating city would have its own center for hydroponic agriculture. Each neighbourhood would be secured firmly to the ocean floor with enough slack to take into account the movement of the ocean. Biorock will be used to make the buildings, and surfaces of this city. Biorock is a material that is produced using low electric currents applied to materials that become stronger than concrete yet are buoyant. The floating city is pedestrian-friendly, with no roads. Electric vehicles will be used.

Each neighbourhood will have its own water treatment and recycling plants. Turning saltwater into drinkable water will fulfill the new cities’ needs. The first segment of the neighbourhood will be built by 2026, with a cost of approximately 630 million dollars. Estimates of $10,000 per square meter have arisen, but with further development and research, the project will present to the world a far more affordable living option. Imagine a livable, prosperous island, a neighbourhood that is self-supporting in every way. Such imaginative and bold projects will hopefully pave the way to Earth’s transformation into an all-inclusive living space.

Steven Kaszab
Bradford, Ontario

Sourced from United Nations, Smithsonian archives.

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